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Gucci’s Mobile Apps Enhance the Customer Experience

17 Nov

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.
 

 

The Car as a Digital Entertainment Center

8 Nov

New car entertainment technology has exploded in recent years.

According to Nielsen:

“Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options across a swath of TV ads. And when you consider how personal a car purchase is, new connectivity features are helping automakers personalize content for everyone, from working moms in need of hands-free talk to twenty-something singles looking to score reservations at the local hotspot.”

“Regardless of tech preference, the modern car offers some form of connectivity for everyone — and that appeal is growing. In fact, of the 44% of future auto intenders who plan to purchase a new car within the next two years, 39% are very likely to purchase a connected car with built-in features. So what’s the draw? In most cases, it comes down to having what’s cool: 60% of future auto intenders say they’d like a connected car because they want to experience emerging technologies, 58% feel it will provide entertainment to passengers while on the road, and 43% say it will boost their productivity while they’re on the road.”

Click the image to read more from Nielsen.
 
 
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Where Are Mobile Payments Headed in 2015?

4 Nov

We know that mobile payments are the next big thing. With the introduction of Apple Pay, things promise to pick up even more.

As Judo Pay notes at Visual.ly:

“Consumers around the globe are already embracing this technology and want to make it a part of their daily lives. Buy coffee, pay your parking tickets, book your flying tickets, pay for taxi, retail chains, fast food centers, buy gift for dear ones. Payment by phone has slowly emerged as an end-to-end solution for easy payments. Pay by phone is the emerging technology we look forward to embrace. So are you as a business ready today to delight your consumers?”

Check out Judo Pay’s infographic on mobile payments.
 

 

Resources for Small Businesses

23 Oct

As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.

Here are more resources, this time, provided by the UPS Store for Inc.:

“Small business owners are always busy and looking for a way to save money. That’s why The UPS Store has done the research and hand-selected valued partners to provide you with exclusive offers on the products and services that you need most.”

These resources are divided into several categories:

  • Accounting and Bookkeeping
  • Business Planning
  • Communication Tools
  • Financial Services
  • Human Resources
  • IT Support
  • Marketing Services
  • Merchant Services
  • Reception Services
  • Record Storage
  • Telecommunications
  • Web Site Services

Click the image to access the resources.
 

 

How Much Does Social Marketing Really Cost? The Case of Nestle

22 Oct

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.

With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks:

“Across both B2B and B2C, the largest challenge digital marketers face is reaching their audiences with relevant content. Now that content has become the core vehicle for brands to connect with their audiences, it’s imperative marketers seek efficient, cost-effective content workflows to engage their audiences – which have fragmented across mobile and social.”

“At a 2014 AdAge Digital Conference, Nestle revealed that its teams produce more than 1,500 pieces of marketing content each day for its 800+ Facebook pages. What type of investment does that entail? We broke down the expected costs with our content partner Visual.ly to give you a full idea of what a Fortune 100 company like Nestle might spend on content marketing.”

 

 

Which Hats Do YOU Wear?

7 Oct

Pardot, a B2B marketing automation provider and part of salesforce.com, has developed an interactive, provocative Web site on jobs that people have/do:

How many hats do you wear? Marketing automation has many features and capabilities that can simplify the lives of marketers. But if you’re an army of one, wearing a million hats and running your company’s marketing department with limited manpower and resources, the prospect of learning and maintaining a marketing automation system may not sound simple at all — in fact, it may sound impossible. But consider this: Pardot’s own marketing team started as a one-woman powerhouse, backed by nothing more than our own marketing automation product. Let’s take a look at a few of the ways that marketers with limited time and resources can use marketing automation to accomplish the work of a much larger marketing department — and hopefully start shedding their multiple ‘hats’ one by one.”

Click the image to check out the hats many people wear at work. Where do YOU stand? :-)
 

 

Internet Security Threats: 2014

5 Oct

Symantec – which provides security, storage, and systems management solutions – has released its Internet Security Threat Report 2014, a comprehensive 98-page document:

“Symantec has established the most comprehensive source of Internet threat data in the world through the Symantec™ Global Intelligence Network, which is made up of more than 41.5 million attack sensors and records thousands of events per second. This network monitors threat activity in over 157 countries and territories through a combination of Symantec products and services such as Symantec DeepSight™ Threat Management System, Symantec™ Managed Security Services, Norton™ consumer products, and other third-party data sources.”

Click the image to access a PDF file of the full report.
 
Internet Security 2014
 

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