Tag Archives: analytics

A Provocative Take on the Future of Self-Driving Cars

26 Jun

Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market.

Given that self-driving cars will/may be sold in the very near future, we need to better understand where the marketplace will be headed. Recently, McKinsey’s Michele Bertoncello and Dominik Weewe published a thought-provoking view of self-driving cars: “Ten Ways Autonomous Driving Could Redefine the Automotive World — The Development of Self-Driving, or Autonomous, Vehicles Is Accelerating. Here’s How They Could Affect Consumers and Companies.”

  1. “Industrial fleets lead the way.”
  2.  “Car OEMs [original equipment manufacturers face a decision. Automakers worldwide will likely define and communicate their strategic position on AVs in the next two to three years.”
  3.  “New mobility models emerge. While OEMs are developing autonomous vehicles, a variety of other transport-mobility innovations are already hitting the road.”
  4.  “The car-service landscape changes.”
  5.  “Car insurers might shift their business model. Car insurers have always provided consumer coverage in the event of accidents caused by human error. With driverless vehicles, auto insurers might shift the core of their business model, focusing mainly on insuring car manufacturers from liabilities from technical failure of their AVs, as opposed to protecting private customers from risks associated with human error in accidents.”
  6.  “Companies could reshape their supply chains.”
  7.  “Drivers have more time for everything. AVs could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment.”
  8.  “Parking becomes easier. AVs could change the mobility behavior of consumers, potentially reducing the need for parking space in the United States by more than 5.7 billion square meters.”
  9.  “Accident rates drop. By mid-century, the penetration of AVs and other ADAS could ultimately cause vehicle crashes in the United States to fall from second to ninth place in terms of their lethality ranking among accident types.”
  10.  “AVs accelerate robotics development for consumer applications.”

 
Click the chart to read the full article.

McK1
 

Doing Better with Google Analytics: An Infographic

15 Jun

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5.

So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right?

Here is an infographic from QuickSprout to help you do even better.

 

 

eMarketer’s Global Ad Tool

8 Jun

Want to learn more about ad spending around the world? Well, eMarketer recently published a neat interactive global ad tool to help you do just that:

“We’ve gathered the data and built this interactive tool to provide answers. Explore eMarketer’s latest forecasts for mobile, digital, and traditional ad spending across 22 countries. See which countries are leading the ad spending pack and which are projected to grow the fastest over time.”

Click the image to access the interactive ad tool. You may look at five countries at one time and examine 2014 through 2018 forecasts.

 

 

CEOs Getting More Involved with Social Media

6 Jun

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted.

As Weber Shandwick recently noted:

“Research released today [May 2015] from leading global public relations firm Weber Shandwick finds that 80% of the chief executive officers from the world’s top companies are now engaged online and via social media. CEO sociability has more than doubled since Weber Shandwick began tracking the social activities of chief executives in the firm’s first Socializing Your CEO study in 2010, when only 36% of CEOs were social. 

“’CEOs can enhance and strengthen the reputation of their companies by taking an active and visible role in creating and sharing branded content through their company sites and social media,’ said Chris Perry, global president of Digital, Weber Shandwick. ‘The proliferation of sources, the unpredictability of news cycles and the explosion of new, highly visual media formats can be a challenge to any company, but it’s also a massive opportunity to engage and connect.’”

 

Click the image to read Weber Shanwick’s full report.

 

 

The Growth of the Chief Digital Officer (CDO)

25 May

Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries and around the globe.

In recent years, many companies worldwide have created a new senior job description — Chief Digital Officer (CDO). This is another entry in the alphabet soup of executive positions, which already include CEO, CFO, CMO,  and many more acronyms.

As reported by eMarketer:

“In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.”

“The analysis found that the CDO role was spreading globally. While North America boasted 88% of CDOs worldwide in 2013, its share dropped to 68% last year. This was due largely to a surge in Europe, which expanded its proportion from 7% to 23%. Asia-Pacific was up slightly, from 4% to 6% of CDOs globally, while India and the Middle East rose from 1% to 2% and Latin America joined the playing field with the remaining 1%.”

 Click the chart to see more from eMarketer.

 

 

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Ten Marketing-Oriented Business Trends to Consider: A Slideshow

29 Apr

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the short run and long run!

This slideshow from Logo Design Guru:

“visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.”

 

 

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