Tag Archives: infographic

Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”



Innovation in Action: The Dinner Lab

9 Nov

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try new recipes from rotating chefs and give feedback. The dinners are held in unique spaces that exist for only 24 hours, the company is diverse and adventurous and the chefs come from some of the world’s best restaurants.”

Today, Dinner Lab operates in more than 30 cities throughout the United States. Click here to see if your city is served. Following is a chart from the company’s Web site explaining how it works. [Click on the chart to access a larger version.] After the chart, there is a video by the New Yorker.


Dinner Lab 1


The Art and Science of Advertising Messages

3 Nov

Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:

“This infographic shows how our brains perceive, and respond to ads. The impact of design on the brain is far more powerful than most people realize. When building a creative ad there, has to be a perfect balance between the art and the science of creative messaging to induce the right emotions and make it memorable.”

Take a look. :-)


Devising Great Slogans

29 Oct

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.

As noted by Lindsay Kolowich for HubSpot:

“You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember the punchy slogan — ‘Think outside the bun’ — followed by the ding of a bell. What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too? For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.).”



Are YOU Aware of the State of Search Marketing in 2015?

12 Oct

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important.

Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency:

“Search marketing remains a priority for several brands, businesses, and industries. But how exactly can you achieve search engine prosperity and what can be done to improve your ranking? Well, in an attempt to answer these questions and other pressing issues, we have collaborated with Smart Insights and Similarweb to come up with an infographic that takes a closer look at The State of Search Marketing in 2015. So, if you’ve ever wondered whether PPC is more effective than SEO or want to find out the behavioral differences between mobile and desktop users, check out our infographic.”



Who Is Today’s Asia Pacific Consumer?

5 Oct

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.


PRB World Population



Know More About Copyright Violations

24 Sep

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission.

Recently, Intella Blog published some excellent commentary and an infographic on this topic:

“Giving credit to photographers for their work sounds like a simple process, but it can get pretty messy. And since posting copyright-infringing content can lead to the removal of your post or blog − or worse − a lawsuit, it’s better to be safe than sorry. Considering bloggers are financially liable for posting copyrighted images even if it was an accident, the first step is to recognize the different copyright labels and understand the Fair Use Doctrine (which allows copyrighted works to be used without permission to benefit the public). Don’t worry if you’re confused about copyrights, we’ve got you covered. This infographic details exactly how to search for approved images and how to properly attribute them.”


Copyright Infringement: Images You Can and Can’t Share on Your Blog



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