Tag Archives: infographic

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.


The Revenue of the US's Biggest Brands - BookYourData.com - Infographic
BookYourData.com
 

The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.
 

Last-Minute Tips for Maximizing Online Sales

18 Dec

Guest Blogger

Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking.

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This is the holiday season, and if you are in the online business (especially retail), you know this is the high time for you as people are searching for good offers and as their wallets are full they don’t take much time before they convert.

There are a few things that every potential customer will look at before they decide if they should convert or not. This includes the quality of a product/service, price comparisons, extra discounts, customer service, and more.

But honestly, if all things are constant, one thing that not only wins the customer but keep with you for a longer period of time is the customer service.

ClickDesk is a Live Chat software that help businesses provide better customer service to audience on the website. They recently created an infographic that is a sure help for E-commerce businesses who are looking to increase business sales.

 

Click the infographic to read more, including “Did you know that December 18th is now known as Free Shipping Day? “

 
Optimize Customer Service for Holiday
 

Using Live Chat Software to Enhance the Online Experience

8 Dec

Guest Blogger

Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking.

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Whether you’re offering an omnichannel solution from your brick-and-mortar store or running a complete E-commerce business, the busiest time of year has already begun. If your product and your placement are strong, converting potential buyers into paying customers shouldn’t be difficult.

But getting conversions on E-commerce sites is harder than ever. What’s the secret to increasing conversion rates this holiday shopping season and breaking your sale records? This is the question of every single online store at this time of this year, no matter how big or small they are or how long they’ve been in business. This post contains a useful answer to this question.

If we figure this out, we can easily implement that strategy into the system, and (in ideal conditions) our conversion rate should increase. There are tons of reasons why Web visitors convert, including pricing, quality of products, ease of use (UI/UX), product warranties and return policies, free shipping, and more; but if you keep these things constant, then the main reason why customers convert is simple: it’s based on how they feel.

When it comes to feeling, the importance of customer service cannot be overstated. There might be many stores offering the same kind of deal that you have on your Web site, but if your customer service is better than others, potential visitors will convert on your site and continue to come back for more.

In talking about customer service, what instantly comes to mind is E-mail, phone, and social media support. However, this is what everyone is doing. How do you stand out from the pack? What you need is something different, memorable, responsive, reliable, quick, personal, and efficient. This is where Live Chat Software comes into play. It serves all of those needs. Plus, new technology has made it possible for any SMB to add real-time support to their website in just a few minutes.

Live chat software lets you communicate with potential customers while they are browsing your Web site. You can help them on the spot, making it far more likely that they will convert into paying customers. If they are not contacting you, you can reach out proactively and help them make better decisions.

There are numerous benefits of having live chat on your website. We recently published a live chat infographic, as shown below.

This is a tried and tested formula and many big brands follow it throughout the year. Enable a live chat plugin on your website and start converting potential customers like a pro. Let’s make this holiday shopping season one for your customers to remember!

 

5-benefits-of-live-chat-software

 

What’s the Best Way to Sell a Product?

3 Dec

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative.

  1. Many consumers like shopping for items such as clothing (to try items on and better comparison shop in person).
  2. Advanced consumer electronics and major appliances.
  3. Items that are not purchased frequently and may be expensive, such as houses, jewelry, and cars.

So, in cases where personal selling is utilized, what steps should be followed?  Here is an infographic on the selling process from HubSpot. [Although some of the following steps are more applicable to outside salespeople, many of them also apply to inside/in-store salespeople.]

 
Sales Process Infographic
 
 

Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”

 

 

Innovation in Action: The Dinner Lab

9 Nov

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try new recipes from rotating chefs and give feedback. The dinners are held in unique spaces that exist for only 24 hours, the company is diverse and adventurous and the chefs come from some of the world’s best restaurants.”

Today, Dinner Lab operates in more than 30 cities throughout the United States. Click here to see if your city is served. Following is a chart from the company’s Web site explaining how it works. [Click on the chart to access a larger version.] After the chart, there is a video by the New Yorker.

 

Dinner Lab 1
 

 

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