As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is driven by this phenomenon:
“Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.”
However, Trendwatching.com adds that:
“When brands claim to care about people and their everyday challenges, or about the shared problems we all face – sustainability, social responsibility, and more – most consumers think they’re just saying that. Sure, that’s a simple characterization of a complex issue, and it doesn’t apply to all consumers and every brand.”
“But countless surveys, reports, and statistics all point in the same direction: when it comes to truly caring about consumers, owning a higher purpose and generally being a more HUMAN BRAND, most people think that most brands still don’t get it.”
Click the image to read a LOT more about sympathetic pricing — from the seller’s and the buyer’s perspectives.
Congratulations to all of you who are about to embark on a new job. Now, it is important to do everything you can to excel at that job. Have you thought about this enough? Getting the job is just the start. This post contains both some dos and don’ts. The don’ts are presented first.
According to Yun Siang Long, writing for Careerealism, here are five DON’Ts for how to behave at your new job:
- Having a ‘better than thou’ attitude — “No matter how skilled and how knowledgeable you are in your field, be humble. You are there to contribute, not make people feel bad about themselves.”
- Comparing the previous company to the present — “Frame your suggestions in a friendly manner. Comparing it to your previous company and saying how great it was will just hasten your career suicide.”
- Expecting respect and trust — “Respect needs to be earned and trust can only be gained through time and work quality. You have to work at it. This is a new company and you are only as good as your last project.”
- Being rude — “It’s bad enough that being rude anywhere will make you unwelcomed. It is worst if you are rude at your new workplace.”
- Disregarding the existing company culture and dynamics at the new job — “Every company has their culture and internal dynamics. Learn these cultures whether you like them or not, understand the internal dynamics that is at play. Do not be judgmental.”
Now, for five key DOs for how to behave at a new job from RedStarResume, as presented by Careerealism: