Tag Archives: infographic

Trends in Online Shopping

24 Aug

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.
 

 

The Use of Speech Analytics

23 Aug

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.
 

 

Optimism Versus Pessimism?

17 Aug

Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.

As Sumathi Reddy writes for the Wall Street Journal:

“It remains an optimist’s world. The prevailing view in positive psychology — the scientific study of how to make people happier — is that optimism results in better health outcomes, physical and mental. This association has helped spawn a cottage industry in optimism books, seminars, and conferences. [Yet, many] experts say pessimism can at times be beneficial to a person’s physical and mental well-being. Some studies have found that having a more negative outlook of the future may result in a longer and healthier life. Pessimism and optimism are opposite ends of a spectrum of personality traits, and people generally fall somewhere in between.

“‘All too often in the literature and in the public conversation, we want people to be more than 90% optimistic,’ said Dilip Jeste, a professor of psychiatry and neuroscience at the University of California San Diego. ‘That’s not good. It is much better to have a balanced perspective and have some pessimistic streak in your personality in order to succeed.'”

Click the image for an interesting Wall Street Journal look at optimists versus pessimists across several factors. Where do YOU fit in this graphic?
 

 

Be a Smarter Tourist: Avoid These Scams

13 Aug

It is currently the height of the tourist season in many countries. As such, smart tourists must be aware of — and protect themselves against — the numerous scams that are out there.

As UK-based Just the Flight puts it:

“Tourists are often the most vulnerable to scams; they are probably unfamiliar with the surrounding area; they are often in need of help and information and tend to be trusting of locals; they are likely not to question what they see or are told; they often cannot speak the language where they are; and they are probably carrying large amounts of cash and credit.”

“Most scammers are smart. They know how to cheat money out of tourists in ways that make identification difficult, if not impossible. Some scams are quite obvious once they have occurred, with the victim realizing they have been cheated but only after it is too late. Others are more subtle, where the victim may never realize that anything went wrong, and they rationalize that they have either lost of miscounted their money. Tourist scammers and pickpockets take advantage of weak laws and law enforcement, thereby allowing them to effectively operate indefinitely while nothing is stopping them.”

Take a look at this infographic from Just the Flight and avoid the worst tourist scams.
 

 

B2B Firms and Online Content Marketing

31 Jul

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.

In the following infographic, Clearpoint “describes why marketers create content, how they use content, and where they post content. The best business-to-business content marketing practices and most popular tactics are outlined in this fun and informative infographic!”
 

 

How Should You Respond to Negative Social Media Comments?

30 Jun

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood.

In general, there are three options for dealing with negative social media comments: (1) ignore the comments; (2) point out why the comments are wrong; and (3) constructively reply to the comments. Although many firms choose option (1) or (2), it is more appropriate to choose option (3).

As High Powered SEO puts it:

“You have spent hours preparing an amazing post or share something worth a meaningful discussion. Then, you notice that a couple of people are saying the complete opposite from what you have shared. This is normally fine except they express their opinions in a way that may rub you the wrong way. How do you handle this type of situation? Do you lash out in order to get your point across, not respond at all, delete the comment, or just flat-out ignore it?”

“There are plenty of ways you can handle this type of situation, but if you don’t handle it the right way you could be doing much more harm than good. It is best to handle this situation tactfully.”

Check out the infographic of tips from High Powered SEO.
 
RESPOND TO NEGATIVE COMMENTS ON SOCIAL MEDIA AND BLOG POSTS  INFOGRAPHIC
 

Evans on Marketing’s 20 Most Popular Posts

23 Jun

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here they are:

  1. Best Business Decisions Ever?
  2. Online Shopping Behavior by Gender and Age
  3. Do You Regularly Check Yourself Out at Google?
  4. A Job Skills Infographic
  5. Is It OK to Leave a Job Off Your Resume?
  6. The Volkswagen Jetta Promotes Safety
  7. Apple and Planned Obsolescence: Is This Good Or Bad?
  8. New Balance Athletic Shoes: Made in the USA — But for How Long?
  9. Great Privacy Tip: How to Go Incognito on Google Chrome
  10. The Value of Infographics
  11. Are You Trying NOT to Get A Job?
  12. Ten Tips to Help You Get a Job Interview
  13. Is Marketing a Good Career Choice?
  14. Where Consumers Will Pay More for Products from Socially-Conscious Companies
  15. 15 Traits of Superior Employees
  16. The Top Social Media Sites in China: An Infographic
  17. Do YOU Provide Too Much Online Information About Yourself?
  18. Is Banning Facebook at Work a Good Or Bad Idea?
  19. Questions NOT to Ask During a Job Interview
  20. Is Sharing One’s Salary Data with Co-Workers OK?

 

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