Tag Archives: Facebook

Highest-Paid Marketing Executives

14 Apr

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too.

According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at least $3.3 million in 2013. Kathryn Dill reports that:

“Chief executive officers may be the face of an organization, but it’s often chief marketing officers who are responsible for the branding and identity by which consumers readily identify a company. So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list have the highest salaries of executives with the word ‘marketing’ in their job title at all publicly traded companies in the U.S.”

“Topping the list this year is David B. Fischer, Vice-President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform.  In 2013, Fischer earned a whopping $8,009,343.”

Click the image to access a Forbes’ slideshow and to read more.

 

The Most Popular Social Media for Young People

24 Feb

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.

As reported by eMarketer, a new study by the Intelligence Group found that: “Nearly three-quarters of 14- to 18-year-olds in the U.S. said they used YouTube ‘frequently,’ compared with 60% who said the same for Facebook. Those ages 19 to 24 accessed YouTube more than Facebook, but there was just a 1-percentage-point difference between the two. The 25-to-34-year-old age group was significantly more likely to use Facebook than YouTube.”

And, interestingly, YouTube viewing fell for 25-to-34 year olds while Facebook viewing increased. Participation with iTunes, Instagram, and Twitter lags far beyond YouTube and Facebook for young people.

Click the chart to read more.

 

Is Facebook’s Acquisition Strategy the Right Approach?

20 Feb

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion.

Now, Facebook has announced a bid for messaging company WhatsApp for $19 billion. Does this bid make sense. Take a look at this Wall Street Journal chart.

Source: Rani Molla/Wall Street Journal

 

Consider these observations, as reported by Reed Albergotti, Doug MacMillan, and George Stahl for the Wall Street Journal:

“‘While monetization will take time, we think the potential size of the user base and strong engagement on WhatsApp should ultimately lead to meaningful monetization,’ Sterne Agee analyst Arvind Bhatia said, adding that 70% of WhatsApp’s users use it daily, above Facebook’s 62%. ‘We note that WhatsApp’s user base is nearly 2x Twitter and growing at a significantly faster pace,’ the analyst said.”

“WhatsApp has long been seen as a takeover target for Internet giants. Google had reached out to buy the company several years ago, two people familiar with the situation said, while two other people said deal talks between the two companies also took place recently. A Google spokesman declined to comment. While Facebook’s shares fell Thursday, the decline would have been worse if Google had purchased WhatsApp.”

 Click on the image for a WSJ video.


 

More on Being Smart Online

12 Nov

On several occasions, this blog  has discussed the topic of being smart online (click here, for example).

Now, we have another great example of why YOU MUST be smart when you use social media. Although the story below deals with college applicants, it really addresses this broader issue: Do we post too much material online that may hurt us at some point? For many, the answer is yes. So, BE SMARTER ONLINE!

As reported by Natasha Singer for the New York Times:

“At Bowdoin College in Brunswick, Me., admissions officers are still talking about the high school senior who attended a campus information session last year for prospective students. Throughout the presentation, she apparently posted disparaging comments on Twitter about her fellow attendees, repeatedly using a common expletive. Perhaps she hadn’t realized that colleges keep track of their social media mentions.”

“As certain high school seniors work meticulously this month to finish their early applications to colleges, some may not realize that comments they casually make online could negatively affect their prospects. In fact, new research suggests that online scrutiny is growing. Of 381 college admissions officers who answered a Kaplan telephone questionnaire, 31 percent said they had visited an applicant’s Facebook or other personal social media page to learn more about them.”

Click the image to read more.

Image by John-Patrick Thomas

 

Another Look at Demographics and Social Media Use

25 Oct

Based on the interesting comments on our post aboutTeacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use.

The infographic below is based on research by the Pew Research Center.

What do you think about the data reported here?

 

 

Teacher Versus Student Perceptions of Social Media

23 Oct

We know that different people use social media in distinct ways, often based on gender, age, income, etc. But how about looking at the perceptions of social media use by public school teachers versus students?

Consider these observations by Kati Lepi, writing for Edudemic:

“It turns out I was right – at least according to the handy infographic below, which details how both teachers and students [high school] view some of the more popular social media platforms. Facebook is for old people (according to students) – so I wasn’t too far off. I’m old (apparently). And with just about the expected amount of no surprise, teachers and students see each platform quite differently. Teachers’ favorites are not student favorites, and vice versa. And those that are popular with both are not necessarily for the same reasons.”

What do YOU think? Click the infographic to read more.

 

 

Is Banning Facebook at Work a Good Or Bad Idea?

2 Oct

Many firms do not allow their employees to use any social media while at work. The companies worry that employees may be distracted and even engage in communications that will not reflect well on the companies.

So, what do YOU think: Should Facebook be banned at work?

Consider these observations from Stephanie Vozza, writing for Entrepreneur: “The work environment has drastically changed over the last few decades and as more people spend their work days in front of a computer, more employers want to make sure those hours aren’t spent on social media. Liking, sharing and commenting aren’t allowed in one out of five workplaces as many employers block access to Facebook on company computers, finds New York-based research firm Statista.

Click on this chart to read more.

 


 
Post suggested by KCJ
 

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