Tag Archives: social media

Facebook Cracking Down on Access to Data

28 Sep

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step.

As reported by  Deepa Seetharaman and Elizabeth Dwoskin for the  Wall Street Journal:

“Facebook’s restrictions on its user data, which were announced last year and put into effect in May, are rippling through academia, business, and presidential politics. Dozens of startups that had been using Facebook data have shut down, been acquired, or overhauled their businesses. Political consultants are racing to find new ways to tap voters’ social connections ahead of the 2016 presidential election.”

“’Facebook giveth and Facebook taketh away,’ said Nick Soman, who collected the locations of Facebook users’ friends to enhance his anonymous-chat app, Reveal. He later sold the app to music service Rhapsody International Inc. Mr. Soman said he admires Facebook, but learned a lesson about relying on third parties for a key component of his app.”

Click the chart to read more.


Know More About Copyright Violations

24 Sep

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission.

Recently, Intella Blog published some excellent commentary and an infographic on this topic:

“Giving credit to photographers for their work sounds like a simple process, but it can get pretty messy. And since posting copyright-infringing content can lead to the removal of your post or blog − or worse − a lawsuit, it’s better to be safe than sorry. Considering bloggers are financially liable for posting copyrighted images even if it was an accident, the first step is to recognize the different copyright labels and understand the Fair Use Doctrine (which allows copyrighted works to be used without permission to benefit the public). Don’t worry if you’re confused about copyrights, we’ve got you covered. This infographic details exactly how to search for approved images and how to properly attribute them.”


Copyright Infringement: Images You Can and Can’t Share on Your Blog


Clever Innovations from Entrepreneurs: A Video

21 Sep

Entrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!!

After viewing the video, what lessons have YOU learned? Which is your favorite product of the seven? Why?



Food Brands Capitalizing on Instagram

15 Sep

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site:

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

How popular is Instagram today? According to Craig Smith, writing for DMR, Instagram:

  • has more than 300 million active monthly users, about 80 million in the United States.
  • is used by roughly the same number of males and females.
  • skews toward younger people, with 90 percent of users younger than age 35.
  • is utilized by 30 percent of social media users in the United States.

As a result of Instagram’s popularity, more and more marketers are including Instagram in their promotion strategy. For example, Lindsay Kolowich — writing for HubSpot — notes the following:

“There’s a reason food is such a popular subject for Instagram posts. Who doesn’t like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let’s be honest: We all love a good food picture. The emphasis is on ‘good,’ though.”

“If you’re in the business of selling food products — or drink products, for that matter — then it’s incredibly important to know how to take appetizing pictures. Today’s consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. (Check out this list of photo editing apps for help.)”

“What does a great food brand Instagram account look like? To give you a little inspiration, we’ve found 15 food and drink brands that are getting noticed on Instagram. Check them out see how to use the visual platform to and gain fans, followers, and loyal customers.”

Here are Kolowich’s top 5 food brands on Instagram. Click the image below for the full list of 15 food brands.

  1. Bien Cuit — “The phrase ‘bien cuit’ is one French chefs often use to describe the darkest, crunchiest loaves of bread. It’s also the inspiration behind the name of this New York City-based bread company, which takes consistently clean, symmetrical photos that combine dark, rich colors with off-white or block-colored backgrounds. Its images are always sharp so you can practically hear the bread cracking in half.”
  2. FOMU — “FOMU markets itself as an ‘alternative ice cream’ company, so it’s no surprise they use their Instagram account to post pictures of their non-traditional flavors, such as mulled cider, cardamom pistachio, and maple bourbon walnut.”
  3. Forequarter — “Forequarter is a restaurant in Madison, Wisconsin, known for its unique and ever-changing menu. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized.”
  4. Oreo — “This well-loved brand uses its Instagram account to get creative with the classic cookie. They tend to use bold, block colors like bright blues, pinks, and yellows to form a contrast with its black and white cookies. Scroll through the Instagram feed, and you’ll notice they post a handful of photos on a single theme for a short time.”
  5. Pabst Blue Ribbon — “For only posting about one product — a can of beer — Pabst Blue Ribbon sure knows how to get creative. Its Instagram feed is chock full of crowd-pleasing photos in keeping with the brand’s cool, artistic vibe. For example, the drawing of a Capri Sun filled with PBR is a great example of nostalgia marketing to the coveted millennial audience.”

Global Social Media Ad Spending Is Booming

14 Sep

As reported by eMarketer:

“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.”


Click the chart to read more.



Online Customer Reviews Important for Local Businesses

7 Sep

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance.

Consider these recent observations from eMarketer:

“Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. Based on 2015 polling from local search marketing firm BrightLocal, more than two-thirds of US internet users trust businesses more because of positive online reviews. While that’s down slightly from 2014, it still represents a significant increase over 2010 levels of trust in positive reviews. Five years ago, 45% of respondents said they either didn’t pay attention to online reviews at all, or didn’t let reviews influence them. This year, that share is down to 32%.”


Click the chart to learn more.


In 2015, Online Video Is Booming

11 Aug

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2).

How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations.

Click the image for a larger version.



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