Tag Archives: opportunity

Meet the NEW Family — A JWT Intelligence Report

1 Oct

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of these changes?

There is an interesting and eye-opening new report from JWT Intelligence:

“The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.”

 

 

Tips for Getting Your Dream Job

26 Sep

We’ve made many posts on career planning and development. In fact, we have a full category on this topic – with about 200 posts.

We’d like to add to this library with a good multimedia presentation by Fortune related to “9 tips to land your dream job.”

As Erika Frey writes:

“Ah, the dream job. Just as work has been reshaped by technology and globalization, so too have our professional fantasies. While jobs atop the corporate ladder haven’t totally lost their luster, more and more Americans are seeking work-life balance. And now that leaner, recession-tested firms are hiring again, they’re looking for something different too. Given the new landscape, we asked a few ­experts —­ career coaches, headhunters, and recruiters — to weigh in with their best, most relevant tips for today. The old rules still ­apply—network, network, network!—but here’s the latest on how to land that ideal job, whatever it may be.”

Click here to read the 9 tips.

Click the image to view a Fortune video about these tips.
 

 

Where Luxury Is Headed Worldwide

24 Sep

According to consulting firm McKinsey:

Between now and 2025, the world’s top 600 cities (measured by absolute GDP) are expected to drive nearly two-thirds of global economic growth. Massive urbanization will continue across emerging markets, which will envelope three-quarters of these large cities. It is projected that by 2025, there will be 60 megacities — more than double the current number of urban behemoths — where GDP will exceed $250 billion, accounting for a full one-quarter of global GDP.”

As of 2025, “out of the 25 largest growth-contributing cities, 21 will be located in emerging markets, with a significant number of them in China. This represents a great leap from today’s status quo, in which only 4 of the 25 wealthiest cities are found in the developing world. Yet economic growth does not automatically mean consumption development — or luxury-market growth. Market growth in these cities is indeed conditioned by specific factors that differ from city to city. Variables such as birth rate, wealth distribution, and share of working women correspondingly affect growth in categories such as baby food, beauty products, luxury goods, and women’s fashion. To prioritize their efforts, companies will need to identify the biggest and fastest-growing cities with regard to their particular products and services.”

In McKinsey’s report The Glittering Power of Cities for Luxury Growth, Aimee Kim, Nathalie Remy, and Jennifer Schmidt describe “a road map of where luxury-goods companies should compete in the next decade.”

Here are two charts from that report.

 

 

 

Capitalizing on the Power of Social Media Review Sites

23 Sep

We have written a lot about the power of social media — both good and bad. For example, see these recent posts: 1, 2, 3. So, what more can we do to capitalize on the power of social media review sites?

According to Paula Andruss, writing for Entrepreneur, there are six things to consider doing:

  1. Develop a detail-loaded presence. “Whether you’re initiating a new profile or ‘claiming’ one that’s already on the Web, it’s important to fill out your listing as fully and accurately as possible. To optimize your SEO, it is important to have one standard and accurate listing on every site that mentions your company; if your listing varies among sites, it may be pushed down in search results.”
  2. Read the fine print. “Michael Dash, president of New York-based CarPartKings.com, relies heavily on review sites to validate his company and let users know what to expect from his service. But after purchasing a yearly program with an industry-specific ratings site, he found that as traffic to his E-commerce business increased, so did the charges to keep the reviews coming — rising from $50 per month to $1,000. Within a day of refusing to pay the increased rate, all of his positive reviews disappeared, while the negative ones remained. ‘We learned our lesson the hard way,’ Dash says.”
  3. Accrue reviews and keep them fresh. “Establishing a listing is not enough; you need to solidify your presence by gathering as many reviews as possible. While the algorithms used to determine your company’s placement on these sites is mysterious at best, having a greater number of reviews can improve your landing results over competitors on the results page of a local search.”
  4. Avoid filter triggers. “One of the biggest frustrations with review sites is that they can (and do) filter legitimate reviews so that they may be hard to find — or even removed — based on individual site parameters. Yelp’s policy states that it will filter reviews it believes have been solicited. Yelp and other sites also commonly filter comments from people who have written only a single review; those that are too glowing, which may appear fake; and even those that are too negative, because they may have been written by a competitor.”
  5. Respond carefully to bad or false reviews. “Poor reviews can hurt, but it’s important to respond in a calm and professional manner. Factually incorrect reviews are another problem, but the complaint system to have them removed is difficult and often unsuccessful. So it may be preferable to simply continue to collect reviews so that the questionable ones are outweighed.”
  6. Invest wisely. “As long as your business is operating smoothly, consider enlisting the help of services that might make these sites work better for you. For example, Bazaarvoice Express automatically requests reviews from customers that can be posted on your site, and Moz has a tool that will standardize local listings on major aggregators for about $50 per year.”

