Are strategic plans in marketing important? They are in our view. :-)
Take a look at the video below and the article from Entrepreneur, which notes the following:
“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”
“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”
Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible?
To assist us, HubSpot has just published “
- Master Marketing Budget Template
- Product Marketing Budget Template
- Content Budget Template
- Paid Advertising Budget Template
- Public Relations Budget Template
- Branding & Creative Budget Template
- Web Site Redesign Budget Template
- Event Budget Template
Read more about each template by clicking the image.
Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item.
Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as excellent examples for those involved in designing online pricing pages:
“The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy. What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You’ll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.”
Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read.
Geoffrey James, an Inc. contributing editor, recently published a top ten list of the best books of 2015 for starting a business:
“2015 could arguably be named the ‘year of the entrepreneur.’ Shark Tank became must-see TV, the SEC allowed regular folks to invest in startups, and Inc.com has become one of the most-visited business websites in the world.”
“Not surprisingly, 2015 had a bumper crop of excellent books for entrepreneurs. That’s a very good thing, because to be useful ‘start your own business’ books must be grounded in the economic reality. In other words, if you’re starting your own business, you need access to the latest and greatest thinking on the subject. With that in mind, here are ten brand-new and updated books that you should read by the end of the year.”
Here is James’ top ten list. Clicking a book title will bring you to Amazon’s page for that book.
- The Art of the Start 2.0
- Disrupt You!
- The End of Jobs
- Quit Your Job in 6 Months
- Job Escape Plan
- The One Page Business Plan
- The School of Greatness
- The Entrepreneur Roller Coaster
- Think Big, Act Bigger
About this time each year, a number of well-known, reliable sources produce their forecasts for the following year.
Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. Just click the chart to see an online discussion of the 50 companies covered.