Tag Archives: planning

Universum’s 2014 Top Employer Rankings: Part 2 — Global Leaders

16 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted.

The 2014 Universum Student Surveys by Country results are based on the responses of several hundred thousand college students around the world (although not necessarily specified by undergraduate/graduate status). Note: Some of the country surveys were conducted in 2012 and 2013.

Click the links to access Universum’s listing of the most ideal employers for many countries around the world:

 

australia  Australia

  Austria

Belgium  Belgium

brazil  Brazil

canada  Canada

China  China

Czech Republic  Czech Republic

denmark  Denmark

finland  Finland

france  France

germany  Germany

Hong Kong  Hong Kong

india  India

Indonesia  Indonesia

ireland  Ireland

italy   Italy

 japan  Japan

Malaysia  Malaysia

mexico  Mexico

Netherlands  Netherlands

norway  Norway

Poland  Poland

russia  Russia

singapore  Singapore

south africa  South Africa

Spain  Spain

sweden  Sweden

Switzerland  Switzerland

thailand round flag  Thailand

turkey  Turkey

Ukraine Ideal Employers  Ukraine

UAE  United Arab Emirates

Uk  United Kingdom

Vietnam  Vietnam

 

Universum’s 2014 Top Employer Rankings: Part 1 — the U.S.

15 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers are highlighted. In Part 2, global/foreign employers will be highlighted.

The 2014 Universum U.S. Undergraduate Student Survey results are based on the responses of more than 46,000 undergraduate students: “Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.”
 
Click the image to access the listing of the 100 most ideal employers according to U.S. undergraduate business students.
 
 
 
Here are the company factors that all of the U.S. undergraduates surveyed (regardless of major) consider most important in their job search.
 
 
The 2014 Universum U.S. MBA Student Survey results are based on the responses of more than 2,500 MBA students: “Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.”
 
Click the image to access the listing of the 100 most ideal employers according to U.S. MBA business students.
 
 
 Here are the company factors that the U.S. MBA students surveyed consider most important in their job search.

A Professional Etiquette Quiz: How Do You Fare?

14 Sep

As defined by businessdictionary.com, general etiquette encompasses “behaviors and expectations for individual actions within society, group, or class.” Professional (business) etiquette “involves treating coworkers and employers with respect and courtesy in a way that creates a pleasant work environment for everyone.”

With this in mind, Careerealism has devised a quiz: “How Good Is Your Professional Etiquette?”

Take this quiz and find out where YOU stand.
 

 

Building a Stronger Personal Presence

12 Sep

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?

According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a stronger persona in each of these roles:

1. Preparing our look

2. Talking in a manner consistent with the specific persona

3. Being prepared to interact properly with other

4. Getting feedback from others about how they view each persona

5. Acting graceful under pressure

Click the image for a great Wall Street Journal graphic on the various personae and steps for building a better presence for each.
 

 

B2B Content Marketing: 2014 Benchmarks

10 Sep

Starfleet Media recently conducted a study on content marketing – The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:

“While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained a number of unexplored areas that warranted further investigation. We believed that capturing the right data – from hundreds of marketers with first-hand experience – and gaining actionable insights into these areas, could benefit not only our company, given our purview, but countless others, as well.”

What exactly does content marketing entail? According to the Content Marketing Institute:

“Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

Key findings from the Starfleet Media report have been summarized by MarketProfs. Click the image to see the summary.
 

 

Social Media Maturity: An MIT Infographic

9 Sep

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use.

Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July 2014 global study on social business indicated that ‘social business maturity’ is related to the level of results that companies achieve. A new infographic illustrates how social business creates value, and outlines the primary drivers for companies seeking to advance toward social business maturity.”

Here is that infographic.
 

 

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

7 Sep

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States.

The OECD regularly conducts surveys in its member countries to determine the Life Satisfaction there:

“Life satisfaction measures how people evaluate their life as a whole rather than their current feelings. It captures a reflective assessment of which life circumstances and conditions are important for subjective well-being. When asked to rate their general satisfaction with life on a scale from 0 to 10, people across the OECD gave it a 6.6 grade. Life satisfaction is not evenly shared across the OECD, however. Some countries – Estonia, Greece, Hungary, Portugal, and Turkey – have a relatively low level of overall life satisfaction, with average scores of less than 5.5. At the other end of the scale, scores were higher than 7.5 in Canada, Denmark, Norway, and Switzerland. There is little difference in life satisfaction levels between men (6.6) and women (6.7) across OECD countries. Education levels do, however, strongly influence subjective well-being. Whereas people who have only completed primary education across OECD countries have a life satisfaction level of 6.2, this score reaches 7.2 for people with tertiary education.”

According to the OECD’s most recent survey, the United States rates 17th in Life Satisfaction among the 34 countries: “In general, Americans are less satisfied with their lives than the OECD average, with 75% of people saying they have more positive experiences in an average day (feelings of rest, pride in accomplishment, enjoyment, etc.) than negative ones (pain, worry, sadness, boredom, etc.). This figure is lower than the OECD average of 76%. The top five countries in Life Satisfaction are Switzerland, Norway, Denmark, Canada, and Iceland.

Click this link, then click the “Countries” tab, and choose a country to learn more about “How’s Life” in each of the 34 countries in the OECD survey.

And for a fun interactive Web site on the “Better Life Index,” click the chart below, look at the responses in the individual countries, and enter your own answers. [Note: Click "Create your index"]

 
Better Life Index
 

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