Who’s Winning the Mobile OS Challenge?

24 Feb

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).

As reported by eMarketer:

“According to data released in February 2015 by Opera Mediaworks, Google’s operating system (OS) grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014, from 37.7% to 62.7%, leapfrogging iOS to claim first place.”

Click the image to read a lot more about what is happening.
 

 

Fraud and Brand Safety Are Key to Ad Buyers

23 Feb

What factors are important to digital advertising buyers?

According to eMarketer:

“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among US digital media buyers. One-third of respondents in this group ranked ad fraud as No. 1, while brand safety accounted for 26% of responses and viewability over one-fifth.”

 
 Click the image to read more.
 

 

Do People Still Look at Banner Ads? A Humorous View

20 Feb

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?

Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question:

“Banner ads first appeared on the Web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. Do people still fall for this attractive ad?”

 

 

The Weak State of Consumer Confidence in Latin America

18 Feb

With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.

So, consider this, from Nielsen:

“Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a score of 88 in the fourth quarter [of 2014], as scores fell in five of the seven countries measured. Peru was the only country in the region where confidence improved and remained above the 100-score optimism baseline, rising four points to 101. Peru’s latest reading outperformed Brazil’s score, which dropped six points to 95, for the first time since 2011. Similarly, Mexico (85) decreased three points, Colombia (94) and Chile (81) decreased four points each, and Argentina (67) dropped one point. Venezuela’s score (70) was flat from the previous quarter.”

“There were few silver linings to be found in the region, as the outlook for job prospects declined in three of seven Latin American countries, and perceptions of personal finances fell in all countries except Peru. Furthermore, recessionary sentiment worsened by seven percentage points in both Brazil (73%) and Chile (59%)—the highest levels since Nielsen started tracking this sentiment in 2008.”

 
http://www.nielsen.com/us/en/insights/news/2015/latin-american-consumers-show-uncertainty-heading-into-2015.html
 

What Job Skills Will Be Most Important in 2020?

16 Feb

As we plan our future career moves, it is essential to be aware of trends in the job marketplace. For example, what skills should we expect employers to desire in the year 2020?

Consider these observations from YouTern:

“Drivers of change are all around us. A globally connected world, the ability to scale a brand based on a social media post, cross cultural conversations, and a new reliance on digital communication all mean we need to evolve past our industrial age educations and mindsets about work. Welcome to the Social Age.

“As a result, the skills we will be expected to wield just a few years from now – as shown in this marvelous infographic from Top10OnlineColleges.org may look far different than they do now. How skilled are you at social intelligence? How’s your new media literacy? How good are you at virtual collaboration? These are the skills that will be most in demand, and very soon.”

Take a close look at the infographic, and then think ahead.
 
Important Work Skills for 2020
Source: Top10OnlineColleges.org

 

Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

13 Feb

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?

According to Dayna Rothman, writing for Marketo:

“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”

“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”

 
The End of the Facebook Free-For-All for Brands

Brought to you by Marketing Automation Software by Marketo

 

New Adidas App for “Sneakerheads”

12 Feb

There are millions and millions of apps out there — some better than others. :-) One clever new app is from Adidas, called Confirmed.

As described by Kyle Stock for Bloomberg:

“Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. The German sportswear giant just launched Confirmed, a mobile platform that will let sneakerheads skip the long lines at Foot Locker, obscure shoe lotteries, and the occasional disturbance of the peace that come with the sale of a rare pair of shoes. ‘You hear a lot of chatter and frustration that the existing system is somehow rigged for friends of friends or VIP customers,’ said Simon Atkins, the company’s vice president of brand activation. ‘We saw a real opportunity to change the paradigm with customers.'”

“Here’s how it works: Consumers who download the app, register with personal details, and allow push notifications from Adidas will get offers to reserve limited-edition shoes and apparel as they become available. Those who respond first are given the right to buy the products at a certain time and place, both in Adidas-owned stores and other retailers.”

Click the image to read more by Stock.
 

A pair of Adidas “Year of the Goat” sneakers celebrating the Chinese New Year that go on sale on Feb. 19 for $130.


 

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