Tag Archives: experiental marketing

Social Media Success: Three Examples

28 Oct

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others.

Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers several tips.

 

What’s Next for B-to-B Marketers?

25 Oct

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future.

With this mind, look at the slideshow below from MarketingProfs:

“The theme of the 2014 MarketingProfs’ B2B Marketing Forum was ‘Marketing For What Comes Next.’ Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.”

 

 

How Much Does Social Marketing Really Cost? The Case of Nestle

22 Oct

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.

With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks:

“Across both B2B and B2C, the largest challenge digital marketers face is reaching their audiences with relevant content. Now that content has become the core vehicle for brands to connect with their audiences, it’s imperative marketers seek efficient, cost-effective content workflows to engage their audiences – which have fragmented across mobile and social.”

“At a 2014 AdAge Digital Conference, Nestle revealed that its teams produce more than 1,500 pieces of marketing content each day for its 800+ Facebook pages. What type of investment does that entail? We broke down the expected costs with our content partner Visual.ly to give you a full idea of what a Fortune 100 company like Nestle might spend on content marketing.”

 

 

Personalize Your Products for Better Customer Relationships

21 Oct

Are you personalizing your products with customers? If no, it’s time!

As Informatica, a data integration firm, notes:

“Personalization is the next big innovation wave in E-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. Everyone’s been saying it for a decade — but now it’s really happening.”

In every channel, intelligent personalization out-performs one-size-fits-all commerce. On Web sites. In E-mail. On mobile apps and sites in call centers. In social media.”

In the slideshow below, Informatica discusses: “Know Your Own Products.” There are many tips.
 

 

Derek Jeter Post-Retirement: A Marketing Superstar Evolves

20 Oct

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing past — and present — has been pretty impressive (endorsement deals with Nike, Ford, Gatorade, Rawlings, Steiner Sports, Movado, Avon, and more).

Jeter’s marketing future is being meticulously planned and some projects have already been launched, just a short time after his September 2014 retirement. As Tom Van Riper reports for Forbes,

“Fenway may well prove to be the site not of a true retirement, but merely the final pit stop of a career transition. For all the millions Jeter has pocketed as a player, the real money is still ahead of him, ready for the taking. Statistically, Jeter is a borderline top 100 all-time player, plenty good enough to qualify for the Hall of Fame. His standing with the press and the public, though, reaches well beyond that. The reasons are easy enough to grasp: big market, iconic team, five rings, no PEDs, years of consistency, and, by all appearances, a modest, team-oriented player. A throwback in the age of the gyrating, ‘look at me’ athlete. Whether it’s straight endorsements or equity-based deals, ‘He’ll have offers thrown at him by companies that want to use his name,’ says Ryan Schinman, CEO of Platinum Rye Entertainment, a company that brokers deals between celebrities and corporations. ‘Jeter could make hundreds of millions post-career.’”

Jeter’s first big post-career project is The Player’s Tribune.

It’s also on Twitter.

And Facebook, of course!

 

Social Media Use Growing for SMBs

11 Oct

With the immense popularity of social media, more and more SMBs (small and medium businesses) are now utilizing such media. It’s not just for the big firms anymore.

According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is ongoing research on the advertising behavior of SMBs), about three-quarters of the firms said they are using social media to promote their businesses — “more than any other category of media.”

BIA/Kelsey reported that:

“Facebook dominates SMB usage, with 55.1 percent of SMBs reporting they have a Facebook page for business use, and 20.0 percent reporting they have run a Facebook ad or promoted post. At the same time, strong showings by other platforms, including LinkedIn, Pinterest, Instagram, and Twitter’s promoted tweets, indicate the social space is highly robust for SMB marketing. SMBs reported spending 21.4 percent of their total media budget on social media in the past 12 months.”

“The survey covers over 35 different media and platforms used by SMBs for advertising and promotion. These media fall into 10 top-level media categories: online (e.g., search, display ads, blogs); traditional (e.g., direct mail, newspapers); mobile (e.g., search, SMS, display); local coupons (print and online); social (e.g., Facebook, Twitter); video (e.g., Web site videos, YouTube); broadcast; local directories (print and online); giveaway items; and community sponsorships.”

Here is an infographic summary.
 

 

Social Media Etiquette Tips for Business

9 Oct

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media format. This is also true for businesses! Proper style and etiquette will enable us all to make our desired points while still being civil and polite while doing so. :-)

As Jennifer Landry, a Web journalist who specializes in articles about business management and the current social media landscape, notes for BLUE by Cox Communications:

“Of course, you can’t employ the same methods for the different social platforms. Each site offers users a different experience. Twitter users want quick and casual communication while Linkedin users expect professional and well researched conversation. In order to get the most out of these sites, you’ll need to make sure that you understand what users expect from each platform and how to mold your posts to suit that need. In general, the posts that do the best are ones that either entertain or inform others.”

“Besides following the basic style of each social site, you must make sure you follow the unwritten etiquette rules. While they might seem like common sense, you’d be surprised how often companies do not follow them. If you can understand and implement the information from the infographic below into your campaigns, you’ll be more likely to attract new followers to your profiles and keep your old ones interested.”

Here is a good infographic from Landry’s article.
 

 

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