Hats Off to HAMA

13 Apr

Evans on Marketing:

 
The strength of marketing at the Zarb School! :-)
 

Originally posted on Zarb Means Business:

Each year, the American Marketing Association   (AMA) holds a collegiate conference in New Orleans for several hundred student chapters. This year, HAMA (Hofstra’s student AMA chapter) did extremely well at the conference.

According to faculty advisor, Dr. Rick Wilson: “I’m pleased to announce that at this weekend’s American Marketing Association’s 36th Annual International Collegiate Conference in New Orleans, HAMA was awarded a spot in the coveted ‘Top 25′ list of best performing AMA chapters in North America. There are a total of 351 chapters.”

“In all, the chapter took home the following awards:

  1. Top 25 Chapter status
  2. Outstanding Professional Development
  3. Outstanding Chapter Planning
  4. Outstanding Chapter Communications
  5. Honorable Mention for Marketing Week activities
  6. Honorable Mention for the Case Competition”

Here’s a photo of our winning team. Congratulations.

HAMA in New Orleans

View original

An Infographic Primer on Self-Branding

11 Apr

As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.

Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.

 


 

When Does a Selfie Go Too Far?

10 Apr

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back many decades.

So, what makes this year’s celebration different? David Ortiz of the Red Sox took a selfie with President Obama. Nothing wrong what that, right? So, what’s the controversy?

It seems that Ortiz had signed a promotion deal with Samsung shortly before the ceremony and the photo then became viewed as too commercial in nature — something that all presidents have frowned upon.

As reported by Tim Parry for Multichannel Merchant:

“It all seems innocent. But Terry Lefton of Sports Business Daily reported a day before the Big Papi-presidential selfie that David Ortiz had signed an endorsement deal with Samsung – one similar to the one Ellen DeGeneres signed with Samsung prior to her Oscars selfie.”

“Here’s where it gets funny: Samsung told The Boston Globe that they arranged for the Ortiz-Obama selfie. Ortiz, on the other hand, said the selfie was not a publicity stunt.”

Who do YOU believe?

Click the image to read more.
 

 

A Zarb School Event: Self-Branding for Your Career

8 Apr

In today’s challenging economic climate, getting ahead is about standing out. Understanding and taking command of how you’re perceived by employers and peers is the key to long-term career success. Join us for a discussion of “Self-Branding for Career Growth” with Dr. Joel Evans, a Distinguished Professor at the Zarb School and Professor of Marketing and International Business, who has written and blogged extensively about personal branding and career management. Find out how to conduct a self-assessment, research the marketplace, develop your brand and make yourself relevant to employers.

There will also be an overview of Hofstra graduate programs.

The event is free but REGISTRATION IS REQUIRED. Click here for the registration form.

Tuesday, April 22
6 p.m. – 8 p.m.
Club 101
101 Park Ave, New York, NY (between 40 – 41st streets)

 

Tuesday, April 29
6 p.m. – 8 p.m.
Jewel Restaurant
400 Broad Hollow Rd, Melville, NY 11747

What Do YOU Do While Watching TV?

7 Apr

As we know, people today are more frequently multitasking (sometimes when they should other times when they shouldn’t :-) ).

But do they multitask while watching prime-time TV shows? Do YOU?

According to research by Deloitte, not surprisingly, this depends a lot on a person’s age.

Click the eMarketer chart to learn more.

 

 

Adidas’ View of the World Cup

6 Apr

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.

Raymond Wong, reporting for DVICE.com, notes that:

“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”

Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”

 

 
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!
 

Clever Billboard Ads from Around the World

4 Apr

Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and BMW.

 


 

 

Follow

Get every new post delivered to your Inbox.

Join 849 other followers

%d bloggers like this: