Tag Archives: social media

A Twitter Action Plan

25 Nov

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.”

Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter:

“Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses (SMBs) to build and manage customer relationships via social networks. Here are eight easy and strategic steps to make the most of Twitter for your business.”

 
A Twitter Action Plan: Top Tips for Your Business
 

What Works in B2B Marketing and Social Media

24 Nov

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.

Here is an infographic summery of the 2014 report.
 

 

BCBGMAXAZRIA: Now in 100 Countries

23 Nov

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.”

“Today, BCBGMAXAZRIAGROUP has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 175 BCBGMAXAZRIA boutiques in the United States, and BCBGMAXAZRIA is present throughout Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia among other countries. The Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi, and Singapore’s Takashimaya stores.”

The company has a very active fashion blog, which may be accessed by clicking the image.


 
The retailer continues to grow and has now expanded into more than 100 countries. It has also become more active with online sales. As reported by Alicia Fiorletta for Retail Touchpoints:

“Women’s fashion house BCBGMAXAZRIA Group has implemented the cross-border E-commerce solution from Borderfree to extend its brand to international online shoppers.The BCBGMAXAZRIA flagship line is now available in 100 countries, with the brand offering free shipping to all countries with a minimum spending threshold. All purchases also will be duty-free in all countries except Japan and Canada. Later this year, BCBGMAXAZRIA will expand its international E-commerce assortment to include its BCBGeneration and Hervé Léger brands.

“With the Borderfree technology, BCBGMAXAZRIA was able to quickly bring international, cross-border shipping to its E-commerce site, according to Alex Golshan, VP of International E-commerce and Omnichannel at BCBGMAXAZRIA. Team members receive accurate calculations of taxes and duties for each product, and have access to catalog review, customs compliance and restricted product management tools.”

Click the image to read more from Fiorletta.


 

Ad Imagery Is Sometimes “Borrowed”

19 Nov

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not.

According to Allison McCartney, writing for Visual.ly:

“Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, ‘appropriation’ can merely become a ripoff of someone else’s work. It’s important to know where to draw the line.”

“Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a language when enough people recognize them and understand their meaning. They can be a sort of shorthand that conveys messages, creates tone, sparks memories, and creates connections between ideas. The 2011 Volkswagen Super Bowl commercial, for example, was a fantastic example of appropriation. By using Star Wars imagery and sound to tell a story throughout the commercial, the creators of this ad maximized the benefits of appropriation.”

Read more from McCartney to see several bad examples of appropriation.

 

 

Mastering Your Online Professional Brand

16 Nov

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success.

And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot:

“In today’s world, it is imperative to have a strong brand online. Why? Employers use the Internet to learn about potential new employees. Businesspeople use the Internet to do research on potential new partners. Marketers use the Internet to connect with thought leaders and promote content. The list goes on and on. If your brand online is not up to par, you might be losing out on opportunities you didn’t even know existed!”

 

Click the image to access a 50-page guide from HubSpot.
 

Professional Brand

 

We NEED Customer Champions

11 Nov

In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There aren’t a lot of them!

As Jordan Skole reports at Visual.ly:

“Businesses need to unlock and encourage their secret weapon – the brand champion. Verint® Systems commissioned a survey of over 1,000 consumers in GB [Great Britain]. Here we look at what the data uncovered.”

 

How to Encourage Customer Champions

 

Yes, There ARE Still Real Heroes!

3 Nov

We can all be responsible members of society and give back to the community.

This is NOT a post about a major team sport or about a famous athlete or a famous celebrity or a famous business leader. It is also NOT about the misdeeds going on in the world. Rather, it is about how true heroes can help to bring us together as a society. This post is about Pete Fretas and the ALS “Ice Bucket Challenge” and cancer victim Lauren Hill’s quest to play college basketball.

For several months, we’ve been following the uplifting story of the “Ice Bucket Challenge.” Do you know the origin of the challenge? It’s sports-related: Pete Frates, a Bostonian who was diagnosed with ALS in March 2012, is credited with initiating the challenge. Pete was a baseball player and team captain at Boston college, where he graduated in 2007. He then played baseball in Germany, where he also coached. His story was featured on ESPN.
 

 
To date, donations made to the ALS Association as a result of the challenge have totaled $22 million. And if you type in “ice bucket challenge” at YouTube, you will find more than 18 million entries. The Simpsons’ entry alone has generated 24 million views.
 

 
 
Lauren Hill has inoperable brain cancer. As reported by Alyssa Roenigk for ESPN:

“Hill is that woman you’ve heard about somewhere, maybe on ESPN, maybe on Facebook, maybe in the newspaper, perhaps on early morning TV. She’s the college freshman basketball player who was diagnosed with brain cancer her senior year of high school, after deciding to attend Division III Mount St. Joseph University in Cincinnati. She’s the girl whose parents, after her tumor spread and she was given only a few months to live, worked with her college coach, the opposing team’s coach, and the NCAA to move her team’s opening game up by two weeks in the hopes that she will still be strong enough to suit up for one collegiate game. The 19-year-old has been giving interviews and fighting publicly in the hopes of bringing attention to the rare form of brain cancer from which she will die. And she’s the girl whose story garnered so much attention that the site of Mount St. Joe’s Sunday game against Hiram College was moved to Xavier University’s Cintas Center, and the 10,000-seat arena sold out within a day.”

“But Hill is more than that freshman you heard about somewhere. She’s also a daughter to Lisa and Brent, and a big sister to Erin, 14, and Nathan, 17. She’s a soccer fan, has a creative eye, and loves music, all types of music, just not screamo. She’s a fan of the Harlem Globetrotters, was painfully shy before her diagnosis, and is a wiz with Photoshop. She likes to shoot videos and edit them for her family, and you know that image that’s been going around online, the one of Lauren standing with her hands on her hips in her high school uniform, the one that was shot from behind and adorns #1More4Lauren images on Twitter? She designed that herself. ‘I’m really proud of that,’ Hill said.

Yesterday, Lauren got to play. And she helped to raise more than $40,000 for The Cure Starts Now Foundation; and there is a foundation URL dedicated to Lauren.
 

 

Follow

Get every new post delivered to your Inbox.

Join 1,178 other followers

%d bloggers like this: