Tag Archives: infographic

ClickFox’s 2014 Brand Loyalty Survey

19 Sep

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands in the study. Starbucks, Google and Microsoft fell slightly from their top rankings in the 2013 ClickFox Loyalty Survey.”

Here is an infographic from ClickFox on the 2014 study.
 

 

Social Media Maturity: An MIT Infographic

9 Sep

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use.

Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July 2014 global study on social business indicated that ‘social business maturity’ is related to the level of results that companies achieve. A new infographic illustrates how social business creates value, and outlines the primary drivers for companies seeking to advance toward social business maturity.”

Here is that infographic.
 

 

What Do Marketers Think of “Real-Time” Marketing?

8 Sep

Recently, Evergage – which delivers personalized messages in real time — surveyed marketers in 18 countries (the majority of from the U.S.) “to provide a snapshot of real-time marketing in 2014. 76% of marketers are using real-time marketing today, and 88% of marketers consider it important to their 2014 plans – with many planning to invest this year, according to the survey results showcased in a new infographic.”
 
Survey Results Infographic
 

Trends in Online Shopping

24 Aug

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around the world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.
 

 

The Use of Speech Analytics

23 Aug

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.
 

 

Optimism Versus Pessimism?

17 Aug

Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.

As Sumathi Reddy writes for the Wall Street Journal:

“It remains an optimist’s world. The prevailing view in positive psychology — the scientific study of how to make people happier — is that optimism results in better health outcomes, physical and mental. This association has helped spawn a cottage industry in optimism books, seminars, and conferences. [Yet, many] experts say pessimism can at times be beneficial to a person’s physical and mental well-being. Some studies have found that having a more negative outlook of the future may result in a longer and healthier life. Pessimism and optimism are opposite ends of a spectrum of personality traits, and people generally fall somewhere in between.

“‘All too often in the literature and in the public conversation, we want people to be more than 90% optimistic,’ said Dilip Jeste, a professor of psychiatry and neuroscience at the University of California San Diego. ‘That’s not good. It is much better to have a balanced perspective and have some pessimistic streak in your personality in order to succeed.'”

Click the image for an interesting Wall Street Journal look at optimists versus pessimists across several factors. Where do YOU fit in this graphic?
 

 

Be a Smarter Tourist: Avoid These Scams

13 Aug

It is currently the height of the tourist season in many countries. As such, smart tourists must be aware of — and protect themselves against — the numerous scams that are out there.

As UK-based Just the Flight puts it:

“Tourists are often the most vulnerable to scams; they are probably unfamiliar with the surrounding area; they are often in need of help and information and tend to be trusting of locals; they are likely not to question what they see or are told; they often cannot speak the language where they are; and they are probably carrying large amounts of cash and credit.”

“Most scammers are smart. They know how to cheat money out of tourists in ways that make identification difficult, if not impossible. Some scams are quite obvious once they have occurred, with the victim realizing they have been cheated but only after it is too late. Others are more subtle, where the victim may never realize that anything went wrong, and they rationalize that they have either lost of miscounted their money. Tourist scammers and pickpockets take advantage of weak laws and law enforcement, thereby allowing them to effectively operate indefinitely while nothing is stopping them.”

Take a look at this infographic from Just the Flight and avoid the worst tourist scams.
 

 

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