Tag Archives: infographic

How Should You Respond to Negative Social Media Comments?

30 Jun

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood.

In general, there are three options for dealing with negative social media comments: (1) ignore the comments; (2) point out why the comments are wrong; and (3) constructively reply to the comments. Although many firms choose option (1) or (2), it is more appropriate to choose option (3).

As High Powered SEO puts it:

“You have spent hours preparing an amazing post or share something worth a meaningful discussion. Then, you notice that a couple of people are saying the complete opposite from what you have shared. This is normally fine except they express their opinions in a way that may rub you the wrong way. How do you handle this type of situation? Do you lash out in order to get your point across, not respond at all, delete the comment, or just flat-out ignore it?”

“There are plenty of ways you can handle this type of situation, but if you don’t handle it the right way you could be doing much more harm than good. It is best to handle this situation tactfully.”

Check out the infographic of tips from High Powered SEO.
 
RESPOND TO NEGATIVE COMMENTS ON SOCIAL MEDIA AND BLOG POSTS  INFOGRAPHIC
 

Evans on Marketing’s 20 Most Popular Posts

23 Jun

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here they are:

  1. Best Business Decisions Ever?
  2. Online Shopping Behavior by Gender and Age
  3. Do You Regularly Check Yourself Out at Google?
  4. A Job Skills Infographic
  5. Is It OK to Leave a Job Off Your Resume?
  6. The Volkswagen Jetta Promotes Safety
  7. Apple and Planned Obsolescence: Is This Good Or Bad?
  8. New Balance Athletic Shoes: Made in the USA — But for How Long?
  9. Great Privacy Tip: How to Go Incognito on Google Chrome
  10. The Value of Infographics
  11. Are You Trying NOT to Get A Job?
  12. Ten Tips to Help You Get a Job Interview
  13. Is Marketing a Good Career Choice?
  14. Where Consumers Will Pay More for Products from Socially-Conscious Companies
  15. 15 Traits of Superior Employees
  16. The Top Social Media Sites in China: An Infographic
  17. Do YOU Provide Too Much Online Information About Yourself?
  18. Is Banning Facebook at Work a Good Or Bad Idea?
  19. Questions NOT to Ask During a Job Interview
  20. Is Sharing One’s Salary Data with Co-Workers OK?

 

Business Intelligence as a Competitive Advantage

21 Jun

There is no question that detailed, accurate information can help companies make better decisions and enact better tactics. Yet, having comprehensive, targeted data is not necessarily simple.

As Graham Winfrey reports for Inc.:

“Roughly half of business professionals cite ‘slow or untimely access to information’ as one of the obstacles holding their companies back. Making matters worse, a lot of the data available to businesses are essentially useless. The big lesson? When it comes to business intelligence, having smart data is more important than big data.”

The infographic below, developed by Boston University, focuses on some keys in using business intelligence for competitive advantage.
 


Boston University Online

 

Global Personality Maps

20 Jun

JWT Intelligence has just introduced a new Web site called Personality Atlas.  For marketers, this is an interesting and entertaining visual look at the world:

“The Personality Atlas report is based on findings from a 27-market study of 6,075 adults aged 18-plus that used SONAR, JWT’s proprietary online research tool. The study covered Argentina, Australia, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Pakistan, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, United Kingdom, and United States. Our respondents provided their perceptions of each country surveyed, including their own — we looked at overall perceptions, as well as perceptions related to people, culture, government and brands/products.”

Click the map for three views of personality: (1) How the world views other countries. (2) How countries view themselves. (3) See where you fit. Hover over the country to read the description. Enjoy!
 

 

Keys to Successful Innovation

7 Jun

For many companies, innovation is the life blood for long-term success. Nonetheless, success with innovations can be elusive.

As Mindjet,which offers a platform for enterprise innovation, notes:

“Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies struggle to achieve true innovation, despite acknowledging its importance. Whether due to a lack of resources or ability, many companies remain stagnant. But recent data shows that’s only part of the puzzle, and that a holistic, structured approach to innovation is one that works — and that yields real business results. Check out the full infographic below for more on what really fosters innovation.

For some tips on innovation, take a look at this infographic from Mindjet and Column Five.
 

 

Netflix Keeps on Rolling

4 Jun

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.

Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
 

Economics of Netflix
Source: GreatBusinessSchools.org

 

How to Market a Small Business

2 Jun

Some small companies mistakenly place marketing activities on the back burner. They fail to recognize the importance of marketing in building business and maintaining customer relationships.

So, receiving and listening to good marketing advice are vital for small firms.

New Republique is a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.
 
Marketing Tips for Small Business

Like It Or Not: Native Advertising Is Here to Stay

30 May

Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad.

With regard to online native advertising, HubShout puts it this way:

“Native advertising has been proven to be a solid strategy for online companies looking for a new way to distribute their content. It’s being adopted by the largest of publishers, and becoming a largely lucrative and successful method of advertising, making it the biggest internet marketing trend this year. As your eye flows down the Web page, you move from ‘native content’ into something that has been sponsored with less distinction.  There’s a less abrupt transition, and that’s, hence the name, native advertising.”

HubSpot has published a FREE book — What is Native Advertising and How Does It Impact Consumers? — that is available for download.

It has also produced the statistical infographic on native advertising shown below.
 

 

Why Do Many Ads Annoy Us?

26 May

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer Reports recently noted:

“Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer Reports National Research Center, are robocalls; false claims that you’ve won a prize or sweepstakes; bills that look real but aren’t; pop-up online ads; and hyperbolic ads for medical remedies. Least annoying of all the gripes we asked about: ads on billboards.”

“Women tend to get more annoyed than men, our survey of 1,000 Americans found, especially with fast-talking disclaimers; ads that target people based on past purchases, demographics, or behavior, and asterisks tied to tiny disclaimers in print or online ads.”

Take a look at the infographic below. How do YOU feel about these advertising tactics?
 

 

A Social Media Marketing Funnel

12 May

In the infographic below, there are some neat facts and tips about building a social media funnel.

 

Visually

 

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