Tag Archives: LinkedIn

Building a Better LinkedIn Profile

25 Feb

With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical than ever.

According To Gerry Moran, author of the MarketingThink blog: “You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!”

Here is Moran’s LinkedIn blueprint. Click the image to get more tips.

Post suggested by KCJ
 

Companies’ LinkedIn Advertising

8 Jan

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms.

Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): ”LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, as of September 30, 2012, it operates the world’s largest professional network on the Internet with more than 187 million members in over 200 countries and territories. LinkedIn also claims four out of five members drive business decisions. However, advertisers using the self-serve advertising platform have reported having issues with low leads and low click-through rates (CTRs) that result in their ads not being served. There are several tips and tricks to know in order to get the best results on LinkedIn.”

Click the image to see Raehsler’s tips.

 

Post suggested by KCJ

 

Social Media Stereotypes: Ouch!

19 Nov

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”

 

Performing Well on LinkedIn

16 Nov

Still not using LinkedIn for your professional development? Boo!!!

Click below to learn why it’s more important than ever to have a presence there and tips on what to avoid.

Post suggested by KCJ

 

What Social Media Type Are You?

14 Aug

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves.

As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better understand themselves and how they interact with others. It has also helped organizations of all sizes address their needs, from team building, leadership and coaching, and conflict management to career development and retention.

To learn more about CPP’s MBTI assessment, click the infographic.
 

 

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