Tag Archives: good manners

Know More About Copyright Violations

24 Sep

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission.

Recently, Intella Blog published some excellent commentary and an infographic on this topic:

“Giving credit to photographers for their work sounds like a simple process, but it can get pretty messy. And since posting copyright-infringing content can lead to the removal of your post or blog − or worse − a lawsuit, it’s better to be safe than sorry. Considering bloggers are financially liable for posting copyrighted images even if it was an accident, the first step is to recognize the different copyright labels and understand the Fair Use Doctrine (which allows copyrighted works to be used without permission to benefit the public). Don’t worry if you’re confused about copyrights, we’ve got you covered. This infographic details exactly how to search for approved images and how to properly attribute them.”


Copyright Infringement: Images You Can and Can’t Share on Your Blog


Online Customer Reviews Important for Local Businesses

7 Sep

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance.

Consider these recent observations from eMarketer:

“Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. Based on 2015 polling from local search marketing firm BrightLocal, more than two-thirds of US internet users trust businesses more because of positive online reviews. While that’s down slightly from 2014, it still represents a significant increase over 2010 levels of trust in positive reviews. Five years ago, 45% of respondents said they either didn’t pay attention to online reviews at all, or didn’t let reviews influence them. This year, that share is down to 32%.”


Click the chart to learn more.


Resume Mistakes to Avoid

26 Aug

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?

Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:

  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

Click the image to read more about these mistakes.


Great Service: Be Fast, Friendly, and Helpful

6 Apr

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers.

According to the company:

Dedicated to helping consumers make more informed online shopping decisions, StellaService is the first and only independent provider of customer service ratings for online retailers. Using its proprietary, rigorous evaluation system, StellaService rates thousands of retailers each year across a broad array of criteria, including usability and online tools, shipping and returns, and customer support. To maintain its independence and objectivity, StellaService pays for all products it purchases and relies on its staff of trained, full-time customer experience analysts to test the companies it evaluates. Based in New York City, the company also publishes reports and other research to help companies worldwide improve their service operations.”

Here’s a short video about customer service and StellaService.


StellaService: Be Fast, Friendly and Helpful from StellaService on Vimeo.


Do YOU Have a Happy Voice?

7 Feb

When people interact with us, there are a number of cues that affect the way our conversations are perceived by the listener/viewer. Two of these cues are the inflection of our voices and our choice of words. Do we come across as authoritative, disgruntled, sincere, etc.?

As Emma Snider writes for HubSpot:

Happy ears aren’t such a good thing in business. But happy voice? A very good thing. Even the slightest error in phrasing can put a prospect off — which means salespeople spend a lot of time thinking about the particular words they use to pitch their products and converse with buyers. But no matter how hard a rep tries to weed out all of the overtly negative or unnecessary terms in their vocabulary, there are always going to be a few that fly under the radar. Even though certain words don’t seem insidious on the surface, they can strike prospects the wrong way. Offputting words = frowning prospects. And frowning prospects don’t sign contracts.”

“What are some of these deal-destroying words? Kayako has identified such 10 verbal culprits in this SlideShare, and provided happier suggestions that will make both salesperson and buyer smile. Turn those frowns (and perhaps any negative sales trends) upside down.”



Brand Sacrifice? Yes. Consumer Sacrifice? Not Really.

9 Nov

As consumers, we are becoming more demanding of our brands. We often don’t to trade features or quality for a low price. We want it all — including a greater sense of corporate responsibility.

Here’s a provocative observation from Trendwatching.com:

“One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? Consumers don’t want to make the world a better place.They want brands to do that for them ;)”

“Okay, that’s a simplification of a complex issue. But when it comes to making the world a better place, many consumers are setting a more stringent standard for brands than they are for themselves. And let’s face it, given decades of unethical operations, rampant pollution, disinformation, and more, brands deserve it. After all, many brands have worked extremely hard to create many of the behaviors and lifestyle choices that well-meaning consumers are now finding so hard to change. In a global survey of 30,000 consumers, 72% of people said that business is failing to take care of the planet and society as a whole. (Accenture & Havas Media, June 2014)”

“The easiest and most desirable way for consumers to assuage (or obliterate!) their guilt? For brands to make visible, meaningful, and constructive SACRIFICES: of products, processes, attention, and opportunities.”

Click the image to read more —  and to see what “sacrifices” companies such as CVS, Tesco, Subway, Intel, and others are making.


Great Advice at Slideshare

7 Nov

Over the past several months, I have uploaded a number of valuable presentations at Slideshare. There should be something here for almost everyone!! :-)

Please let me know what you think.

Here are the links to these presentations (in alphabetical order):



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