Tag Archives: social media

Advertising Icons and Social Media

13 Oct

Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, and Progressive’s Flo. [Click here to see one listing of the 25 best ad icons of all time].

Now that we are in the new era of social media, what can we learn from iconic advertising symbols that can be applied in this era?

As Lizetta Staplefoote, a content marketing strategist and copywriter, writes for Visual.ly:

“Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content.

1. Morton’s Salt Girl – Reflect value proposition.

2. National Park Service’s Smokey the Bear – Be personable. 


3. Kellogg’s Tony the Tiger – Constantly evolve.

4. Planter’s Mr. Peanut – Show off your personality. 


5. Cracker Jack’s Sailor Jack – Play to your audience. 


6. Coppertone Girl – Be conscious.

7. Jolly Green Giant – Be different.

8. Quaker Oats’ Larry – Leverage the familiar.

9. RCA’s Nipper – Have a story.

Click the image to read a lot more from Staplefoote on the lessons from the above advertising icons.
 

 

Social Media Use Growing for SMBs

11 Oct

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore.

According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is ongoing research on the advertising behavior of SMBs), about three-quarters of the firms said they are using social media to promote their businesses — “more than any other category of media.”

BIA/Kelsey reported that:

“Facebook dominates SMB usage, with 55.1 percent of SMBs reporting they have a Facebook page for business use, and 20.0 percent reporting they have run a Facebook ad or promoted post. At the same time, strong showings by other platforms, including LinkedIn, Pinterest, Instagram, and Twitter’s promoted tweets, indicate the social space is highly robust for SMB marketing. SMBs reported spending 21.4 percent of their total media budget on social media in the past 12 months.”

“The survey covers over 35 different media and platforms used by SMBs for advertising and promotion. These media fall into 10 top-level media categories: online (e.g., search, display ads, blogs); traditional (e.g., direct mail, newspapers); mobile (e.g., search, SMS, display); local coupons (print and online); social (e.g., Facebook, Twitter); video (e.g., Web site videos, YouTube); broadcast; local directories (print and online); giveaway items; and community sponsorships.”

Here is an infographic summary.
 

 

20 Tips for Behaving More Safely Online: Especially with Social Media

7 Oct

Evans on Marketing:

MUST READING!

 
It’s been nearly six months since this was posted. PLEASE protect your privacy and avoid identity theft.

 

Originally posted on Evans on Marketing:

Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart.

So, here is my top twenty list of things to keep in mind:

  1. Online, YOU are your best friend. Please don’t be your worst enemy, too.
  2. Protect your privacy. NEVER assume that social media protect your information. A hacker’s dream is getting into Facebook accounts.
  3. Be aware of how many of your online activities are tracked (usually by cookies placed on your devices) — whether they are through the Web, your phone, or your tablet device.
  4. Is it really necessary to keep signing up for so many apps? (every one of them has some kind of info stored on your device). Knock out the ones you don’t use.
  5. Recognize that your smart phone’s GPS is always on…

View original 488 more words

Snapchat Hits Three: Here’s an Infographic Timeline

28 Sep

It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears.”

Here is a detailed infographic timeline of Snapchat by DPFOC Online Marketing.
 

 

Capitalizing on the Power of Social Media Review Sites

23 Sep

We have written a lot about the power of social media — both good and bad. For example, see these recent posts: 1, 2, 3. So, what more can we do to capitalize on the power of social media review sites?

According to Paula Andruss, writing for Entrepreneur, there are six things to consider doing:

