Tag Archives: bad behavior

Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”



What Do Americans Shoplift Most Often?

11 Nov

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at this NEW  YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.


Know More About Copyright Violations

24 Sep

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission.

Recently, Intella Blog published some excellent commentary and an infographic on this topic:

“Giving credit to photographers for their work sounds like a simple process, but it can get pretty messy. And since posting copyright-infringing content can lead to the removal of your post or blog − or worse − a lawsuit, it’s better to be safe than sorry. Considering bloggers are financially liable for posting copyrighted images even if it was an accident, the first step is to recognize the different copyright labels and understand the Fair Use Doctrine (which allows copyrighted works to be used without permission to benefit the public). Don’t worry if you’re confused about copyrights, we’ve got you covered. This infographic details exactly how to search for approved images and how to properly attribute them.”


Copyright Infringement: Images You Can and Can’t Share on Your Blog


Being Ethical in Marketing Research

18 Sep

To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is wrong’) should be followed. This applies both to situations involving company actions that affect the general public, employees, channel members, stockholders, and/or competitors and to situations involving company dealings with consumers. For each ethically questionable issue, the person considers alternative actions, makes a decision, and acts accordingly. He or she then faces the consequences, which affect future decisions.”

Here is an interesting (and fun) video on the role of ethics when conducting research. Unfortunately, sometimes, research results are fudged because there is pressure to show a certain desired result.



Online Customer Reviews Important for Local Businesses

7 Sep

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance.

Consider these recent observations from eMarketer:

“Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. Based on 2015 polling from local search marketing firm BrightLocal, more than two-thirds of US internet users trust businesses more because of positive online reviews. While that’s down slightly from 2014, it still represents a significant increase over 2010 levels of trust in positive reviews. Five years ago, 45% of respondents said they either didn’t pay attention to online reviews at all, or didn’t let reviews influence them. This year, that share is down to 32%.”


Click the chart to learn more.


Resume Mistakes to Avoid

26 Aug

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?

Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:

  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

Click the image to read more about these mistakes.


Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

31 Jul

Earlier this week, we posted aboutWhat Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!!

In this post, we are furthering the discussion by publicizing a very recent article How Many Times Has Your Personal Information Been Exposed to Hackers?This article includes a a brief vulnerability quiz and many useful observations:

“Half of American adults had their personal information exposed to hackers last year alone. In a recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 million people.”

“Answer the questions below to learn which parts of your identity may have been stolen in some of the major hacking attacks over the last two years and what you can do about it. Not all attacks are included here, and many attacks go undetected, so think of your results as a minimum level of exposure.”

Click the image below to take the quiz and to learn more about this important subject.


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