There is no question that detailed, accurate information can help companies make better decisions and enact better tactics. Yet, having comprehensive, targeted data is not necessarily simple.
As Graham Winfrey reports for Inc.:
“Roughly half of business professionals cite ‘slow or untimely access to information’ as one of the obstacles holding their companies back. Making matters worse, a lot of the data available to businesses are essentially useless. The big lesson? When it comes to business intelligence, having smart data is more important than big data.”
The infographic below, developed by Boston University, focuses on some keys in using business intelligence for competitive advantage.
Boston University Online
For many companies, innovation is the life blood for long-term success. Nonetheless, success with innovations can be elusive.
As Mindjet,which offers a platform for enterprise innovation, notes:
“Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies struggle to achieve true innovation, despite acknowledging its importance. Whether due to a lack of resources or ability, many companies remain stagnant. But recent data shows that’s only part of the puzzle, and that a holistic, structured approach to innovation is one that works — and that yields real business results. Check out the full infographic below for more on what really fosters innovation.
For some tips on innovation, take a look at this infographic from Mindjet and Column Five.
After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.
Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
Some small companies mistakenly place marketing activities on the back burner. They fail to recognize the importance of marketing in building business and maintaining customer relationships.
So, receiving and listening to good marketing advice are vital for small firms.
New Republique is a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.
Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad.
With regard to online native advertising, HubShout puts it this way:
“Native advertising has been proven to be a solid strategy for online companies looking for a new way to distribute their content. It’s being adopted by the largest of publishers, and becoming a largely lucrative and successful method of advertising, making it the biggest internet marketing trend this year. As your eye flows down the Web page, you move from ‘native content’ into something that has been sponsored with less distinction. There’s a less abrupt transition, and that’s, hence the name, native advertising.”
HubSpot has published a FREE book — What is Native Advertising and How Does It Impact Consumers? — that is available for download.
It has also produced the statistical infographic on native advertising shown below.