Tag Archives: business model

Entrepreneurs Feeling GREAT About 2015

17 Jan

After enduring the Great Recession, many — but, by no means all — entrepreneurs have done better the last couple of years. So, how are they feeling as we enter further into 2015?

As Leigh Buchanan reports for Inc., the leading publication devoted to entrepreneurs, as well small and fast-growing firms:

“Entrepreneurs, optimistic by nature, are particularly — indeed, almost giddily — enthusiastic. Our second annual State of Small Business survey finds their collective confidence up sharply from last year. While they do have concerns — about health care costs, political gridlock, and regulation — most seem to share the sentiments of J. Schwan, CEO of Solstice Mobile in Chicago, who says, ‘It would take something pretty significant to inhibit the growth we’ve been experiencing.'”

“The percentage of respondents who describe themselves as ‘very confident’ about the economy’s prospects over the next 12 months has almost tripled, from just under 10 percent last year to 26 percent this year. The number who say they have little confidence that the economy will be strong has dropped by more than half.”

“Survey respondents, drawn from the Inc. 5000 universe of America’s fastest-growing companies, were even more upbeat about the prospects for their own companies, with 57 percent rating them as ‘excellent,’ versus 38 percent [last year]. The percentage who see their company’s 12-month outlook as average or poor fell from 16 percent to just 8 percent.”

Click the image to read more.
 
Inc

 

BrandZ 2014 Top Global Brands

23 Dec

Evans on Marketing:

Due to a bad link, this story is being reposted. It is VERY interesting.

Originally posted on Evans on Marketing:

Each year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced byMillward Brownon behalf ofWPP.

The 2014 report “shows that the combined brand value of the world’s most important brands has risen by 12percent to $2.9 trillion. This follows a 7 percent improvement the previous year.” According to the report:

“Not surprisingly, technology brands dominate the top positions and there is a new number one. Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers? What is obvious is that the value of technology brands reiterates how they are now an integral part of our lives.”

“Apparel is the fastest growing category with the Top 10 apparel brands growing by 29 percent, but all brands must continue to innovate and excite consumers to drive their businesses forward, something Google…

View original 37 more words

BrandZ 2014 Top Global Brands

21 Dec

Each year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced by Millward Brown on behalf of WPP.

The 2014 report “shows that the combined brand value of the world’s most important brands has risen by 12percent to $2.9 trillion. This follows a 7 percent improvement the previous year.” According to the report:

“Not surprisingly, technology brands dominate the top positions and there is a new number one. Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers? What is obvious is that the value of technology brands reiterates how they are now an integral part of our lives.”

“Apparel is the fastest growing category with the Top 10 apparel brands growing by 29 percent, but all brands must continue to innovate and excite consumers to drive their businesses forward, something Google excels at. There is no room for complacency on quality or customer service as a brand’s reputation can be dented in seconds through the power of social media.”

Click the image to access the full 72-page report.

Top 100 brands

Do YOU Have a Strong Twitter Feed?

6 Dec

In terms of audience size Twitter and use, Twitter is still booming. According to the firm:

  • It has about 284 million monthly active users.
  • There  are 500 million Tweets sent each day.
  • 80% of Twitter active users use it on mobile devices.
  • There than three-quarters of Twitter accounts are outside the United States.
  • More than 35 languages are supported.

Given these data, it is imperative for businesses to have well-conceived, active Twitter accounts. Sprout Social has put together a nice infographic that offers: “Tips for creating and maintaining a well-balanced brand on Twitter — one with an integrated mix of curated content, personality, and engagement.”

Take a look.
 

 

The Value of Customer Referrals

21 Nov

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance.

Here is a nice infographic by Forewards, a specialist in customer referrals for small firms:

“If your business is like most other retailers, online or bricks-and-mortar, you probably rely on the holiday rush to play a huge part of your success every year. This year, in particular, the National Retail Federation (NRF) is forecasting that in the United States retail sales as a whole will be well over $600B this holiday season. That’s a pretty huge opportunity. No doubt, a good portion of those sales will happen online as well. This begs the question. Is your online store ready for the holiday rush? We’ve provided a number of actionable tips and techniques in this blog which we hope was helpful. if you haven’t yet acted on some of these suggestions the time is now.”

 
The Science of Customer Referrals - Holiday Edition
 

How to Devise a Social Media Tactical Plan

18 Nov

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo.

Marketo is a leader in digital marketing software and solutions, and expert in social media planning. It just published its multi-platform “2014 Sample Social Media Tactical Plan” tips.

Click the image to get a number of suggestions regarding blogs, social media networks, online videos, photo sharing, and more.
 
Sample Social Marketing Plan
 

The Story of How Google Works: A Slideshow by Eric Schmidt et. al

6 Nov

Here is an interesting slideshow from Google that covers its evolution as a company. Fun stuff.

 

 

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