Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!!
In this post, we are furthering the discussion by publicizing a very recent article How Many Times Has Your Personal Information Been Exposed to Hackers?” This article includes a a brief vulnerability quiz and many useful observations:
“Half of American adults had their personal information exposed to hackers last year alone. In a recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 million people.”
“Answer the questions below to learn which parts of your identity may have been stolen in some of the major hacking attacks over the last two years and what you can do about it. Not all attacks are included here, and many attacks go undetected, so think of your results as a minimum level of exposure.”
Click the image below to take the quiz and to learn more about this important subject.
Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults.
InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results:
“What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment in E-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be specialty Tommee Tippee baby bottles [ :-) ].”
“‘Millennials now, as a generation, like Wal-Mart the best, more so than Generation X, more so than boomers,’ said Matt Kistler, Wal-Mart senior VP-consumer insights and analytics. ‘That kind of shocks a lot of people, including inside the company,’ admitted Wal-Mart Chief Marketing Officer Stephen Quinn.”
“It doesn’t exactly jibe with the perception that big-box supercenters are losing ground to niche brands, small stores, and E-commerce. Mr. Quinn sees it differently. ‘As millennials become time-crunched with relationships and kids coming along, it’s opening up a strong need for them to have a one-stop shop,’ he said.”
Click the chart to read more from Neff.