Tag Archives: career

Mary Pacifico-Valley: A Great Career in Auto Marketing

15 Jul

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form.”

 
Here is a motivating video on Pacifico-Valley’s career and her business philosophy.

 

Resume Tips: An Infographic

19 Jun

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume stand out from our job applicant competitors.

As Mark Wallace writes for Akken Cloud:

“Finding the right candidates has always been and will continue to be a top challenge for recruiters and their clients. And, with the job market as strong as it is now, often times, active and passive candidates for employment are relying on the available new media channels and not spending as much time as they should on dusting off an old resume or perhaps creating a new one.”

“Let’s face it, the traditional resume or CV, will likely go away in the not too distant future. However today, how a candidate formats his or her resume is often the primary reason why a technology platform, a recruiter, or talent acquisition team will select and follow up with a potential candidate. The below Resume Do’s and Don’ts infographic includes some great tips to help your employees, customers, and your team to be successful.”

 

Click the image to enlarge it.

Via AkkenCloud

 

How to Do Better at Scheduling Your Activities

2 Jun

Are you a procrastinator? Do you plan out your activities to stay on target? Want to do better at personal scheduling?

Check out this video from Gretchen Rubin, the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold more than two million copies and been published in more than thirty languages.

 

 

Why You Aren’t Acing Your Interview

1 Jun

Are you doing your best on job interviews? No matter how good we are, there are also tips from which we can learn to do better.

Consider several tips from Interview Success Formula, an interviewing consultancy. They are presented in a non-threatening animated format.

Note: Within this video, ISF also mentions its proprietary $97 online interviewing system. As an independent source, Evans on Marketing does NOT receive payment from this company!
 
 

 

The Growth of the Chief Digital Officer (CDO)

25 May

Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries and around the globe.

In recent years, many companies worldwide have created a new senior job description — Chief Digital Officer (CDO). This is another entry in the alphabet soup of executive positions, which already include CEO, CFO, CMO,  and many more acronyms.

As reported by eMarketer:

“In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.”

“The analysis found that the CDO role was spreading globally. While North America boasted 88% of CDOs worldwide in 2013, its share dropped to 68% last year. This was due largely to a surge in Europe, which expanded its proportion from 7% to 23%. Asia-Pacific was up slightly, from 4% to 6% of CDOs globally, while India and the Middle East rose from 1% to 2% and Latin America joined the playing field with the remaining 1%.”

 Click the chart to see more from eMarketer.

 

 

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

18 May

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube.

There are great lessons for us all.

 

 

The Changing Role of Marketing Leaders

12 May

With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.

As Salesforce Marketing Cloud puts it:

“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”

The following slideshow highlights the findings of this research report.
 

 

Follow

Get every new post delivered to your Inbox.

Join 1,508 other followers

%d bloggers like this: