As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is driven by this phenomenon:
“Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.”
However, Trendwatching.com adds that:
“When brands claim to care about people and their everyday challenges, or about the shared problems we all face – sustainability, social responsibility, and more – most consumers think they’re just saying that. Sure, that’s a simple characterization of a complex issue, and it doesn’t apply to all consumers and every brand.”
“But countless surveys, reports, and statistics all point in the same direction: when it comes to truly caring about consumers, owning a higher purpose and generally being a more HUMAN BRAND, most people think that most brands still don’t get it.”
Click the image to read a LOT more about sympathetic pricing — from the seller’s and the buyer’s perspectives.
Congratulations to all of you who are about to embark on a new job. Now, it is important to do everything you can to excel at that job. Have you thought about this enough? Getting the job is just the start. This post contains both some dos and don’ts. The don’ts are presented first.
According to Yun Siang Long, writing for Careerealism, here are five DON’Ts for how to behave at your new job:
- Having a ‘better than thou’ attitude — “No matter how skilled and how knowledgeable you are in your field, be humble. You are there to contribute, not make people feel bad about themselves.”
- Comparing the previous company to the present — “Frame your suggestions in a friendly manner. Comparing it to your previous company and saying how great it was will just hasten your career suicide.”
- Expecting respect and trust — “Respect needs to be earned and trust can only be gained through time and work quality. You have to work at it. This is a new company and you are only as good as your last project.”
- Being rude — “It’s bad enough that being rude anywhere will make you unwelcomed. It is worst if you are rude at your new workplace.”
- Disregarding the existing company culture and dynamics at the new job — “Every company has their culture and internal dynamics. Learn these cultures whether you like them or not, understand the internal dynamics that is at play. Do not be judgmental.”
Now, for five key DOs for how to behave at a new job from RedStarResume, as presented by Careerealism:
Trust is a big factor in our relationships — whether they are person-to-person relationships or customer-to-firm relationships. And apologies may help engender trust.
Recently, a marketing-oriented research study looked at apologetic behavior and trust. As reported by Suzanne Lucas for CBS Money Watch:
“A new study by Alison Brooks (Harvard), Hengchen Dai (University of Pennsylvania), and Maurice E. Schweitzer (University of Pennsylvania), showed that people were much more likely to lend a stranger their cell phone when the stranger first apologized for the rain – something that was clearly outside of his control. The difference was significant: Only 9 percent of strangers handed over their phones without the apology, but 47 percent did when the person apologized. The study also looked at apologizing for a computer override, and another cell phone situation, this time with a delayed flight. In all cases, apologizing for something that was clearly not the person’s fault resulted in more willingness to cooperate and higher trust ratings.”
Click the image to read more at BPS Research Digest.
Retailers know that customer shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be growing, and that also affects the bottom line. And this problem has not received enough attention — until now.
Are you a “wardrober”? (Read on to see what this is.)
Consider these observations by Cotten Timberlake, Renee Dudley, and Chris Burritt, writing for Businessweek:
“Many merchants have long lived by the mantra that the customer is always right, adopting liberal return policies in hopes of winning the loyalty of free-spending shoppers. But with a recent increase in the wearing and subsequent return of expensive clothes — a practice merchants call wardrobing — many retailers are taking a stronger stand against the industry’s $8.8 billion-a-year return fraud problem. Bloomingdale’s, in February, started placing 3-inch black plastic tags in highly visible places, such as the front bottom hemline, on dresses costing more than $150 as they are being purchased. The clothes can be tried on at home without disturbing the special tag. But once a customer snaps it off to wear in public, the garment can’t be returned. Some electronics retailers have also turned to hefty restocking fees to discourage short-term use of expensive electronics to watch events such as the Super Bowl. And high-end outdoor goods retailer REI recently announced it’s ending its lifetime return policy after customers took advantage of its lenient rules.”
Click the image to read more.
Photo by Emily Keegin for Bloomberg Businessweek