Tag Archives: online information

A Nielsen Video on the Asia Pacific Consumer

17 Sep

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.



Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:



New Technology Words Added to the Oxford English Dictionary :-)

3 Aug

Each year, new words are added to the Oxford English Dictionary. Some are culturally-driven; others are technology-driven. Many are unusual.

As Lindsay Kolowich writes for HubSpot:

“Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.”

But we can at least share the blame with technology. None of us would be saying “srsly” if we hadn’t felt the urge to shorten words for text messages and E-mails. We wouldn’t be voting anyone off the island if not for the television series Survivor.”

Want to see what [20] weird words were added to the OED thanks to Internet slang and technology? Read on.”


Here are ten of the words. They are in alphabetical order:

  • Cyberchondriac (n.) – “A person who compulsively searches the Internet for information about particular real or imagined symptoms of illness.”
  • Dox (v.) – “To search for and publish private or identifying information about a particular individual on the Internet, typically with malicious intent.”
  • Egosurf (v.) – “To search the Internet for instances of one’s own name or links to one’s own Web site.”
  • Lamestream (adj. & n.) – “Used to refer contemptuously to the mainstream media.”
  • MOOC (n.) – “A free course of study made available over the Internet to a very large number of people.”
  • Netiquette (n.) – “The correct or acceptable way to use the Internet.”
  • Phablet (n.) – “A smartphone having a screen which is intermediate in size between that of a typical smartphone and a tablet computer.”
  • Screenager (n.) – “A person in their teens or twenties who has an aptitude for computers and the Internet.”
  • Slacktivism (n.) – “Actions performed via the Internet in support of a political or social cause but regarded as requiring little time or involvement, (e.g. signing an online petition).”
  • Woot (exclamation) – “Used to express elation, enthusiasm, or triumph, especially in electronic communication.”


Click the image to read more.


Evans on Marketing’s Most Popular Posts for the First Half of 2015

3 Jul

Thank you for reading our evansonmarketing.com posts. :-)

Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them:

  1. See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for you: 5 Things You Thought You Knew About Interactive Content)
  2. What Job Skills Will Be Most Important in 2020?
  3. Body Language Errors to Avoid During Interviews
  4. What Are the Toughest Languages to Translate?
  5. Looking to Generate Passion? Consider Using the Color Red
  6. Social Marketing Tips
  7. Do YOU Think Before You Tweet?
  8. Personalizing Marketing
  9. Ten Marketing-Oriented Business Trends to Consider: A Slideshow
  10. Does Rebranding Always Work?
  11. Video and Social Media Are Big in the Mobile Era
  12. Pay More Attention to Loyal Customers!



CEOs Getting More Involved with Social Media

6 Jun

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted.

As Weber Shandwick recently noted:

“Research released today [May 2015] from leading global public relations firm Weber Shandwick finds that 80% of the chief executive officers from the world’s top companies are now engaged online and via social media. CEO sociability has more than doubled since Weber Shandwick began tracking the social activities of chief executives in the firm’s first Socializing Your CEO study in 2010, when only 36% of CEOs were social. 

“’CEOs can enhance and strengthen the reputation of their companies by taking an active and visible role in creating and sharing branded content through their company sites and social media,’ said Chris Perry, global president of Digital, Weber Shandwick. ‘The proliferation of sources, the unpredictability of news cycles and the explosion of new, highly visual media formats can be a challenge to any company, but it’s also a massive opportunity to engage and connect.’”


Click the image to read Weber Shanwick’s full report.



Marketing Budgets Report 2015

6 Mar

Marketing budgets in 2015 are expected to grow, in some cases, for the first time in years.

As Nicola Cooper reports for Responsys:

“The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are facing similar challenges to the rest of the industry and inform your priorities for the year.”

“Because a customer’s decision to buy now involves many interactions with a brand, delivering an orchestrated approach is essential for any brand to attract and retain customers. It’s clear that our industry is aware of this; this year’s report indicates that nearly three quarters (74%) of the companies surveyed believe they are working towards delivering unified customer experiences, rather than standalone campaigns or interactions. In addition, 71% of the companies surveyed say that they are focusing on ‘breaking down internal silos to better co-ordinate and integrate [their] marketing efforts’. Marketers are unifying marketing strategy as well as unifying the marketing teams delivering those campaigns.”

“More generally, the findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. Winning areas include marketing technologies and digital marketing, as a result of stronger boardroom support.”

Click the image to read more.


What Do We Do Every “Internet Minute”?

21 Jan

Our Internet activity keeps on increasing. So what do we do online most often?

As Tech Spartan puts it:

“The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is via our E-mails or our social media accounts. But what do we all actually do on the Internet? It’s an interesting question which we here at Tech Spartan aim to answer in this infographic looking at what happens in an Internet minute, comparing last year (2013) to this year’s (2014) latest statistics. Did you know that there are now 11.6% more Internet users now than 1 whole year ago?”

Take a look at this infographic from Tech Spartan.



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