Microsoft has developed an interesting video overview that demonstrates the extent and value of big data.
Just like their larger counterparts, small business owners expect their channel partners (especially the manufacturers and suppliers with which they interact) to provide superior customer service. They do not want to be neglected or overlooked.
According to a February 2014 study by Cargo and Toluna (as reported by eMarketer): “Nearly half (47.3%) of small business owners (SBOs) said that poor customer service was the most common mistake brands made. Marketers must make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.”
Click the chart to learn more.
As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers?
Here’s an interesting infographic from LeadJen.
What will business-to-business firms be doing in 2014 with regard to online marketing?
In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated that they are more effective at content marketing in 2013, compared with 36 percent in 2012.”
Click the infographic for a larger image.