Tag Archives: business model

The Value of Customer Referrals

21 Nov

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance.

Here is a nice infographic by Forewards, a specialist in customer referrals for small firms:

“If your business is like most other retailers, online or bricks-and-mortar, you probably rely on the holiday rush to play a huge part of your success every year. This year, in particular, the National Retail Federation (NRF) is forecasting that in the United States retail sales as a whole will be well over $600B this holiday season. That’s a pretty huge opportunity. No doubt, a good portion of those sales will happen online as well. This begs the question. Is your online store ready for the holiday rush? We’ve provided a number of actionable tips and techniques in this blog which we hope was helpful. if you haven’t yet acted on some of these suggestions the time is now.”

 
The Science of Customer Referrals - Holiday Edition
 

How to Devise a Social Media Tactical Plan

18 Nov

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo.

Marketo is a leader in digital marketing software and solutions, and expert in social media planning. It just published its multi-platform “2014 Sample Social Media Tactical Plan” tips.

Click the image to get a number of suggestions regarding blogs, social media networks, online videos, photo sharing, and more.
 
Sample Social Marketing Plan
 

The Story of How Google Works: A Slideshow by Eric Schmidt et. al

6 Nov

Here is an interesting slideshow from Google that covers its evolution as a company. Fun stuff.

 

 

New Startup Data

29 Oct

Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5).

The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States:

“Startups often represent excitement in the small business world, because of their ability to innovate with great new ideas. Some even grow into giants that become household names and many have created products and services that make our lives easier. Despite a major bump in the road with the recent recession, startups have still grown by 49 percent since 1982. And in their first year, new startups create an average of three million jobs. Obviously, these small businesses serve an important function in our economy. Take a look at our infographic below and find out everything you could want to know about the world of startups, from the best places to launch them to their survival rates and more!”

 

 

What’s Next for B-to-B Marketers?

25 Oct

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future.

With this mind, look at the slideshow below from MarketingProfs:

“The theme of the 2014 MarketingProfs’ B2B Marketing Forum was ‘Marketing For What Comes Next.’ Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.”

 

 

Resources for Small Businesses

23 Oct

As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.

Here are more resources, this time, provided by the UPS Store for Inc.:

“Small business owners are always busy and looking for a way to save money. That’s why The UPS Store has done the research and hand-selected valued partners to provide you with exclusive offers on the products and services that you need most.”

These resources are divided into several categories:

  • Accounting and Bookkeeping
  • Business Planning
  • Communication Tools
  • Financial Services
  • Human Resources
  • IT Support
  • Marketing Services
  • Merchant Services
  • Reception Services
  • Record Storage
  • Telecommunications
  • Web Site Services

Click the image to access the resources.
 

 

Derek Jeter Post-Retirement: A Marketing Superstar Evolves

20 Oct

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing past — and present — has been pretty impressive (endorsement deals with Nike, Ford, Gatorade, Rawlings, Steiner Sports, Movado, Avon, and more).

Jeter’s marketing future is being meticulously planned and some projects have already been launched, just a short time after his September 2014 retirement. As Tom Van Riper reports for Forbes,

“Fenway may well prove to be the site not of a true retirement, but merely the final pit stop of a career transition. For all the millions Jeter has pocketed as a player, the real money is still ahead of him, ready for the taking. Statistically, Jeter is a borderline top 100 all-time player, plenty good enough to qualify for the Hall of Fame. His standing with the press and the public, though, reaches well beyond that. The reasons are easy enough to grasp: big market, iconic team, five rings, no PEDs, years of consistency, and, by all appearances, a modest, team-oriented player. A throwback in the age of the gyrating, ‘look at me’ athlete. Whether it’s straight endorsements or equity-based deals, ‘He’ll have offers thrown at him by companies that want to use his name,’ says Ryan Schinman, CEO of Platinum Rye Entertainment, a company that brokers deals between celebrities and corporations. ‘Jeter could make hundreds of millions post-career.’”

Jeter’s first big post-career project is The Player’s Tribune.

It’s also on Twitter.

And Facebook, of course!

 

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