Tag Archives: social media

Want to Perform at the Super Bowl? Pay for Play May Be Coming

21 Aug

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV games are regularly the highest-rated shows of the week. Advertising, sponsorship, and licensing contracts with the NFL amount to billions of dollars a year. Super Bowl ads cost well over $4 million per 30 seconds. The 2014 Super Bowl halftime show with Bruno Mars and the Red Hot Chili Peppers  attracted more than 115 million viewers.

The author of this blog has frequently gotten into debates with friends who cannot believe that artists such as Beyoncé, the Rolling Stones, and Paul McCartney have not been paid for performing at the Super Bowl halftime show. But it’s always been true. In the past, the NFL has contributed to the expenses associated with putting on the halftime show.

Now, according to the Wall Street, the ever-audacious NFL may be going even further in its revenue quest. As Rachel Feintzeig and Joann S. Lublin report:

“The National Football League doesn’t usually pay the act that performs at halftime during the Super Bowl. But in a twist this year, the league has asked artists under consideration for the high-profile gig to pay to play, according to people familiar with the matter. The NFL has narrowed down the list of potential performers for the 2015 Super Bowl to three candidates: Rihanna, Katy Perry, and Coldplay, these people said. While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”

“The show has always been among the most valuable promotional opportunities for the music industry, and in recent years, some performers have put tickets for their tours on sale immediately following their appearance on the field, to capitalize on the exposure. Beyoncé announced her ‘Mrs. Carter Show’ tour immediately following her halftime performance in 2013, for example, and the world tour grossed more than any other that year besides Bon Jovi’s, according to trade publication Pollstar. Bruno Mars also put tickets to his ‘Moonshine Jungle’ tour on sale the Monday after the game this year.”

The Wall Street Journal image below has some interesting data.

 

Source: Nielsen. Image by Wall Street Journal

 

Sources of Free Images for Social Media Use

20 Aug

If  you use social media, one issue that arises is whether it is legally OK to use an image (photo, etc.). The rules and intent differ in the use of images for personal, nonprofit, and corporate sites.

In any case, what needs to be well understood is that are a large of free images available for use on social media sites.

As Courtney Seitera writer, editor,  and former community journalist turned content marketer, notes at buffersocial:

“Nearly every image created in the last 30 years is still protected by copyright — a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.”

Click on the image to discover more than FIFTY sources of free images from Seiter.
 

 

B2B Firms and Online Content Marketing

31 Jul

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.

In the following infographic, Clearpoint “describes why marketers create content, how they use content, and where they post content. The best business-to-business content marketing practices and most popular tactics are outlined in this fun and informative infographic!”
 

 

How Brands Can Do Better on Pinterest

22 Jul

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.”

With more than 75 million active users and a largely female audience, Pinterest is attracting more attention from advertisers. Hence, the question: What is the best way for marketers to utilize Pinterest?

Lisa Hoover McGreevy — a professional writer specializing in corporate messaging, a data journalist in the Visually Marketplace, and a regular contributor to the Visually blog, highlights 5 ways that can enhance the business use of Pinterest:

  1. Create unusual pinboards“Don’t limit yourself to the standard buzzwords for your industry when coming up with new pinboards. A bakery naturally needs pinboards for cupcakes, wedding cakes, and other baked goods. But more unusual topics, like the world’s oldest pastry recipes, campground baking, or ways to dress up products your customers purchase help you stand out from the crowd.”
  2. Develop visuals in languages other than English – “Recreate your most popular visual content in Spanish, German, or another predominant foreign language to embrace non-US or UK-based customers. Inspiring quotes, brief tutorials, and advertising taglines all make great pins that let your international customers know you care. Before pinning anything, run it past a native speaker of the language to make sure the wording is accurate. Online translation technology is still too buggy to be trusted with something as important as your branding.
  3. Ask people to show you things – “People love to talk about themselves, so ask customers to pin images of something related to your industry. A fitness club may ask followers to post pictures of favorite workout gear, while an office supply company might invite followers to share photos of their work spaces.”
  4. Tell a story – “Use a dedicated storyboard to unfold a tale over several days or weeks. Send your mascot on a journey around the major landmarks of your town or share a series of pins that demonstrate how a customer used your product to solve a problem.”
  5. Tell your story – “Is your whole office is helping build a Habitat for Humanity home? Are your developers engaged in a weekend hackathon ahead of your next software version release? Take and pin pictures along the way so customers can follow your progress and get a peek behind the curtain. Pinterest is a perfect format for telling captivating stories that keep followers coming back to see how those stories turns out.”

Click the image for some examples.
 

 

Global Advertising Is Booming

20 Jul

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe.

From this research, a few conclusions may be drawn: (1) From 2012 to 2018, advertising is expected to rise sharply in many of the countries eMarketer examined. (2) The United States and 7 other countries will see per-capita ad spending exceed annually by 2018. (3) Even though ad spending will rise substantially in the world’s two most populous countries — China and India, per-capita ad spending through 2018 will remain low compared with other nations. (4) Most of the increases will be driven by a shift to digital media.

Click the chart to learn more.
 

 

Media Trends in U.S. Advertising

11 Jul

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile ad spending is projected to rise from 2.6 percent of all U.S. media dollars in 2012 to 26.4 percent in 2018.

As eMarketer reports:

“Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all U.S. ad spending this year. Advertisers will invest more than $50 billion in digital channels in 2014 for the first time, an increase of 17.7% over 2013. Just over one-third of that will come from mobile, but by 2018, mobile will account for more than 70% of digital ad spending.”

Click the chart to read more.
 

 

How Should You Respond to Negative Social Media Comments?

30 Jun

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood.

In general, there are three options for dealing with negative social media comments: (1) ignore the comments; (2) point out why the comments are wrong; and (3) constructively reply to the comments. Although many firms choose option (1) or (2), it is more appropriate to choose option (3).

As High Powered SEO puts it:

“You have spent hours preparing an amazing post or share something worth a meaningful discussion. Then, you notice that a couple of people are saying the complete opposite from what you have shared. This is normally fine except they express their opinions in a way that may rub you the wrong way. How do you handle this type of situation? Do you lash out in order to get your point across, not respond at all, delete the comment, or just flat-out ignore it?”

“There are plenty of ways you can handle this type of situation, but if you don’t handle it the right way you could be doing much more harm than good. It is best to handle this situation tactfully.”

Check out the infographic of tips from High Powered SEO.
 
RESPOND TO NEGATIVE COMMENTS ON SOCIAL MEDIA AND BLOG POSTS  INFOGRAPHIC
 

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