Tag Archives: analytics

B2B Content Marketing: 2014 Benchmarks

10 Sep

Starfleet Media recently conducted a study on content marketing – The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:

“While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained a number of unexplored areas that warranted further investigation. We believed that capturing the right data – from hundreds of marketers with first-hand experience – and gaining actionable insights into these areas, could benefit not only our company, given our purview, but countless others, as well.”

What exactly does content marketing entail? According to the Content Marketing Institute:

“Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

Key findings from the Starfleet Media report have been summarized by MarketProfs. Click the image to see the summary.
 

 

New Ways to Optimize SEO

4 Sep

Search engine optimism remains a big challenge for many firms and individuals.

With this in mind, consider these observations by Drew Hendricks, writing for Scoop.it!:

“SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update. Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web.”

Here are Huff’s 8 tools to help optimize sites for higher search engine listings:

  1. Free Keyword Tool from Wordstream
  2. Moz Pro
  3. SEObin.org
  4. Majestic SEO
  5. FeedTheBot.com
  6. Google’s Keyword Planner
  7. Snippet Optimizer
  8. Pingdom

Click the image to read more from Huff.

How Healthy Are We? Perceptions Vs. Reality

2 Sep

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity?

Recently, Nielsen conducted in-depth research on this subject. Here are some meaningful conclusions:

“Despite the recent explosion of the health-and-wellness industry, one-third of American adults remain clinically obese. According to findings in the Nielsen/NMI Health and Wellness in America report, we literally want to have our cake and carrot juice — and eat them, too. For example, while 75 percent of us say we feel we can manage health issues through proper nutrition, a whole 91 percent of us admit to snacking all day on candy, ice cream, and chips. So, why is there a disconnect between our what we know is healthy and what we actually do? What are the perceptions around ‘health foods’ that prevent us from making better choices? And how can retailers help bridge the gap?”

Click the image to access the Nielsen health-and-wellness report.
 

 

Tumblr Acquisition Seems to be Working for Yahoo — If It Could Only Sell Ads

30 Aug

Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr may be turning out to be wise strategic move. But its impact on Yahoo’s ad revenues is still in question.

What is Tumblr? According to its Web site: “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.” As of now, there have been 833 billion posts across 200 million blogs at Tumblr.

New research from eMarketer sheds light on how rapidly Tumblr is growing and is expected to grow:

“Tumblr continues to gain popularity in the U.S., with the number of users increasing 46.2% in 2013, totaling 13.7 million internet users, according to new figures from eMarketer – our first-ever forecast of Tumblr usage. Usage of the Yahoo-owned social blogging platform will increase by nearly another 25% in 2014, according to our estimates, totaling more than 17.1 million internet users this year. Growth in the number of users who access their Tumblr accounts each month will taper off into the single digits by 2017, when the user base totals 22.8 million users, or 12.0% of all social networkers in the U.S.”

Nonetheless, “questions have hovered around the site’s value to the internet giant, and whether its youthful user base can inject life into Yahoo’s declining display advertising business.”

 Click on the image to read more.
 

 

Visualizing Big Data — A Microsoft Video

25 Aug

Microsoft has developed an interesting video overview that demonstrates the extent and value of big data.

Click the image to access the video.
 

 

The Use of Speech Analytics

23 Aug

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.
 

 

Ad Age’s 2014 Hispanic Fact Pack

22 Aug

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers.

One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents to access the full report.
 
Hispanic Fact Pack
 

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