Tag Archives: promotion

Bob Dylan and Watson

7 Oct

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.Watson is, well, an IBM  supercomputer,  which won a special Jeopardy Tournament of Champions against humans. According to IBM, “Watson is built to mirror the same learning process that we have—through the power of cognition. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.”

To position Watson as more likable, IBM has produced and advertised a number of short videos with celebrities — such as the one below with Bob Dylan.



Clever Innovations from Entrepreneurs: A Video

21 Sep

Entrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!!

After viewing the video, what lessons have YOU learned? Which is your favorite product of the seven? Why?



Food Brands Capitalizing on Instagram

15 Sep

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site:

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

How popular is Instagram today? According to Craig Smith, writing for DMR, Instagram:

  • has more than 300 million active monthly users, about 80 million in the United States.
  • is used by roughly the same number of males and females.
  • skews toward younger people, with 90 percent of users younger than age 35.
  • is utilized by 30 percent of social media users in the United States.

As a result of Instagram’s popularity, more and more marketers are including Instagram in their promotion strategy. For example, Lindsay Kolowich — writing for HubSpot — notes the following:

“There’s a reason food is such a popular subject for Instagram posts. Who doesn’t like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let’s be honest: We all love a good food picture. The emphasis is on ‘good,’ though.”

“If you’re in the business of selling food products — or drink products, for that matter — then it’s incredibly important to know how to take appetizing pictures. Today’s consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. (Check out this list of photo editing apps for help.)”

“What does a great food brand Instagram account look like? To give you a little inspiration, we’ve found 15 food and drink brands that are getting noticed on Instagram. Check them out see how to use the visual platform to and gain fans, followers, and loyal customers.”

Here are Kolowich’s top 5 food brands on Instagram. Click the image below for the full list of 15 food brands.

  1. Bien Cuit — “The phrase ‘bien cuit’ is one French chefs often use to describe the darkest, crunchiest loaves of bread. It’s also the inspiration behind the name of this New York City-based bread company, which takes consistently clean, symmetrical photos that combine dark, rich colors with off-white or block-colored backgrounds. Its images are always sharp so you can practically hear the bread cracking in half.”
  2. FOMU — “FOMU markets itself as an ‘alternative ice cream’ company, so it’s no surprise they use their Instagram account to post pictures of their non-traditional flavors, such as mulled cider, cardamom pistachio, and maple bourbon walnut.”
  3. Forequarter — “Forequarter is a restaurant in Madison, Wisconsin, known for its unique and ever-changing menu. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized.”
  4. Oreo — “This well-loved brand uses its Instagram account to get creative with the classic cookie. They tend to use bold, block colors like bright blues, pinks, and yellows to form a contrast with its black and white cookies. Scroll through the Instagram feed, and you’ll notice they post a handful of photos on a single theme for a short time.”
  5. Pabst Blue Ribbon — “For only posting about one product — a can of beer — Pabst Blue Ribbon sure knows how to get creative. Its Instagram feed is chock full of crowd-pleasing photos in keeping with the brand’s cool, artistic vibe. For example, the drawing of a Capri Sun filled with PBR is a great example of nostalgia marketing to the coveted millennial audience.”

Global Social Media Ad Spending Is Booming

14 Sep

As reported by eMarketer:

“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.”


Click the chart to read more.



Global Brand Simplicity

11 Sep

What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.

According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report.

Each year, the firm publishes various Brand Simplicity Indexes. Here are links to its 2014 regional and country ratings, the most recent available:


To learn more about the Global Simplicity Index, take a look at this video.


Branding Design Templates from Canva

5 Sep

Canva is a provider of design materials of all types (many free), including branding design templates:

“Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, and so much more. Search and drag to create beautiful designs without ever leaving the Web. Canva takes care of the boring bits so you can spend more time creating.”

“Start with a custom layout or a blank page. With all the tools in one place, there’s nothing holding you back. Simply search for the best graphics, photos, and fonts, or upload your own, then use Canva’s drag and drop tool to create a design.”

“Design with hundreds of free elements and fonts, or choose from our library of more than 1 million premium images for $1. Professional designers can easily collaborate with clients. Never worry about frustrating back and forth emails again. Canva also plays nice with traditional desktop design software.”


Take a look at the video about Canva. AND PLEASE BE SURE to click on the image below the video to access 50 branding templates.



Advertising’s Impact: A WebpageFX Infographic

31 Aug

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge.

Consider these observations by content marketer Chris Zook, writing for WebpageFX:

“With so much ad-noise in the world, it’s a wonder that any advertisement can stand out from all the others trying to get consumers to spend money. But companies can’t just give up because there are a lot of ads — they need to make money, and they won’t make money if nobody hears about them. So instead, advertisers have created a tried-and-true arsenal of different techniques that are all aimed at getting consumer attention. And even if we don’t realize it all the time, these strategies often work exceptionally well.”

Take at the infographic from WebpageFX to learn “How Advertising Makes Us Buy.”


Created by WebpageFX



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