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Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.


The Revenue of the US's Biggest Brands - BookYourData.com - Infographic
BookYourData.com
 

Looking for a Job in Marketing Or Public Relations?

18 Jan

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations.

As Clare Lane reports for PR Daily:

“The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.”

The “Paladin Blog notes, as the opportunities for marketing professionals evolve, it’s important to note how much organizations are willing to pay for in-demand skills. In addition, employers are seeking professionals with a capacity to add new skills. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Because of technology, social media, shifting consumer behavior, and marketing’s increased role in customer service, these professionals need to be agile, adaptable, and always willing to learn. And because of those same things — along with high-demand for their skills—they can be selective with their career steps and expect to make generous salaries.”

 
Click here to see Paladin’s top ten creative/marketing jobs (and their average salaries) for 2016.
 

And click the image for specific companies with marketing jobs as of January 2016.

 

Where Is Wearable Technology Headed in 2016?

12 Jan

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016?

Here are 2016 predictions from James A. Martin, writing for CIO.com:

  • “The popularity of wearables will continue to mount.”
  • “Smartwatches won’t kill off dedicated activity trackers.”
  • “Fitbit will remain king of the activity trackers. [But] Competition will heat up for Fitbit.”
  • “Fitbit will add ‘advanced sensors’ to maintain a competitive edge.”
  • “Wearable apps will become more sophisticated — and expensive.”
  • “Hackers will target wearables.”
  • “Athletes will embrace ‘smart clothing’.”
  • There will be more of a “focus on sleep.”
  • “Niche wearables will become commonplace.”
  • “Activity trackers will remind more people to stand up.”
  • “Traditional watch makers will add ‘smart’ elements.”

Click here to read a lot more from Martin.
 

Are YOU Ready for the New World of APIs?

5 Jan

Do you know what an API is and how it is/will be transforming technology? To learn about APIs, read on. :-)

According to software giant CA Technologies:

“Think about what you can do today that you could not 15 years ago. Hail a ride or start your car from a smartphone. Find a restaurant from your tablet. Monitor your fitness from a device on your wrist. Check availability of a product and order it from the nearest store anytime, anywhere. Or what businesses are doing that they could not in 2000. Expose petabytes of data from legacy systems. Build new applications without reinventing the wheel. Share information instantly with customers, suppliers and partners. Develop. Monetize. In record time.”

“There’s something at work behind the scenes that’s powering the new economy, the App Economy. It’s greasing the exchange of information, a modern-day Rosetta Stone. It’s called the Application Programming Interface.”

 

For an interactive, informative, and entertaining view of APIs, click on the image and scroll down CA Technologies‘ animated chart. Then, take a look at the video below the image.

 

APIs


 

The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.
 

eMarketer: Most and Least Likely Trends for 2016

22 Dec

eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination!

Most Likely to Occur in 2016

  1. The Voice Of the Consumer Will Be Heard
  2. Marketers Will Join the Conversation (in Messaging Apps)
  3. Mobile Payments Will Take Off
  4. Mobile Commerce Will Move Down the Funnel
  5. Millennials and Centennials Will Be OK With Releasing Even More Data
  6. Facebook Will Become Nearly Entirely Mobile

Click the image to read a lot more and to access additional charts.

 

Least Likely to Occur in 2016

  1. Ad Blocking Getting Solved
  2. Viewability Get Solved
  3. Facebook Killing YouTube
  4. Young People Abandoning Facebook in Droves
  5. Digital Spend to Surpass TV

Click the image to read a lot more and to access additional charts

 

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