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JWT Intelligence’s 100 Key Predictions for 2015

23 Jan

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

 

An Animated Infographic of 2015 Mobile Marketing Stats

13 Jan

What’s ahead for mobile marketing 2015? Answer: A banner year.

Take a look at this animated infographic from Text Marketer, a British-based text messaging firm.
 

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

The Best Marketing Books of 2014

31 Dec

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions.

ALL the best in 2015! :-)

 

Businessweek’s 85 Big Ideas over the Last 85 Years

28 Dec

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to Apple (10) to DNA sequencing (25) to teenage consumers (50) to personal fitness (75) to the first widespread report using the term GDP (85).

As editor Josh Tyrangiel notes:

“This special issue chronicles the most disruptive ideas of the past 85 years, those entrepreneurial earthquakes whose tremors are still being felt. Disruption is a trendy word, but it’s used here without endorsement. To add a little tension, we’ve gone to the trouble of ranking these 85 disruptions and counting down to an overall world-changing champion. Comparing the importance of television to the impact of the Laffer Curve or Google (GOOG) to the AK-47 isn’t meant to yield scientific results. It’s meant to start some interesting arguments and remind us how dramatically business can change society.”

Click the image to see the full list.

Note: Each idea on the list is accompanied by a Businessweek story; and there are also some video clips.

 

 

Owen and Haatchi: A Story for the Holidays

25 Dec

This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak and their remarkable bond, are like nothing you have ever seen.

Let us all be thankful during this holiday season!! [Note: This video is both heartwarming and intense.]
 

 

Season’s Greetings :-)

24 Dec

Happy holidays to all. And a healthy new year!

As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, Web sites, and even fruitcake. It’s also the time where agency staffers are given free reign to get down-right weird — and this year did not disappoint.”

Here are a selection of video cards. PLEASE not not get offended. The videos are in good fun.
 

 


 

 

 

 

 

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