Tag Archives: social media

What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

29 Jan

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube.

So, what are going to be the winners in this year’s Super Bowl ad competition? And which of these ads can we watch before Sunday arrives?

As Lindsay Kolowich reports for HubSpot:

“So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove. And according to Cleveland.com, many of these companies are keeping their official ads secret until the Super Bowl — and instead, releasing ads for their ads. (How meta.) To prepare you for the Ad Bowl, we’ve rounded up the best ads and ad teasers that have been released thus far. Be sure to check back, as we’ll continue to add to this list as new teasers are released. So without further ado …” Click here to preview several 2015 Super Bowl TV ads.

And here’s the 2015 version of Budweiser’s very popular “puppy” ad from the 2014 Super Bowl. :-)
 

 

How Do College Students “Connect” with Brands?

27 Jan

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through media channels which they most favor?

As eMarketer puts it:

“Amid their interest in millennials, marketers look to the 19 million-plus U.S. college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, ‘U.S. College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.’”

“Regardless of medium, advertising is just one of many influences on students’ purchase decisions, and not the most important. When an August 2014 Fluent study asked students to say what shapes their back-to-school purchase decisions, the top of the list was populated by peer opinion and money-saving offers.”

Click the chart to read more.
 

 

An Animated Infographic of 2015 Mobile Marketing Stats

13 Jan

What’s ahead for mobile marketing 2015? Answer: A banner year.

Take a look at this animated infographic from Text Marketer, a British-based text messaging firm.
 

 

Digital Marketing Gets Even Bigger in 2015

11 Jan

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!!

As grepsr (a “Web Crawling service for everyone”) reports:

“During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a crucial role in their advancement. In 2015, these trends will continue penetrating deeper and expanding wider in the global market, and data integration will be more pervasive.”

“Remarkably, new AdTechs like Internet of Things (IOT) and wearable technologies will begin taking off and contributing greatly to marketing. According to eMarketer, advertisers will spend nearly $600 billion worldwide in 2015, and online advertising will continue growing bigger.”

Here is an infographic on projected 2015 digital trends.
 

 

Marketers Are Using Social Media. Are They Doing It Well?

5 Jan

In response to this question, eMarketer reports that:

“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.”

Click the chart to read more from eMarketer.

 

 

Using LinkedIn for B-to-B Social Selling

7 Dec

There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile.

Here are some suggestions in this infographic from HubSpot.

 


 

Do YOU Have a Strong Twitter Feed?

6 Dec

In terms of audience size Twitter and use, Twitter is still booming. According to the firm:

  • It has about 284 million monthly active users.
  • There  are 500 million Tweets sent each day.
  • 80% of Twitter active users use it on mobile devices.
  • There than three-quarters of Twitter accounts are outside the United States.
  • More than 35 languages are supported.

Given these data, it is imperative for businesses to have well-conceived, active Twitter accounts. Sprout Social has put together a nice infographic that offers: “Tips for creating and maintaining a well-balanced brand on Twitter — one with an integrated mix of curated content, personality, and engagement.”

Take a look.
 

 

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