Tag Archives: online information

Sources of Free Images for Social Media Use

20 Aug

If  you use social media, one issue that arises is whether it is legally OK to use an image (photo, etc.). The rules and intent differ in the use of images for personal, nonprofit, and corporate sites.

In any case, what needs to be well understood is that are a large of free images available for use on social media sites.

As Courtney Seitera writer, editor,  and former community journalist turned content marketer, notes at buffersocial:

“Nearly every image created in the last 30 years is still protected by copyright — a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.”

Click on the image to discover more than FIFTY sources of free images from Seiter.


November 22, 1963: A November 22, 2013 Perspective

22 Nov

November 22, 1963

Most of us who were around when President Kennedy got shot can easily answer the question: “Where were you?” The events of that time are indelibly etched in our minds.

I was in high school then (yes, I’m giving away my age) and I still remember our principal’s announcement over the PA system: “President Kennedy has been shot. There are no other details. Please leave the building in an orderly fashion and get home safely.” The news after that was very sketchy. Remember, there was no cable TV, no Internet, no E-mail, no cell phones, etc. The one eye witness video of the Kennedy assassination was the famous Zapruder film, a short clip by a private citizen.

When I got home, we were riveted to our black-and-white TV as events slowly unfolded. I remember watching live as Jack Ruby shot and killed suspected assassin Lee Harvey Oswald. I remember the funeral procession with Jackie Kennedy and her two young children. I remember how frightened we were because there was some discussion that this was a hostile act during the Cold War.


November 22, 2013

Now, we’re fifty years later — and we know that coverage of the Kennedy assassination would be MUCH different. Consider this hypothetical scenario. November 22, 2013, as President Kennedy’s motorcade zips through Dallas, shots ring out:

  • People lining the streets film and record the motorcade with the cameras on their smartphones.
  • Video clips are taken by private citizens from every possible angle.
  • These video clips are Tweeted, texted, and E-mailed.
  • The first YouTube video appears less than 60 seconds after the shots are fired.
  • Within one hour, the video clips go viral and are seen by more than one billion people around the world.
  • Some people watching the motorcade discover that they have taken photos of Lee Harvey Oswald entering the building where shots were fired; others have taken video clips of the window where the shots were fired — in real time.
  • Equipped with many video clips, online and through cable and broadcast TV, the talking heads have a lot of virtually real-time footage to show viewers.
  • Conspiracy theorists are posting online within minutes.
  • Wikipedia updates President Kennedy’s page every time new information is released.
  • The new media relentlessly pursue the story and cast doubt on the single shooter theory.
  • The NFL cancels all Sunday football games out of respect for President Kennedy (something it did not do in 1963).
  • People Tweet, text, etc. to their friends and family to try to make sense of these events — and to comfort one another.

November 22, 2013 photo by Michael Stravato for the New York Times


A New Ad Age Fact Pact on Mobile Media

21 Aug

Advertising Age has just published a terrific new report: Mobile Fact Pack.

This report includes information on mobile ad spending, Facebook and other mobile media leaders, industry market shares in various categories, big data and mobile media, consumer behavior, and mobile media ad agencies. There are a large number of insightful charts.

Click the image to download the report for free. [Note: You will need to sign in with a Facebook, LinkedIn, Twitter, Google, or Yahoo! account. It’s worth it. :-)



Do You Use StumbleUpon?

19 Aug

Are you familiar with StumbleUpon? It’s a great site for sharing information that you have stumbled upon or want to find.

This is how StumbleUpon describes itself:

“We help you easily discover new and interesting stuff on the Web. Tell us what you like, and we’ll introduce you to amazing Web pages, videos, photos, and more that you wouldn’t have found on your own. As you Stumble through great Web pages, tell us whether you Like or Dislike our recommendations so we can show you more of what’s best for you. We’ll show you Web pages based on that feedback as well as what similar Stumblers and the people you follow have Liked or Disliked.”

“Our members have given us some pretty great compliments in the past, including describing us as ‘the entire Internet, all in one place,’  ‘an epic journey,’ and ‘a map to an adventure you wouldn’t otherwise have found out about.’ Whether you’re interested in Humor, Photography, Fashion, Sports or Business, we have something for you.  Every Stumble is an adventure, and something amazing is always just a click away.”

So, if you haven’t already done so, start stumbling upon.


Scary: What Google Knows About Us

31 Jul

As we have noted several times before (click here, for example), we are not very much in control of our privacy when online. And the steady beat of new stories on this topic gets scarier and scarier.

