Tag Archives: marketing

Seven Videos on Marketing Careers

17 Dec

Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.

How to Start Your Marketing Career


A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast


Product Marketing Opportunities at Amazon Web Services


A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg


Market Director, Greg D. on Career Mobility – Exploring Careers at Chase


Product Management & Marketing Careers at Optum

What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker

Several of these videos suggested by Ana Luiza Loures.

Best Jobs for Young People: Marketing Manager is Number One!

8 Oct

Would it surprise you to learn that — according to Glassdoor – the number one job for young adults is marketing manager? :-)

As reported by Aaron Taube and Skye Gould for Business Insider:

“As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job that will make them happy. That’s why Glassdoor set out to determine the 10 best jobs for people in their 20s. To compile the list, Glassdoor looked at job reviews left on its site by employees between the ages of 20 and 29 over the past three years. In each of the reviews, employees rated their job satisfaction on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.”

“Twenty-somethings gave marketing manager an average satisfaction rating of 4.0, making it the top job for young professionals. Glassdoor community expert Scott Dobroski says its appeal lies in the way it gives young people the best of both worlds: a clear, defined career path alongside the opportunity to be creative in a collaborative environment.”

Take a look at the infographic prepared by Business Insider.


Post suggested by Ana Luiza Loures


Thinking About a Career in Marketing?

5 Jul

In the slideshow below, learn about the vast range of job possibilities in marketing, the kinds of organizations that employ marketers, and annual compensation for many marketing-related jobs.


What Is the Proper Role of Marketing?

30 Apr

In Marketing in the 21st Century by Evans and Berman, marketing is defined as the “anticipation, management, and satisfaction of demand through the exchange process.” According to the American Marketing Association: Marketing “is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Wow, that is a mouthful (even if one of those definitions is from me. :-) ).

So, let’s take a more “real world” perspective about the role of marketing, as described by Daniel Newman for Forbes:

“Perhaps the greatest misconception in the world of marketing is that the role of the marketer is to drive awareness to the brand. In reality, marketers are first and foremost responsible for creating customers; awareness is merely one portion of the buyer’s journey. With the proliferation of digital marketing, social media, and the hyper-aware consumer, the journey has changed a little bit and the role of marketing has evolved with it.  Having said that, the growth of new channels hasn’t changed the fact that marketers are supposed to be creating customers, but what it has done is make many of our marketing efforts more measurable.”

Click Newman’s photo to read more.


New Information on Careers in Marketing

2 Dec

As has been reported by various sources (see, for example, 1, 2, 3), there are many rewarding career opportunities in marketing. And the potential for career advancement and good earnings (six to seven figure annual compensation if one reaches the top) is strong.

The late Steve Jobs’ greatest talent was his marketing vision regarding product design and innovations, along with his passionate promotion of Apple products. Mark Zuckerberg is first and foremost a great marketer for Facebook! Every big accounting firm needs marketing professionals to get the message out to prospective clients.

Click here to see updated information on the range of marketing jobs and the earnings potential.

According to Kyle Kensing, writing for CareerCast:

“The advertising and marketing industries’ influence is ever present. Open a Web page, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.”

If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?

“Consider that Samsung spent a reported $11 billion in marketing and advertising in 2012. And that’s just one company. Google’s advertising revenue topped $20 billion in the United States last year, surpassing print outlets for the first time. The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis.”


Marketing as a Career: A CNN Money Double Top Ten!

30 Nov

Evans on Marketing:

See the potential of a marketing career!!!

Originally posted on Evans on Marketing:

In case anyone is wondering how marketing fares as a career track compared with other professions, let’s look at the most recent report from CNN Money/Payscale.com: “And the winners are… It’s still a tough market, but America’s best jobs offer big growth opportunities, great pay, and work that’s satisfying. Our top 100 offer outstanding prospects in the years ahead.”Click here to see the top 100.

Here are the top 10 careers. TWO are in marketing:

  1. Biomedical Engineer
  2. Marketing Consultant
  3. Software Architect
  4. Clinical Research Associate
  5. Database Administrator
  6. Financial Adviser
  7. Market Research Analyst
  8. Physical Therapist
  9. Software Developer
  10. Occupational Therapist


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YouTube Reaching New Highs in Popularity

10 Apr

YouTube is constantly growing in popularity. According to a survey by AYTM Market Research, nearly 22 percent of U.S. Internet users visit YouTube on a daily basis. Only 8.5 percent say that never visit YouTube.

Click the eMarketer chart to learn more.




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