Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read.
Geoffrey James, an Inc. contributing editor, recently published a top ten list of the best books of 2015 for starting a business:
“2015 could arguably be named the ‘year of the entrepreneur.’ Shark Tank became must-see TV, the SEC allowed regular folks to invest in startups, and Inc.com has become one of the most-visited business websites in the world.”
“Not surprisingly, 2015 had a bumper crop of excellent books for entrepreneurs. That’s a very good thing, because to be useful ‘start your own business’ books must be grounded in the economic reality. In other words, if you’re starting your own business, you need access to the latest and greatest thinking on the subject. With that in mind, here are ten brand-new and updated books that you should read by the end of the year.”
Here is James’ top ten list. Clicking a book title will bring you to Amazon’s page for that book.
- The Art of the Start 2.0
- Disrupt You!
- The End of Jobs
- Quit Your Job in 6 Months
- Job Escape Plan
- The One Page Business Plan
- The School of Greatness
- The Entrepreneur Roller Coaster
- Think Big, Act Bigger
About this time each year, a number of well-known, reliable sources produce their forecasts for the following year.
Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. Just click the chart to see an online discussion of the 50 companies covered.
McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site.
McKinsey firm has just produced a new report on Chinese innovativeness:
“New research by the McKinsey Global Institute (MGI) suggests that to realize consensus growth forecasts—5.5 to 6.5 percent a year—during the coming decade, China must generate two to three percentage points of annual GDP growth through innovation, broadly defined. If it does, innovation could contribute much of the $3 trillion to $5 trillion a year to GDP by 2025. China will have evolved from an ‘innovation sponge,’ absorbing and adapting existing technology and knowledge from around the world, into a global innovation leader.”
“Our analysis suggests that this transformation is possible, though far from inevitable. To date, when we have evaluated how well Chinese companies commercialize new ideas and use them to raise market share and profits and to compete around the world, the picture has been decidedly mixed. China has become a strong innovator in areas such as consumer electronics and construction equipment. Yet in others—creating new drugs or designing automobile engines, for example—the country still isn’t globally competitive. That’s true even though every year it spends more than $200 billion on research (second only to the United States), turns out close to 30,000 Ph.Ds in science and engineering, and leads the world in patent applications (more than 820,000 in 2013).”
“When we look ahead, though, we see broad swaths of opportunity. Our analysis suggests that by 2025, such new innovation opportunities could contribute $1.0 trillion to $2.2 trillion a year to the Chinese economy—or equivalent to up to 24 percent of total GDP growth.”
Click the image to access the full report.
As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.
Now, according to B2B Marketing, the situation is changing:
“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”
“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”
Click the image below for some solutions related to better measuring marketing ROI.