Nielsen’s 2014 Breakthrough Award Winners

14 Jul

Research giant Nielsen annually examines thousands of new product introductions.

As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.” The products are all commonly found in the supermarket.

The winning products were all introduced in 2012. We have inserted direct links to these products:

 

Media Trends in U.S. Advertising

11 Jul

The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile ad spending is projected to rise from 2.6 percent of all U.S. media dollars in 2012 to 26.4 percent in 2018.

As eMarketer reports:

“Strong, steady growth in mobile advertising will push digital ads to represent nearly 30% of all U.S. ad spending this year. Advertisers will invest more than $50 billion in digital channels in 2014 for the first time, an increase of 17.7% over 2013. Just over one-third of that will come from mobile, but by 2018, mobile will account for more than 70% of digital ad spending.”

Click the chart to read more.
 

 

Companies That Have Changed the World

9 Jul

Many companies have had a major impact on business practices and our lives. And a lot of these companies have endured for a century or more.

Recently, Fortune published a list of 27 companies that have changed the world over the last century-plus.

Sorry, Apple fans — but Apple ranks only 16th on the list!

Click the image to see the full list. :-)
 

 

Who Are the Best at Customer Relationship Management (CRM)?

8 Jul

For the tenth year, a major award for the best firms in  CRM has been given by 1to1Media, this time in conjunction with Gartner.

Click here to read a summary about the 2014 Gartner &1to1 Media CRM Excellence awards.

And click the image to read the full report.
 

 

U.S. Advertising Picking Up Steam

7 Jul

After a slow period caused by the Great Recession, annual U.S. advertising expenditures are seeing their biggest increase in about ten years — and things look good through 2018.

As eMarketer reports:

“Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.”

 Click the chart to read more.
 

 

Thinking About a Career in Marketing?

5 Jul

In the slideshow below, learn about the vast range of job possibilities in marketing, the kinds of organizations that employ marketers, and annual compensation for many marketing-related jobs.
 
 

 

Can You “Pass” This Product Management Quiz? :-)

4 Jul

Happy Fourth of July. Looking for something to do this morning?

Think you know product management? Try out this 10-item quiz.

Let us know how you do. (No cheating: The answers are on slide two.)
 
 

 

Follow

Get every new post delivered to your Inbox.

Join 880 other followers

%d bloggers like this: