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Evans on Marketing’s Most Popular Posts for the First Half of 2015

3 Jul

Thank you for reading our evansonmarketing.com posts. :-)

Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them:

  1. See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for you: 5 Things You Thought You Knew About Interactive Content)
  2. What Job Skills Will Be Most Important in 2020?
  3. Body Language Errors to Avoid During Interviews
  4. What Are the Toughest Languages to Translate?
  5. Looking to Generate Passion? Consider Using the Color Red
  6. Social Marketing Tips
  7. Do YOU Think Before You Tweet?
  8. Personalizing Marketing
  9. Ten Marketing-Oriented Business Trends to Consider: A Slideshow
  10. Does Rebranding Always Work?
  11. Video and Social Media Are Big in the Mobile Era
  12. Pay More Attention to Loyal Customers!

 

 

Amazon and Its “Minions”

9 Jun

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015.

As reported by Sarah Perez for Tech Crunch

“Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The retailer has begun to ship customer orders in bright yellow delivery boxes featuring cartoon characters from the upcoming Minions movie. The deal represents the first time Amazon has ever allowed a third party to completely brand its delivery boxes, the company tells us.”

“The pairing between the movie makers and Amazon makes sense for this latest installment in the Despicable Me franchise of films. The popular movies, which to date have grossed over $1.5 billion at the box office worldwide, have already turned the film’s characters into merchandise.”

Click the image to read more.
 

 

And the Favorite All-Time YouTube Commercial Videos Are …

5 Jun

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence].

Here’s the list of the 20 nominees provided by YouTube.

Now, the winners are in. What do YOU think? Do you agree?

“The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10 years of great branded videos on YouTube. So in celebration of YouTube’s 10th birthday, we’re pleased to share the results: Congratulations to Turkish Airlines and the teams at Crispin Porter + Bogusky and Starcom for making your favorite YouTube ad of the past decade: Kobe vs. Messi: The Selfie Shootout.

Here are the top five, in order. Note: “Combined, these five videos have been watched for over 7.7 million hours1. That’s over 875 years people chose to spend watching ads! Congrats to all of the winners and nominees and thanks again to all who voted.”
 

 

 

 

 

 

Vote in a YouTube Poll: Best Ads of the Past Decade

27 May

As it celebrates its 10th anniversary, YouTube is running a reader campaign to vote on the best ads appearing on YouTube over the past decade:

“It’s official: Advertising on YouTube has come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As we celebrate our tenth birthday, help us pay homage to the greatest brand moments from the past decade. Register here and vote for up to 3 of your favorites. #10YearsofYouTubeAds “

Hurry!! Voting ends very soon.
 

 

Iconic PR Campaigns Over the Decades

21 Apr

As we know, public relations activities and media have changed over the decades.

Consider these observations from the Fusion 360 agency:

“Public relations firms and — in many instances, marketing agencies — have the task of maintaining a favorable public image for their respective clients. Currently, that’s primarily accomplished through digital means: social media, content marketing, top-tier digital publications, etc. With respect to public relations, seeing as how things are drastically different now than they’ve ever been before, it’s interesting to take a peek into the past to see what’s worked.”

Here’s an entertaining video on PR over the years.
 
 

 

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