Tag Archives: customer satisfaction

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

The Impact of Company Ethics on Consumer Behavior

14 Jan

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision?

As reported by Emarketer, Mintel and Lightspeed GMI recently conducted a large study on this topic. Companies should pay attention to and behave appropriately with regard to the findings:

“Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to a 2015 study. Mintel and Lightspeed GMI surveyed 2,000 U.S. adult Internet users. More than half of respondents said they stop buying products when they believe a company is unethical. Over one-third of Internet users said they would tell others and 26% of respondents would do neither of those things.”

 

Click the chart to read more about the ethics study.


 

Where Is Wearable Technology Headed in 2016?

12 Jan

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?

Here are 2016 predictions from James A. Martin, writing for CIO.com:

  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”

Click here to read a lot more from Martin.
 

Happy Holidays from Us to You!

24 Dec

Happy Holidays 2015

All the Best from Evans on Marketing

 
 
 
Card design by gubgib via FreeDigitalPhotos.net

 

Brita Water Signs NBA Star Stephen Curry as Endorser

23 Dec

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. 1 Brita water filter used = 300 plastic bottles saved.”

It has actively advertised against the health risks of soda, as shown in this YouTube video.
 

 
Now, Brita is looking to up its brand recognition by signing current NBA MVP Stephen Curry to a three-year promotional agreement across various platforms. Curry’s spots will start in January 2016. As Curry said: “Drinking water is essential to a healthy lifestyle. Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”

Click the image to read more.

 

Using Live Chat Software to Enhance the Online Experience

8 Dec

Guest Blogger

Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking.

______________________________________________________________

Whether you’re offering an omnichannel solution from your brick-and-mortar store or running a complete E-commerce business, the busiest time of year has already begun. If your product and your placement are strong, converting potential buyers into paying customers shouldn’t be difficult.

But getting conversions on E-commerce sites is harder than ever. What’s the secret to increasing conversion rates this holiday shopping season and breaking your sale records? This is the question of every single online store at this time of this year, no matter how big or small they are or how long they’ve been in business. This post contains a useful answer to this question.

If we figure this out, we can easily implement that strategy into the system, and (in ideal conditions) our conversion rate should increase. There are tons of reasons why Web visitors convert, including pricing, quality of products, ease of use (UI/UX), product warranties and return policies, free shipping, and more; but if you keep these things constant, then the main reason why customers convert is simple: it’s based on how they feel.

When it comes to feeling, the importance of customer service cannot be overstated. There might be many stores offering the same kind of deal that you have on your Web site, but if your customer service is better than others, potential visitors will convert on your site and continue to come back for more.

In talking about customer service, what instantly comes to mind is E-mail, phone, and social media support. However, this is what everyone is doing. How do you stand out from the pack? What you need is something different, memorable, responsive, reliable, quick, personal, and efficient. This is where Live Chat Software comes into play. It serves all of those needs. Plus, new technology has made it possible for any SMB to add real-time support to their website in just a few minutes.

Live chat software lets you communicate with potential customers while they are browsing your Web site. You can help them on the spot, making it far more likely that they will convert into paying customers. If they are not contacting you, you can reach out proactively and help them make better decisions.

There are numerous benefits of having live chat on your website. We recently published a live chat infographic, as shown below.

This is a tried and tested formula and many big brands follow it throughout the year. Enable a live chat plugin on your website and start converting potential customers like a pro. Let’s make this holiday shopping season one for your customers to remember!

 

5-benefits-of-live-chat-software

 

Learning from Superior Pricing Web Pages

7 Dec

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item.

Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as excellent examples for those involved in designing online pricing pages:

“The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy. What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You’ll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.”

 
Click below to access these pages. And go here to read a lot more.

  1. Box
  2. Zendesk
  3. Detectify
  4. Wistia
  5. Casper
  6. Squarespace
  7. Ticketleap
  8. Slack
  9. BombBomb
  10. Pagevamp
  11. Acquia

 

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