Tag Archives: promotion

Happy Thanksgiving from Evans on Marketing

26 Nov



Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”



What Do Americans Shoplift Most Often?

11 Nov

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at this NEW  YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.


Are YOU a Gift Splurger?

5 Nov

With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.”

Based on research by Nielsen, gift splurgers can be segmented by age and gender: The percentage of those 18-34 years of age are much more likely to splurge than any other age group (17% above the average). And females are more likely to splurge than men.


Click the chart to learn more.


The Art and Science of Advertising Messages

3 Nov

Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:

“This infographic shows how our brains perceive, and respond to ads. The impact of design on the brain is far more powerful than most people realize. When building a creative ad there, has to be a perfect balance between the art and the science of creative messaging to induce the right emotions and make it memorable.”

Take a look. :-)


Devising Great Slogans

29 Oct

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.

As noted by Lindsay Kolowich for HubSpot:

“You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember the punchy slogan — ‘Think outside the bun’ — followed by the ding of a bell. What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too? For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.).”



The Effect of Online Ratings on Consumer Behavior

28 Oct

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study may surprise you, since a 5.0 out of 5.0 rating is NOT the one eliciting the most customer purchases.

As reported by Retail TouchPoints:

“While every retailer pushes for perfect ratings to illustrate the effectiveness of their products, these ideal ratings may not be optimal for sales. On a scale of one to five, the likelihood of purchase peaks for products with an overall average star rating between 4.2 and 4.5, according to research from Northwestern University.”

“Above 4.5, purchase likelihood drops as the rating approaches five stars. Five-star reviews actually are often considered ‘too good to be true’ by the consumer. As counter-intuitive as that logic may seem, negative reviews can have a positive impact because they help establish trust and authenticity with the consumer.”

To download the full Northwestern University/PowerReviews study on online ratings, click the image below. NOTE: A free signup is required.



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