Tag Archives: good manners

Who’s YOUR Hero?

6 Dec

With yesterday’s passing of Nelson Mandela, it is a good time to read the article “Why We All Need Heroes” by : “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another great leader from history. It’ll give you the courage to dream big — unabashedly– despite the odds.”

Steve Jobs, Susan B. Anthony, Nelson Mandela, and Mahatma Ghandi

This article is one in a terrific series by Wadhwa, a Columbia professor, that also looks at:

 

More on Being Smart Online

12 Nov

On several occasions, this blog  has discussed the topic of being smart online (click here, for example).

Now, we have another great example of why YOU MUST be smart when you use social media. Although the story below deals with college applicants, it really addresses this broader issue: Do we post too much material online that may hurt us at some point? For many, the answer is yes. So, BE SMARTER ONLINE!

As reported by Natasha Singer for the New York Times:

“At Bowdoin College in Brunswick, Me., admissions officers are still talking about the high school senior who attended a campus information session last year for prospective students. Throughout the presentation, she apparently posted disparaging comments on Twitter about her fellow attendees, repeatedly using a common expletive. Perhaps she hadn’t realized that colleges keep track of their social media mentions.”

“As certain high school seniors work meticulously this month to finish their early applications to colleges, some may not realize that comments they casually make online could negatively affect their prospects. In fact, new research suggests that online scrutiny is growing. Of 381 college admissions officers who answered a Kaplan telephone questionnaire, 31 percent said they had visited an applicant’s Facebook or other personal social media page to learn more about them.”

Click the image to read more.

Image by John-Patrick Thomas

 

An Interesting Study on Trust

6 Nov

Trust is a big factor in our relationships — whether they are person-to-person relationships or customer-to-firm relationships. And apologies may help engender trust.

Recently, a marketing-oriented research study looked at apologetic behavior and trust. As reported by Suzanne Lucas for CBS Money Watch:

“A new study by Alison Brooks (Harvard), Hengchen Dai (University of Pennsylvania), and Maurice E. Schweitzer (University of Pennsylvania), showed that people were much more likely to lend a stranger their cell phone when the stranger first apologized for the rain – something that was clearly outside of his control. The difference was significant: Only 9 percent of strangers handed over their phones without the apology, but 47 percent did when the person apologized. The study also looked at apologizing for a computer override, and another cell phone situation, this time with a delayed flight. In all cases, apologizing for something that was clearly not the person’s fault resulted in more willingness to cooperate and higher trust ratings.”

Click the image to read more at BPS Research Digest.

 

 

Don’t Be a “Wardrober”

28 Sep

Retailers know that customer shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be growing, and that also affects the bottom line. And this problem has not received enough attention — until now.

Are you a “wardrober”? (Read on to see what this is.)

Consider these observations by Cotten Timberlake, Renee Dudley, and Chris Burritt, writing for Businessweek:

“Many merchants have long lived by the mantra that the customer is always right, adopting liberal return policies in hopes of winning the loyalty of free-spending shoppers. But with a recent increase in the wearing and subsequent return of expensive clothes — a practice merchants call wardrobing — many retailers are taking a stronger stand against the industry’s $8.8 billion-a-year return fraud problem. Bloomingdale’s, in February, started placing 3-inch black plastic tags in highly visible places, such as the front bottom hemline, on dresses costing more than $150 as they are being purchased. The clothes can be tried on at home without disturbing the special tag. But once a customer snaps it off to wear in public, the garment can’t be returned. Some electronics retailers have also turned to hefty restocking fees to discourage short-term use of expensive electronics to watch events such as the Super Bowl.  And high-end outdoor goods retailer REI recently announced it’s ending its lifetime return policy after customers took advantage of its lenient rules.”

Click the image to read more.

 

Photo by Emily Keegin for Bloomberg Businessweek
 

Nielsen Video on the Value of Corporate Social Responsibility

22 Sep

Last month, we blogged about the interest of consumers around the world in socially conscious companies.

Today, to further the discussion, we are offering the video below from Nielsen: “All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers receptiveness is growing.”

Click the image to access the video.

 

 

VIDEO: The Value of Corporate Social Responsibility.

Unspoken Rules to Follow When Using the Internet

15 Sep

There are relatively few formal rules for those who run traditional Web sites or social media sites. As frequently claimed, the Internet has no real rules. Free speech rules — along with common sense.

