Tag Archives: business model

An Interview with Fashion Legend Diane Von Furstenberg

17 Jul

Diane Von Furstenberg has been a prominent, trend-setting fashion designer for decades. Take a look at the Web site of her company to see what she’s doing now.

Here’s a brief bio of Von Furstenberg by Liz Welch of Inc.:

“Designer Diane von Furstenberg was 27 when she made the first wrap dress in 1974. The iconic design landed her on the cover of Newsweek — and millions of women snapped up her dresses. But when demand faded, von Furstenberg ended up selling most of her licenses to avoid bankruptcy. In 1997, von Furstenberg relaunched her company, which now has annual sales of more than $200 million. The wrap dress, too, made a comeback, and recently celebrated its 40th anniversary with ‘The Journey of the Dress’ exhibition, which traveled the globe. And, as the 68-year-old designer recently shared with Inc. contributing editor Liz Welch, she is focused on building a company to outlast any fad.”

Click Von Furstenberg’s photo to read her recent interview with Liz Welch for Inc.
 

 

Resources for Women and Minority Business Owners

16 Jul

Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners:

“Like all entrepreneurs, women business owners face many challenges in making their entrepreneurship dreams a reality.  Some of the challenges faced by women may be specific to women, due to the historical and cultural context within which they do their work.  Women have the challenge of confronting and overcoming the historical barriers of being kept out of business and capital markets until the late 1980s.  Even today, women’s access to information (or lack thereof) about financing strategies and opportunities may be limited due to a lack of access to the social networks where many key decision makers and capital players make deals.  A lack of information about financing a business may result in more women raising lower levels of capital or pursuing only debt financing, which can limit their growth potential. ”

Click the image to read more from the NWBC.
 

 
With the above in mind, Tom Shaw (a Visible Systems Specialist for Magnatag) has published an excellent series of links to resources for women and minority business owners. Shaw provides links to 45 resources!! Click here to access Shaw’s “Women and Minority-Owned Business Resources.”
 

Companies That Have Changed the World

9 Jul

Many companies have had a major impact on business practices and our lives. And a lot of these companies have endured for a century or more.

Recently, Fortune published a list of 27 companies that have changed the world over the last century-plus.

Sorry, Apple fans — but Apple ranks only 16th on the list!

Click the image to see the full list. :-)
 

 

Big Data and Better Pricing Decisions

18 Jun

As we have written before (see for example, 1, 2, 3), more and more marketers have become involved in big data analysis.

Now, comes new research from McKinsey about how the analysis of big data can be used to improve a company’s pricing decisions.

McKinsey’s Walter Baker, Dieter Kiewell, and Georg Winkler note that:

“It’s hard to overstate the importance of getting pricing right. On average, a 1 percent price increase translates into an 8.7 percent increase in operating profits (assuming no loss of volume, of course). Yet, we estimate that up to 30 percent of the thousands of pricing decisions companies make every year fail to deliver the best price. That’s a lot of lost revenue. And it’s particularly troubling considering that the flood of data now available provide companies with an opportunity to make significantly better pricing decisions. For those able to bring order to big data’s complexity, the value is substantial.”

“We’re not suggesting it’s easy: the number of customer touchpoints keeps exploding as digitization fuels growing multichannel complexity. Yet, price points need to keep pace. Without uncovering and acting on the opportunities big data present, many companies are leaving millions of dollars of profit on the table. The secret to increasing profit margins is to harness big data to find the best price at the product — not category — level, rather than drown in the numbers flood.”

Click the image to read a lot more.
 

 

 

TV Everywhere Is Booming

16 Jun

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, :-) ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied to the TV cord.

According to eMarketer:

“Consumers want access to anything, anytime, anywhere — including television. One solution? TV Everywhere — services that enable cable and network customers to watch TV content on any Internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.”

Research by Viacom found that the number one advantage of TV Everywhere for viewers is the flexibility that this technology allows them.

Click the image to read more.

 

 

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

Research by Viacom found that the number one advantage of TV Everywhere for viewers is the flexibility that this technology allows them.

Click the image to read more.

 

 

Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.mPmHQu27.dpuf
Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.mPmHQu27.dpuf
Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

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According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Keys to Successful Innovation

7 Jun

For many companies, innovation is the life blood for long-term success. Nonetheless, success with innovations can be elusive.

As Mindjet,which offers a platform for enterprise innovation, notes:

“Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies struggle to achieve true innovation, despite acknowledging its importance. Whether due to a lack of resources or ability, many companies remain stagnant. But recent data shows that’s only part of the puzzle, and that a holistic, structured approach to innovation is one that works — and that yields real business results. Check out the full infographic below for more on what really fosters innovation.

For some tips on innovation, take a look at this infographic from Mindjet and Column Five.
 

 

Netflix Keeps on Rolling

4 Jun

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.

Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
 

Economics of Netflix
Source: GreatBusinessSchools.org

 

How to Market a Small Business

2 Jun

Some small companies mistakenly place marketing activities on the back burner. They fail to recognize the importance of marketing in building business and maintaining customer relationships.

So, receiving and listening to good marketing advice are vital for small firms.

New Republique is a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.
 
Marketing Tips for Small Business

Is Sony in a Temporary or Permanent Decline?

21 May

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the lat several years, Sony has fallen on hard times (as we noted before).

Now, we have to question whether Sony is in denial about how its marketplace standing has fallen. The firm’s Web site still says: “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally.  BE MOVED.”

Many outsiders believe that Sony is at a critical time in its history — and that its short-run activities will affect whether the company can recover.

Consider these gloomy observations from Knowledge@Wharton:

“For generations raised on portable music made possible by the Sony transistor radio and Walkman, the Japanese firm’s decline is almost unfathomable. Yet, today’s young consumers hardly know what Sony manufactures, let alone have much interest in owning its products. The hard reality for Sony Corp., decades after its innovation and marketing made it a household name worldwide, is that the company is no longer a leading global brand in electronics.

“ ‘Sony is finished and there is no hope it can turn around. The hardware side is completely finished,’ says Sea-Jin Chang, a professor at the Business School of the National University of Singapore and author of the book, Sony vs. Samsung: The Inside Story of the Electronics Giants’ Battle for Supremacy. ‘Older people like me still appreciate the Sony brand, but I have to explain to my students at the university what Sony is.’”

 “Sony’s retreat is striking, says Benjamin Cavender, principal and senior analyst on consumer electronics at China Research Group, based in Shanghai. ‘If you go to any consumer electronics market in Asia, you are not seeing Sony much anymore. You are seeing Samsung everywhere,’ he notes. ‘If you look at Sony stores and Apple stores in China, the Apple stores are all nicer. If you look at billboards, Samsung billboards are all bigger than Sony billboards. There is nothing to make you think Sony is the first choice anymore.’”

 

Click the image to read more from Knowledge@Wharton.

 

 

A Social Media Marketing Funnel

12 May

In the infographic below, there are some neat facts and tips about building a social media funnel.

 

Visually

 

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