Tag Archives: B2B

The Biggest Online Challenges for B2B Marketers

2 May

Business-to-business marketers face some key online challenges that must be addressed.

According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services. As a result, lead generation has proven one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed U.S. B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents. That was followed by the related challenge of successfully reaching their target audience.”

Click the chart to read more.
 

 

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Content-Driven Business-to-Business Marketing

28 Apr

B2B marketers are keenly aware of the importance of content-driven communications with their customers.

As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier — but not easy, according to a new eMarketer report, ‘B2B Content Marketing: Best Practices for 2013.’ eMarketer defines content marketing as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake. B2B marketers should add one qualifying sentence: It is content geared to help businesspeople do their jobs better.”

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Influencers in a B2B buying cycle

12 Apr

Check out this new business-to-business video clip from Ian Dainty.
 

 
Post suggested by KCJ
 

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Business-to-Business Marketing: Some Tips

10 Mar

Check out this B2B marketing video. And click here for a neat graphic. :-)
 

 

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The State of Business-to-Business Content Marketing

26 Jan

B-to-b marketers are still evolving in their use of the Internet and social media as valuable resources.

According to Jason, Miller, writing for Marketo: “MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly. The following infographic provides a visual interpretation of the most revealing stats from the report. It clearly shows us that content marketing is not a fad and will continue to be a driving force for marketers, while at the same time indicating that the majority are still struggling to find a process that works for them and are having trouble garnering buy in from the C-suites.”
 

 

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