Tag Archives: experiental marketing

Appealing to the Luxury Shopper

2 Oct

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$Street. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.


Clever Innovations from Entrepreneurs: A Video

21 Sep

Entrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!!

After viewing the video, what lessons have YOU learned? Which is your favorite product of the seven? Why?



Lego: Innovation and Sustainability Can Co-Exist

18 Sep

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.”

Take a look at the video below to see how LEGO is creatively combining both innovation and sustainability.


A Nielsen Video on the Asia Pacific Consumer

17 Sep

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.



Food Brands Capitalizing on Instagram

15 Sep

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site:

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

How popular is Instagram today? According to Craig Smith, writing for DMR, Instagram:

  • has more than 300 million active monthly users, about 80 million in the United States.
  • is used by roughly the same number of males and females.
  • skews toward younger people, with 90 percent of users younger than age 35.
  • is utilized by 30 percent of social media users in the United States.

As a result of Instagram’s popularity, more and more marketers are including Instagram in their promotion strategy. For example, Lindsay Kolowich — writing for HubSpot — notes the following:

“There’s a reason food is such a popular subject for Instagram posts. Who doesn’t like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let’s be honest: We all love a good food picture. The emphasis is on ‘good,’ though.”

“If you’re in the business of selling food products — or drink products, for that matter — then it’s incredibly important to know how to take appetizing pictures. Today’s consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. (Check out this list of photo editing apps for help.)”

“What does a great food brand Instagram account look like? To give you a little inspiration, we’ve found 15 food and drink brands that are getting noticed on Instagram. Check them out see how to use the visual platform to and gain fans, followers, and loyal customers.”

Here are Kolowich’s top 5 food brands on Instagram. Click the image below for the full list of 15 food brands.

  1. Bien Cuit — “The phrase ‘bien cuit’ is one French chefs often use to describe the darkest, crunchiest loaves of bread. It’s also the inspiration behind the name of this New York City-based bread company, which takes consistently clean, symmetrical photos that combine dark, rich colors with off-white or block-colored backgrounds. Its images are always sharp so you can practically hear the bread cracking in half.”
  2. FOMU — “FOMU markets itself as an ‘alternative ice cream’ company, so it’s no surprise they use their Instagram account to post pictures of their non-traditional flavors, such as mulled cider, cardamom pistachio, and maple bourbon walnut.”
  3. Forequarter — “Forequarter is a restaurant in Madison, Wisconsin, known for its unique and ever-changing menu. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized.”
  4. Oreo — “This well-loved brand uses its Instagram account to get creative with the classic cookie. They tend to use bold, block colors like bright blues, pinks, and yellows to form a contrast with its black and white cookies. Scroll through the Instagram feed, and you’ll notice they post a handful of photos on a single theme for a short time.”
  5. Pabst Blue Ribbon — “For only posting about one product — a can of beer — Pabst Blue Ribbon sure knows how to get creative. Its Instagram feed is chock full of crowd-pleasing photos in keeping with the brand’s cool, artistic vibe. For example, the drawing of a Capri Sun filled with PBR is a great example of nostalgia marketing to the coveted millennial audience.”

Online Customer Reviews Important for Local Businesses

7 Sep

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance.

Consider these recent observations from eMarketer:

“Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. Based on 2015 polling from local search marketing firm BrightLocal, more than two-thirds of US internet users trust businesses more because of positive online reviews. While that’s down slightly from 2014, it still represents a significant increase over 2010 levels of trust in positive reviews. Five years ago, 45% of respondents said they either didn’t pay attention to online reviews at all, or didn’t let reviews influence them. This year, that share is down to 32%.”


Click the chart to learn more.


Advertising’s Impact: A WebpageFX Infographic

31 Aug

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge.

Consider these observations by content marketer Chris Zook, writing for WebpageFX:

“With so much ad-noise in the world, it’s a wonder that any advertisement can stand out from all the others trying to get consumers to spend money. But companies can’t just give up because there are a lot of ads — they need to make money, and they won’t make money if nobody hears about them. So instead, advertisers have created a tried-and-true arsenal of different techniques that are all aimed at getting consumer attention. And even if we don’t realize it all the time, these strategies often work exceptionally well.”

Take at the infographic from WebpageFX to learn “How Advertising Makes Us Buy.”


Created by WebpageFX



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