Tag Archives: planning

LinkedIn Exec: Marketers Make Great CEOs

10 Dec

Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also the co-author of a new book titled The Big-Data Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.

In a recent article for Adweek tied to his new book, Glass says that:

“The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing’s value. In fact, marketing is now so important that CMOs [chief marketing officers] will make the best next-generation CEOs — thanks to their understanding of data and the customer. Only the marketing department has a clear window on the behavior of the prospect during 90 percent of the buyer’s decision making — the time spent doing research via visits to Web sites, reading online reviews, connecting with peers on social media, and conducting online searches.”

“The CMO’s team has the clearest window into customer and prospect behavior. To sales, the CMO delivers the leads most likely to buy to sales. To finance, the CMO shows his or her team’s revenue contribution. And with IT, the CMO helps built out the marketing technology stack that mediates critical interactions with customers and prospects. The winning companies of the future will be data-driven and customer-focused. No one is in a better position to lead this kind of company than the CMO — the executive who is eminently qualified to be your next CEO.”

Click the image to read more of the Adweek article. Click here to access Glass’s book on Amazon.
 

 

Are You Passionate Enough in Your Job Search?

8 Dec

It is not just our qualifications that determine whether we get a desired job. It is also the passion we display about getting and doing that job during the interview stage of the hiring process.

Consider these observations from Jessica Simko, writing for Careerealism:

“You [should] understand why a person who may be less qualified than you gets a job you don’t get. It’s all in the presentation. Oftentimes, you say all the right things but if your presentation is flat, it will fall on its face. If you don’t really want the job or you aren’t excited about it, it shows even if you say, ‘I want to work here more than any other company.’”

“Enthusiasm, presence, and passion – these qualities excite hiring managers and they will always tip the scale in someone else’s favor if you don’t show up with them in your interview. When you are expressing  those qualities, people can’t help but love you and be engrossed in everything you say. This is especially important to remember when you consider that many hiring managers conduct back to back (or close together) interviews. I cannot express in words how often candidates get tossed out of the candidate pool simply by deficiencies in their overall presentation that only become apparent when running multiple interviews back to back or close together.”

Read more by clicking the image.
 
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Photo credit: Shutterstock

 

Do YOU Have a Strong Twitter Feed?

6 Dec

In terms of audience size Twitter and use, Twitter is still booming. According to the firm:

  • It has about 284 million monthly active users.
  • There  are 500 million Tweets sent each day.
  • 80% of Twitter active users use it on mobile devices.
  • There than three-quarters of Twitter accounts are outside the United States.
  • More than 35 languages are supported.

Given these data, it is imperative for businesses to have well-conceived, active Twitter accounts. Sprout Social has put together a nice infographic that offers: “Tips for creating and maintaining a well-balanced brand on Twitter — one with an integrated mix of curated content, personality, and engagement.”

Take a look.
 

 

Don’t Have Bad Content on Social Media

5 Dec

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.

As Nicole Karlis reports for the Scripted blog:

“Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about. As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.”

“In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.”

[Note: Scroll to the bottom of this post for some resources on content marketing.]

 

Resources from Nicole Karlis:

 

Sprout Social Media Index

3 Dec

There is a lot of discussion about how companies should/can rate the effectiveness of social media. One interesting assessment is the Sprout Social Index.

As reported by Douglass Karr for Marketing Technology Blog:

“5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and increased customer value.”

“The volume of social media requests have increased 77% year over year. But the response has only been a 5% increase by businesses. That’s a huge gap! Why aren’t social requests getting the same attention? My guess is that consumers don’t expect a response as they do via phone so they’re not getting as upset as they do when sitting on a call that goes unanswered. But the opportunity for businesses to truly make a social impact is huge in most industries… especially knowing that your competitors aren’t responsive!”

“The Sprout Social Index is a report compiled and released by Sprout Social. All referenced data is based on 18,057 public social profiles (9,106 Facebook; 8,951 Twitter) of continually active accounts between Q1 2013 and Q2 2014. More than 160 million messages sent during that time were analyzed for the purposes of this report.”

 Check out the Sprout infographic.

 

 

Will Chitter Make It?

2 Dec

Chitter is “an app that rewards you with free offers and special discounts for doing something you already do: posting photos to your social media! Available now, use Chitter to discover new local businesses and local hot spots, and get rewarded for using it! Sign up to stay updated with all things Chitter.”

According to Marketing Tech Blog:

“Chitter is a location-based discovery app available on Android and iOS. By sharing photos, your customer now markets and promotes your products, services, and experiences for you. This can dramatically increase your reach and visibility on social media, decrease new customer acquisition costs, and increase customer retention.”

“Chitter is free for businesses to sign up and and only takes a few minutes to set up. You’re free to upload as many Chits as you’d like to be visible on your business or organizations Chitter display results on the mobile app. Chitter does have premium features that make the offers indexed by search engines, acquire user E-mail addresses, and observe analytics of your customers’ demographics.”

 

 

Get Noticed on LinkedIn!

1 Dec

Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand!

Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips?

Click the image to read more from Goodman.

 

 

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