Tag Archives: LinkedIn

Tips for Better Using LinkedIn

15 May

Are you still not on LinkedIn or taking it seriously enough? If you answer yes to either part of this question, then take a look at this slideshow by Kelvin Claveria, a Canadian marketer (and student!). It has already been viewed more than 55,000 times at SlideShare.
 

 

LinkedIn’s Best of 2013

12 Dec

LinkedIn has prepared a nice slideshow of several “must read” business stories from 2013.

Click the image to take a look at these stories.

 

 

Still Not Using LinkedIn Effectively? Think Again

11 Jul

We have posted about the importance and value of LinkedIn several times (click here, for example). So, for those of you who are still not using LinkedIn or who have taken it seriously enough, let’s go!!! :-)

Still not a believer in the power of LinkedIn? Then, read the July 2013 Fortune cover story by Jessi Hempel. As Hempel reports:

“In the past year, LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital resumes, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They’re recommending one another for particular business attributes. And increasingly they’re logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Jack Welch.”

“Among recruiters, LinkedIn has become the standard — 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But LinkedIn’s utility is moving beyond HR departments. Citigroup has used LinkedIn as a platform to power Connect, its marketing effort to reach women. NetSuite is testing out a new LinkedIn sales product that provides insight into potential customers’ social networks. Dell is using LinkedIn for follow-up surveys of attendees at its annual Dell Women’s Entrepreneur Network conference, among other things. And this is just the beginning.”

So, click on the LinkedIn logo and get moving.
 

 

Building a Better LinkedIn Profile

25 Feb

With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical than ever.

According To Gerry Moran, author of the MarketingThink blog: “You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!”

Here is Moran’s LinkedIn blueprint. Click the image to get more tips.

Post suggested by KCJ
 

Companies’ LinkedIn Advertising

8 Jan

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms.

Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): “LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, as of September 30, 2012, it operates the world’s largest professional network on the Internet with more than 187 million members in over 200 countries and territories. LinkedIn also claims four out of five members drive business decisions. However, advertisers using the self-serve advertising platform have reported having issues with low leads and low click-through rates (CTRs) that result in their ads not being served. There are several tips and tricks to know in order to get the best results on LinkedIn.”

Click the image to see Raehsler’s tips.

 

Post suggested by KCJ

 

Social Media Stereotypes: Ouch!

19 Nov

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”

 

Performing Well on LinkedIn

16 Nov

Still not using LinkedIn for your professional development? Boo!!!

Click below to learn why it’s more important than ever to have a presence there and tips on what to avoid.

Post suggested by KCJ

 

What Social Media Type Are You?

14 Aug

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves.

As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better understand themselves and how they interact with others. It has also helped organizations of all sizes address their needs, from team building, leadership and coaching, and conflict management to career development and retention.

To learn more about CPP’s MBTI assessment, click the infographic.
 

 

This Is Why You NEED to Be Ever Vigilant!

9 Jun

6.5 million LinkedIn users had their passwords hacked this week. What should you do? Hints below, after the story.

 As reported at LinkedIn’s blog: “Yesterday we learned that approximately 6.5 million hashed LinkedIn passwords were posted on a hacker site. Most of the passwords on the list appear to remain hashed and hard to decode, but unfortunately a small subset of the hashed passwords was decoded and published. To the best of our knowledge, no email logins associated with the passwords have been published, nor have we received any verified reports of unauthorized access to any member’s account as a result of this event. Since we became aware of this issue, we have been taking active steps to protect our members.  Our first priority was to lock down and protect the accounts associated with the decoded passwords that we believed were at the greatest risk. We’ve invalidated those passwords and contacted those members with a message that lets them know how to reset their passwords. Going forward, as a precautionary measure, we are disabling the passwords of any other members that we believe could potentially be affected. Those members are also being contacted by LinkedIn with instructions on how to reset their passwords.”

Tips:

  1. Periodically change your passwords.
  2. Use multiple passwords. Do NOT use the same password for all accounts.
  3. Use several letters and at least one number and symbol in your passwords.
  4. Be careful about who you allow to connect to you or to friend you.

Liking LinkedIn, While Wary of Facebook

29 May

As reported in today’s New York Times, Facebook stock has fallen by 25 percent since its IPO. What’s next? Does LinkedIn really have a better business model?

Click the graphic for the story.

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