Tag Archives: social media

Do Better in Dealing with Negative Online Reviews

19 May

Negative online reviews can have a devastating effect on businesses — unless they are handled properly.

Here are some suggestions from Konnecti, a company that helps clients build their online presence.
 

 

An Infographic Look at Social Media Marketing in 2015

5 May

As Kristy Schnabel reports for It’s Virtually Done:

Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and brands in social media, soak up count­less tips and new strate­gies and enjoy exten­sive net­work­ing oppor­tu­ni­ties in San Diego, California.’ Founder and CEO Michael Stelzner deliv­ered and then some! With his able team of hun­dreds and the spec­tac­u­lar venue the Grand Hyatt, Team #SMMW15 gave us an unfor­get­table, stel­lar event shar­ing amaz­ing con­tent that we can all imme­di­ately imple­ment. Oh, and there was a ton of fun too.”

Click the link above to read Schnabel’s social media marketing lessons.

Below is an infographic prepared by that summarizes Schnable’s 25 key points.
 

Do YOU Think Before You Tweet?

30 Apr

Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you could take back? Well, once it’s posted, somebody will see it. So, think before posting!!! :-)

Consider these tips from Nivida.
 

 

The “Science” of Tweeting

24 Apr

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, Tweeting can also be more of a science.

Consider these observations by Kim Speier for Mainstreethost:

“Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? It’s odd thinking of Twitter as a science; aren’t you just posting pictures, using hashtags, and re-tweeting posts you find interesting? In theory it sounds easy, but as society has become more data-focused, we want to see exactly how to construct the perfect profile and generate quality leads. In partnership with industry research from HubSpot, we have collected some best practices that can apply to Twitter and your social media presence as a whole.”

Take a look.
 

 

Web Design Tips from the Leaders

20 Apr

We can learn a lot from how the best Web sites get designed.

As Austin Knight writes for HubSpot:

“Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for the Web continues to become more formalized, style guides have begun to find their rightful place in the digital medium as well. They’re especially useful for Web sites and products that need to produce top-notch user experiences.”

“But, as a UX designer myself, I’ve always been curious … what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Believe it or not, a lot of companies actually make this information publicly available — they just don’t make it very easy to find. So, every time that I stumble across one, I bookmark it. Here are some of the best ones that I’ve found so far.”

* Apple

* Google

* Starbucks

* Mozilla

* Yelp
 
Click the image to read more of Knight’s HubSpot article.
 

 

It’s Not Just About Happy Customers; Angry Customers Matter Too

31 Mar

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and failure.

But, how should we deal with angry customers? As a general rule, we should not give up on them until we understand their feelings and try to turn those negative feelings around.

Consider these observations from Vision Critical, which provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers:

“The value of your happiest customers is well understood, but the influence and potential of angry customers should not be underestimated. On average, Americans tell nearly twice as many people about negative experiences as positive ones, and the anger of the social media-empowered customer can easily go viral and inspire a movement. Of the millions of people who post tweets about customer service every week, 80 percent are negative. All it takes is the right hashtag at the right moment to turn one person’s gripe into a social media maelstrom.”

Take a look at this in-depth white paper from Vision Critical.

Vision Critical

Measuring Public Relations Effectiveness

30 Mar

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past.

According to Onboardly, a demand marketing agency that helps small and medium-sized companies fast-track visibility, brand awareness, and lead generation by working at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results:

“PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words ‘PR Metrics’ and you’ll get an even more quizzical face in response.”

“Some question the value of PR for their business and well. PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing, and good old-fashioned press mentions. We’re firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.”

We’ve developed this infographic as a way to explain a bit behind what PR is as well as what it can do.”

 
PR Metrics That Matter
 

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