Tag Archives: business model

Developing a Marketing Plan

7 Jan

Are strategic plans in marketing important? They are in our view. :-)

Take a look at the video below and the article from Entrepreneur, which notes the following:

“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”

“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”

 

 

How to Do Better with Marketing Budgets

14 Dec

Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible?

To assist us, HubSpot has just published How to Manage Your Entire Marketing Budget [Free Budget Planner Templates].” EIGHT free templates are available by clicking here. [Note: (1) A free signup is required. The download is a zip file that must be opened.]

  1. Master Marketing Budget Template
  2. Product Marketing Budget Template
  3. Content Budget Template
  4. Paid Advertising Budget Template
  5. Public Relations Budget Template
  6. Branding & Creative Budget Template
  7. Web Site Redesign Budget Template
  8. Event Budget Template

 

Read more about each template by clicking the image.

 

Learning from Superior Pricing Web Pages

7 Dec

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item.

Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as excellent examples for those involved in designing online pricing pages:

“The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy. What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You’ll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.”

 
Click below to access these pages. And go here to read a lot more.

  1. Box
  2. Zendesk
  3. Detectify
  4. Wistia
  5. Casper
  6. Squarespace
  7. Ticketleap
  8. Slack
  9. BombBomb
  10. Pagevamp
  11. Acquia

 

Best Books of 2015 for Entrepreneurs

18 Nov

Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read.

Geoffrey James, an Inc. contributing editor, recently published a top ten list of the best books of 2015 for starting a business:

“2015 could arguably be named the ‘year of the entrepreneur.’ Shark Tank became must-see TV, the SEC allowed regular folks to invest in startups, and Inc.com has become one of the most-visited business websites in the world.”

“Not surprisingly, 2015 had a bumper crop of excellent books for entrepreneurs. That’s a very good thing, because to be useful ‘start your own business’ books must be grounded in the economic reality. In other words, if you’re starting your own business, you need access to the latest and greatest thinking on the subject. With that in mind, here are ten brand-new and updated books that you should read by the end of the year.”

 
Here is James’ top ten list. Clicking a book title will bring you to Amazon’s page for that book.

  1. The Art of the Start 2.0
  2. Disrupt You!
  3. The End of Jobs
  4. Quit Your Job in 6 Months
  5. Job Escape Plan
  6. The One Page Business Plan
  7. Bold
  8. The School of Greatness
  9. The Entrepreneur Roller Coaster
  10. Think Big, Act Bigger

 

Bloomberg 2016 Forecasts

10 Nov

About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year.

Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. Just click the chart to see an online discussion of the 50 companies covered.

 

 


 

24/7 Wall St.: A Valuable Site to Visit

2 Nov

24/7 Wall St. is a very useful site about which you may be unfamiliar. It has articles across all areas of business, top ten lists, and a lot more.

Here’s one interesting area in which 24/7 Wall St. reports:

“Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear, either through bankruptcies or because of mergers. Bankruptcies of large public companies in 2015 have already exceeded 2014 totals. Similarly, the total value of mergers and acquisitions is projected to hit a record high in 2015. While some of the companies on this list may disappear because they continue to be at the bottom of their industry, some may disappear because they are doing well. Over the years, some of our predictions have been better than others. Some of our predictions — like Alaska Air — have been dead wrong. Other brands we said would disappear — like Aeropostale — have survived but are still failing companies. Blockbuster, DirecTV, American Apparel, and Sony Ericsson are among the brands that have gone bankrupt or have been acquired since appearing on our list. These brands have not yet disappeared completely, but may still in the near future.”

 

And here are some specific examples of what 24/7 Wall St. publishes:

 

Click the image to visit 24/7 Wall St.

 

Can “Big Soda” Reverse Its Decline?

30 Oct

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns.

Recently, the New York Times ran a major story entitled: “The Decline of ‘Big Soda”; it reported that “the drop in soda consumption represents the single largest change in the American diet in the last decade.”

In this story, observed that:

“Even as anti-obesity campaigners have failed to pass soda taxes, they have accomplished something larger. In the course of the fight, they have reminded people that soda is not a very healthy product. They have echoed similar messages coming from public health researchers and others — and fundamentally changed the way Americans think about soda. Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.”

“Sales are stagnating as a growing number of Americans say they are actively trying to avoid the drinks that have been a mainstay of American culture. Sales of bottled water have shot up, and bottled water is now on track to overtake soda as the largest beverage category in two years, according to at least one industry projection.”

Click the image to read more.
 

                           Photo by Ruth Fremson/The New York Times


 

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