Click the image to read the full article by Andruss.
 

 Image credit: Theispot.com/Leon Mussche

 

Great Advice from Successful Business Founders

22 Sep

Our most popular post to date — by far — has been The Best Advice Received — and Passed On — by Leaders of Industry.” That post referred to advice by some of our best-known business “luminaries,” who have managed large firms.

However, there is also quite A LOT that we can learn from the entrepreneurs who have introduced and managed successful businesses that started out quite small.

Recently, Entrepreneur‘s Matt Villano interviewed several company founders and titled the article: “The Best Business Advice You’ll Ever Get.” [Notice the similarity in the title of our earlier post. :-) ] As Villano notes:

“Being an entrepreneur doesn’t mean you have to go it alone. Most successful business owners will tell you they could not have accomplished their goals without help — from a mentor, colleague, even mom and dad. For many, their ability to evaluate, internalize, and act on the counsel they received was instrumental in getting their companies off the ground. In an effort to tap some of this wisdom, we called on business gurus to tell us the very best piece of advice they’ve received. From hiring to philanthropy and more, their responses were as varied as the companies they run.”

These are some the executives whom Villano interviewed and who provided advice:

  • Dennis Crowley, CEO, Foursquare
  • Rick Alden, Founder, Skullcandy
  • Petera Relan, Founder, 9+
  • Sheila Johnson, Founder and CEO, Salamander Hotels & Resorts
  • Melinda Emerson, Founder and CEO, Quintessence Group
  • Christine Day, CEO, Luvo
  • Rehan Choudhry, Founder, Life is Beautiful
  • Reece Pacheco, Founder, Shelby.tv
  • Nick Lazaris, President and CEO, Coravin

Click Dennis Crowley’s photo to read Villano’s full interviews.
 

Photo © Ewan Burns

 

Women Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs

18 Sep

As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts.

Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for the Wall Street Journal:

“There’s a huge gender imbalance in the entrepreneurship world. For all the strides women have made in launching startups and driving the economy forward, they face persistent obstacles that hamper their progress — as documented in a recent Senate committee report that shows how far women lag behind men in areas like access to capital.”

The following two charts, both from the Wall Street Journal, highlight (1) the characteristics of female versus male entrepreneurs and (2) the disadvantages that women entrepreneurs face.

Click here to read more about this subject.
 

 

 

Universum’s 2014 Top Employer Rankings: Part 2 — Global Leaders

16 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted.

The 2014 Universum Student Surveys by Country results are based on the responses of several hundred thousand college students around the world (although not necessarily specified by undergraduate/graduate status). Note: Some of the country surveys were conducted in 2012 and 2013.

Click the links to access Universum’s listing of the most ideal employers for many countries around the world:

 

australia  Australia

  Austria

Belgium  Belgium

brazil  Brazil

canada  Canada

China  China

Czech Republic  Czech Republic

denmark  Denmark

finland  Finland

france  France

germany  Germany

Hong Kong  Hong Kong

india  India

Indonesia  Indonesia

ireland  Ireland

italy   Italy

 japan  Japan

Malaysia  Malaysia

mexico  Mexico

Netherlands  Netherlands

norway  Norway

Poland  Poland

russia  Russia

singapore  Singapore

south africa  South Africa

Spain  Spain

sweden  Sweden

Switzerland  Switzerland

thailand round flag  Thailand

turkey  Turkey

Ukraine Ideal Employers  Ukraine

UAE  United Arab Emirates

Uk  United Kingdom

Vietnam  Vietnam

 

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