Appealing to the Luxury Shopper

2 Oct

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$Street. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.


Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

30 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted.

The 2015 Universum World’s Most Attractive Employers– Business results are based on the responses of thousands of undergraduate and graduate students around the world.


First, take a look at the top 25 desirable employers as rated by business students around the world. Click the image to read more.

Universum 2015 -2


Now, click the links to access Universum’s listing of the most ideal employers for business students in many countries around the world. These rankings are not separated by undergraduate/graduate.

2015 Most Desired Employers by U.S. Business Students

29 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys are highlighted. In Part 2, global/foreign students will be highlighted.

The 2015 Universum U.S. Undergraduate Student Survey results are based on the responses of  thousands of undergraduate students: “This list represents this year’s Ideal Employers for U.S. business students. Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.”

Click the image to access the listing of the 100 most ideal employers according to U.S. undergraduate business students.

Universum 2015 -1
The 2015 Universum U.S. MBA Student Survey results “are based on the responses of more than 1,300 MBA candidates. The rankings represent the employers most selected as Ideal by student respondents.”

Here are the top ten desired employers by U.S. MBA students.


Facebook Cracking Down on Access to Data

28 Sep

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step.

As reported by  Deepa Seetharaman and Elizabeth Dwoskin for the  Wall Street Journal:

“Facebook’s restrictions on its user data, which were announced last year and put into effect in May, are rippling through academia, business, and presidential politics. Dozens of startups that had been using Facebook data have shut down, been acquired, or overhauled their businesses. Political consultants are racing to find new ways to tap voters’ social connections ahead of the 2016 presidential election.”

“’Facebook giveth and Facebook taketh away,’ said Nick Soman, who collected the locations of Facebook users’ friends to enhance his anonymous-chat app, Reveal. He later sold the app to music service Rhapsody International Inc. Mr. Soman said he admires Facebook, but learned a lesson about relying on third parties for a key component of his app.”

Click the chart to read more.


Are You Managing Your Passwords Well?

25 Sep

Everyday, millions of Internet accounts around the world are hacked into. Are YOU doing enough to protect yourself? Take a look at these past posts we’ve made: 1, 2, 3, 4

Then, check out these password manager tools recommended by TechRepublic and visit this site to see a video about these tools:

  1. Windows Password Key Standard
  2. Kruptos 2 Professional
  3. 2 Password
  4. Quicky Password Generator
  5. LastPass Password Manager



Know More About Copyright Violations

24 Sep

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission.

Recently, Intella Blog published some excellent commentary and an infographic on this topic:

“Giving credit to photographers for their work sounds like a simple process, but it can get pretty messy. And since posting copyright-infringing content can lead to the removal of your post or blog − or worse − a lawsuit, it’s better to be safe than sorry. Considering bloggers are financially liable for posting copyrighted images even if it was an accident, the first step is to recognize the different copyright labels and understand the Fair Use Doctrine (which allows copyrighted works to be used without permission to benefit the public). Don’t worry if you’re confused about copyrights, we’ve got you covered. This infographic details exactly how to search for approved images and how to properly attribute them.”


Copyright Infringement: Images You Can and Can’t Share on Your Blog


The Keys to Employee Feedback and Motivation

22 Sep

Employees who interface with consumers can have a tremendous impact on the customer experience and customer satisfaction, which even giant firms such as Google have learned. Therefore, employee morale is quite important.

As Jeff Fermin reports for Officevibe:

“When you go into work, how often are you being given advice or feedback from your management? The tayloristic [old-fashioned] approach is to give employees the task and expect them to succeed. They do the same thing over and over and the paycheck is the reward. No questions asked. However, we have advanced in workplaces since the early 1900’s. Labor and productivity has increased, but unfortunately, happiness and communication between management and employees, has been on the decline, till now.”

“HR managers are [now] using advanced metrics and data to better their office [work environment]. HR Analytics has been a new craze that people are using in order to get better feedback from their employees. But before we can improve, we have to look at what’s wrong. So here are some important statistics on employee feedback.”

11 Remarkable Statistics About The Importance Of Employee Feedback (INFOGRAPHIC)



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