Tag Archives: career

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

18 May

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube.

There are great lessons for us all.

 

 

The Changing Role of Marketing Leaders

12 May

With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.

As Salesforce Marketing Cloud puts it:

“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”

The following slideshow highlights the findings of this research report.
 

 

Don’t Be a Stereotype at Work!

27 Apr

As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track.

Check out this Wall Street Journal video for more background information.
 

 

What Makes a Top-Notch Marketing Executive?

22 Apr

Here’s an informative infographic from Pepperdine University on this topic. What do YOU think about the attributes cited here?
 


Pepperdine University Online Master of Business Administration

 

Body Language Errors to Avoid During Interviews

19 Apr

It is not just WHAT we say during an interview that influences our job prospects. Our prospects also depend on HOW we communicate during an interview. Is our body language good?

Click on the image to take a look at this Forbes’ slideshow on interview body language that covers everything “from eye contact to posture to the way you fix your hair; avoid these 10 physical slip-ups in your next job interview.”
 

 

Resume Tips You Can Use

1 Apr

In this post, let us discuss six aspects of resume design – and provide tips accordingly:

  •   What is the purpose of a resume?

A resume should attract the attention of a prospective employer and interest the prospective employer to invite the applicant to an interview. A resume is NOT the vehicle for a person to present his/her life story. It IS the vehicle to provide the relevant and distinctive background of the applicant.

  •  Should there be an opening summary at the top of the resume?

For two reasons, the answer to this question is yes. One, this immediately lets the prospective employer  recognize the type of job for which the applicant is applying. Two, an opening summary enables the applicant to create his/her self brand and highlight what makes that individual unique.

To learn more about the value of self branding, read here.

  • How should you decide what content to include on the resume?

Although it is essential to include one’s education, work experience, and special skills on a resume, it is also vital not to overwhelm the prospective employer with too much information. The reader will most likely skim the resume and find a densely-worded resume not worth the effort. In addition, by having too much content, the reader is not guided to the most important information.

Here a few specific tips: (1) Ask yourself this question and address it through your resume — What the are the five to ten top reasons why a potential employer should hire me instead of another applicant (your competitive advantages)? (2) Highlight your accomplishments — not just your past job functions. (3) Do NOT place as much emphasis on a job you had five years ago as the one you had most recently. [I am continuously amazed by how many resumes I review for my students and alumni that have as many bullet points for an internship they had as their full-time jobs!!]

  •  How long should your resume be?

Over the years, I have reviewed thousands of resumes. I still firmly believe that one page is sufficient for an applicant at any level of experience. But some others differ and think a slightly longer resume is acceptable IF one is looking for a senior-level position. The following is a very good rule to keep in mind, as provided by Careers Plus Resumes for Careerealism:

“A resume will first receive a very brief scan, often 10-20 seconds, to determine if the candidate appears to meet the major requirements. While the entire resume may be quickly scanned, utilizing a summary of qualifications with keywords and phrases based upon one’s career goal and job target is advantageous. A resume that passes the initial scan will then receive greater scrutiny to determine if a candidate qualifies for an interview. Here, relevant depth and detail in the history is best since the candidate’s experience, skills, and strengths – as they apply to the position – will be more thoroughly assessed.”

  • Is it OK to use one version of a resume for all possible jobs?

NO! NO! NO! In this era of easy-to-adapt Word files, it is inexcusable to use the same resume for all jobs. You want the potential employer to be interested in you. So, show you are interested in them. Tailor your resume to the specific job opening and potential employer. One size does NOT fit all.

Consider these observations from Dawn Rasmussen, writing for Careerealism:

“As we go through our careers, our background evolves into probably at least three or more different thematic areas. In my lifetime, I’ve been a meeting planner, television producer, tourism manager, educator, and resume writer, to name a few. Can I pull all of these areas under one roof/one resume? Not a chance. No one could possibly digest it all – there is too much stuff ‘muddying’ the waters. The trick to hitting a moving target is to get grounded first.”

Focus On One Area

Take a deep breath and think about what area you are actually going to have the highest degree of job search success. Then focus your efforts on that area. I would suggest one, two, but no more than three major areas. Then create a separate document for EACH of those themes.

