We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit?
Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5).
The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States:
“Startups often represent excitement in the small business world, because of their ability to innovate with great new ideas. Some even grow into giants that become household names and many have created products and services that make our lives easier. Despite a major bump in the road with the recent recession, startups have still grown by 49 percent since 1982. And in their first year, new startups create an average of three million jobs. Obviously, these small businesses serve an important function in our economy. Take a look at our infographic below and find out everything you could want to know about the world of startups, from the best places to launch them to their survival rates and more!”
Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts:
“Many times, marketing terms get used interchangeably when they actually mean very different things. Learn below the actual meaning of branding, differentiation, positioning and corporate identity and the roles they play in business development and marketing.”
Would it surprise you to learn that — according to Glassdoor – the number one job for young adults is marketing manager? :-)
As reported by Aaron Taube and Skye Gould for Business Insider:
“As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job that will make them happy. That’s why Glassdoor set out to determine the 10 best jobs for people in their 20s. To compile the list, Glassdoor looked at job reviews left on its site by employees between the ages of 20 and 29 over the past three years. In each of the reviews, employees rated their job satisfaction on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.”
“Twenty-somethings gave marketing manager an average satisfaction rating of 4.0, making it the top job for young professionals. Glassdoor community expert Scott Dobroski says its appeal lies in the way it gives young people the best of both worlds: a clear, defined career path alongside the opportunity to be creative in a collaborative environment.”