Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted.
The 2015 Universum World’s Most Attractive Employers– Business results are based on the responses of thousands of undergraduate and graduate students around the world.
First, take a look at the top 25 desirable employers as rated by business students around the world. Click the image to read more.
Now, click the links to access Universum’s listing of the most ideal employers for business students in many countries around the world. These rankings are not separated by undergraduate/graduate.
Employees who interface with consumers can have a tremendous impact on the customer experience and customer satisfaction, which even giant firms such as Google have learned. Therefore, employee morale is quite important.
As Jeff Fermin reports for Officevibe:
“When you go into work, how often are you being given advice or feedback from your management? The tayloristic [old-fashioned] approach is to give employees the task and expect them to succeed. They do the same thing over and over and the paycheck is the reward. No questions asked. However, we have advanced in workplaces since the early 1900’s. Labor and productivity has increased, but unfortunately, happiness and communication between management and employees, has been on the decline, till now.”
“HR managers are [now] using advanced metrics and data to better their office [work environment]. HR Analytics has been a new craze that people are using in order to get better feedback from their employees. But before we can improve, we have to look at what’s wrong. So here are some important statistics on employee feedback.”
When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation.
[NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can accomplish the same innovation functions. :-) ]
Take a look at the video to learn more. The Office 365 for Business home page is here.
What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.
According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report.
Each year, the firm publishes various Brand Simplicity Indexes. Here are links to its 2014 regional and country ratings, the most recent available:
To learn more about the Global Simplicity Index, take a look at this video.
Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 tablet in time for the holiday shopping season. HOW DO YOU THINK THIS PRODUCT WILL DO?
Why introduce a $50 tablet? As Greg Bensinger reports for the Wall Street Journal:
“Amazon.com Inc. has struggled to draw customers to its pricier tablets. So it’s going further down-market. The Seattle online retailer plans to release a $50 tablet with a 6-inch screen, in time for this year’s holidays, according to people familiar with the matter. That would make it one of the least-expensive tablets on the market and half the price of the company’s current Fire HD 6-inch tablet.”
“The move would potentially attract buyers looking for a simple — and effectively disposable — device for straightforward tasks like streaming video at home and shopping on Amazon.com. But such inexpensive tablets typically come with compromises like inferior screen quality, durability, or battery life in comparison to more expensive tablets like Amazon’s larger Fire tablets and industry-leading devices like Apple Inc. ’s iPad. For instance, the $50 device will have a mono speaker, rather than stereo, one of the people said.”
“The $50 device is part of a slate Amazon is planning to release this year that will also include tablets with 8-inch and 10-inch screens, according to the people familiar. Amazon has long sought to undercut its hardware competitors, in part by eschewing profits on the devices themselves. Rather, Chief Executive Jeff Bezos has said, the company prefers to make money by selling services that work with the devices, like E-books and video rentals.”