  1. Develop a detail-loaded presence. “Whether you’re initiating a new profile or ‘claiming’ one that’s already on the Web, it’s important to fill out your listing as fully and accurately as possible. To optimize your SEO, it is important to have one standard and accurate listing on every site that mentions your company; if your listing varies among sites, it may be pushed down in search results.”
  2. Read the fine print. “Michael Dash, president of New York-based CarPartKings.com, relies heavily on review sites to validate his company and let users know what to expect from his service. But after purchasing a yearly program with an industry-specific ratings site, he found that as traffic to his E-commerce business increased, so did the charges to keep the reviews coming — rising from $50 per month to $1,000. Within a day of refusing to pay the increased rate, all of his positive reviews disappeared, while the negative ones remained. ‘We learned our lesson the hard way,’ Dash says.”
  3. Accrue reviews and keep them fresh. “Establishing a listing is not enough; you need to solidify your presence by gathering as many reviews as possible. While the algorithms used to determine your company’s placement on these sites is mysterious at best, having a greater number of reviews can improve your landing results over competitors on the results page of a local search.”
  4. Avoid filter triggers. “One of the biggest frustrations with review sites is that they can (and do) filter legitimate reviews so that they may be hard to find — or even removed — based on individual site parameters. Yelp’s policy states that it will filter reviews it believes have been solicited. Yelp and other sites also commonly filter comments from people who have written only a single review; those that are too glowing, which may appear fake; and even those that are too negative, because they may have been written by a competitor.”
  5. Respond carefully to bad or false reviews. “Poor reviews can hurt, but it’s important to respond in a calm and professional manner. Factually incorrect reviews are another problem, but the complaint system to have them removed is difficult and often unsuccessful. So it may be preferable to simply continue to collect reviews so that the questionable ones are outweighed.”
  6. Invest wisely. “As long as your business is operating smoothly, consider enlisting the help of services that might make these sites work better for you. For example, Bazaarvoice Express automatically requests reviews from customers that can be posted on your site, and Moz has a tool that will standardize local listings on major aggregators for about $50 per year.”

Click the image to read the full article by Andruss.
 

 Image credit: Theispot.com/Leon Mussche

 

Are Microsoft and Minecraft a Good Fit?

17 Sep

Mojang, the maker of the highly popular Minecraft video game, has reached an agreement to be acquired by Microsoft. The purchase price is $2.5 billion. The deal is important to both Mojang and Microsoft, the maker of Xbox.

As Mojang posted at its Web site:

“Yes, we’re being bought by Microsoft. Yes, the deal is real. Mojang is being bought by Microsoft. It was reassuring to see how many of your opinions mirrored those of the Mojangstas when we heard the news. Change is scary, and this is a big change for all of us. It’s going to be good though. Everything is going to be OK. Please remember that the future of Minecraft and you – the community – are extremely important to everyone involved. If you take one thing away from this post, let it be that. We can only share so much information right now, but we’ve decided that being as honest as possible is the best approach. We’re still working a lot of this stuff out. Mega-deals are serious business.”

And in this YouTube video, head of Xbox Phil Spencer discusses Microsoft’s acquisition of Minecraft and Microsoft’s respect and admiration for the Minecraft community.
 

 
But, when the acquisition  is completed, the hard part starts — blending the Mojang culture with that of Microsoft. As Evelyn M. Rusli and Shira Ovide write for the Wall Street Journal: 

News that Microsoft is acquir[ing] Swedish company Mojang AB up a clash of cultures between the corporate giant and Minecraft loyalists — spanning from middle-school children to video-game diehards. To many of its fans, Mojang’s antiestablishment swagger has always been part of Minecraft’s mystique. Mojang, which has only about 40 employees, is run by programmer Markus Persson, who has gained a cult following by publicly blasting big tech companies, including Microsoft, Electronic Arts, and Facebook.  Microsoft, pushing 40 and worth about $387 billion, is seen as the software industry’s Goliath.”

“Already, there are signs that a Minecraft game under Microsoft will be different. According to people with knowledge of the matter, Mr. Persson is expected to leave Mojang if Microsoft completes a deal. The company’s game-development office in Stockholm isn’t expected to move or close, a person familiar with the deal negotiations said. On online forums such as Reddit and Twitter, many players questioned whether a sale would destroy the game’s indie spirits. ‘Why pay $2.5 billion for something just to alienate all the fans?’ wrote a Reddit user who goes by the handle Joebovi.”

 
 What do YOU think?
 

Social Media Maturity: An MIT Infographic

9 Sep

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use.

Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July 2014 global study on social business indicated that ‘social business maturity’ is related to the level of results that companies achieve. A new infographic illustrates how social business creates value, and outlines the primary drivers for companies seeking to advance toward social business maturity.”

Here is that infographic.
 

 

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