Tag Archives: business model

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Ten Marketing-Oriented Business Trends to Consider: A Slideshow

29 Apr

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the short run and long run!

This slideshow from Logo Design Guru:

“visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.”

 

 

The “Science” of Tweeting

24 Apr

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, Tweeting can also be more of a science.

Consider these observations by Kim Speier for Mainstreethost:

“Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? It’s odd thinking of Twitter as a science; aren’t you just posting pictures, using hashtags, and re-tweeting posts you find interesting? In theory it sounds easy, but as society has become more data-focused, we want to see exactly how to construct the perfect profile and generate quality leads. In partnership with industry research from HubSpot, we have collected some best practices that can apply to Twitter and your social media presence as a whole.”

Take a look.
 

 

Are Marketers Story Tellers Or Scientists?

15 Apr

This is any interesting question, as there are three possible answers: both (the most widely held view), story tellers, or scientists.

With this in mind, check out the YouTube video below by IDG Knowledge Hub:

“According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the ‘storytelling’ … to help with the ‘science’ of designing and managing data-driven marketing strategies. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”

 

 

Measuring Public Relations Effectiveness

30 Mar

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past.

According to Onboardly, a demand marketing agency that helps small and medium-sized companies fast-track visibility, brand awareness, and lead generation by working at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results:

“PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words ‘PR Metrics’ and you’ll get an even more quizzical face in response.”

“Some question the value of PR for their business and well. PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing, and good old-fashioned press mentions. We’re firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.”

We’ve developed this infographic as a way to explain a bit behind what PR is as well as what it can do.”

 
PR Metrics That Matter
 

How to Generate Better Product Ideas

18 Mar

New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today.

Many companies recognize that idea generation and assessment are aided by following a series of steps. Others are totally haphazard in their approach and hope to eventually have a “eureka” moment.

As Laura Montini, reports for Inc.:

When it comes to great ideas, intuition is ‘more powerful than intellect.’ That’s according to the late Steve Jobs. Many experts would agree that truly transformative ideas rarely come from one individual with a high IQ. Instead, these researchers, executives, and entrepreneurs believe that innovation is largely the result of freewheeling collaboration — with just a few guidelines.”

“Below Bluescape, creator of collaboration software and hardware, organized a few of these experts’ insights into four main steps. Take a look a the infographic below for tips on creating an effective idea strategy.”

 

 

Social Media Analytics and Google+

15 Mar

For many people, Google+ is an under-appreciated social media platform.

Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources):

  • Google+ has about 350 million active monthly users.
  • Google + has about 25 million active monthly mobile users.
  • 22 percent of online adults visit Google+ at least once per month.
  • There are 100 million Google+ users in China.
  • On Google+, 53 percent of users’ brand interaction is positive.

As a result, it is valuable for us to understand how to utilize the Google+ Dashboard in our social media analysis.

Liz Jostes has written an excellent article with tips on the Google+ Dashboard for Social Media Examiner:

“Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article, you’ll discover the Google+ Dashboard and the analytics included in each option.”

Click the image to learn more about the Google+ Dashboard.
 

 

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