Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? :-)
As Stephanie Strom reports for the New York Times:
“Cereal consumption peaked in the mid-1990s, according to the NPD Group, a consumer research firm. Still, some 90 percent of American households report buying ready-to-eat cereal, which remains the largest category of breakfast food with some $10 billion in sales last year, according to Euromonitor, down from $13.9 billion in 2000. And the consumer research firm estimates sales will fall further this year to $9.7 billion.”
“The cereal business has been declining, as consumers reach for granola bars, yogurt, and drive-through fare in the morning. And the drop-off has accelerated lately, especially among those finicky millennials who tend to graze on healthy options — even if Cheerios and some other brands come in whole-grain varieties fortified with protein now.”
Click the New York Times’ chart to read more.
As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts.
Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for the Wall Street Journal:
“There’s a huge gender imbalance in the entrepreneurship world. For all the strides women have made in launching startups and driving the economy forward, they face persistent obstacles that hamper their progress — as documented in a recent Senate committee report that shows how far women lag behind men in areas like access to capital.”
The following two charts, both from the Wall Street Journal, highlight (1) the characteristics of female versus male entrepreneurs and (2) the disadvantages that women entrepreneurs face.
Click here to read more about this subject.
In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity?
Recently, Nielsen conducted in-depth research on this subject. Here are some meaningful conclusions:
“Despite the recent explosion of the health-and-wellness industry, one-third of American adults remain clinically obese. According to findings in the Nielsen/NMI Health and Wellness in America report, we literally want to have our cake and carrot juice — and eat them, too. For example, while 75 percent of us say we feel we can manage health issues through proper nutrition, a whole 91 percent of us admit to snacking all day on candy, ice cream, and chips. So, why is there a disconnect between our what we know is healthy and what we actually do? What are the perceptions around ‘health foods’ that prevent us from making better choices? And how can retailers help bridge the gap?”
Click the image to access the Nielsen health-and-wellness report.
Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group.
According to recent research by Harris Interactive, as reported by eMarketer:
“2014 polling by Harris Interactive asked US internet users what they would do if they won the lottery or received an inheritance of $100,000 and found that 18-to-36-year-old respondents were most likely to pay off any existing debt or loans if they were to get so lucky. Millennials were also relatively likely to save the money for a rainy day fund or unexpected expenses, cited by 43% of respondents from that age group. However, they weren’t so hot on planning for retirement, with around one-quarter saying they would do that with the money. This was on par with 18- to 36-year-olds using the $100,000 for big purchases: 27% said they would buy a house, while 25% would get a car.”
Click the chart to read more.