Tag Archives: infographic

How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

12 Oct

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3).

Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts:

“Many times, marketing terms get used interchangeably when they actually mean very different things. Learn below the actual meaning of branding, differentiation, positioning and corporate identity and the roles they play in business development and marketing.”

 

 

Social Media Use Growing for SMBs

11 Oct

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore.

According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is ongoing research on the advertising behavior of SMBs), about three-quarters of the firms said they are using social media to promote their businesses — “more than any other category of media.”

BIA/Kelsey reported that:

“Facebook dominates SMB usage, with 55.1 percent of SMBs reporting they have a Facebook page for business use, and 20.0 percent reporting they have run a Facebook ad or promoted post. At the same time, strong showings by other platforms, including LinkedIn, Pinterest, Instagram, and Twitter’s promoted tweets, indicate the social space is highly robust for SMB marketing. SMBs reported spending 21.4 percent of their total media budget on social media in the past 12 months.”

“The survey covers over 35 different media and platforms used by SMBs for advertising and promotion. These media fall into 10 top-level media categories: online (e.g., search, display ads, blogs); traditional (e.g., direct mail, newspapers); mobile (e.g., search, SMS, display); local coupons (print and online); social (e.g., Facebook, Twitter); video (e.g., Web site videos, YouTube); broadcast; local directories (print and online); giveaway items; and community sponsorships.”

Here is an infographic summary.
 

 

Social Media Etiquette Tips for Business

9 Oct

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media format. This is also true for businesses! Proper style and etiquette will enable us all to make our desired points while still being civil and polite while doing so. :-)

As Jennifer Landry, a Web journalist who specializes in articles about business management and the current social media landscape, notes for BLUE by Cox Communications:

“Of course, you can’t employ the same methods for the different social platforms. Each site offers users a different experience. Twitter users want quick and casual communication while Linkedin users expect professional and well researched conversation. In order to get the most out of these sites, you’ll need to make sure that you understand what users expect from each platform and how to mold your posts to suit that need. In general, the posts that do the best are ones that either entertain or inform others.”

“Besides following the basic style of each social site, you must make sure you follow the unwritten etiquette rules. While they might seem like common sense, you’d be surprised how often companies do not follow them. If you can understand and implement the information from the infographic below into your campaigns, you’ll be more likely to attract new followers to your profiles and keep your old ones interested.”

Here is a good infographic from Landry’s article.
 

 

Best Jobs for Young People: Marketing Manager is Number One!

8 Oct

Would it surprise you to learn that — according to Glassdoor – the number one job for young adults is marketing manager? :-)

As reported by Aaron Taube and Skye Gould for Business Insider:

“As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job that will make them happy. That’s why Glassdoor set out to determine the 10 best jobs for people in their 20s. To compile the list, Glassdoor looked at job reviews left on its site by employees between the ages of 20 and 29 over the past three years. In each of the reviews, employees rated their job satisfaction on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.”

“Twenty-somethings gave marketing manager an average satisfaction rating of 4.0, making it the top job for young professionals. Glassdoor community expert Scott Dobroski says its appeal lies in the way it gives young people the best of both worlds: a clear, defined career path alongside the opportunity to be creative in a collaborative environment.”

Take a look at the infographic prepared by Business Insider.

 

 
Post suggested by Ana Luiza Loures

 

Good Versus Bad B2B Clients: An Infographic

29 Sep

Whether B2C or B2B in nature, there are both “good” and  “bad” customers. Good customers have reasonable expectations and do not seek to take advantage of their sellers (and vice versa!). Bad customers can make unreasonable demands and try to squeeze sellers so they don’t make a profit.

Geek Powered Studios, a Web design and SEO firm, offers some very insightful observations on this topic with regard to the B2B arena:

“Even though every client is different, the best-case scenario for any business partnership is one that’s beneficial for both you and the client. You get to do what you do best, so they can gain more business doing what they do best. At the end of the day, you both want their company to be successful. But that can be tough to achieve if you’re always working against each other.”

“As you take on more business, you’ll learn the needs and preferences of each client and their industry. You’re also going to meet a wide variety of client personalities – from the ones who don’t check in for weeks to the ones who micromanage your every click. There will be clients who listen to your suggestions and provide feedback, but there will be others who are never satisfied and expect to be #1 overnight. Some clients may even threaten to drop their contract and just do it themselves, but they should keep in mind that only 11% of businesses who do their own SEO in-house are satisfied with the results.”

Here’s an infographic on good versus bad B2B customers from Geek Powered Studios.
 

 

Snapchat Hits Three: Here’s an Infographic Timeline

28 Sep

It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears.”

Here is a detailed infographic timeline of Snapchat by DPFOC Online Marketing.
 

 

ClickFox’s 2014 Brand Loyalty Survey

19 Sep

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands in the study. Starbucks, Google and Microsoft fell slightly from their top rankings in the 2013 ClickFox Loyalty Survey.”

Here is an infographic from ClickFox on the 2014 study.
 

 

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