Tag Archives: bad behavior

Profiling the Cyber Criminal and Fighting Back

15 Nov

Learn more about global cyber criminals. Are YOU prepared?

Check out the infographic from Jumio, which provides a close look at international cyber fraud as well as tips for consumers on how to protect themselves.
 

 

Brand Sacrifice? Yes. Consumer Sacrifice? Not Really.

9 Nov

As consumers, we are becoming more demanding of our brands. We often don’t to trade features or quality for a low price. We want it all — including a greater sense of corporate responsibility.

Here’s a provocative observation from Trendwatching.com:

“One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? Consumers don’t want to make the world a better place.They want brands to do that for them ;)”

“Okay, that’s a simplification of a complex issue. But when it comes to making the world a better place, many consumers are setting a more stringent standard for brands than they are for themselves. And let’s face it, given decades of unethical operations, rampant pollution, disinformation, and more, brands deserve it. After all, many brands have worked extremely hard to create many of the behaviors and lifestyle choices that well-meaning consumers are now finding so hard to change. In a global survey of 30,000 consumers, 72% of people said that business is failing to take care of the planet and society as a whole. (Accenture & Havas Media, June 2014)”

“The easiest and most desirable way for consumers to assuage (or obliterate!) their guilt? For brands to make visible, meaningful, and constructive SACRIFICES: of products, processes, attention, and opportunities.”

Click the image to read more –  and to see what “sacrifices” companies such as CVS, Tesco, Subway, Intel, and others are making.
 

 

Don’t Have People Leave YOUR Web Site!

1 Nov

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it?

As Kissmetrics notes:

“Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your Web site.”

 
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

 

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

15 Oct

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips.

Protect YOURSELF. We can be our best friend — and our worst enemy.

 


 

Social Media Etiquette Tips for Business

9 Oct

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media format. This is also true for businesses! Proper style and etiquette will enable us all to make our desired points while still being civil and polite while doing so. :-)

As Jennifer Landry, a Web journalist who specializes in articles about business management and the current social media landscape, notes for BLUE by Cox Communications:

“Of course, you can’t employ the same methods for the different social platforms. Each site offers users a different experience. Twitter users want quick and casual communication while Linkedin users expect professional and well researched conversation. In order to get the most out of these sites, you’ll need to make sure that you understand what users expect from each platform and how to mold your posts to suit that need. In general, the posts that do the best are ones that either entertain or inform others.”

“Besides following the basic style of each social site, you must make sure you follow the unwritten etiquette rules. While they might seem like common sense, you’d be surprised how often companies do not follow them. If you can understand and implement the information from the infographic below into your campaigns, you’ll be more likely to attract new followers to your profiles and keep your old ones interested.”

Here is a good infographic from Landry’s article.
 

 

20 Tips for Behaving More Safely Online: Especially with Social Media

7 Oct

Evans on Marketing:

MUST READING!

 
It’s been nearly six months since this was posted. PLEASE protect your privacy and avoid identity theft.

 

Originally posted on Evans on Marketing:

Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart.

So, here is my top twenty list of things to keep in mind:

  1. Online, YOU are your best friend. Please don’t be your worst enemy, too.
  2. Protect your privacy. NEVER assume that social media protect your information. A hacker’s dream is getting into Facebook accounts.
  3. Be aware of how many of your online activities are tracked (usually by cookies placed on your devices) — whether they are through the Web, your phone, or your tablet device.
  4. Is it really necessary to keep signing up for so many apps? (every one of them has some kind of info stored on your device). Knock out the ones you don’t use.
  5. Recognize that your smart phone’s GPS is always on…

View original 488 more words

Internet Security Threats: 2014

5 Oct

Symantec – which provides security, storage, and systems management solutions – has released its Internet Security Threat Report 2014, a comprehensive 98-page document:

“Symantec has established the most comprehensive source of Internet threat data in the world through the Symantec™ Global Intelligence Network, which is made up of more than 41.5 million attack sensors and records thousands of events per second. This network monitors threat activity in over 157 countries and territories through a combination of Symantec products and services such as Symantec DeepSight™ Threat Management System, Symantec™ Managed Security Services, Norton™ consumer products, and other third-party data sources.”

Click the image to access a PDF file of the full report.
 
Internet Security 2014
 

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