Tag Archives: social media

Self-Branding for Personal and Career Success

26 Feb

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success.

In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to Psych Up to draw upon his extensive experience teaching and blogging on self-branding. He invites listeners to think through steps of self-reflection to identify qualities that translate into brands.

In the discussion with Host Dr. Suzanne Phillips, he considers the three aspects of self-branding and the difference between a person’s inherent self-brand and a person’s perceived self-brand. He shares stories that capture the importance of self-branding and offers do’s and dont’s for formulating a personal self-brand.

When applying self-branding to the professional arena, Dr. Evans offers invaluable tips for tailoring your self-brand to the job being offered and as a platform for your resume and interview preparation. Whether you are looking for a date or a job, you will find this to be a very valuable show.
 

Click below to listen to the interview.

 

 

Who’s Winning the Mobile OS Challenge?

24 Feb

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).

As reported by eMarketer:

“According to data released in February 2015 by Opera Mediaworks, Google’s operating system (OS) grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014, from 37.7% to 62.7%, leapfrogging iOS to claim first place.”

Click the image to read a lot more about what is happening.
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

Social Marketing Tips

9 Feb

It’s always a challenge to make our social media presence as effective as possible. We can ALWAYS improve!

As Tailwind, a social media firm, puts it:

“With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put together this list of 10 social media resolutions to keep your brand on track.”

 

 

What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

29 Jan

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube.

So, what are going to be the winners in this year’s Super Bowl ad competition? And which of these ads can we watch before Sunday arrives?

As Lindsay Kolowich reports for HubSpot:

“So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove. And according to Cleveland.com, many of these companies are keeping their official ads secret until the Super Bowl — and instead, releasing ads for their ads. (How meta.) To prepare you for the Ad Bowl, we’ve rounded up the best ads and ad teasers that have been released thus far. Be sure to check back, as we’ll continue to add to this list as new teasers are released. So without further ado …” Click here to preview several 2015 Super Bowl TV ads.

And here’s the 2015 version of Budweiser’s very popular “puppy” ad from the 2014 Super Bowl. :-)
 

 

How Do College Students “Connect” with Brands?

27 Jan

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through media channels which they most favor?

As eMarketer puts it:

“Amid their interest in millennials, marketers look to the 19 million-plus U.S. college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, ‘U.S. College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.’”

“Regardless of medium, advertising is just one of many influences on students’ purchase decisions, and not the most important. When an August 2014 Fluent study asked students to say what shapes their back-to-school purchase decisions, the top of the list was populated by peer opinion and money-saving offers.”

Click the chart to read more.
 

 

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