Tag Archives: analytics

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.

The Revenue of the US's Biggest Brands - BookYourData.com - Infographic

Where Is Wearable Technology Headed in 2016?

12 Jan

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?

Here are 2016 predictions from James A. Martin, writing for CIO.com:

  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”

Click here to read a lot more from Martin.

Developing a Marketing Plan

7 Jan

Are strategic plans in marketing important? They are in our view. :-)

Take a look at the video below and the article from Entrepreneur, which notes the following:

“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”

“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”



Updating Our Most Popular Post EVER

1 Jan

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you!

As a result, with the start of 2016, we are updating this post with EIGHT new sources of information (all published in 2015) on online shopping and gender and age, in alphabetical order. Click on any of the links to read more from each source.

E-commerce Chart: Online shopping Behaviors of Millennials Versus Baby Boomers by Daniel Burstein and Liva LaMontagne for Marketing Sherpa:

“This month (July 2015) , Neustar released a survey it conducted with the E-tailing group on 1,020 shoppers — 50% male, 50% female who spent at least $250 online, purchased online at least four times annually and owned smartphones. Their research shows that the biggest differences between millennials and baby boomers.”

E-commerce Demographic Report: In a Reversal, Women Are Now Dominating Mobile Shopping by Cooper Smith for Business Insider with data from Business Intelligence:

“Of U.S. consumers who say they’ve completed a purchase on a mobile device in the last month, 66.5% are women and 33.5% are men. Compare that to 2013, when a greater share of men than women completed purchases on mobile. Women are more actively researching products and retailers on mobile devices than men. Women are also more likely than men are to look up store locations on mobile devices.Women are more likely to be influenced by coupons and marketing campaigns compared to men. 27% of women and 20% of men say coupons influence their purchasing decisions, according to a study published by the  National Retail Federation.”

Gen X and Baby Boomers Present a Huge Opportunity for Online Retailers by Cooper Smith for Business Insider:

“The conventional wisdom is that teens and millennials drive E-commerce trends. In actuality, a disproportionate share of middle-aged consumers are shopping online. 23% of online shoppers fall between the ages of 35 and 44, while only 18% of the US population is that age. 24% of online shoppers are between the ages of 45 to 54, even though less than 20% of the U.S. population falls between those ages.”

How Gender, Age, and Left-Handedness Affect E-Commerce Behavior by Ayaz Nanji  for Marketing Profs::

According to a French study of 4,000 consumers: “Women are more active than men on E-commerce Web sites,women click 30% more on Web sites than men; women view 12% more pages; women hesitate 10% less before clicking on a page element; and women purchase 7% faster than men.”

“Younger (18-34 years old) and older (45-64 years old) consumers generally behave similarly on E-commerce sites, though there are some differences. Older consumers view 4% fewer pages; and older consumers’ hesitation time is 30% longer.”

How Your Buying Behavior Can Predict Your Gender by Krystina Gustafson for CNBC:

“When [online] subscription beauty service Birchbox started selling men’s sample boxes three years ago, the company’s founders quickly learned there are certain shopping habits that distinguish men from women. Whereas, females would test samples that the company sent them in the mail — sometimes purchasing a full-size version of an item they really liked — men would immediately snatch up six to a dozen versions of the same thing. “Birchbox was so unaccustomed to such buying behavior that its Web site started to code the orders as fraudulent!! ‘[Men] were buying something that they liked, and they weren’t just buying one of it,’ said Katia Beauchamp, one of Birchbox’s co-founders. ‘The guys in our office were like, ‘No, no, no, that’s how we buy soap.'”

“Though Birchbox’s case study may err on the extreme, it’s just one of a flurry of ways in which men approach shopping differently than women. For a more basic understanding, next time you’re at the mall, take a quick scan of your fellow shoppers.”

Gender Influence on Consumer Buying Behaviour by Sovit Khurana is available on Slideshare.

Online Shopping Behavior of Consumers by Preeti Singh1 and Radha Kashyap2 (a study of 200 experienced online shoppers) for International Journal of Innovative Research in Science, Engineering and Technology:

“The study results indicate that females had positive attitudes to purchase online apparel as compared to males. Further results shows that working females had more inclined towards online shopping as compared to working males. The results also show that respondents of the younger age group between 20-30 years, both males and females, purchased apparel online as compare to males and females of 30-40 years, 40-50 years, and 50 & above. The study further indicates that higher-income groups of females were more inclined towards frequent online purchases as compared to male counterparts.”

Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior by Farshad Kooti, Kristina Lerman, Luca Maria Aiello, Mihajlo Grbovic, Nemanja Djuric, and Vladan Radosavljevic for ACM:

“We find that a higher fraction of women make online purchases compared to men; but men make slightly more purchases per person. Men and women also purchase different types of products online. Even though the ranking of the top products is the same for men and women, each product accounts for different fraction of all purchases within the same gender. With respect to the age, spending ability increases as people get older, peaking among the population between ages 30 to 50 and declining afterwards. The same pattern holds for number of purchases made, average item price, and total money spent.”


How to Do Better with Marketing Budgets

14 Dec

Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible?

To assist us, HubSpot has just published How to Manage Your Entire Marketing Budget [Free Budget Planner Templates].” EIGHT free templates are available by clicking here. [Note: (1) A free signup is required. The download is a zip file that must be opened.]

  1. Master Marketing Budget Template
  2. Product Marketing Budget Template
  3. Content Budget Template
  4. Paid Advertising Budget Template
  5. Public Relations Budget Template
  6. Branding & Creative Budget Template
  7. Web Site Redesign Budget Template
  8. Event Budget Template


Read more about each template by clicking the image.


Learning from Superior Pricing Web Pages

7 Dec

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item.

Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as excellent examples for those involved in designing online pricing pages:

“The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy. What does a great pricing page look like? To help inspire you, we found 11 of the best examples of pricing page design. You’ll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.”

Click below to access these pages. And go here to read a lot more.

  1. Box
  2. Zendesk
  3. Detectify
  4. Wistia
  5. Casper
  6. Squarespace
  7. Ticketleap
  8. Slack
  9. BombBomb
  10. Pagevamp
  11. Acquia


A Video Preview of 2016

27 Nov

The Innovation Group at J. Walter Thomson Intelligence has prepared a dynamic video preview of its predictions for 2016 events, as part of its roundup of 100 trends to focus on in 2016. The full report will be published shortly and we will post it here. :-)



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