Tag Archives: promotion

McDonald’s Strong Involvement in Children’s Literacy

8 Feb

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to improve its image as the world’s leading fast-food company.

As part of its healthier choices for kids, a few years ago to McDonald’s added a piece of fruit to its Happy Meals box. And in 2013, McDonald’s began distributing Happy Meals Books:

“Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States. Studies prove the simple act of reading a book to a child at bedtime has a direct impact on his or her educational growth and potential. To help fill this critical need, McDonald’s began distributing Happy Meal Books in 2013 and, by the end of this year, will have distributed more than 50 million books to children — enough to provide a book to every child in America under the age of 12.”

As the firm announced on Twitter:

 

AND, from February 2 through February 2016, it will be offering a book instead of a toy with Happy Meals.

Samantha Grossman reports for Time that:

“Trying to get your kids to read more? You might want to take them to McDonald’s, where they’ll get a book instead of a toy in their Happy Meals, now through Feb. 15.”

“According to the Los Angeles Times, McDonald’s is including four different books. Three of them are Valentine’s Day themed: Clark the Shark Takes HeartHappy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool. The fourth book is the classic Paddington.”

“This is the third time the fast-food chain has served miniature paperbacks instead of plastic toys in its Happy Meals.”

 

 

The Best and Worst of Super Bowl Advertising

5 Feb

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst?

Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least favorite. Why?
 

According to Judann Pollack, writing for Ad Age, these are the top 10 Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the best:

  1. Apple, “1984.”
  2. Monster.com, “When I Grow Up.”
  3. Budweiser, “Respect.” (9/11 Tribute!)
  4. Coca-Cola, “Hilltop.”
  5. EDS, “Cat Herding.”
  6. Coca-Cola, “Mean Joe Greene.”
  7. Nike, “Hare Jordan.”
  8. Volkswagen, “The Force.”
  9. Ram Trucks, “Farmer.”
  10. Budweiser, “Whassup!?”

 

According to Kimberly Potts, reporting for Yahoo! TV, these are the worst Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the worst:

  1. Groupon, “Save the Money – Tibet”
  2. GM, “Robot Commercial”
  3. SalesGenie.com, “Pandas”
  4. Go Daddy, “Body Paint: Danica Patrick & Jillian Michaels”
  5. Go Daddy, “Exposure: Danica Patrick”
  6. Miller, “Evil Beavers vs. Miller Lite”
  7. Pepsi, “King’s Court with Elton John”
  8. Go Daddy, “Perfect Match with Bar Refaeli”
  9. Teleflora, “Adriana Lima”
  10. Bridgestone Tires, Alice Cooper & Richard Simmons”

 

Gillette Promotion Called Best Movie Tie-In of 2015

29 Dec

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.

According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”
 
 

 

China-Based Singles’ Day Dwarfs Cyber Monday Sales

4 Dec

China’s online Alibaba is the leader in special events (see this post).  As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Small businesses can sell their products to companies in other countries. Sellers are typically manufacturers and distributors based in China and other countries such as India, Pakistan, the U.S., and Thailand.

Each year, Alibaba runs a Singles’ Day on November 11 (that it created) targeted at final consumers. The revenues generated on Singles’ Day dwarf those on Cyber Monday. This year, Alibaba used Singles’ Day to “launch new initiatives in globalization, logistics, and mobile and omni-channel commerce to improve the shopping experience for buyers and sellers.”

Why does Alibaba do so well on Singles’ Day relative to Cyber Monday and U.S. online retailers? As reported by Knowledge@Wharton:

“In just one day — November 11 — Alibaba Group generated a massive $14.3 billion in gross sales for China’s major shopping event, Singles’ Day — a figure equivalent to seven times the volume Cyber Monday generated last year. As Cyber Monday is now here, U.S. online retailers and other E-commerce players are likely turning to Alibaba’s performance on Singles’ Day for lessons learned and takeaways.”

“But, as one expert noted, U.S. online retailers are likely to face some steep challenges in recreating aspects of Alibaba’s success, in which merchants across the board discounted items by 50% or more for Alibaba’s online shopping site Taobao Marketplace and also on its third-party shopping platform Tmall.com.

“Beyond offering consumers steep discounts for Singles’ Day, Alibaba also instituted an unusual strategy that U.S. retailers, in the end, may want to emulate for Cyber Monday, experts point out. The company unveiled a glitzy, star-studded TV show that aired on the eve of Singles’ Day to prompt viewers to snap up specials via their computer, tablet, smartphone or Internet-enabled TV or set-top box.”

What’s the Best Way to Sell a Product?

3 Dec

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative.

  1. Many consumers like shopping for items such as clothing (to try items on and better comparison shop in person).
  2. Advanced consumer electronics and major appliances.
  3. Items that are not purchased frequently and may be expensive, such as houses, jewelry, and cars.

So, in cases where personal selling is utilized, what steps should be followed?  Here is an infographic on the selling process from HubSpot. [Although some of the following steps are more applicable to outside salespeople, many of them also apply to inside/in-store salespeople.]

 
Sales Process Infographic
 
 

Happy Thanksgiving from Evans on Marketing

26 Nov

 

 

Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”

 

 

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