Tag Archives: infographic

Do People Still Look at Banner Ads? A Humorous View

20 Feb

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?

Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question:

“Banner ads first appeared on the Web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. Do people still fall for this attractive ad?”

 

 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

13 Feb

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?

According to Dayna Rothman, writing for Marketo:

“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”

“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”

 
The End of the Facebook Free-For-All for Brands

Brought to you by Marketing Automation Software by Marketo

 

Understanding “Proximity Marketing”

11 Feb

Here’s another term for our marketing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept?

As Marketing Tech Blog explains it:

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies.”

To learn more, take a look at this infographic from the UK’s Choice Loans.
 

 

Social Marketing Tips

9 Feb

It’s always a challenge to make our social media presence as effective as possible. We can ALWAYS improve!

As Tailwind, a social media firm, puts it:

“With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put together this list of 10 social media resolutions to keep your brand on track.”

 

 

Internet, Social Media, and Mobile Usage Statistics from Around the Globe

30 Jan

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Take a look at this slideshow.
 

 

What Do We Do Every “Internet Minute”?

21 Jan

Our Internet activity keeps on increasing. So what do we do online most often?

As Tech Spartan puts it:

“The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is via our E-mails or our social media accounts. But what do we all actually do on the Internet? It’s an interesting question which we here at Tech Spartan aim to answer in this infographic looking at what happens in an Internet minute, comparing last year (2013) to this year’s (2014) latest statistics. Did you know that there are now 11.6% more Internet users now than 1 whole year ago?”

Take a look at this infographic from Tech Spartan.
 

 

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