Tag Archives: opportunity

Video and Social Media Are Big in the Mobile Era

28 Feb

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”

“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”

Click the image to read more.
 

 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

New Adidas App for “Sneakerheads”

12 Feb

There are millions and millions of apps out there — some better than others. :-) One clever new app is from Adidas, called Confirmed.

As described by Kyle Stock for Bloomberg:

“Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. The German sportswear giant just launched Confirmed, a mobile platform that will let sneakerheads skip the long lines at Foot Locker, obscure shoe lotteries, and the occasional disturbance of the peace that come with the sale of a rare pair of shoes. ‘You hear a lot of chatter and frustration that the existing system is somehow rigged for friends of friends or VIP customers,’ said Simon Atkins, the company’s vice president of brand activation. ‘We saw a real opportunity to change the paradigm with customers.'”

“Here’s how it works: Consumers who download the app, register with personal details, and allow push notifications from Adidas will get offers to reserve limited-edition shoes and apparel as they become available. Those who respond first are given the right to buy the products at a certain time and place, both in Adidas-owned stores and other retailers.”

Click the image to read more by Stock.
 

A pair of Adidas “Year of the Goat” sneakers celebrating the Chinese New Year that go on sale on Feb. 19 for $130.


 

Understanding “Proximity Marketing”

11 Feb

Here’s another term for our marketing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept?

As Marketing Tech Blog explains it:

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies.”

To learn more, take a look at this infographic from the UK’s Choice Loans.
 

 

How to Better Position Yourself for a Promotion

31 Jan

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials at LinkedIn and at your firm. So, what should you do next?

According to Alexia Vernon, writing for Careerealism, there are 6 things you can do:

1. “Under Promise And Over Deliver – With many companies leaner than they were several years ago, there are probably many internal voids. You want to identify and then fill them. I recommend looking at how you can informally be of service; for example, ask your supervisor or team members how you can step in and support them.”

2. “Be An Intrapreneur – An intrapreneur is someone who uses an entrepreneur’s mindset, relationships, skills, and behaviors within an organization’s four walls to develop new, innovative ways of working, new products, or new services. By launching a new venture within your company’s four walls, you may just create your new position. And when you succeed, you will have evidence of your leadership experience.”

3. “Get Your Internal Networking On – It’s important to develop mutually beneficial relationships throughout your company. To put yourself in line for such an opportunity, set the time to get to know all of your colleagues. Be curious about their work and opportunities they foresee on the horizon.”

4. “Balance Short and Long-Term Thinking – While it’s important to stay on top of your chief responsibilities and accountabilities, you also want to have an eye towards how your work plays into the bigger picture. Get clear on your department or organization’s one, two, and even five-year goals and work with your supervisor to make sure that how you are spending your time and energy is moving you — and the company — in the right direction.”

5. “Zap Negativity – People want to work with happy people. And let’s face it, right now too many workplaces are seas of persistent complaint. Senior leaders also want emerging talent who see opportunities rather than obstacles.”

6. “Ask – This might sound obvious, but I can’t tell you how many people know a position is open in their companies and fail to self-advocate for themselves or hope that a supervisor will read their minds and make them that offer they can’t refuse. This is particularly important for women. Men initiate these kinds of conversations about four times as often as women!”

Click the image to learn more.
 

 

Internet, Social Media, and Mobile Usage Statistics from Around the Globe

30 Jan

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Take a look at this slideshow.
 

 

How Do College Students “Connect” with Brands?

27 Jan

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through media channels which they most favor?

As eMarketer puts it:

“Amid their interest in millennials, marketers look to the 19 million-plus U.S. college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, ‘U.S. College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.’”

“Regardless of medium, advertising is just one of many influences on students’ purchase decisions, and not the most important. When an August 2014 Fluent study asked students to say what shapes their back-to-school purchase decisions, the top of the list was populated by peer opinion and money-saving offers.”

Click the chart to read more.
 

 

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