Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese.
As reported by Dan Levin for the New York Times:
“Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose a non-Chinese name that gives the impression of being foreign. Chrisdien Deny, a retail chain with more than 500 locations across China, sells belts, shoes and clothing with an “Italian style” — and a logo with the same font as Christian Dior’s. Helen Keller, named for the deaf-blind American humanitarian, offers trendy sunglasses and classic spectacles at over 80 stores, with the motto ‘you see the world, the world sees you.’ Frognie Zila, a clothing brand sold in 120 stores in China, boasts that its ‘international’ selection is ‘one of the first choices of successful politicians and businessmen’ and features pictures on its Web site of the Leaning Tower of Pisa and Venetian canals.”
Click the image to read Levin’s full story AND to access a slideshow on Chinese retailers.
Here’s a question for you as a consumer: Do food calorie counts affect your behavior? Why or why not?
Here’s a question for you as a food marketer: Do you support calorie counts on restaurant menus and for vending machine food? Why or why not?
Well, next year, new Food and Drug Administration rules on calorie counts will go into effect. As reported by the NY Times:
“Now it’s official. Starting next November, menus in many places where Americans eat — like chain restaurants and some movie theaters, convenience stores, and amusement parks — will have to list calories. Consumer health advocates were jubilant when the Food and Drug Administration announced the new policy. Many had fought for the rule for more than a decade, believing it would be a major weapon in the fight against obesity.”
“But will it? The evidence on whether menu labeling works — either to move the national needle on obesity, or to reduce the number of calories an individual consumes after looking at a menu — is pretty skimpy, in part because the practice hasn’t been around that long.”
Click the image to read a lot more.
“Calorie information, like this at a Starbucks in New York City, will become a more common sight in the future.” Photo Credit: Mario Tama/Getty Images