Tag Archives: planning

A Beginner’s Guide to Keyword Research for Search Engine Optimization (SEO)

3 Mar

An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO).

For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips:

“While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their Web sites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.”

“So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.”

Click the image to read about Sprung’s easy approach.
 

 

Looking for a New Job? Consider These Questions

2 Mar

Do you ask yourself several relevant questions BEFORE starting a job search? You should. We’ve written about this before as part of our personal SWOT analysis.

Consider these observations from Tai Goodwin, writing for Careerealism:

“The perfect time to start your job search is before you begin feeling a desperate need to get out of your current position. One of the worst times to start a job search is when you feel like your back is up against the wall.”

“Deciding to search for a new job, regardless of the labor market, can be both exciting and frightening. There’s excitement in thinking about new possibilities for your career and work-life. But thinking about the time, energy, and potential rejection involved in the job search process can be overwhelming.”

“For those who decide that finding a new job is well worth the challenges a job search will bring, a larger question looms: How can I be sure my next job will be any better than my last one?”

Click the image to read more and see 5 questions to consider BEFORE a job search.
 

 

Video and Social Media Are Big in the Mobile Era

28 Feb

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”

“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”

Click the image to read more.
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

13 Feb

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?

According to Dayna Rothman, writing for Marketo:

“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”

“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”

 
The End of the Facebook Free-For-All for Brands

Brought to you by Marketing Automation Software by Marketo

 

Social Marketing Tips

9 Feb

It’s always a challenge to make our social media presence as effective as possible. We can ALWAYS improve!

As Tailwind, a social media firm, puts it:

“With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put together this list of 10 social media resolutions to keep your brand on track.”

 

 

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