Tag Archives: experiental marketing

Consumers Down on Data Mining

28 Jun

As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations?

Consider these observations from Natasha Singer, writing for the New York Times:

“Should consumers be able to control how companies collect and use their personal data? At a dinner honoring privacy advocates this week in Washington, Timothy D. Cook, the chief executive of Apple, gave a speech in which he endorsed this simple idea. Yet his argument leveled a direct challenge to the premise behind much of the Internet industry — the proposition that people blithely cede their digital bread crumbs to companies in exchange for free or reduced-priced services subsidized by advertising. You might like these so-called free services,’ Mr. Cook said during the event held by EPIC, a nonprofit research center. “But we don’t think they’re worth having your email or your search history or now even your family photos data-mined and sold off for God knows what advertising purpose.”

Now a study from the Annenberg School for Communication at the University of Pennsylvania has come to a similar conclusion: Many Americans do not think the trade-off of their data for personalized services, giveaways or discounts is a fair deal either. The findings are likely to fuel the debate among tech executives and federal regulators over whether companies should give consumers more control over the information collected about them.”

 
Click the NY Times infographic to read more of Singer’s article.
 

 

Go Hofstra’s Zarb School of Business! See the Effie Video for the Target Challenge

22 Jun

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as a Target Brand Challenge semi-finalist. Attaining semi-finalist status is a notable achievement and your team should feel proud of your success in this year’s competition.”

The Collegiate Effie competition (North America) is a National/International student competition open to both undergraduate and graduate students. This year, the competition was about the Target Brand Challenge (Back to College). To enter the competition, students were required to create a ‘mini’ strategic marketing plan/communication along with a 4-minute creative reel.

Members of the “Perfect Spot” team were Mara Weiss; Daniella Scaglione; Christina Cappucci; and Lilli O’Connell.

Here is their creative reel. :-)
 
 

 

Doing Better with Google Analytics: An Infographic

15 Jun

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5.

So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right?

Here is an infographic from QuickSprout to help you do even better.

 

 

Amazon and Its “Minions”

9 Jun

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015.

As reported by Sarah Perez for Tech Crunch

“Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The retailer has begun to ship customer orders in bright yellow delivery boxes featuring cartoon characters from the upcoming Minions movie. The deal represents the first time Amazon has ever allowed a third party to completely brand its delivery boxes, the company tells us.”

“The pairing between the movie makers and Amazon makes sense for this latest installment in the Despicable Me franchise of films. The popular movies, which to date have grossed over $1.5 billion at the box office worldwide, have already turned the film’s characters into merchandise.”

Click the image to read more.
 

 

CEOs Getting More Involved with Social Media

6 Jun

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted.

As Weber Shandwick recently noted:

“Research released today [May 2015] from leading global public relations firm Weber Shandwick finds that 80% of the chief executive officers from the world’s top companies are now engaged online and via social media. CEO sociability has more than doubled since Weber Shandwick began tracking the social activities of chief executives in the firm’s first Socializing Your CEO study in 2010, when only 36% of CEOs were social. 

“’CEOs can enhance and strengthen the reputation of their companies by taking an active and visible role in creating and sharing branded content through their company sites and social media,’ said Chris Perry, global president of Digital, Weber Shandwick. ‘The proliferation of sources, the unpredictability of news cycles and the explosion of new, highly visual media formats can be a challenge to any company, but it’s also a massive opportunity to engage and connect.’”

 

Click the image to read Weber Shanwick’s full report.

 

 

And the Favorite All-Time YouTube Commercial Videos Are …

5 Jun

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence].

Here’s the list of the 20 nominees provided by YouTube.

Now, the winners are in. What do YOU think? Do you agree?

“The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10 years of great branded videos on YouTube. So in celebration of YouTube’s 10th birthday, we’re pleased to share the results: Congratulations to Turkish Airlines and the teams at Crispin Porter + Bogusky and Starcom for making your favorite YouTube ad of the past decade: Kobe vs. Messi: The Selfie Shootout.

Here are the top five, in order. Note: “Combined, these five videos have been watched for over 7.7 million hours1. That’s over 875 years people chose to spend watching ads! Congrats to all of the winners and nominees and thanks again to all who voted.”
 

 

 

 

 

 

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