Tag Archives: opportunity

A Potpourri of Online Marketing Tools

22 May

There are a lot of really good inexpensive marketing tools available that can enhance our strategic and tactical online performance.

Damon Nofar, a freelance marketer, has identified ten such tools — as described in the SlideShare presentation below.

Here are the URLs for these tools:

  • BuzzSumo — “Analyze what content performs best for any topic or competitor”
  • Mention –“Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence”
  • Ducksboard — “All of your data. In one place”
  • Socedo“Automated Social Media Lead Generation”
  • Canva — “Amazingly simple graphic design”
  • Tropical — “Know your customers and increase customer satisfaction”
  • Autosend — “See what each customer does on your website & send messages when they need them – automatically”
  • Oktopost — “Easily manage and measure all of your B2B social media marketing”
  • VWO — “Quickly test landing pages, Web sites, E-commerce pages, and more with minimal IT help!”
  • Primer — Google’s “experimental mobile app to make it easier for you. With our 5-minute lessons, you can learn new topics quickly, get practical advice, and even refresh yourself on marketing basics.”

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Personalizing Marketing

1 May

In today’s high-tech marketing environment, personalization has become a major competitive advantage. Personalization can involve products such as the NikeiD footwear line as well one-to-one communications.

As Conversant Media puts it:

“Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous. Products are more specialized and purchase cycles have fragmented. Media channels and audiences have fragmented. Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception. Individuals are more demanding – they expect a seamless brand experience, along with messages and offers that match their particular preferences. As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.”

 

 

Ten Marketing-Oriented Business Trends to Consider: A Slideshow

29 Apr

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the short run and long run!

This slideshow from Logo Design Guru:

“visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.”

 

 

Don’t Be a Stereotype at Work!

27 Apr

As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track.

Check out this Wall Street Journal video for more background information.
 

 

FIFTY Blogging Tips

26 Apr

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below.

The infographic was developed by Cent for Your Escape from 9 to 5:

“There are plenty of blogging tips all over the Web. Unfortunately, they are all spread across multiple Web sites. I wanted to create a list of awesome blogging tips from the experts all in one place. I chose 5 expert bloggers, picked 10 of their best tips, and came up with a list of 50 of the best blogging tips. These blogging tips will be useful for beginners and pros alike. I chose the experts with varying perspectives, so the tips are not focused on the same area or too generic. For example, one expert provides blogging tips for a business blog, another provides tips to improve Web site traffic, and another provides quick blog improvement tips.”

 

 

The “Science” of Tweeting

24 Apr

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, Tweeting can also be more of a science.

Consider these observations by Kim Speier for Mainstreethost:

“Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? It’s odd thinking of Twitter as a science; aren’t you just posting pictures, using hashtags, and re-tweeting posts you find interesting? In theory it sounds easy, but as society has become more data-focused, we want to see exactly how to construct the perfect profile and generate quality leads. In partnership with industry research from HubSpot, we have collected some best practices that can apply to Twitter and your social media presence as a whole.”

Take a look.
 

 

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