We have posted about the importance and value of LinkedIn several times (click here, for example). So, for those of you who are still not using LinkedIn or who have taken it seriously enough, let’s go!!!
Still not a believer in the power of LinkedIn? Then, read the July 2013 Fortune cover story by Jessi Hempel. As Hempel reports:
“In the past year, LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital resumes, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They’re recommending one another for particular business attributes. And increasingly they’re logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Jack Welch.”
“Among recruiters, LinkedIn has become the standard — 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But LinkedIn’s utility is moving beyond HR departments. Citigroup has used LinkedIn as a platform to power Connect, its marketing effort to reach women. NetSuite is testing out a new LinkedIn sales product that provides insight into potential customers’ social networks. Dell is using LinkedIn for follow-up surveys of attendees at its annual Dell Women’s Entrepreneur Network conference, among other things. And this is just the beginning.”