Consider the latest from the Wall Street Journal, as reported by Amir Efrati:

“Every hour, an active Google user can generate hundreds or thousands of data ‘events’ that Google stores in its computers. These include when people use Google’s array of Web and mobile-device services, which have long collected information about what individuals are privately searching for on the Web. It includes the videos they watch on YouTube, which gets more than one billion visitors a month; phone calls they’ve made using Google Voice and through nearly one billion Google-powered Android smartphones; and messages they send via Android phones or through Gmail, which has more than 425 million users. If a user signs in to use Gmail and other services, the information collected grows and is connected to the name associated with the account. Google can log information about the addresses of Web sites that person visits after doing Google searches.”

“But there are signs Google is feeling increased pressure to calibrate how much emphasis it puts on user privacy. Scarred by a small number of past user-privacy missteps that generated global controversy, and under increased regulatory scrutiny in the U.S. and Europe, executives are engaged in wide-ranging internal debates and in some cases slowing product launches to address privacy concerns, according to people familiar with the matter.”

Click the image to read more from Efrati.


Photo by Associated Press


Google’s New Dashboard for Research Insights

25 Jul

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points into infographics that you can share.

Check out this video overview.


B2B Meet B2C

20 Jul

We know that business-to-business marketers often operate in a different business space than business-to-consumer companies — in terms of customers, suppliers, distribution channels, media, and so on.  Nonetheless, B2B businesses can learn from their B2C colleagues and vice versa.

Consider these observations from Derek Singleton, writing for MarketingProfs: “I think some of the best B2B marketers are not only thinking like B2C marketers but also borrowing marketing strategies that have already proven successful in the consumer world. In the tech sector, borrowing from the consumer world has been dubbed the ‘consumerization of IT.’ In my view, we’re also starting to see the consumerization of B2B marketing. That is, B2B marketing — at least in the tech world — is starting to mirror the simple marketing, transparent pricing, and frictionless buying process of the B2C world. Although this trend is still developing, several ways that B2B companies can borrow strategies from the consumer world are already evident.”

Click the image to read more.



Enhancements to Google Analytics

7 Jun

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.”

Now, Google Analytics is even more powerful. As Tina Courtney-Brown reports for Site Pro News: “It’s common sense that aggregate data is meaningless in its raw form; to find the value, you must see the stories that the data are attempting to tell. Thanks to recent filter additions and updates, Google Analytics now gives site owners the ability to slice and dice their audience metrics all the more. The more you fully grasp how, when, where, and why your users are engaging with your content, the more you can grow your business and give the people what they want. Take a little time to get up to speed on the new Google Analytics features and amp up your site-building know-how.”

Click the Google Analytics image to read more from Courtney-Brown.



Prof. Joel Evans’ YouTube Channel

23 May

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. There are 11 video clips I have done for Hofstra University to start.

So, visit me at Pinterest by clicking the link above and visit my new video channel by clicking the image below. :-)



Yahoo and Tumblr — A Smart Move?

21 May

Yahoo has had some tough times in recent years. But things have slowly begun turning around since Marissa Mayer (formerly a senior executive at Google) became CEO.

So, the announcement that Yahoo would purchase Tumblr for $1.1 billion is not surprising; however, it is interesting. Once again, a major company has decided to acquire a growing social media firm for a lot of money, even though the social media firm itself does not generate much sales volume or profit.

Consider these observations from CBS News:

“Acquisitions are a way of life in Silicon Valley, a place where two plus two frequently adds up to billions. That is to say, deals are often conducted for reasons other than numbers in a ledger, whether for a promising piece of software or a viable business model. In this case, Tumblr has something that went missing at Yahoo years ago: growth potential. And that is key to Yahoo CEO Marissa Mayer ultimately keeping her job. Yahoo is funding the deal mostly with cash. As with many acquisitions, the question is what the purchase ultimately delivers to the acquirer.”

“How much could Tumblr add to Yahoo’s traffic? According to comScore, Tumblr in March had 29.3 million unique U.S. visitors. Yahoo’s combined sites got 191.4 million visitors, more than another other company except Google, which had 1 million more. There is no way to tell from the outside how much use overlap Yahoo and Tumblr have. If there were none, which seems unlikely, Tumblr would add just over 15 percent. But what would that practically mean for Yahoo? Not significantly more on the bottom line. Profits have been kept up through cost-cutting, including the steady drop in spending on research and development. That is dangerous at a tech company like Yahoo, whose CEO has stressed the importance of innovation.”

“Yahoo’s trouble hasn’t been traffic. Its sites collectively are a major destination on the Internet. But unlike Google, Yahoo has struggled to turn that volume of users into money. Revenue has been flat. Display ad revenue, the type that you might expect to be important at a site like Tumblr, continues to drop. But a 15 percent increase in users won’t fix that picture for Yahoo.”

Click the Yahoo icon to read more and to view a video clip.



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