Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image.
As reported by Deborah Shane for Careerealism.com:
“The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, ‘How do I build a following and build my reputation?’ and, ‘How do I get people to comment and re-tweet?’ The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask.Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others.”
Take a look at this Careerealism.com slideshow based on Shane’s suggestions.
It has been about twelve-and-a-half years since one of the worst days in American history — a tragedy that many of us will remember forever. Now, One World Trade Center is ready to reclaim its unofficial title as “The Top of America.” And in the turbulent times we face, it is gratifying to see an important symbol back in the sky, although we will still miss the “Twin Towers.”
In recognition of the rebirth of 1 WTC, Time magazine has produced a great multimedia tribute. Click here to access it. As Richard Licayo writes:
“For years after the 9/11 attacks, nearly all the activity at Ground Zero was downward—digging through the piles of debris, excavating a vast pit to restore the ruined transit lines, preparing the foundations for the new buildings that would emerge there. Even the memorial that opened in 2011 was an exercise in the poetics of descent — two vast cubic voids, each with water cascading down all four sides, carrying grief to some underground resting place.”
“The memorial has turned out to be a lovely thing, but what the site still needed was something that climbed, something that spoke to the idea that emotional burdens might not only be lowered into the ground but also released into the air. Now we have it: One World Trade Center, the glass-and-steel exclamation point, all 1,776 feet of it, is nearing completion close to where the Twin Towers once stood. No doubt the new building’s official dedication will open the way to a necessary debate over its merits as architecture and urbanism, its turbulent design history, and the compromises made over the long years it took to get the thing built. But in one important respect, One World Trade Center has already succeeded. It has reclaimed the sky. And this is the view from there.”
Click the image to see an aerial video of 1 WTC.
We’ve written a lot about the importance of self-branding as part of the career development process.
Here are some more tips. These are from Alexia Vernon (a career expert), writing for Careerealism.com, and relate to positioning oneself when seeking a promotion. Vernon offers six hints:
- Under promise, over deliver
- Be an intrapreneur
- Work on your internal company networking
- Balance short- and long-run thinking
- Do not be negative in any way
- Be your own advocate
Click the image to read Vernon’s discussion about these tips.
We spend so much time on business-to-consumer marketing, that we sometimes underappreciate the importance of business-to-business marketing. The best companies do understand the role of B2B marketing.
As Jen Agustin reports for Bizo: “Marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed matter in the B2B buying process. Because prospects are waiting longer before engaging with salespeople, marketers need to use branding to get their companies, products, and services out there as early as possible in order to earn a spot on the evaluation shortlist later on. This means getting in front of the right people before they even realize they have a business challenge to solve.”
Consider the following infographic.
Want to be sure your resume is as good as possible?
Take a look at this helpful slideshow from career_ideas.