Tag Archives: customer expectations

Personalizing Marketing

1 May

In today’s high-tech marketing environment, personalization has become a major competitive advantage. Personalization can involve products such as the NikeiD footwear line as well one-to-one communications.

As Conversant Media puts it:

“Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous. Products are more specialized and purchase cycles have fragmented. Media channels and audiences have fragmented. Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception. Individuals are more demanding – they expect a seamless brand experience, along with messages and offers that match their particular preferences. As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.”

 

 

Do YOU Think Before You Tweet?

30 Apr

Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you could take back? Well, once it’s posted, somebody will see it. So, think before posting!!! :-)

Consider these tips from Nivida.
 

 

Ten Marketing-Oriented Business Trends to Consider: A Slideshow

29 Apr

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the short run and long run!

This slideshow from Logo Design Guru:

“visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.”

 

 

Looking to Generate Passion? Consider Using the Color Red

28 Apr

Some colors are meant to generate different emotions among consumers. Red is one such color — it can bring out the passion in people.

As Evan Brown writes for Designmantic:

“Red is a fierce color. Whether you use it for apparel or in any industry, it will invigorate the darkest and the brightest feelings alike. How so? Because, red is the color of passion and many key emotions get their appeal from this color. It delineates the intense emotions, such as, love, adventure, aggression, and so on. Read Robert Burn’s ‘Luve’ like a red, red rose, or check the 10 commandments of color theory to get the idea, would you?”

“The color encompasses hundreds of shades and values that only help in being more expressive. It has the quality of being loud and subtle as required. Long story short, it’s the perfect color to represent life as we perceive it with all its glamor and charms. The following infographic celebrates the status this color holds in our lives.”

 
Red
 

FIFTY Blogging Tips

26 Apr

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below.

The infographic was developed by Cent for Your Escape from 9 to 5:

“There are plenty of blogging tips all over the Web. Unfortunately, they are all spread across multiple Web sites. I wanted to create a list of awesome blogging tips from the experts all in one place. I chose 5 expert bloggers, picked 10 of their best tips, and came up with a list of 50 of the best blogging tips. These blogging tips will be useful for beginners and pros alike. I chose the experts with varying perspectives, so the tips are not focused on the same area or too generic. For example, one expert provides blogging tips for a business blog, another provides tips to improve Web site traffic, and another provides quick blog improvement tips.”

 

 

What Are the Toughest Languages to Translate?

23 Apr

As firms go global, language translation becomes more complex and time-consuming.

Dana Translation notes that:

“In today’s global environment and economy, interesting and important  come in many languages. People and organizations often need to unlock the meaning within those documents with a perfect translation that conveys the intent of the document.”

“Many people don’t realize that languages don’t have a direct word-to-correlation, so a good translation requires an understanding of the nuances and shades of meaning in each language. Rules of grammar and the way people express themselves using figures of speech vary from culture to culture, and words with the same meaning may have different connotations that can slant the feeling that a translation conveys if chosen unwisely. That’s why machine translations so often go wrong, and why it pays to have a comprehensive translation service on your side.”

According to Dana, these are the hardest languages to translate.
 

 

Etsy: A Pioneering B Corporation

17 Apr

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of the day.

Its company philosophy is described at its Web site:

“Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul of Etsy is our global community: the creative entrepreneurs who use Etsy to sell what they make or curate, the shoppers looking for things they can’t find anywhere else, the manufacturers who partner with Etsy sellers to help them grow, and the Etsy employees who maintain and nurture our marketplace.”

“Discover handmade items, vintage goods, and craft supplies you can’t find anywhere else. Get curated recommendations tailored to your taste. Find boutiques, craft fairs and flea markets where you can shop from Etsy sellers offline.”

What makes Etsy especially unique is its status as a “B” corporation:

As a Certified B Corporation, we view our social, environmental, and business goals as inseparable. Some call this ‘business as unusual,’ but around here it’s just business. We don’t just recycle and compost in every office, we know exactly how much our trash weighs and we bike our compost to community farms every week. We provide entrepreneurial training for artisans looking for new ways to support themselves and their families. We give our employees five days a year to spend volunteering in their communities. And that’s only what we have room to mention here.”

 
Look below to see one what analyst (NBR) has to say about the firm’s business model.
 

 

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