Tag Archives: LinkedIn

Insider Perspectives of LinkedIn

1 Aug

LinkedIn is doing everything that it can keep ahead of the competition. For example, it just added a new mobile app to make LinkedIn easier for users.

Recently, CBS MarketWatch published an interview with Krista Canfield, LinkedIn’s spokesperson. In discussing the new app, Canfield commented that: “The new LinkedIn Profile on mobile app helps you put your best self forward and tell your story. It provides you with insights about other professionals when you need them the most, like when you’re about to walk into an impromptu meeting with someone you’ve never met.”

Click here to read more of the Canfield interview.

Click the image of LinkedIn CEO Jeff Weiner to see a video on what makes a good profile.
 

 

Tips for Better Using LinkedIn

15 May

Are you still not on LinkedIn or taking it seriously enough? If you answer yes to either part of this question, then take a look at this slideshow by Kelvin Claveria, a Canadian marketer (and student!). It has already been viewed more than 55,000 times at SlideShare.
 

 

LinkedIn’s Best of 2013

12 Dec

LinkedIn has prepared a nice slideshow of several “must read” business stories from 2013.

Click the image to take a look at these stories.

 

 

Still Not Using LinkedIn Effectively? Think Again

11 Jul

We have posted about the importance and value of LinkedIn several times (click here, for example). So, for those of you who are still not using LinkedIn or who have taken it seriously enough, let’s go!!! :-)

Still not a believer in the power of LinkedIn? Then, read the July 2013 Fortune cover story by Jessi Hempel. As Hempel reports:

“In the past year, LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital resumes, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They’re recommending one another for particular business attributes. And increasingly they’re logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Jack Welch.”

“Among recruiters, LinkedIn has become the standard — 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But LinkedIn’s utility is moving beyond HR departments. Citigroup has used LinkedIn as a platform to power Connect, its marketing effort to reach women. NetSuite is testing out a new LinkedIn sales product that provides insight into potential customers’ social networks. Dell is using LinkedIn for follow-up surveys of attendees at its annual Dell Women’s Entrepreneur Network conference, among other things. And this is just the beginning.”

So, click on the LinkedIn logo and get moving.
 

 

Building a Better LinkedIn Profile

25 Feb

With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical than ever.

According To Gerry Moran, author of the MarketingThink blog: “You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!”

Here is Moran’s LinkedIn blueprint. Click the image to get more tips.

Post suggested by KCJ
 

Companies’ LinkedIn Advertising

8 Jan

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms.

Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): “LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, as of September 30, 2012, it operates the world’s largest professional network on the Internet with more than 187 million members in over 200 countries and territories. LinkedIn also claims four out of five members drive business decisions. However, advertisers using the self-serve advertising platform have reported having issues with low leads and low click-through rates (CTRs) that result in their ads not being served. There are several tips and tricks to know in order to get the best results on LinkedIn.”

Click the image to see Raehsler’s tips.

 

Post suggested by KCJ

 

Social Media Stereotypes: Ouch!

19 Nov

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”

 

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