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What Works in B2B Marketing and Social Media

24 Nov

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.

Here is an infographic summery of the 2014 report.
 

 

Trendwatching: Asia, Latin and Central America, and Africa

13 Nov

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.”

Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of the world: Asia, South and Central America, and Africa.

Click the images to access these reports.
 

Asia Pulse


 

Latin Pulse


 

Africa Pulse


 

Be a Smart Customer: 2014 Holiday Shopping Tips

12 Nov

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October.

So, here are my 2014 shopping tips as a checklist [Click the list to see a larger version.]:
 
 2014 Shopping Tips
 

We NEED Customer Champions

11 Nov

In this digitally-connected era, where the very nature of word of mouth has dramatically changed, it is more important then ever to seek out and nurture true customer champions. There aren’t a lot of them!

As Jordan Skole reports at Visual.ly:

“Businesses need to unlock and encourage their secret weapon – the brand champion. Verint® Systems commissioned a survey of over 1,000 consumers in GB [Great Britain]. Here we look at what the data uncovered.”

 

How to Encourage Customer Champions

 

Great Advice at Slideshare

7 Nov

Over the past several months, I have uploaded a number of valuable presentations at Slideshare. There should be something here for almost everyone!! :-)

Please let me know what you think.

Here are the links to these presentations (in alphabetical order):

 

It’s Tough Being a B2B Sales Rep

2 Nov

One of the most critical and important employees in many firms — especially B2B companies — is the sales representative. Unfortunately, some firms do not appreciate or recognize all of the issues that may make their sales rep jobs especially challenging.

As reported by Anum Hussain for HupSpot:

“Sales reps have a lot of responsibilities. Along with selling — which is, of course, what they were hired to do — they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. Where does staying on top of marketing materials fit in? As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on. But there are so many hours in a salesperson’s day, and it can be really hard to keep up with the content. As a result, over 40% of marketing materials don’t end up getting used by B2B sales teams.”

The excellent infographic below from Qvidian (a cloud-based sales execution solutions provider) “walks through a day in the life of a modern B2B sales rep, highlighting the challenges that pop up along the way.”

 

 

What’s Next for B-to-B Marketers?

25 Oct

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future.

With this mind, look at the slideshow below from MarketingProfs:

“The theme of the 2014 MarketingProfs’ B2B Marketing Forum was ‘Marketing For What Comes Next.’ Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.”

 

 

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