Tag Archives: customer expectations

Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

31 Jul

Earlier this week, we posted aboutWhat Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!!

In this post, we are furthering the discussion by publicizing a very recent article How Many Times Has Your Personal Information Been Exposed to Hackers?This article includes a a brief vulnerability quiz and many useful observations:

“Half of American adults had their personal information exposed to hackers last year alone. In a recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 million people.”

“Answer the questions below to learn which parts of your identity may have been stolen in some of the major hacking attacks over the last two years and what you can do about it. Not all attacks are included here, and many attacks go undetected, so think of your results as a minimum level of exposure.”

Click the image below to take the quiz and to learn more about this important subject.

What Happens to Our Privacy If a Company Is Sold?

28 Jul

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on how our personal information could be used, such as not providing it to a third party. Do these restrictions remain if the company is bought by another firm?

Not surprisingly, our privacy rights are not as strong as they should be in these situations. Therefore, we need to give out personal information very carefully — and monitor its use.

As Natasha Singer and Jeremy B. Merrill recently reported for the New York Times:

“The privacy policy for Hulu, a video-streaming service with about nine million subscribers, opens with a declaration that the company ‘respects your privacy.’ That respect could lapse, however, if the company is ever sold or goes bankrupt. At that point, according to a clause several screens deep in the policy, the host of details that Hulu can gather about subscribers — names, birth dates, email addresses, videos watched, device locations, and more — could be transferred to ‘one or more third parties as part of the transaction.’ The policy does not promise to contact users if their data changes hands.”

“Provisions like that act as a sort of data fire sale clause. They are becoming standard among the most popular sites, according to a recent analysis by the New York Times of the top 100 Web sites in the United States as ranked by Alexa, an Internet analytics firm. Of the 99 sites with English-language terms of service or privacy policies, 85 said they might transfer users’ information if a merger, acquisition, bankruptcy, asset sale, or other transaction occurred, the Times’ analysis found.  The sites with these provisions include prominent consumer technology companies like Amazon, Apple, Facebook, Google and LinkedIn, in addition to Hulu.”

 
Click the image to read more from the NY Times.
 

 

Young Adults Shopping at Wal-Mart

27 Jul

Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults.

InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results:

“What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment in E-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be specialty Tommee Tippee baby bottles [ :-) ].”

“‘Millennials now, as a generation, like Wal-Mart the best, more so than Generation X, more so than boomers,’ said Matt Kistler, Wal-Mart senior VP-consumer insights and analytics. ‘That kind of shocks a lot of people, including inside the company,’ admitted Wal-Mart Chief Marketing Officer Stephen Quinn.”

“It doesn’t exactly jibe with the perception that big-box supercenters are losing ground to niche brands, small stores, and E-commerce. Mr. Quinn sees it differently. ‘As millennials become time-crunched with relationships and kids coming along, it’s opening up a strong need for them to have a one-stop shop,’ he said.”

Click the chart to read more from Neff.
 

 

Pinterest Adding Buyable Pins

24 Jul

Pinterest is more popular than ever, and just keeps on growing.

Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of 2015, Pinterest has more than 47 million total users (expected to reach 59 million by 2019); an additional 40 percent of users are from outside the United States. The average visit time is 14 minutes (98 minutes per month). 18 percent of Pinterest users have annual household incomes above $75,000.

Based on these figures, it really is a big deal that Pinterest has now decided to allow “buyable” pins. Here’s how the program will work, as reported by Suzannah Morris for HubSpot:

How Does it Work for Consumers? Next to the red ‘Pin it’ button, there will be a blue ‘Buy it’ button on pins. Any product with the blue ‘Buy it’ button will be available for purchase, directly from Pinterest. Consumers can filter by price and see different color and size options right on the pin. Then, when they’re ready to checkout, all they have to do is click the ‘Buy it’ button and pay with Apple Pay or a credit card. Pinterest is working with payment processors and Apple Pay, so that the consumers’ credit card information is secure. This is initially being rolled out in the U.S. on iPhones and iPads. Desktop and Android users will have to wait for future releases to be able to ‘Buy it.'”

How Can Your Business Get Involved? For the launch, Pinterest anticipates having more than 2 million buyable pins available by partnering with retailers like Macy’s, Neiman Marcus, and Nordstrom, as well as companies on the Demandware and Shopify commerce platforms. If you’re a Shopify user, you just need to add the Pinterest channel. If you’re a Demandware user, you need to contact your customer success manager. Not on Shopify or Demandware but eager to get involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched.”

 

Click the image to read more from Morris.


 

The Stages of Social Media Engagement

23 Jul

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others.

As reported by Simply Measured:

“Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology. Social media is no exception.”

“Among the sources of information on social media maturity today, one stands out. It’s business research and consulting firm Altimeter Group’s paper, The Evolution of Social Business: Six Stages of Social Business Transformation. The six stages – planning, presence, engagement, formalized, strategic, and converged – describe how companies go from dabbling part-time in social to considering social in every strategic business decision they make in every department. When a company reaches this final, most evolved stage, Altimeter calls it a ‘social business.’”

In what stage of social media development do YOU fall? What are YOU doing to move further along in your development?

 

 

 

Knowing Anna: How Well Do You Understand Your Customers?

21 Jul

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers.

Here is an example from Teradata:

“Catch the moment — Marketing that connects with Anna. What would you do if you knew exactly how to connect with each customer as an individual? Teradata Marketing Applications transforms your data analysis into the individualized insights you need to deliver the right offer, at the right moment, via the right channel. Connect one-to-one with your customers from a single platform and turn insight into foresight.

 

 

Free Resources from Trendwatching.com

17 Jul

Trendwatching.com is an excellent source of information about current and emerging trends around the globe:

“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of spotters in more than 90+ countries worldwide.”

At its Web site, Trendwatching.com makes available a number of free resources. Here are some recent examples:

 

 

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