Having Realistic Career Expectations

12 Aug

Are you realistic in your expectations regarding your current job and your long-term career prospects?

“Our expectations serve us like a yardstick where we kind of measure people both ahead of time and after an event. We think we know what to expect of others and ourselves, so we check to see if all of that expectation is missed or met. What happens when our expectations are continuously missed? We turn grouchy, to start with. If our expectations are continually abused, it can become the catalyst of unrest and great unhappiness. We hate to be disappointed. The question is – Are your expectations realistic or are you a control freak? It’s good to be good, but it’s annoying to work with someone who wants to be perfect. Besides, it’s just not possible, so you could be unrealistic and also be a real pain in the backside.”

Here are Tannahill-Moran’s seven questions to consider:

 

 1. Are your expectations clear? “Sometimes we have them, but we can’t exactly pinpoint what they are. If you can get clear first, you can examine them more closely.”

2. How did you form your expectations? “We sometimes cook up expectations and fail to communicate them.”

3. Are your expectations consistent? “You’re confused and don’t know WHAT to expect. Time to ask.”

4. How do your goals compare to peers? “Make sure you know where the bar is set for your peers to see if it is within a reasonable range of your own.”

5. Are you properly communicating your expectations? “We often go about doing our work without really communicating what we need, when we need it, and what details go with it.”

6. Do you seek feedback? “Depending on your situation, you could do that with your boss; but if that isn’t an option, consider a respected mentor or peer.”

7. Are your expectations adversely affecting your work or career? “One sure way to know if your expectations are reasonable is if your work is being negatively impacted by someone else. It’s not unreasonable to expect others to meet quality, quantity, and deadlines as it relates to the work you do.”

Click the image to read more.

 

 

How to Keep Your Resume on Target

11 Aug

Is your resume too long? Is it unfocused? Does it include unnecessary material? If you answer yes to any of these questions, it’s time to act.

  1. Say more with less — “Cut out words that aren’t needed and delete words that are repeated.”
  2. Leverage action verbs — “It may be accurate to say you wrote the company’s five-year plan, for example, but it’s more powerful to say that you strategized, authored, and executed the company’s first-ever five-year plan.”
  3. Eliminate passive language — “The sentence, ‘I was exposed to different cultures, people, and challenges’ is weaker than, ‘Gained cross-functional and cross-cultural exposure to 5 ethnicities in 12 countries,’ for example.”
  4. Use numbers when possible — “Numbers talk, so it’s imperative to use them in resumes to quantify key achievements and context information.”
  5. Be specific — Use “specific details that add value and meaning to the text.”
  6. Format your resume more effectively — “Maximize readability and use of space and minimize document length.”
  7. Categorize material –“Some content can be categorized or sub-categorized to convey information in more powerful ways.”
  8. Place your material in context — “Give your readers the right quality and type of detail to help them understand the full scope of your impact.”
  9. Focus on results — “In real-estate, it’s location, location, location that is critical; in resumes, it’s achievements, achievements, achievements.”
  10. Do not include extraneous details — “Choose carefully which details you include and how you do so.”

 
To read more, click the image.
 

 

Tips for Using Microcontent in Social Media Marketing

10 Aug

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital):

“Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand. “

And as Stephanie Castillo, in a multimedia format, writes for Visual.ly:

“There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?”

Castillo offers several suggestions (with examples of each):

  1. Entertain
  2. Educate
  3. Provide tutorials
  4. Make announcements
  5. Build hype

Take a look at the video to learn more.
 

 

Insider Perspectives of LinkedIn

1 Aug

LinkedIn is doing everything that it can keep ahead of the competition. For example, it just added a new mobile app to make LinkedIn easier for users.

Recently, CBS MarketWatch published an interview with Krista Canfield, LinkedIn’s spokesperson. In discussing the new app, Canfield commented that: “The new LinkedIn Profile on mobile app helps you put your best self forward and tell your story. It provides you with insights about other professionals when you need them the most, like when you’re about to walk into an impromptu meeting with someone you’ve never met.”

Click here to read more of the Canfield interview.

Click the image of LinkedIn CEO Jeff Weiner to see a video on what makes a good profile.
 

 

B2B Firms and Online Content Marketing

31 Jul

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms.

In the following infographic, Clearpoint “describes why marketers create content, how they use content, and where they post content. The best business-to-business content marketing practices and most popular tactics are outlined in this fun and informative infographic!”
 

 

Who Has the World’s Toughest Job?

29 Jul

Looking for a video with a job-hunting chuckle and an emotional ending? Then, this is the post for you.

Hang in there until the reveal in this video from American Greetings! It’s worth it. :-)
 
 

 

Video on Understanding and Marketing to the Long Island Consumer

28 Jul

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
 

 

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