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Is This a Surprise? Smart Homes Desired Across Generations

6 Oct

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.

But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer:

“It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior Internet users are just as likely to have them as their younger counterparts. Senior Internet users are just as likely as Gen Xers, and more likely than baby boomers, to have at least one smart-home device. Millennials are a few points ahead by this measure.”


Click the chart to learn more.



Who Is Today’s Asia Pacific Consumer?

5 Oct

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.


PRB World Population



A Novel Use for Office 365: Product Innovation

16 Sep

When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation.

[NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can accomplish the same innovation functions. :-) ]

Take a look at the video to learn more. The Office 365 for Business home page is here.



How Can We Train Ourselves to Be More Innovative?

10 Sep

We’d all like to be successful innovators such as Steve Jobs, Mark Zuckerberg, Bill Gates, and others. So, how can we train ourselves to be more innovative?

Check out this slideshow by Raman Kalia, a consultant from India.



Proving Marketing ROI Is Difficult

18 Aug

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.

Now, according to B2B Marketing, the situation is changing:

“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”

“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”

Click the image below for some solutions related to better measuring marketing ROI.



How to Know If Your Product Idea Has Potential

14 Aug

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?

For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.



Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:




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