Amazon Smile :-)

25 Jan

This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that costs nothing to join or use when shopping. Through Amazon Smile, a 1/2% donation is made to the charity you choose when you shop. You can type in any charity you want. [Just type in the name of the charity instead of selecting one of the recommended ones.] :-)

To learn more about Amazon Smile, click here. To sign up for Amazon Smile, click here.

Note: Amazon Smile works if you are a Prime member too at no cost to you.

 

Eligible charities may also sign up to participate in Amazon Smile. Click here to get more information.

 

Want to Attract the Health-Conscious Consumer?

22 Jan

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.
 

 

How Do Companies Rank on Reputation?

21 Jan

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco.

Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.
 

 

Are You Ready for a Months-Long Job Interview?

20 Jan

We know that the job hiring process is much tougher today than in the past — due to companies’ use of key-word computer software to pre-screen resumes, the downsizing of several major companies, and the number of applicants for each good job. But, another disheartening trend for job seekers is the longer hiring process used by many firms. Job seekers must be ready to deal with these trends without getting overly frustrated by them. A positive attitude, and endurance, are essential.

For example, in  today’s print version of the Wall Street Journal, Sue Shellenbarger’s report is titled “The Six-Month Job Interview”:

“It has never been easy to land a job, but a rise in hiring has added a new twist: Employers are taking nearly twice as long to hire people as they did several years ago. ​Companies need an average of 23 days to screen and hire new employees, up from 13 days in 2010, says Andrew Chamberlain, chief economist at the jobs and recruiting site Glassdoor, based on a study of nearly 350,000 interview reviews by the site’s users. Applicants run a gantlet of multiple interviews not only with bosses but with teams of prospective co-workers. Also, more people are being asked to submit business plans or face a battery of personnel tests.” [Click here to access the full Glassdoor report.]

“For job seekers, performing well during decision-making marathons requires a thick skin and new skills. Some get frustrated or blame themselves for delays in the hiring process. ‘It can be debilitating. It goes on and on,’ says Carole Osterer, Wayland, Mass., who completed a job search late last year. A human-resources manager at one employer called her with glowing comments. A month later, he called to say the company wasn’t interested after all. After another month, he reversed himself again and asked her to interview, says Ms. Osterer, a university research administrator. She did the interviews but never heard from the employer again.”

 

To read more about the elongated job search process (and see more tips like those below), click the image.

“HURDLE: Long silences between interviews are making you crazy. DO: Suppress your frustration and find a friendly way to stay in touch, such as sending an article of interest. DON’T: Call HR and demand to know your status.” Illustration: Tim Bower for The Wall Street Journal

 

Quotable Career Tips from Business Leaders

19 Jan

Do you want to be a better leader? If yes, take a look at these leadership tips in the form of quotes by prominent  executives as compiled by the National Retail Federation.

Click the image for a larger version.

NRF Quotes
 

Looking for a Job in Marketing Or Public Relations?

18 Jan

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations.

As Clare Lane reports for PR Daily:

“The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.”

The “Paladin Blog notes, as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Because of technology, social media, shifting consumer behavior, and marketing’s increased role in customer service, these professionals need to be agile, adaptable, and always willing to learn. And because of those same things — along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.”

 
Click here to see Paladin’s top ten creative/marketing jobs (and their average salaries) for 2016.
 

And click the image for specific companies with marketing jobs as of January 2016.

 

The Impact of Company Ethics on Consumer Behavior

14 Jan

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision?

As reported by Emarketer, Mintel and Lightspeed GMI recently conducted a large study on this topic. Companies should pay attention to and behave appropriately with regard to the findings:

“Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to a 2015 study. Mintel and Lightspeed GMI surveyed 2,000 U.S. adult Internet users. More than half of respondents said they stop buying products when they believe a company is unethical. Over one-third of Internet users said they would tell others and 26% of respondents would do neither of those things.”

 

Click the chart to read more about the ethics study.


 

Follow

Get every new post delivered to your Inbox.

Join 1,972 other followers

%d bloggers like this: