Recently, we wrote about “Marketing and Sales: Better Cooperation Needed.” But, the same may also be said about about marketing and IT (information technology).
As reported by eMarketer:
“With technology now an integral part of marketing, it’s critical for marketing and IT teams to be on the same page. However, April 2015 research by Harvey Nash in association with KPMG found that IT’s relationship with marketing was the weakest among departments.”
“Marketing and IT departments will need to turn around their poor relationships, as further results highlighted an increase in collaboration. When asked which department owned the digital or E-commerce strategy at their company, nearly half of tech execs said it was shared by IT and marketing — the No. 1 response and up from 40% last year, when the percentage saying this had actually fallen. Among those who weren’t sharing the responsibility, marketers had lost a great share to IT and ‘other’ departments.”
Click the chart to read more from eMarketer.
Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market.
Given that self-driving cars will/may be sold in the very near future, we need to better understand where the marketplace will be headed. Recently, McKinsey’s Michele Bertoncello and Dominik Weewe published a thought-provoking view of self-driving cars: “Ten Ways Autonomous Driving Could Redefine the Automotive World — The Development of Self-Driving, or Autonomous, Vehicles Is Accelerating. Here’s How They Could Affect Consumers and Companies.”
- “Industrial fleets lead the way.”
- “Car OEMs [original equipment manufacturers face a decision. Automakers worldwide will likely define and communicate their strategic position on AVs in the next two to three years.”
- “New mobility models emerge. While OEMs are developing autonomous vehicles, a variety of other transport-mobility innovations are already hitting the road.”
- “The car-service landscape changes.”
- “Car insurers might shift their business model. Car insurers have always provided consumer coverage in the event of accidents caused by human error. With driverless vehicles, auto insurers might shift the core of their business model, focusing mainly on insuring car manufacturers from liabilities from technical failure of their AVs, as opposed to protecting private customers from risks associated with human error in accidents.”
- “Companies could reshape their supply chains.”
- “Drivers have more time for everything. AVs could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment.”
- “Parking becomes easier. AVs could change the mobility behavior of consumers, potentially reducing the need for parking space in the United States by more than 5.7 billion square meters.”
- “Accident rates drop. By mid-century, the penetration of AVs and other ADAS could ultimately cause vehicle crashes in the United States to fall from second to ninth place in terms of their lethality ranking among accident types.”
- “AVs accelerate robotics development for consumer applications.”
Click the chart to read the full article.
Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5.
So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right?
Here is an infographic from QuickSprout to help you do even better.