In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to that the declining interest of people in reading printed materials.”
So, it was a big surprise to see that there is now a new plan to revive Newsweek in print. Do YOU think this is a good decision?
As reported by Christine Haughney for the New York Times:
“Newsweek, the struggling weekly magazine that ceased print publication last year, plans to turn the presses back on. The magazine expects to begin a 64-page weekly edition in January or February, said Jim Impoco, Newsweek’s editor in chief. Mr. Impoco said in an interview that Newsweek would depend more heavily on subscribers than advertisers to pay its bills — and that readers would pay more than in the past. ‘It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,’ Mr. Impoco said. ‘We see it as a premium product, a boutique product.’”
Click the image to read more.
As we have discussed before (also click here), creating a strong personal brand is one of the most important things that you can do for getting a job and advancing in your career. So, if you have not taken this seriously yet, you should so so now.
Consider this observation from Jessica Holbrook Hernandez, writing for Careerealism.com: “Your resume is an amazingly important document. It not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities. However, your resume can’t successfully complete this task if it isn’t packed with quality information. This includes an outstanding personal branding statement.”
Click the image to read three personal branding tips from Holbrook Hernandez.
CIO recently published a neat slide show on the “20 Hottest Tech Toys for the Holidays.” What on YOUR list?
Click the image to see the top 20.
How would YOU answer these questions raised by City & Guilds? “What makes young people happy in the workplace? How do they see themselves progressing in their roles in the future? And who or what inspired them about their careers? Our infographic has the answers.”
Virtually everyone wants to spend their time more efficiently and effectively.
Consider this observation from Kevin Daum, writing for Inc.: “Most everyone would like to be more efficient. Just think, you would spend less time doing the things that you don’t enjoy and more on the things that bring satisfaction, happiness and profit. Some people are actually very adept at efficiency. They manage every manageable moment so they have more time for themselves to do the things they love.”
Click the image to read Daum’s eight techniques that efficient people use. The first one may surprise you!
Post suggested by KCJ
Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years.
Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather than $800?
Some companies like using celebrities in their ads because of their appeal and the buzz they may create. Some endorsers have been great, others not so much. (We’re naming no names here.)
Daily Finance has published a slide show of its top 25 endorsers. What do you think? Who is your favorite celebrity endorser not on this list — and why?
Click the image to see the Daily Finance list.
Photo by Priceline.com