What Do YOU Do While Watching TV?

7 Apr

As we know, people today are more frequently multitasking (sometimes when they should other times when they shouldn’t :-) ).

But do they multitask while watching prime-time TV shows? Do YOU?

According to research by Deloitte, not surprisingly, this depends a lot on a person’s age.

Click the eMarketer chart to learn more.

 

 

Adidas’ View of the World Cup

6 Apr

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.

Raymond Wong, reporting for DVICE.com, notes that:

“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”

Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”

 

 
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!
 

Clever Billboard Ads from Around the World

4 Apr

Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and BMW.

 


 

 

New Manhattan Offering for the Zarb MBA Program

3 Apr

Evans on Marketing:

Hofstra in the Big Apple!!

This is the correct link to the program. The link in the photo is wrong. :-(

http://www.hofstra.edu/Academics/Colleges/Zarb/zarb-mba-new-york-city.html

Originally posted on Zarb Means Business:

The Zarb School is now offering an MBA program in the heart of Manhattan — targeted at those who work or live in Manhattan or its adjacent communities.

This program offers an accelerated MBA and is located at the Manhattan Eye, Ear & Throat Hospital on East 64th Street between 2nd and 3rd Avenue. The 41 to 48 credit hybrid MBA cohort program in strategic business management is geared towards the working professional and can be completed in 28 months. The curriculum combines onsite and online classes enabling ease of accessibility and convenience. Most of the onsite classes are scheduled back to back, one night a week.

Applicants must have a minimum of three years of professional experience. In some cases, based on your academic and professional history, the GMAT may be waived.

Click the image to learn more.

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Digital Advertising Continues to Soar Worldwide

3 Apr

As we know, digital advertising is growing strongly, often at the expense of print and other traditional media.

According to eMarketer, worldwide digital advertising was nearly $105 billion in 2012, representing about 21 percent of total media spending. In 2018, it is expected that worldwide digital advertising will reach $204 billion, about 31 percent of all media spending.

Click the chart to read more.
 

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The Importance of Customer Service in Marketing to Small Firms

1 Apr

Just like their larger counterparts, small business owners expect their channel partners (especially the manufacturers and suppliers with which they interact) to provide superior customer service. They do not want to be neglected or overlooked.

According to a February 2014 study by Cargo and Toluna (as reported by eMarketer): “Nearly half (47.3%) of small business owners (SBOs) said that poor customer service was the most common mistake brands made. Marketers must make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.”

Click the chart to learn more.

 

results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Read more at http://www.emarketer.com/Article/Small-Business-Owners-Wonrsquot-Put-Up-with-Poor-Customer-Service/1010723#CmyPSFEfXZZFMPuo.99

results from a February 2014 study by Cargo and Toluna suggest that marketers should pay attention to their customer service if they’re looking to benefit from such growth.

Nearly half (47.3%) of SBOs said that poor customer service was the most common mistake brands made. Marketers must also make an effort to relate to SBOs: Talking at SBOs (instead of with them), as well as failing to understand their businesses, were also big no-nos, cited by 44.7% and 40.7%, respectively.
Read more at http://www.emarketer.com/Article/Small-Business-Owners-Wonrsquot-Put-Up-with-Poor-Customer-Service/1010723#CmyPSFEfXZZFMPuo.99

 

 

Coming Tech Gadgets

30 Mar

We could literally write a post every day about the developments in consumer technology. There are that many innovations being introduced into the marketplace.

John Brandon, a contributing editor at Inc. magazine, discusses seven eye-catching products that will be appearing soon. What do YOU think?

  1. HP 3D Printer
  2. Project Ara (a mobile phone whose components will snap together)
  3. Vanguard ID Systems ViewTag (a programmable luggage tag that tracks the luggage)
  4. Apple iPhone 6 (a “phablet” with a longer battery life)
  5. Intel RealSense (a 3D camera for laptops, tablets, and other devices that senses finger movements, reads facial reactions, and listens to your voice)
  6. 802.11ai Wi-Fi (faster and easier to connect to a network)
  7. Android Wear Smartwatch

Click the image to read more detail on Brandon’s creative picks.

 

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