But, there are many unwritten or unspoken rules for those of us on the Internet to follow if we want to be good citizens of the Web world. 

Corey Eridon, writing for HubSpot, cites a number of unspoken rules to guide our online behavior. Here are some of them:
 

  1. “If you’re citing someone else’s data or a quote from their content, give ‘em a link.”
  2. “Don’t copy and paste content from someone else’s site, unless you’re deliberately and obviously featuring their content with proper attribution.”
  3. “Don’t promote your business in the comments section of blogs. You lose all credibility, and it’s a lame sales tactic.”
  4. “Be transparent about your business affiliations.”
  5. “Don’t Facebook friend business connections.”
  6. “Don’t connect with someone on LinkedIn unless you’ve had some type of contact in the past.”
  7. “Make unsubscribe links ridiculously easy for people to find.”

 


 

How Honest Are YOU?

31 Aug

As consumers, we frequently worry about being cheated through dishonest business practices. So, a good counter balance would be: How honest are we?

In summer 2013, Honest Tea, a unit of Coca-Cola Co., “put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C. Overall, its National Honesty Index found that Americans were 92 percent honest, with Alabama and Hawaii tying for the most honest state. From July 8-18, the company set up unmanned kiosks stocked with its beverages and offered them for $1 on the honor system in 61 different locations. Data was collected on how many people paid for the beverages and also on participants’ characteristics, including gender, hair color, hair length, facial hair, and whether or not they were wearing hats or sunglasses.”

 
Take the honesty challenge yourself and let us know how you fare: http://thenationalhonestyindex.com

 

 

Scary: What Google Knows About Us

31 Jul

As we have noted several times before (click here, for example), we are not very much in control of our privacy when online. And the steady beat of new stories on this topic gets scarier and scarier.

Consider the latest from the Wall Street Journal, as reported by Amir Efrati:

“Every hour, an active Google user can generate hundreds or thousands of data ‘events’ that Google stores in its computers. These include when people use Google’s array of Web and mobile-device services, which have long collected information about what individuals are privately searching for on the Web. It includes the videos they watch on YouTube, which gets more than one billion visitors a month; phone calls they’ve made using Google Voice and through nearly one billion Google-powered Android smartphones; and messages they send via Android phones or through Gmail, which has more than 425 million users. If a user signs in to use Gmail and other services, the information collected grows and is connected to the name associated with the account. Google can log information about the addresses of Web sites that person visits after doing Google searches.”

“But there are signs Google is feeling increased pressure to calibrate how much emphasis it puts on user privacy. Scarred by a small number of past user-privacy missteps that generated global controversy, and under increased regulatory scrutiny in the U.S. and Europe, executives are engaged in wide-ranging internal debates and in some cases slowing product launches to address privacy concerns, according to people familiar with the matter.”

Click the image to read more from Efrati.

 

Photo by Associated Press

 

What Makes a Great Social Media Marketer?

21 Jul

Ah, this is a question that all of us who participate in social media marketing would like to answer.

With that in mind, here are some tips from Barry Feldman, writing for MarketingProfs:

  1. A great social media marketer “is a great listener.”
  2. A great social media marketer “doesn’t try so hard to be a marketer and recognizes that the direct-response mentality of yesteryear is sure to backfire.”
  3. A great social media marketer “loves to share.”
  4. A great social media marketer “is extremely responsive.”
  5. A great social media marketer “is unpretentious as can be.”
  6. A great social media marketer “doesn’t just follow along.”
  7. A great social media marketer “is patient and won’t deny that the path to social media marketing success takes time.”
  8. A great social media marketer “can write well and bold and is confident, but humble and open-minded.”
  9. A great social media marketer “knows news and makes news when possible, but also acts as a curator.”
  10. A great social media marketer “doesn’t depend solely on social media and engages peers, partners, prospects, and customers with old-fashioned tools such as the telephone, E-mail, and real mail.

Click the image to read more.

 


 

Mobile App Marketing Do’s and Don’ts

3 Jul

Check out the tips in this infographic from Dot Com Infoway: “The infographic presents simple guidelines along with fun illustrations that are tongue-in-cheek yet spot-on. We have designed and illustrated it in a cartoon-like manner with two fictional characters – Appy and Floppy – to give marketers an intuitive understanding of the prerequisites for the successful creation, implementation, and execution of a campaign. We have presented lucid cause-and-effect reasoning and also juxtaposed the results of effective and ineffective app promotion, in an easy-to-digest manner.”

 

 

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