There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile.
Here are some suggestions in this infographic from HubSpot.
In terms of audience size Twitter and use, Twitter is still booming. According to the firm:
Given these data, it is imperative for businesses to have well-conceived, active Twitter accounts. Sprout Social has put together a nice infographic that offers: “Tips for creating and maintaining a well-balanced brand on Twitter — one with an integrated mix of curated content, personality, and engagement.”
There is a lot of discussion about how companies should/can rate the effectiveness of social media. One interesting assessment is the Sprout Social Index.
“5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and increased customer value.”
“The volume of social media requests have increased 77% year over year. But the response has only been a 5% increase by businesses. That’s a huge gap! Why aren’t social requests getting the same attention? My guess is that consumers don’t expect a response as they do via phone so they’re not getting as upset as they do when sitting on a call that goes unanswered. But the opportunity for businesses to truly make a social impact is huge in most industries… especially knowing that your competitors aren’t responsive!”
“The Sprout Social Index is a report compiled and released by Sprout Social. All referenced data is based on 18,057 public social profiles (9,106 Facebook; 8,951 Twitter) of continually active accounts between Q1 2013 and Q2 2014. More than 160 million messages sent during that time were analyzed for the purposes of this report.”
Chitter is “an app that rewards you with free offers and special discounts for doing something you already do: posting photos to your social media! Available now, use Chitter to discover new local businesses and local hot spots, and get rewarded for using it! Sign up to stay updated with all things Chitter.”
“Chitter is a location-based discovery app available on Android and iOS. By sharing photos, your customer now markets and promotes your products, services, and experiences for you. This can dramatically increase your reach and visibility on social media, decrease new customer acquisition costs, and increase customer retention.”
“Chitter is free for businesses to sign up and and only takes a few minutes to set up. You’re free to upload as many Chits as you’d like to be visible on your business or organizations Chitter display results on the mobile app. Chitter does have premium features that make the offers indexed by search engines, acquire user E-mail addresses, and observe analytics of your customers’ demographics.”
But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach their customers? And if so, what are some best practices for using Snapchat in a marketing capacity?”
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses:
“In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov 29.”
Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.”
Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter:
“Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses (SMBs) to build and manage customer relationships via social networks. Here are eight easy and strategic steps to make the most of Twitter for your business.”
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