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What Are the Toughest Languages to Translate?

23 Apr

As firms go global, language translation becomes more complex and time-consuming.

Dana Translation notes that:

“In today’s global environment and economy, interesting and important  come in many languages. People and organizations often need to unlock the meaning within those documents with a perfect translation that conveys the intent of the document.”

“Many people don’t realize that languages don’t have a direct word-to-correlation, so a good translation requires an understanding of the nuances and shades of meaning in each language. Rules of grammar and the way people express themselves using figures of speech vary from culture to culture, and words with the same meaning may have different connotations that can slant the feeling that a translation conveys if chosen unwisely. That’s why machine translations so often go wrong, and why it pays to have a comprehensive translation service on your side.”

According to Dana, these are the hardest languages to translate.
 

 

GREAT New Marketing Report from McKinsey & Company

13 Apr

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.”

Click the image to access the 112-page report. Lots to learn!
 
McKinsey
 

How to Make Online Content More Visually Appealing

3 Apr

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective?

Consider these observations by Neil Patel, writing for Quick Sprout:

“Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.So, how do you create these visual masterpieces? Well, this infographic should help you.”

 

The Ultimate Guide to Creating Visually Appealing Content
Courtesy of: Quick Sprout

 

Mobile Internet Advertising Is Booming

2 Apr

In a very short time, mobile advertising has really taken off. And it promises to keep on booming. Thus, marketers must act accordingly. :-)

According to new research by eMarketer:

“The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally.”

 

Click the image to read more from eMarketer.

 

 

Social Media Posts and Interaction: A HubSpot Study

28 Mar

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may be accessed for FREE by filling out a simple form. THE RESULTS MAY SURPRISE YOU!!

As summarized by Ayaz Nanji, writing for MarketingProfs:

“Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. The report was based on HubSpot social media data for 7,000+ businesses in nine industries (real estate, healthcare, hardware, nonprofit/education, manufacturing, business/financial services, consumer goods/retail/E-commerce, marketing services, and software/technology).”

“There is no positive correlation with industries that publish more social media posts per week and interactions per post, the analysis found; in fact, there’s a very slight negative correlation. Businesses in the two industries that post the least (consumer goods/retail/E-commerce and manufacturing) have two of the highest interaction per post averages, whereas companies in the industry that posts the most (real estate) have the lowest number of interactions per post on average.”

Take a look at these three charts from HubSpot. Click them to read more at MarketingProfs.
 

 

 

 

The State of Wearable Technology

27 Mar

To date, the current popularity of wearable technology seems to be more of a company and media public relations campaign than based on actual sales revenues. In many cases, firms have not met their sales goals for the latest in wearable technology; and consumer interest is far less than expected. This is in some part due to consumers questioning whether they really need wearable technology when they have the most-advanced smartphones which are capable of doing so much.

Although some firms have succeeded with their wearable technology, Google has virtually withdrawn Google Glass from the marketplace. So, it will be interesting to see how Apple fares when it introduces its high-tech watch next month.


 
Take a look at the following infographic on wearable technology to see how far we have come in the last five-plus decades. The infographic is by Mashable.
 

 

2014 Global Patent Filings

21 Mar

According to the WIPO Web site:

“Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.”

“The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation. A specialized agency of the United Nations, WIPO assists its 188 member states in developing a balanced international IP legal framework to meet society’s evolving needs. It provides business services for obtaining IP rights in multiple countries and resolving disputes. It delivers capacity-building programs to help developing countries benefit from using IP. And it provides free access to unique knowledge banks of IP information.”

Here is an infographic about global patent filings in 2014.
 
infographics_pct_2014
 

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