We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3).
Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts:
“Many times, marketing terms get used interchangeably when they actually mean very different things. Learn below the actual meaning of branding, differentiation, positioning and corporate identity and the roles they play in business development and marketing.”
Would it surprise you to learn that — according to Glassdoor – the number one job for young adults is marketing manager? :-)
As reported by Aaron Taube and Skye Gould for Business Insider:
“As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job that will make them happy. That’s why Glassdoor set out to determine the 10 best jobs for people in their 20s. To compile the list, Glassdoor looked at job reviews left on its site by employees between the ages of 20 and 29 over the past three years. In each of the reviews, employees rated their job satisfaction on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.”
“Twenty-somethings gave marketing manager an average satisfaction rating of 4.0, making it the top job for young professionals. Glassdoor community expert Scott Dobroski says its appeal lies in the way it gives young people the best of both worlds: a clear, defined career path alongside the opportunity to be creative in a collaborative environment.”
Take a look at the infographic prepared by Business Insider.
Post suggested by Ana Luiza Loures
ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands in the study. Starbucks, Google and Microsoft fell slightly from their top rankings in the 2013 ClickFox Loyalty Survey.”
Here is an infographic from ClickFox on the 2014 study.