Tag Archives: analytics

Video and Social Media Are Big in the Mobile Era

28 Feb

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”

“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”

Click the image to read more.
 

 

Who’s Winning the Mobile OS Challenge?

24 Feb

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).

As reported by eMarketer:

“According to data released in February 2015 by Opera Mediaworks, Google’s operating system (OS) grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014, from 37.7% to 62.7%, leapfrogging iOS to claim first place.”

Click the image to read a lot more about what is happening.
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

13 Feb

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?

According to Dayna Rothman, writing for Marketo:

“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”

“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”

 
The End of the Facebook Free-For-All for Brands

Brought to you by Marketing Automation Software by Marketo

 

Internet, Social Media, and Mobile Usage Statistics from Around the Globe

30 Jan

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies.

Take a look at this slideshow.
 

 

A Look Back at Some WAY Off Predictions

26 Jan

Last week, we posted about JWT Intelligence’s 100 best predictions for 2015.

But how about some past predictions by others that really turned out to be wrong? Take a look at this infographic.
 
TheFutureThatNeverHappened13FailedPredictionsThatCouldntHaveBeenMoreWrong_52f3d195d2fa1_w1500
 

What Do We Do Every “Internet Minute”?

21 Jan

Our Internet activity keeps on increasing. So what do we do online most often?

As Tech Spartan puts it:

“The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is via our E-mails or our social media accounts. But what do we all actually do on the Internet? It’s an interesting question which we here at Tech Spartan aim to answer in this infographic looking at what happens in an Internet minute, comparing last year (2013) to this year’s (2014) latest statistics. Did you know that there are now 11.6% more Internet users now than 1 whole year ago?”

Take a look at this infographic from Tech Spartan.
 

 

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