Tag Archives: experiental marketing

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

The Best and Worst of Super Bowl Advertising

5 Feb

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst?

Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least favorite. Why?
 

According to Judann Pollack, writing for Ad Age, these are the top 10 Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the best:

  1. Apple, “1984.”
  2. Monster.com, “When I Grow Up.”
  3. Budweiser, “Respect.” (9/11 Tribute!)
  4. Coca-Cola, “Hilltop.”
  5. EDS, “Cat Herding.”
  6. Coca-Cola, “Mean Joe Greene.”
  7. Nike, “Hare Jordan.”
  8. Volkswagen, “The Force.”
  9. Ram Trucks, “Farmer.”
  10. Budweiser, “Whassup!?”

 

According to Kimberly Potts, reporting for Yahoo! TV, these are the worst Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the worst:

  1. Groupon, “Save the Money – Tibet”
  2. GM, “Robot Commercial”
  3. SalesGenie.com, “Pandas”
  4. Go Daddy, “Body Paint: Danica Patrick & Jillian Michaels”
  5. Go Daddy, “Exposure: Danica Patrick”
  6. Miller, “Evil Beavers vs. Miller Lite”
  7. Pepsi, “King’s Court with Elton John”
  8. Go Daddy, “Perfect Match with Bar Refaeli”
  9. Teleflora, “Adriana Lima”
  10. Bridgestone Tires, Alice Cooper & Richard Simmons”

 

More Than 25% of Super Bowl Advertisers Will Be Newbies

29 Jan

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time).

What is especially interesting about the 50th anniversary Super Bowl is how many companies will be advertising for the first time. As reported by Jeanine Poggi for Advertising Age:

“The usual advertising stalwarts will certainly be on hand for Super Bowl 50, but so will plenty of newbies. Longtime advertisers like Budweiser and Coca-Cola will share the stage with brands like Amazon, Colgate, and Marmot, which are all making their Super Bowl debuts. Overwhelmingly, the marketers making their Super Bowl debuts have one goal in mind — to build brand awareness.”

“There are currently 13 confirmed marketers that will air commercials in the big game for the first time, up from 10 in 2015. Already, that figure would make Super Bowl 50 the third most popular game for new advertisers since such stats began being tracked. There were 19 first-timers in 2000 and 14 in 1999, according to Kantar Media, which has tracked the Super Bowl since 1988.”

Click the image to see the 13 newbies.


 
And here’s a YouTube video for the ad of one newcomer.
 

 

Companies Doing Best on Instragram

28 Jan

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data).

So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best?

Consider this list of best business users of Instagram from HubSpot’s Lindsay Koliwich. We are citing HubSpot’s top five. To see its full list of 16 firms, click here:

  1. WeWork — “It provides shared office spaces in cities and countries all over the globe — so it only makes sense that they should post a lot of photos showcasing their beautiful office spaces.”
  2. National Geographic — It “posts photos from contributors traveling anywhere from large cities to the Arctic to small African villages. It’s built an enormous following — 42.4 million followers as of this posting — and established themselves as one of the very top Instagram brands in the world.”
  3. Coca-Cola Argentina — “Coca-Cola’s social media presence is impressive across all the social platforms. friendship, and sports. The brand’s personality comes directly from this: ‘It’s happy, playful, friendly, refreshing, and all about sharing and having a good time.’ Take a look at how Coca-Cola Argentina uses Instagram to celebrate that personality and that target audience.”
  4. Frooti — “Here’s another brand that uses Instagram to showcase a distinctive personality. Frooti, the largest-selling fruit drink brand in India, posts images that are so unique and so consistent that anyone else posting similar content might be seen as a copycat.”
  5. Frank Bod — “This Australian body and skin care brand has one of the best presences on Instagram. Their products are coffee-based, so many of their photos include models covered in their product, which basically looks like coffee grounds. This is their signature play on Instagram, and we love how they make fun of themselves with photos.”

 

 

Amazon Smile :-)

25 Jan

This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that costs nothing to join or use when shopping. Through Amazon Smile, a 1/2% donation is made to the charity you choose when you shop. You can type in any charity you want. [Just type in the name of the charity instead of selecting one of the recommended ones.] :-)

To learn more about Amazon Smile, click here. To sign up for Amazon Smile, click here.

Note: Amazon Smile works if you are a Prime member too at no cost to you.

 

Eligible charities may also sign up to participate in Amazon Smile. Click here to get more information.

 

Where Is Wearable Technology Headed in 2016?

12 Jan

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?

Here are 2016 predictions from James A. Martin, writing for CIO.com:

  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”

Click here to read a lot more from Martin.
 

Are YOU Ready for the New World of APIs?

5 Jan

Do you know what an API is and how it is/will be transforming technology? To learn about APIs, read on. :-)

According to software giant CA Technologies:

“Think about what you can do today that you could not 15 years ago. Hail a ride or start your car from a smartphone. Find a restaurant from your tablet. Monitor your fitness from a device on your wrist. Check availability of a product and order it from the nearest store anytime, anywhere. Or what businesses are doing that they could not in 2000. Expose petabytes of data from legacy systems. Build new applications without reinventing the wheel. Share information instantly with customers, suppliers and partners. Develop. Monetize. In record time.”

“There’s something at work behind the scenes that’s powering the new economy, the App Economy. It’s greasing the exchange of information, a modern-day Rosetta Stone. It’s called the Application Programming Interface.”

 

For an interactive, informative, and entertaining view of APIs, click on the image and scroll down CA Technologies‘ animated chart. Then, take a look at the video below the image.

 

APIs


 

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