A clear , desirable, and distinctive product/brand positioning message is essential for companies to be successful in today’s competitive marketplace.
What is sometimes under-appreciated is how crucial the corporate culture is in establishing and maintaining the correct product/brand position in consumers’ minds.
Take a look at this infographic for an innovate perspective on this from masters-in-marketing.org. Click the infographic for a lot more background information.
As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.
Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.
For a number of industries (such as banking, media, food and beverage, and oil), a few large companies dominate globally. Here is an interesting infographic from www.internationalbusinessguide.org.
Click the infographic to access data on the firms cited in the chart.
We spend so much time on business-to-consumer marketing, that we sometimes underappreciate the importance of business-to-business marketing. The best companies do understand the role of B2B marketing.
As Jen Agustin reports for Bizo: “Marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed matter in the B2B buying process. Because prospects are waiting longer before engaging with salespeople, marketers need to use branding to get their companies, products, and services out there as early as possible in order to earn a spot on the evaluation shortlist later on. This means getting in front of the right people before they even realize they have a business challenge to solve.”
Consider the following infographic.
Self branding — how we wanted to be perceived by employers, potential employers, peers, and others — is a major key to long-term career success.
With this in mind, here are a few questions:
- Can you summarize yourself professionally in 25 words or less?
- Do you have the skill set that employers want?
- Is your skill set distinctive?
- Do you regularly review and update your self positioning statement?
- Do you regularly add to your skill set?
- Is your self positioning statement well articulated at the top of your resume and at your LinkedIn profile?
- Do you seek out feedback on your LinkedIn profile?
- Is your self branding an honest reflection of yourself?
Here are some helpful posts that we have made on this topic. Take a look:
Do you want to improve yourself? Would you like to have a “failure-resistant brain”? Well, sometimes we need to think outside the box and be open minded. :-)
According to Nathalie Nahai, Chief Editor of The Web Psychologist: “Here [below] is an infographic that gives you 8 secrets revealing how to create a failure-resistant brain, based on the experiences of winning personalities and how they made their way to the top – including celebrities B.B. King, Laura Linney, and Olympian Kerri Strug, and other fantastic people ranging from an FBI agent and fighter pilot to a high-altitude window washer.”
Take a look at Nahai’s interesting infographic, which was produced by A Winning Personality.