As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.
Now, according to B2B Marketing, the situation is changing:
“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”
“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”
Click the image below for some solutions related to better measuring marketing ROI.
Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?
For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.
Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!!
In this post, we are furthering the discussion by publicizing a very recent article How Many Times Has Your Personal Information Been Exposed to Hackers?” This article includes a a brief vulnerability quiz and many useful observations:
“Half of American adults had their personal information exposed to hackers last year alone. In a recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 million people.”
“Answer the questions below to learn which parts of your identity may have been stolen in some of the major hacking attacks over the last two years and what you can do about it. Not all attacks are included here, and many attacks go undetected, so think of your results as a minimum level of exposure.”
Click the image below to take the quiz and to learn more about this important subject.