Tag Archives: opportunity

Valentine’s Day Not Only Means Love. It Also Means $$$ for Firms

12 Feb

The National Retail Federation reports that Valentine’s Day 2016 will generate almost $20 billion in sales: According its “Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, 54.8 percent of consumers will celebrate Valentine’s Day, spending an average of  $146.84 on flowers, jewelry, candy, apparel, and more, up from $142.31 last year.”

Here are some more Valentine’s Day facts, as reported by About.com:

  • “As usual, men spend nearly twice as much as women: $196.39 per guy v.s. $99.87 per gal.”
  • “Those making $50,000 a year or more will spend $169.32 each, vs $109.14 per person making less than $50,000.”
  • “Younger people participate more than older, more settled folks. Nearly two-thirds of those between 25-34 will celebrate the holiday, and 60% of those between 18-24. Less than half of those between 55-64 will celebrate, and only 44.7% of those 65 and older.”
  • “The least popular gifts are also the least romantic. Only 17% will buy clothing, spending $87.37 each, and 15% will buy gift cards, spending $81.20 each.”
  • “For the first time, more will go to department stores (35%) than discount stores (31%). Nearly 20% will go to greeting card stores or florists, while only 11% will go to jewelers. Retailers have stocked the shelves with deals in anticipation of value-conscious shoppers.”

 
Here are the top items purchased for Valentine’s Day. Click the image to read more from About.com.

Val Day
 

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

McDonald’s Strong Involvement in Children’s Literacy

8 Feb

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to improve its image as the world’s leading fast-food company.

As part of its healthier choices for kids, a few years ago to McDonald’s added a piece of fruit to its Happy Meals box. And in 2013, McDonald’s began distributing Happy Meals Books:

“Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States. Studies prove the simple act of reading a book to a child at bedtime has a direct impact on his or her educational growth and potential. To help fill this critical need, McDonald’s began distributing Happy Meal Books in 2013 and, by the end of this year, will have distributed more than 50 million books to children — enough to provide a book to every child in America under the age of 12.”

As the firm announced on Twitter:

 

AND, from February 2 through February 2016, it will be offering a book instead of a toy with Happy Meals.

Samantha Grossman reports for Time that:

“Trying to get your kids to read more? You might want to take them to McDonald’s, where they’ll get a book instead of a toy in their Happy Meals, now through Feb. 15.”

“According to the Los Angeles Times, McDonald’s is including four different books. Three of them are Valentine’s Day themed: Clark the Shark Takes HeartHappy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool. The fourth book is the classic Paddington.”

“This is the third time the fast-food chain has served miniature paperbacks instead of plastic toys in its Happy Meals.”

 

 

Study Abroad in Summer 2016 with Hofstra University’s Zarb School of Business

2 Feb

Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and graduate students. In addition, the Zarb School has international exchange programs with a number of universities.

Click the images to get more information.


 

 
2016 Zarb Study Abroad Poster
 

Quotable Career Tips from Business Leaders

19 Jan

Do you want to be a better leader? If yes, take a look at these leadership tips in the form of quotes by prominent  executives as compiled by the National Retail Federation.

Click the image for a larger version.

NRF Quotes
 

Looking for a Job in Marketing Or Public Relations?

18 Jan

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations.

As Clare Lane reports for PR Daily:

“The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.”

The “Paladin Blog notes, as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Because of technology, social media, shifting consumer behavior, and marketing’s increased role in customer service, these professionals need to be agile, adaptable, and always willing to learn. And because of those same things — along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.”

 
Click here to see Paladin’s top ten creative/marketing jobs (and their average salaries) for 2016.
 

And click the image for specific companies with marketing jobs as of January 2016.

 

Where Is Wearable Technology Headed in 2016?

12 Jan

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?

Here are 2016 predictions from James A. Martin, writing for CIO.com:

  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”

Click here to read a lot more from Martin.
 

Follow

Get every new post delivered to your Inbox.

Join 1,992 other followers

%d bloggers like this: