Pizza Vending Machines in Rome?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , ,

 
Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want …

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The Average Age of U.S. Cars

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Product Management, Technology and Marketing, Trends , , , , , ,

 
As the U.S. economy has bounced back, so have auto sales. But, not necessarily as expected. Because the average age of U.S. cars on the road now exceeds 12 …

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Self-Assessing the Level of Customer Experience Maturity

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications , , , , ,

As we have regularly reported, a great customer experience is a key to marketing success. Thus, self-assessing the level of customer experience maturity is vital.

 

Take the Quiz: Self-Assessing

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Pricing and Ethical Practices

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized , , , , , , ,

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

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What Customer Centric SHOULD Really Mean

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , ,

 
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.

 

They Are Not Always Right:

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