Create A ‘Relevant History’ Header

Create a section header entitled “RELEVANT HISTORY,” then list the job records most relevant to the position to which you are applying first, then summarize (if necessary) any non-relevant ones to avoid distracting the reader. That way, you can account for any holes that open up in your work experience caused by moving non-relevant history into an “Additional Background” header.
Read more at http://www.careerealism.com/resume-versions-need/#zArwl7fddZdg5oFL.99

Can I pull all of these areas under one roof/one resume?

Not a chance. No one could possibly digest it all – there is too much stuff “muddying” the waters if, say, I were to apply to be a faculty member in a post-secondary school. The trick to hitting those moving target is to get grounded first.

Focus On One Area

Take a deep breath and think about what area you are actually going to have the highest degree of job search success. Then focus your efforts on that area. I would suggest one, two, but no more than three major areas. Then create a separate document for EACH of those themes.

Create A ‘Relevant History’ Header

Create a section header entitled “RELEVANT HISTORY,” then list the job records most relevant to the position to which you are applying first, then summarize (if necessary) any non-relevant ones to avoid distracting the reader. That way, you can account for any holes that open up in your work experience caused by moving non-relevant history into an “Additional Background” header.

“Take a deep breath and think about what area you are actually going to have the highest degree of job search success. Then focus your efforts on that area. I would suggest one, two, but no more than three major areas. Then create a separate document for EACH of those themes. Create a section header entitled ‘RELEVANT HISTORY,’ then list the job records most relevant to the position to which you are applying first, then summarize (if necessary) any non-relevant ones to avoid distracting the reader. That way, you can account for any holes that open up in your work experience caused by moving non-relevant history into an ‘Additional Background’ header.”
  • Does the “look”  of the resume matter?
Yes, it does. These are some typical mistakes to avoid: (1) Do not use an overly small font. (2) Do not have small margins. (3) Do not have spelling or grammatical mistakes. (4) Do not use plain copy paper; use quality paper. (5) Do not use exotic paper colors; stick to white or off-white.

 
 

GOOD LUCK!
[As Branch Rickey, the Brooklyn Dodgers general manager who signed Jackie Robinson to be the first African-American to play Major League Baseball, once said: “Luck is the residue of hard work and design.”]

 

Bouncing Back from Job Rejection

23 Mar

From a professional perspective, one of the toughest events with which we have to cope is job rejection. When (if) this happens to us, we need to get past our feelings of rejection, anger, and inadequacy — and take a proactive approach to “get back in the game.”

Mary Sherwood Sevinsky, a career consultant, writing for Careerealism offers eight tips to follow when dealing with job rejection:

1. Set Realistic Goals

“Long-term goals give you something to look forward to. Short-term goals ensure you are moving in the right direction and moving to your long term goals. Daily goals will get you out of bed in the morning.”

2. Do Your Best

“Take the time to try to match your resume or application details to what the employer is looking for. That way, you will be one of the few selected for an interview (and hired!). The extra effort and time has value, and they can help you will feel like you are really doing something meaningful.”

3. Change the Things You Do Each Day

“Search for jobs one day, follow up another, identify companies to cold call once a week, network one day, visit companies in person periodically. Don’t forget to eat, sleep, get dressed, exercise, and go outside every day. Make your own schedule and stick to it!”

4. Make Sure You Have the Necessary Skills

“Read blogs, articles, and/or books about career planning and job searching. Explore your field or potential occupations to determine if you need more skills to be competitive. Read articles related to your desired job or about job searching and interviewing every day.”

5. Have a Support Group

“You can’t do it alone. Ask for help outside of the family if need be. Reach out friends, ex-coworkers, and church or community members. You need someone to listen to your ideas and give you feedback.”

6. Network

“You probably know how to network, but maybe you are too dispirited or you don’t see the value in it. Nonetheless, it is a necessity and can result in your next job if you make the time and effort to contact and maintain connection with others. Join a civic group or one at your local career placement office, or volunteer. It is most important to start and continue to get out there and meet people – maintain your connections!”

7. Get Creative

“If you feel that you MUST have a specific position or salary before considering a job, you may be missing out on some great prospects! Purchase a real newspaper (or look at every job board posting within a 20 mile area or less) and look at every job. If you do this intermittently, you will have a better indication of what jobs are offered and you may discover a new direction that is perfect for you!”

8. Be Realistic

“You may want to think about moving to where there are jobs. Think about places in that you would like to live or parts of the country where people you know currently live. Search for jobs in those areas periodically to see if it makes sense to start a job search in another area in addition to your current one.”

Click the image to read more.
 

Photo from Shutterstock


 

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