Tag Archives: B to B

Visualizing Big Data — A Microsoft Video

25 Aug

Microsoft has developed an interesting video overview that demonstrates the extent and value of big data.

Click the image to access the video.
 

 

B2B Firms and Online Content Marketing

31 Jul

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.

In the following infographic, Clearpoint “describes why marketers create content, how they use content, and where they post content. The best business-to-business content marketing practices and most popular tactics are outlined in this fun and informative infographic!”
 

 

Ad Age’s 2014 B-to-B Marketing Fact Pack

28 May

Advertising Age has just published the 2014 edition of its B-to-B Marketing Fact Pack. This fact pack “includes spending trends for the leading marketers, as well as covering topics such as CRM automation, content marketing, social marketing, mobile and E-mail marketing, and lead generation. A list of the top 50 agencies and leading agency profiles is also included.”

Click the image to access the full fact pack.
 

 

The Importance of Customer Service in Marketing to Small Firms

1 Apr

Just like their larger counterparts, small business owners expect their channel partners (especially the manufacturers and suppliers with which they interact) to provide superior customer service. They do not want to be neglected or overlooked.

According to a February 2014 study by Cargo and Toluna (as reported by eMarketer): “Nearly half (47.3%) of small business owners (SBOs) said that poor customer service was the most common mistake brands made. Marketers must make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.”

Click the chart to learn more.

 

results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Read more at http://www.emarketer.com/Article/Small-Business-Owners-Wonrsquot-Put-Up-with-Poor-Customer-Service/1010723#CmyPSFEfXZZFMPuo.99

results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Read more at http://www.emarketer.com/Article/Small-Business-Owners-Wonrsquot-Put-Up-with-Poor-Customer-Service/1010723#CmyPSFEfXZZFMPuo.99

 

 

Better Marketing to B2B Customers

19 Feb

We spend so much time on business-to-consumer marketing, that we sometimes underappreciate the importance of business-to-business marketing. The best companies do understand the role of B2B marketing.

As Jen Agustin reports for Bizo: “Marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed matter in the B2B buying process. Because prospects are waiting longer before engaging with salespeople, marketers need to use branding to get their companies, products, and services out there as early as possible in order to earn a spot on the evaluation shortlist later on. This means getting in front of the right people before they even realize they have a business challenge to solve.”

Consider the following infographic.

Justin Timberlake and B2B Marketing? Really!

3 Nov

Justin Timberlake is a very smart and very savvy entertainer, entrepreneur,  and social media phenomenon. Just check out his Web site.

Nonetheless, the recent Timberlake story in Forbes by Steve Olenski (“What Justin Timberlake Can Teach B2B Marketers”) only adds to the Timberlake mystique.

Here are excerpts from Olinski’s interview with  Anthony Kennada, the head of marketing at Gainsight, a customer success management platform provider:

“Olenski: How would you say Justin set new rules for B2B marketing?”

“Kennada: Justin and his team have executed a new marketing playbook that has changed the way brands are developed and products are released in the connected and digital age. (1) Progressive leaking of new content. (2) Leveraging partners for launch programs. (3) Taking the message on the road early.”

“Olenski: What did he do specifically that B2B marketers can learn from and apply?”

“Kennada: There’s a lesson here for B2B marketers who are looking to launch new products or services in a big way. (1) Drive feature ‘micro-launches’ prior to full product announcement. (2) Make partner marketing core to each launch. (3) Think beyond Silicon Valley.”

Click the image to read more about the points raised in the Forbes interview.

Photo from Wikipedia

 

B2B: Marketing to Marketers

29 Oct

As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers?

Here’s an interesting infographic from LeadJen.

 

 

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