Tag Archives: social media

Happy Thanksgiving from Evans on Marketing

26 Nov



Inc.’s Coolest New Products for 2015

23 Nov

There are all kinds of best lists that appear at this time of year. We’re noting a few of them. In the area of innovation, one of the coolest (pun intended. :-) ) lists is a ranking of the coolest products of the year.

Bartie Scott has identified 15 cool new products in 2015 for Inc. Here are a few of them.

Lily Robotics Drone: Toss this flying camera into the air, and it will soar above, behind, or around its user like a futurist homing pigeon. Set to ship in early 2016 for a presale price of $799 (regularly $999), Lily’s launch video got more than nine million views on YouTube.”

Hammerhead: This navigation system ($85) hitches a ride on your bike’s handlebars. By connecting to your phone’s Bluetooth, the lights flash directions when approaching turns. Hammerhead raised more than $190,000 on crowdsourcer Dragon Innovation.”


LulzBot Mini 3D Printer: Using open-source hardware, Aleph Objects is expanding the reach of 3-D printing for designers and entrepreneurs with this desktop printer. The $1,350 home printer has received outstanding reviews on its handling of precise detail.”


Click the image below for the full slideshow of the top 15.


Can “Big Soda” Reverse Its Decline?

30 Oct

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns.

Recently, the New York Times ran a major story entitled: “The Decline of ‘Big Soda”; it reported that “the drop in soda consumption represents the single largest change in the American diet in the last decade.”

In this story, observed that:

“Even as anti-obesity campaigners have failed to pass soda taxes, they have accomplished something larger. In the course of the fight, they have reminded people that soda is not a very healthy product. They have echoed similar messages coming from public health researchers and others — and fundamentally changed the way Americans think about soda. Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.”

“Sales are stagnating as a growing number of Americans say they are actively trying to avoid the drinks that have been a mainstay of American culture. Sales of bottled water have shot up, and bottled water is now on track to overtake soda as the largest beverage category in two years, according to at least one industry projection.”

Click the image to read more.

                           Photo by Ruth Fremson/The New York Times


Devising Great Slogans

29 Oct

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.

As noted by Lindsay Kolowich for HubSpot:

“You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember the punchy slogan — ‘Think outside the bun’ — followed by the ding of a bell. What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too? For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.).”



Is Toyota Going Back to the Future — Or the Past?

20 Oct

From 1985 to 1990, Universal released three Back to the Future movies starring Michael J. Fox and Christopher Lloyd. These three films grossed about $960 million in worldwide revenue (which would amount to about $2 billion in current dollars).

In honor of the series’ thirtieth anniversary, Toyota has just introduced a video featuring Fox and Lloyd in conjunction with its new Mirai. As Digital Trends reports:

“Toyota has reunited Michael J. Fox and Christopher Lloyd for a special Back to the Future-themed video, in honor of the 30th anniversary of the film, and the launch of Toyota’s Mirai hydrogen fuel cell vehicle. This is just a teaser and the full video will go live on Oct. 21, 2015, the date the Mirai goes on sale. That also happens to be the date where Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd) travel to in Back to the Future Part II. The teaser doesn’t really show it, but the full video will promote the Mirai and it’s ‘futuristic’ technology.”

“In the video, Fox and Lloyd chat about what technologies the film series assumed would be realities and what are actually realities today.”

How effective do YOU think this nostalgia campaign will be?


Take a look at the teaser video below.



Tesla’s New $2,500 Software Download for Self-Driving

19 Oct

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?”

Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times:

“The updated Tesla, an already high-tech electric car that starts at about $75,000, was equipped with what the company calls Autopilot — a semi-autonomous [self-driving] feature that allows hands-free, pedal-free driving on the highway under certain conditions. The car will even change lanes autonomously at the driver’s request (by hitting the turn signal) and uses sensors to scan the road in all directions and adjust the throttle, steering, and brakes. It is the first time that a production vehicle available to consumers will have such advanced self-driving capabilities.

“Autopilot is not free (the download costs $2,500), and it is not yet perfected (clear lane markings are needed, and bad weather can affect its abilities), but it works remarkably well under normal circumstances.”

Check out the NYT’s video below.



Can Xerox Make Work Better?

13 Oct

Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:

“Xerox is best known for the innovation we brought to the sharing of information. Invented just over 75 years ago, xerography dramatically scaled the way organizations could communicate. It solved a major barrier to the way organizations shared information, yielding a range of operational benefits. It remains a core communication technology in every business, government office and educational institution today. Since then, Xerox innovation has been at the core of today’s digital world – from the invention of some of the earliest personal computers to being instrumental in 3-D print-head technology. And today, that same mission to apply technology and innovation to improve business process and workflow is relevant to a range of functional domains across almost every industry.”

One of the latest marketing campaigns from Xerox is “Work Can Work Better.” As the company notes:

“The world of business is abuzz with solutions like the IOT (internet of things), big data and the cloud. Yet, the reality is that despite increased investments, productivity is declining and business outcomes have never been harder to achieve. The next frontier of enterprise transformation and global progress is improving the work itself, and that is where Xerox is uniquely positioned to help people, process and technology work better together. So work can work better, with Xerox.”



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