Tag Archives: social media

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.


The Revenue of the US's Biggest Brands - BookYourData.com - Infographic
BookYourData.com
 

Companies Doing Best on Instragram

28 Jan

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data).

So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best?

Consider this list of best business users of Instagram from HubSpot’s Lindsay Koliwich. We are citing HubSpot’s top five. To see its full list of 16 firms, click here:

  1. WeWork — “It provides shared office spaces in cities and countries all over the globe — so it only makes sense that they should post a lot of photos showcasing their beautiful office spaces.”
  2. National Geographic — It “posts photos from contributors traveling anywhere from large cities to the Arctic to small African villages. It’s built an enormous following — 42.4 million followers as of this posting — and established themselves as one of the very top Instagram brands in the world.”
  3. Coca-Cola Argentina — “Coca-Cola’s social media presence is impressive across all the social platforms. friendship, and sports. The brand’s personality comes directly from this: ‘It’s happy, playful, friendly, refreshing, and all about sharing and having a good time.’ Take a look at how Coca-Cola Argentina uses Instagram to celebrate that personality and that target audience.”
  4. Frooti — “Here’s another brand that uses Instagram to showcase a distinctive personality. Frooti, the largest-selling fruit drink brand in India, posts images that are so unique and so consistent that anyone else posting similar content might be seen as a copycat.”
  5. Frank Bod — “This Australian body and skin care brand has one of the best presences on Instagram. Their products are coffee-based, so many of their photos include models covered in their product, which basically looks like coffee grounds. This is their signature play on Instagram, and we love how they make fun of themselves with photos.”

 

 

How Do Companies Rank on Reputation?

21 Jan

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco.

Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.
 

 

Looking for a Job in Marketing Or Public Relations?

18 Jan

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations.

As Clare Lane reports for PR Daily:

“The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.”

The “Paladin Blog notes, as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Because of technology, social media, shifting consumer behavior, and marketing’s increased role in customer service, these professionals need to be agile, adaptable, and always willing to learn. And because of those same things — along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.”

 
Click here to see Paladin’s top ten creative/marketing jobs (and their average salaries) for 2016.
 

And click the image for specific companies with marketing jobs as of January 2016.

 

Is Advertising on the Super Bowl a Touchdown?

30 Dec

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To see our pre-Super Bowl 2015 post about advertising, click here.

For 2016, there will be a mix of veteran advertisers and newcomers. See the latest TV commercial lineup at this Web site. As Claire Groden reported for Fortune:

“A 30-second Super Bowl ad is selling for as much as $5 million [said CBS network president and chief executive Leslie Moonves]. That’s 11% higher than the base price of $4.5 million that NBC charged advertisers during the prior Super Bowl, according to ESPN. Between 2005 and 2014, the price of a 30-spot increased 75%, generating a total of $2.19 billion in sales.”

“Prices are so high because marketers are willing to pay to access the enormous audience. Some 114.4 million people on average tuned into the 2015 Super Bowl to watch the Seattle Seahawks play the Patriots, making the game the most-watched broadcast in the history of U.S. television. That estimate doesn’t even account for larger viewing groups at private parties, or bars.”

But, Advertising Age raises a good question: “Is the Super Bowl still worth it? What’s at stake when a brand spends millions to compete in the ad industry’s biggest day?

Take a look at this YouTube video from Advertising Age.
 
 

 

Gillette Promotion Called Best Movie Tie-In of 2015

29 Dec

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.

According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”
 
 

 

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