As has been reported by various sources (see, for example, 1, 2, 3, 4), there are many rewarding career opportunities in marketing. And the potential for career advancement and good earnings (six to seven figure annual compensation if one reaches the top) is strong.
The late Steve Jobs’ greatest talent was his marketing vision regarding product design and innovations, along with his passionate promotion of Apple products. Mark Zuckerberg is first and foremost a great marketer for Facebook! Every big accounting firm needs marketing professionals to get the message out to prospective clients.
According to Kyle Kensing, writing for CareerCast:
“The advertising and marketing industries’ influence is ever present. Open a Web page, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.”
“If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?“
“Consider that Samsung spent a reported $11 billion in marketing and advertising in 2012. And that’s just one company. Google’s advertising revenue topped $20 billion in the United States last year, surpassing print outlets for the first time. The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis.”
As we have discussed before (also click here), creating a strong personal brand is one of the most important things that you can do for getting a job and advancing in your career. So, if you have not taken this seriously yet, you should so so now.
Consider this observation from Jessica Holbrook Hernandez, writing for Careerealism.com: “Your resume is an amazingly important document. It not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities. However, your resume can’t successfully complete this task if it isn’t packed with quality information. This includes an outstanding personal branding statement.”
Click the image to read three personal branding tips from Holbrook Hernandez.
How do YOUR habit compares to those shown in this infographic from Entrepreneur?
Click the image for a larger version.
Post suggested by KCJ
Universum has just released its most attractive employers list for 2013. The rankings are based on a survey of more than 200,000 students around the globe.
Click the chart to learn more.
In preparing for a career, it is important to consider what job opportunities are expected to grow in the future. This should be part of one’s self assessment (See this infographic.).
Click the image to take a look at a nice slide show from sparks & honey: “This presentation will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Some of these jobs exist now, but will come into greater demand soon. Others do not exist yet, but through our daily scanning of future fringe signals we see strong potential in their emergence.”
Because of the growing pains in switching this blog to a new server, I know that there have been some blips for the last two days. It’s been very frustrating. But hopefully, everything has been fixed. A special thanks to James M. L. at Go Daddy for his help!
Thus, here’s an extra post for today.
In the current tight job market, many job candidates worry more about finding a job and spend less time on whether the fit is good for him/her. But, we really do need to consider the merits of the job for US.
Click on the image below for a video on “How to Assess a Potential Employer.”
This is an interesting ethical question. Ethics includes questionable behavior that involves both errors of commission and omission. For many job applicants, the answer depends on how likely the applicant feels that the company will actually find out the about omission — and not the ethics of the situation.
So, consider this note to Suzanne Lucas, the “Evil HR Lady,” as reported by CBS Money Watch:
I relocated to attend school. I looked for a job for six months and finally landed one. After five months, I was released from the job (during my probationary period). Now I’m unemployed and looking for work. I have a few interviews lined up but I am hesitant to bring up my last job at the interview (it is not listed on my resume). I’m afraid if I don’t disclose it, it will come out in the background check and that if I do disclose the job I will be denied employment. I’m not sure what to do. Help!
How would YOU respond to the writer of this note?
Click the image to read the answer of Lucas.