With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.
As Salesforce Marketing Cloud puts it:
“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”
The following slideshow highlights the findings of this research report.
According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
As firms go global, language translation becomes more complex and time-consuming.
Dana Translation notes that:
“In today’s global environment and economy, interesting and important come in many languages. People and organizations often need to unlock the meaning within those documents with a perfect translation that conveys the intent of the document.”
“Many people don’t realize that languages don’t have a direct word-to-correlation, so a good translation requires an understanding of the nuances and shades of meaning in each language. Rules of grammar and the way people express themselves using figures of speech vary from culture to culture, and words with the same meaning may have different connotations that can slant the feeling that a translation conveys if chosen unwisely. That’s why machine translations so often go wrong, and why it pays to have a comprehensive translation service on your side.”
According to Dana, these are the hardest languages to translate.