The Promotion Value of Store Window Displays

17 Mar

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking.

As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland:

“Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention.Whether they have effective storyline type displays or they simply let colors or their clothes do the talking, these brands ensure they turn heads with their window displays.”

“It can be a task to get window displays right. In fact, window dressing is an art in itself which requires a lot of experience and of course, attention to detail. In our infographic we outline some of the most impressive window displays over the past few years that have rocked the world of retail. We provide details on each: what is depicted in the display, where it is located, and why is it so effective.These inspiring designs will make you look at window displays in a whole new light — from Bergdorf Goodman to Chanel to Apple.”

“See how visual merchandising is done right with our insightful info graphic on ‘The Art of Window Displays.’ Enjoy!

 

The_Art_of_Window_Displays-Infographic
 

An Infographic Look at the Evolution of Web Design

16 Mar

Web design and the quality/features of Web sites have certainly come a long way over the last 25 years.

AmeriCommerce has put together an excellent infographic on the evolution of Web design:

“During the 25 years since the Internet entered our lives, change has been the only constant. And nowhere has that trend of ongoing change been more evident than in the world of Web design. We all know how important great design is today, but what did Web design look like in 1990? How has it changed over the years? And what can we expect to happen in coming years? We take a look at the history of Web design in our latest infographic.”

 
The History of Web Design
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Social Media Analytics and Google+

15 Mar

For many people, Google+ is an under-appreciated social media platform.

Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources):

  • Google+ has about 350 million active monthly users.
  • Google + has about 25 million active monthly mobile users.
  • 22 percent of online adults visit Google+ at least once per month.
  • There are 100 million Google+ users in China.
  • On Google+, 53 percent of users’ brand interaction is positive.

As a result, it is valuable for us to understand how to utilize the Google+ Dashboard in our social media analysis.

Liz Jostes has written an excellent article with tips on the Google+ Dashboard for Social Media Examiner:

“Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article, you’ll discover the Google+ Dashboard and the analytics included in each option.”

Click the image to learn more about the Google+ Dashboard.
 

 

Why People Unfollow Brands on Social Media

14 Mar

Clearly, a key company and individual goal is to have people “like” their social media efforts enough that they become loyal to those efforts. When too many followers abandon social media sites, there is a big problem for marketers.

So, why do people “unfollow” brands? If we can understand the reasons, we can improve our social media approach.

As Andrea Lehr writes for HubSpot:

“One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands?”

“When they dive into answering these questions, many businesses discover that social media are a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. (And when people follow a brand on Twitter, 72% of followers are more likely to make a future purchase from that brand.)”

To capitalize on these trends, businesses focus on getting new followers in the door – but that’s not all you should be concerned about. Just because you’ve convinced someone to follow your company’s account doesn’t mean they’ll stay. In today’s competitive market, retention is crucial. So what causes people to stop following brands on twitter? BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why.”

The survey revealed three main reasons for people unfollowing brands: (1) Too much of content is self-promotional or uninteresting. (2) There is too much emphasis on automated messaging; and too little emphasis on personal engagement. (3) Hashtags and platform-specific symbols are used improperly.
 
Click the image to read more from HubSpot.
 

 

Taylor Swift: Marketing Guru

13 Mar

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.

Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton:

If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift first. The pop star recently applied to trademark that phrase and others related to her songs — a move that marks a shift in the industry, as artists, songwriters, and music publishers increasingly become independent brands. But the case also raises questions about where artists and industry players might cross the line and damage their reputations.”

“Swift’s trademark quest could work out fine, or it could backfire, according to R. Polk Wagner, a professor at the University of Pennsylvania Law School, whose specialties include copyright and trademark law. ‘She could trademark every line from her lyrics, but there are real limits,’ he said. ‘Every time she does that, she is risking money and risks [her] reputation. Twitter  She has to walk a careful line between being an aggressive brander, promoter and builder of the Taylor Swift brand and crossing that line into aggressively suing her fans and customers.’”

Click the image to read more.
 

 

At Work, Be a GREAT Colleague

12 Mar

All of us need to understand our roles and functions in the companies for which we work. We should want both our bosses and peers to view us in a favorable light and perceive us as great colleagues.

As Officevibe notes:

“Let’s face it, we all have been around (or have been) someone in a workplace who just doesn’t want to be there. You can see right off the bat what type of traits disengaged employees have just by talking to them in the office for a bit. Now, by definition disengaged employees are people who don’t care for their company and have no intention of helping it grow; so they can be quite harmful if they’re within your office.”

Don’t let yourself fall into the negative roles highlighted in this infographic.
 
13 Personality Traits Of A Disengaged EmployeeThis infographic was crafted with love by Officevibe, the employee engagement platform that helps managers see the ROI of company culture while making employees happier and more motivated at work.
 

Generating Pricing Power

11 Mar

In this era of cost-cutting and price discounting, it has become harder for many firms to price their products in a profitable manner. Yet, this can be done!

As McKinsey’s Jay Jubas, Dieter Kiewell, and Georg Winkler report:

“Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other measures. Here are five steps to growth through pricing.”

  1. Provide meaningful transparency into pricing data — Pricing managers often lack a clear understanding of how profitability varies among regions and product lines, and they know even less about how it can vary among individual customers or transactions. Yet these all have an important influence on pricing and sales decisions.”
  2. Understand what customers really value — For all the sophistication provided by advanced analytics to master a complex array of prices, the price of a product or service ultimately depends on how much a customer thinks it’s worth—that is, ‘value pricing.’ The best companies augment pricing analytics with detailed customer insights to identify all the key buying factors that determine how much a product is worth to a given customer, understand how those factors compare with competitors’ offers, and quantify the value created for the customer.”
  3. Move from sales reps to ‘value negotiators’ — Determining the best price means nothing if sales reps can’t convince customers to accept it. For this reason, it’s critical that sales reps have important pricing capabilities, such as sound judgment to manage time, negotiate thoughtfully, and adjust pricing guidelines in order to maximize value and minimize the risk of customers defecting.”
  4. Provide on-the-job training to build confidence — While most companies understand it’s important to build the pricing skills of their people, few move beyond basic training in classes or online. Successful companies, however, use adult-learning techniques, such as experiential learning, to embed the new skills in the front line.”
  5. Change the culture – In our experience, even the best pricing programs will fail in the long term without a deliberate commitment to overcome the entrenched habits and shifting priorities that doom most change programs.”

Click the image to read a lot more.
 
3-5-2015 10-49-49 AM
 

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