Tag Archives: promotion

When Does a Selfie Go Too Far?

10 Apr

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back many decades.

So, what makes this year’s celebration different? David Ortiz of the Red Sox took a selfie with President Obama. Nothing wrong what that, right? So, what’s the controversy?

It seems that Ortiz had signed a promotion deal with Samsung shortly before the ceremony and the photo then became viewed as too commercial in nature — something that all presidents have frowned upon.

As reported by Tim Parry for Multichannel Merchant:

“It all seems innocent. But Terry Lefton of Sports Business Daily reported a day before the Big Papi-presidential selfie that David Ortiz had signed an endorsement deal with Samsung – one similar to the one Ellen DeGeneres signed with Samsung prior to her Oscars selfie.”

“Here’s where it gets funny: Samsung told The Boston Globe that they arranged for the Ortiz-Obama selfie. Ortiz, on the other hand, said the selfie was not a publicity stunt.”

Who do YOU believe?

Click the image to read more.
 

 

Adidas’ View of the World Cup

6 Apr

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.

Raymond Wong, reporting for DVICE.com, notes that:

“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”

Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”

 

 
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!
 

Clever Billboard Ads from Around the World

4 Apr

Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and BMW.

 


 

 

Digital Advertising Continues to Soar Worldwide

3 Apr

As we know, digital advertising is growing strongly, often at the expense of print and other traditional media.

According to eMarketer, worldwide digital advertising was nearly $105 billion in 2012, representing about 21 percent of total media spending. In 2018, it is expected that worldwide digital advertising will reach $204 billion, about 31 percent of all media spending.

Click the chart to read more.
 

&nsbp;

“Incomplete” Products Can Spur Customer Consumption

28 Mar

According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.

In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in them but only one if it is solid, for example. It’s a matter of perception, Kahn explains. She also discusses her research on the attention that consumers pay to large assortments of goods and how it influences their choices when information is presented visually or verbally. In addition, she describes a study on how consumers behave when goods are stacked vertically versus horizontally.”

 

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

21 Mar

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king.

Now, come two new commercials. Who do you think comes out on top (again)? :-)

Burger King is using former NBA great Chris Webber to promote its NCAA March Madness 2 for $5 sandwich deal.
 

 
Meanwhile, McDonald’s has introduced a new TV ad with current NBA mega superstar Lebron “The King” James.
 

 

How Much of a Snacker Are You?

19 Mar

Do you get the snacking munchies? How often? When? What do you chow down?

According to recent research by Technomic:

“Snack consumption is on the rise, as half of today’s consumers (51 percent) say that they eat snacks at least twice a day, an increase from the 48 percent who said the same in 2012. And about a third of consumers (31 percent) told Technomic they’re snacking more frequently than they were just two years ago. Not only are consumers snacking more often, they’re broadening their definition of a ‘snack.’ These days, a wider range of foods—and beverages—are now viewed as snacks, and convenience stores and other retailers are sparking competition with restaurants in order to meet the growing demand.”

These are some of the other highlights from Technomic:

  • “Consumers eat snacks both between meals and as meal replacements: Nearly half of consumers (49 percent) eat snacks between meals and 45 percent replace one or two daily meals with a snack.”
  • “Forty-five percent of consumers who order snacks at restaurants order from the dollar or value menu.”
  • “Fifty percent of consumers indicate that healthfulness is very important to them when choosing a snack.”
  • “Portability is increasingly vital: 60 percent of today’s consumers, compared to 55 percent in 2012, cite portability as an important or extremely important factor when choosing a snack.”

Click the chart to read more.
 

 

How We’re Watching Sports Content

25 Feb

All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers.

According to Nielsen:

“In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 Year in Sports Media Report. Not only are there more sports-focused channels available to viewers, nonsports networks have also added sports content to their lineups. And with more sports programming out there tugging at viewers’ heartstrings, Americans clocked 33 billion hours watching sports on TV in 2013. What’s more, viewing sports is an opportunity to be social, whether watching with pals in the stadium or alone online, fans need to gab about it. Even though sports events only accounted for 1.2 percent of all TV programming, conversations about sports made up nearly half of all Tweets about TV (49.7%).”

Click the image to learn more.

 

How P&G Plans to Profit in Today’s Economy

12 Feb

Proctor & Gamble is the leading consumer products company in the world. Nonetheless, there are two particular issues with which it must deal: (1) Many of its most popular brands are mature, especially in industrialized countries, with the resultant slowdown in sales growth. (2) Since the onset of the recent Great Recession, even more consumers have become price conscious and turned to less expensive manufacturer and private (store) brands.

As a result, P&G has embarked on a two-pronged product strategy. It has introduced “budget” versions of some brands and it has raised its profit margins on its premium product versions.

According to Serena Na, writing for the Wall Street Journal, this is the approach P&G is undertaking with its Tide detergent:

“To compensate for the introduction of a lower-end version of its big-selling Tide detergent, P&G is raising prices on some fancier Tide varieties by as much as 25%. The goal is to preserve margins while heading off competition from lower-cost rivals. The detergent, in its signature reddish-orange containers, brings in around $2.8 billion in annual sales and holds a commanding 38% share of the North American laundry soap business, according to Nielsen data. But Tide has come under pressure in recent years as more shoppers have reached for bargain brands such as Arm & Hammer, made by Church & Dwight. In response, P&G recently began rolling out a lower-priced liquid, called Tide Simply Clean & Fresh, that is around 35% cheaper than regular Tide detergent, which currently retails for about $12 for a 100-ounce bottle.”

What do YOU think of this approach?

Click the Wall Street Journal chart image to learn more.

 


 

 

Chobani IS at the Olympics, Even If Its Yogurt Is Not

9 Feb

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right and is advertising during NBC’s Olympic coverage. Nonetheless, Chobani yogurt has been barred from being received by Team USA athletes at the 2014 Winter Games.

As reported by U.S. News & World Report:

The New York-made yogurt is being held up by Russian customs officers at Newark Liberty International Airport in New Jersey due to ‘unattainable’ Russian customs certifications, according to NY Senator Charles Schumer. ‘Unfortunately, this protein-packed, New York-made food has met a serious roadblock in the Russian government, thanks to an unreasonable customs certificate and they will not allow the yogurt into the country,’ Schumer said in a release.”

USNWR’s Katherine Beard further notes that: “Another factor in play could be the continuing controversy over Russia’s much-publicized anti-gay laws. Chobani CEO Hamdi Ulukaya told CNBC Wednesday, ‘We oppose Russia’s anti-LGBT law.’ That makes Chobani the third official Olympic sponsor to condemn the laws.”

So, Chobani really is at the Olympics: The ban on the yogurt has gone viral, giving tremendous free publicity. Chobani has gotten praise praise for being courageous enough to take a public stand (although there are some critics of its position). And Chobani is running ads during Olympic programming — such as these.
 

 


 

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