Tag Archives: infographic

FIFTY Blogging Tips

26 Apr

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below.

The infographic was developed by Cent for Your Escape from 9 to 5:

“There are plenty of blogging tips all over the Web. Unfortunately, they are all spread across multiple Web sites. I wanted to create a list of awesome blogging tips from the experts all in one place. I chose 5 expert bloggers, picked 10 of their best tips, and came up with a list of 50 of the best blogging tips. These blogging tips will be useful for beginners and pros alike. I chose the experts with varying perspectives, so the tips are not focused on the same area or too generic. For example, one expert provides blogging tips for a business blog, another provides tips to improve Web site traffic, and another provides quick blog improvement tips.”

 

 

What Are the Toughest Languages to Translate?

23 Apr

As firms go global, language translation becomes more complex and time-consuming.

Dana Translation notes that:

“In today’s global environment and economy, interesting and important  come in many languages. People and organizations often need to unlock the meaning within those documents with a perfect translation that conveys the intent of the document.”

“Many people don’t realize that languages don’t have a direct word-to-correlation, so a good translation requires an understanding of the nuances and shades of meaning in each language. Rules of grammar and the way people express themselves using figures of speech vary from culture to culture, and words with the same meaning may have different connotations that can slant the feeling that a translation conveys if chosen unwisely. That’s why machine translations so often go wrong, and why it pays to have a comprehensive translation service on your side.”

According to Dana, these are the hardest languages to translate.
 

 

What Makes a Top-Notch Marketing Executive?

22 Apr

Here’s an informative infographic from Pepperdine University on this topic. What do YOU think about the attributes cited here?
 


Pepperdine University Online Master of Business Administration

 

How to Make Online Content More Visually Appealing

3 Apr

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective?

Consider these observations by Neil Patel, writing for Quick Sprout:

“Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.So, how do you create these visual masterpieces? Well, this infographic should help you.”

 

The Ultimate Guide to Creating Visually Appealing Content
Courtesy of: Quick Sprout

 

Measuring Public Relations Effectiveness

30 Mar

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past.

According to Onboardly, a demand marketing agency that helps small and medium-sized companies fast-track visibility, brand awareness, and lead generation by working at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results:

“PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words ‘PR Metrics’ and you’ll get an even more quizzical face in response.”

“Some question the value of PR for their business and well. PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing, and good old-fashioned press mentions. We’re firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.”

We’ve developed this infographic as a way to explain a bit behind what PR is as well as what it can do.”

 
PR Metrics That Matter
 

The State of Wearable Technology

27 Mar

To date, the current popularity of wearable technology seems to be more of a company and media public relations campaign than based on actual sales revenues. In many cases, firms have not met their sales goals for the latest in wearable technology; and consumer interest is far less than expected. This is in some part due to consumers questioning whether they really need wearable technology when they have the most-advanced smartphones which are capable of doing so much.

Although some firms have succeeded with their wearable technology, Google has virtually withdrawn Google Glass from the marketplace. So, it will be interesting to see how Apple fares when it introduces its high-tech watch next month.


 
Take a look at the following infographic on wearable technology to see how far we have come in the last five-plus decades. The infographic is by Mashable.
 

 

How Should Companies Respond to Tweets on Twitter?

25 Mar

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? How fast should a firm post its response to a tweet?

LeadSift (“Our technology sifts through massive amounts of social data so brands can easily identify customers and engage with them in context.”) recently conducted an important research project on these topics:

“Is it better to answer an irate customer on Twitter, or take the conversation to E-mail? Should you include happy faces in your tweets, or keep them professional? There is no end to the questions that businesses have when developing their Twitter engagement strategy, so we decided to help. LeadSift examined over 10,000 randomly selected interactions from brands and small and medium-sized businesses on the LeadSift platform to see what works, and what doesn’t, when engaging with customers. Take a look at the following infographic for 10 research-backed ways to improve your Twitter customer engagement.”

And click the infographic to read a lot more.
 

 

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