Tag Archives: bad behavior

It’s Not Just About Happy Customers; Angry Customers Matter Too

31 Mar

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and failure.

But, how should we deal with angry customers? As a general rule, we should not give up on them until we understand their feelings and try to turn those negative feelings around.

Consider these observations from Vision Critical, which provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers:

“The value of your happiest customers is well understood, but the influence and potential of angry customers should not be underestimated. On average, Americans tell nearly twice as many people about negative experiences as positive ones, and the anger of the social media-empowered customer can easily go viral and inspire a movement. Of the millions of people who post tweets about customer service every week, 80 percent are negative. All it takes is the right hashtag at the right moment to turn one person’s gripe into a social media maelstrom.”

Take a look at this in-depth white paper from Vision Critical.
 

Vision Critical

 

A Study on Global Internet Censorship

24 Mar

We know that open access to Internet content is not available to all residents in every country around the world. But where is censorship the worst?

In a controversial research study of this topic, Jeremy Bender reports the following for Business Insider. DO YOU AGREE OR DISAGREE? WHY?

“Internet censorship and limitations on online speech are an unfortunate fact of life around the world. In 2014, Reporters without Borders designated 19 countries as “enemies of the internet,” including the United States and Great Britain. According to the organization, these countries all engaged in forms of online censorship, ranging from the UK carrying out a distributed denial of service attack against Anonymous to North Korea having building its own internal Internet and walling its citizens off from the global Web.”

“The infographic from George Washington University’s Master’s in Paralegal Studies Online program visualizes the various forms that Internet censorship can take around the globe.”

 

 

At Work, Be a GREAT Colleague

12 Mar

All of us need to understand our roles and functions in the companies for which we work. We should want both our bosses and peers to view us in a favorable light and perceive us as great colleagues.

As Officevibe notes:

“Let’s face it, we all have been around (or have been) someone in a workplace who just doesn’t want to be there. You can see right off the bat what type of traits disengaged employees have just by talking to them in the office for a bit. Now, by definition disengaged employees are people who don’t care for their company and have no intention of helping it grow; so they can be quite harmful if they’re within your office.”

Don’t let yourself fall into the negative roles highlighted in this infographic.
 
13 Personality Traits Of A Disengaged EmployeeThis infographic was crafted with love by Officevibe, the employee engagement platform that helps managers see the ROI of company culture while making employees happier and more motivated at work.
 

New Money & Main$treet TV Interview on Online Safety!

3 Feb

As we have posted before (see for example, 1, 2, 3), identity theft, hacking, and invasion of privacy are rampant issues that we face today. And this is a BIG issue when we shop online.

Recently, we sat down with Fios1’s Money & Main$treet host Giovanna Drpic for a TV interview on this important subject.
 

 

How to Shop More Safely Online

12 Jan

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 
In the infographic below from Sainsbury’s Bank, “We’ve put together 15 steps for safe online shopping, along with how to stay safe using mobile devices, and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”
 

 

Marketers Are Using Social Media. Are They Doing It Well?

5 Jan

In response to this question, eMarketer reports that:

“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.”

Click the chart to read more from eMarketer.

 

 

Don’t Have Bad Content on Social Media

5 Dec

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.

As Nicole Karlis reports for the Scripted blog:

“Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about. As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.”

“In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.”

[Note: Scroll to the bottom of this post for some resources on content marketing.]

 

Resources from Nicole Karlis:

 

Follow

Get every new post delivered to your Inbox.

Join 1,341 other followers

%d bloggers like this: