Tag Archives: planning

Social Media and the Purchase Process

30 Oct

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit?

As Dynmark, a cloud-based mobile messaging and intelligence platform, notes at Visual.ly.com:

“Social media have become a massively important part of people’s lives across the globe. Boosted by the growth of the smartphone, users have become more and more focused on individual moments, which they can share. Sharing, posting, and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media have a significant effect on retail, online, and in store. So how can brands use this to their benefit?

 

Take a look at this infographic from http://www.mobiledonky.com.
 
How is Social Media Affecting the Buying Process

 

New Startup Data

29 Oct

Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5).

The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States:

“Startups often represent excitement in the small business world, because of their ability to innovate with great new ideas. Some even grow into giants that become household names and many have created products and services that make our lives easier. Despite a major bump in the road with the recent recession, startups have still grown by 49 percent since 1982. And in their first year, new startups create an average of three million jobs. Obviously, these small businesses serve an important function in our economy. Take a look at our infographic below and find out everything you could want to know about the world of startups, from the best places to launch them to their survival rates and more!”

 

 

Social Media Success: Three Examples

28 Oct

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others.

Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers several tips.

 

Are YOU a Good Job Interviewee?

26 Oct

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE ABLE TO CONTROL YOUR ANXIETY LEVEL DURING THE INTERVIEW.

As Ariella Coombs writes for Careerealism:

“Interviews are tricky. In 45 minutes, you’re supposed to prove you’ve got the qualifications, skills, and attitude to win the job. And on top of all of that, you have to fit in with the team. No pressure! Some job candidates love the thrill of interviews – bring it on! Others dread the thought of them – ugh, I hate this part.”

Here’s an interview quiz from Careerealism. See how YOU do. You should answer ALL questions correctly. They are not hard. Be ready when the time comes for a job interview.
 

 

What’s Next for B-to-B Marketers?

25 Oct

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future.

With this mind, look at the slideshow below from MarketingProfs:

“The theme of the 2014 MarketingProfs’ B2B Marketing Forum was ‘Marketing For What Comes Next.’ Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.”

 

 

Resources for Small Businesses

23 Oct

As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.

Here are more resources, this time, provided by the UPS Store for Inc.:

“Small business owners are always busy and looking for a way to save money. That’s why The UPS Store has done the research and hand-selected valued partners to provide you with exclusive offers on the products and services that you need most.”

These resources are divided into several categories:

  • Accounting and Bookkeeping
  • Business Planning
  • Communication Tools
  • Financial Services
  • Human Resources
  • IT Support
  • Marketing Services
  • Merchant Services
  • Reception Services
  • Record Storage
  • Telecommunications
  • Web Site Services

Click the image to access the resources.
 

 

Derek Jeter Post-Retirement: A Marketing Superstar Evolves

20 Oct

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing past — and present — has been pretty impressive (endorsement deals with Nike, Ford, Gatorade, Rawlings, Steiner Sports, Movado, Avon, and more).

Jeter’s marketing future is being meticulously planned and some projects have already been launched, just a short time after his September 2014 retirement. As Tom Van Riper reports for Forbes,

“Fenway may well prove to be the site not of a true retirement, but merely the final pit stop of a career transition. For all the millions Jeter has pocketed as a player, the real money is still ahead of him, ready for the taking. Statistically, Jeter is a borderline top 100 all-time player, plenty good enough to qualify for the Hall of Fame. His standing with the press and the public, though, reaches well beyond that. The reasons are easy enough to grasp: big market, iconic team, five rings, no PEDs, years of consistency, and, by all appearances, a modest, team-oriented player. A throwback in the age of the gyrating, ‘look at me’ athlete. Whether it’s straight endorsements or equity-based deals, ‘He’ll have offers thrown at him by companies that want to use his name,’ says Ryan Schinman, CEO of Platinum Rye Entertainment, a company that brokers deals between celebrities and corporations. ‘Jeter could make hundreds of millions post-career.’”

Jeter’s first big post-career project is The Player’s Tribune.

It’s also on Twitter.

And Facebook, of course!

 

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