Tag Archives: promotion

Sprout Social Media Index

3 Dec

There is a lot of discussion about how companies should/can rate the effectiveness of social media. One interesting assessment is the Sprout Social Index.

As reported by Douglass Karr for Marketing Technology Blog:

“5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and increased customer value.”

“The volume of social media requests have increased 77% year over year. But the response has only been a 5% increase by businesses. That’s a huge gap! Why aren’t social requests getting the same attention? My guess is that consumers don’t expect a response as they do via phone so they’re not getting as upset as they do when sitting on a call that goes unanswered. But the opportunity for businesses to truly make a social impact is huge in most industries… especially knowing that your competitors aren’t responsive!”

“The Sprout Social Index is a report compiled and released by Sprout Social. All referenced data is based on 18,057 public social profiles (9,106 Facebook; 8,951 Twitter) of continually active accounts between Q1 2013 and Q2 2014. More than 160 million messages sent during that time were analyzed for the purposes of this report.”

 Check out the Sprout infographic.

 

 

How Should Marketers Utilize Snapchat?

29 Nov

As we wrote two months ago, Snapchat – the social media site where people can post photos and videos that are viewed and then disappear — is now three years old.

But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach their customers? And if so, what are some best practices for using Snapchat in a marketing capacity?”

Here’s a Marketo infographic that addresses these questions.
 

 

Don’t Forget Small Business Saturday

26 Nov

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses:

“In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov 29.”

Small Business Saturday 2014
 
To assist small firms, American Express offers many tips. Click the image to see them.

Small Business Saturday 2 2014
 
And to assist shoppers, American Express has a locator for participating stores. Click the image to access it.

Small Business Saturday 3 2014
 

BCBGMAXAZRIA: Now in 100 Countries

23 Nov

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.”

“Today, BCBGMAXAZRIAGROUP has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 175 BCBGMAXAZRIA boutiques in the United States, and BCBGMAXAZRIA is present throughout Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia among other countries. The Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi, and Singapore’s Takashimaya stores.”

The company has a very active fashion blog, which may be accessed by clicking the image.


 
The retailer continues to grow and has now expanded into more than 100 countries. It has also become more active with online sales. As reported by Alicia Fiorletta for Retail Touchpoints:

“Women’s fashion house BCBGMAXAZRIA Group has implemented the cross-border E-commerce solution from Borderfree to extend its brand to international online shoppers.The BCBGMAXAZRIA flagship line is now available in 100 countries, with the brand offering free shipping to all countries with a minimum spending threshold. All purchases also will be duty-free in all countries except Japan and Canada. Later this year, BCBGMAXAZRIA will expand its international E-commerce assortment to include its BCBGeneration and Hervé Léger brands.

“With the Borderfree technology, BCBGMAXAZRIA was able to quickly bring international, cross-border shipping to its E-commerce site, according to Alex Golshan, VP of International E-commerce and Omnichannel at BCBGMAXAZRIA. Team members receive accurate calculations of taxes and duties for each product, and have access to catalog review, customs compliance and restricted product management tools.”

Click the image to read more from Fiorletta.


 

Ad Imagery Is Sometimes “Borrowed”

19 Nov

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not.

According to Allison McCartney, writing for Visual.ly:

“Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, ‘appropriation’ can merely become a ripoff of someone else’s work. It’s important to know where to draw the line.”

“Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a language when enough people recognize them and understand their meaning. They can be a sort of shorthand that conveys messages, creates tone, sparks memories, and creates connections between ideas. The 2011 Volkswagen Super Bowl commercial, for example, was a fantastic example of appropriation. By using Star Wars imagery and sound to tell a story throughout the commercial, the creators of this ad maximized the benefits of appropriation.”

Read more from McCartney to see several bad examples of appropriation.

 

 

Gucci’s Mobile Apps Enhance the Customer Experience

17 Nov

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.
 

 

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