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The WWE Really Knows How to Give Back to the Community

21 Aug

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities.

But the WWE certainly scores a 10+ for its involvement in the community, especially with the Make-A-Wish Foundation — a nonprofit organization with “tens of thousands of volunteers, donors, and supporters who advance the Make-A-Wish vision to grant the wish of every child diagnosed with a life-threatening medical condition. In the United States and its territories, on average, a wish is granted every 37 minutes.”

WWE’s efforts on behalf of the Make-a-Wish Foundation were recently highlighted by ESPN.com:

“On Monday August 24, 2015, WWE’s wrestler John Cena will become the first celebrity to grant 500 wishes in Make-A-Wish Foundation history. ‘I just drop everything,’ Cena said. ‘If I can offer a fantastic experience, I’ll be first in line to do my part.’ Cena granted his first wish in 2004, about two years after his WWE debut. As he soared toward the top of the wrestling world, so did his popularity with Make-A-Wish children. He granted his 300th wish in 2012 and hit 400 in 2014. He was the first celebrity to reach those milestones. ‘They certainly deserve a day as a real kid,’ Cena said.”

“The 38-year-old Cena is following a WWE tradition of granting wishes. The organization has granted more than 6,000 wishes to meet WWE superstars or attend its live shows. The tradition started in the early 1980s with Hulk Hogan being the most requested. Nearly 50 wrestlers have granted wishes since 2001. With WWE chief brand officer Stephanie McMahon on hand, the sports entertainment company made a $1 million commitment to Make-A-Wish at a recent event.”

“Many families stay in touch with Cena, sometimes writing that the time spent helped turn the child’s attitude and physical condition around. He also receives heartfelt, thankful letters for brightening days for children who eventually died.”

To read more of the ESPN story, click the image.
 

 

New Technology Words Added to the Oxford English Dictionary :-)

3 Aug

Each year, new words are added to the Oxford English Dictionary. Some are culturally-driven; others are technology-driven. Many are unusual.

As Lindsay Kolowich writes for HubSpot:

“Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.”

But we can at least share the blame with technology. None of us would be saying “srsly” if we hadn’t felt the urge to shorten words for text messages and E-mails. We wouldn’t be voting anyone off the island if not for the television series Survivor.”

Want to see what [20] weird words were added to the OED thanks to Internet slang and technology? Read on.”

 

Here are ten of the words. They are in alphabetical order:

  • Cyberchondriac (n.) – “A person who compulsively searches the Internet for information about particular real or imagined symptoms of illness.”
  • Dox (v.) – “To search for and publish private or identifying information about a particular individual on the Internet, typically with malicious intent.”
  • Egosurf (v.) – “To search the Internet for instances of one’s own name or links to one’s own Web site.”
  • Lamestream (adj. & n.) – “Used to refer contemptuously to the mainstream media.”
  • MOOC (n.) – “A free course of study made available over the Internet to a very large number of people.”
  • Netiquette (n.) – “The correct or acceptable way to use the Internet.”
  • Phablet (n.) – “A smartphone having a screen which is intermediate in size between that of a typical smartphone and a tablet computer.”
  • Screenager (n.) – “A person in their teens or twenties who has an aptitude for computers and the Internet.”
  • Slacktivism (n.) – “Actions performed via the Internet in support of a political or social cause but regarded as requiring little time or involvement, (e.g. signing an online petition).”
  • Woot (exclamation) – “Used to express elation, enthusiasm, or triumph, especially in electronic communication.”

 

Click the image to read more.

 

Free Resources from Trendwatching.com

17 Jul

Trendwatching.com is an excellent source of information about current and emerging trends around the globe:

“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of spotters in more than 90+ countries worldwide.”

At its Web site, Trendwatching.com makes available a number of free resources. Here are some recent examples:

 

 

Ad Campaigns That Inspire

6 Jul

Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. :-)

So, let’s look at several inspiring ads, as presented by Jami Oetting for the HubSpot Blog:

“A great idea can inspire. But it can also make you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. The event recently wrapped at the end of June and this year’s top winners — the Grand Prix recipients — provide us with another list of interesting and inspiring work.”

 
Here are inspiring ads in five different categories. [Click here to see 21 Cannes-winning ads.]
 
 
Film: “A new Leica ‘100’ advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos.”


 
 
Cyber: Gisele Bündchen – I WILL WHAT I WANT.” “Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise.


 
 
Radio: To mark the 25th anniversary of the fall of the Berlin Wall, Soundcloud and Grey Berlin created an acoustic reconstruction of the Berlin Wall.


 
 
Product Design: Geometry Global created a no-tech, simple product to help the people of Cambodia prevent iron deficiency. The fish-shaped piece of iron, which symbolized hope and good luck in the community, is cooked in the person’s meal for 10 minutes and can contribute 75% of a person’s daily required iron intake.”


 
 
Media: Y&R Istanbul created an app for Vodafone that allowed women in a domestic abuse situation to seek help from three pre-selected friend. But the app couldn’t be mass marketed, so it was promoted within makeup tutorials, on clothing tags, and when the person copied and pasted an offer code.”


 

Evans on Marketing’s Most Popular Posts for the First Half of 2015

3 Jul

Thank you for reading our evansonmarketing.com posts. :-)

Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them:

  1. See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for you: 5 Things You Thought You Knew About Interactive Content)
  2. What Job Skills Will Be Most Important in 2020?
  3. Body Language Errors to Avoid During Interviews
  4. What Are the Toughest Languages to Translate?
  5. Looking to Generate Passion? Consider Using the Color Red
  6. Social Marketing Tips
  7. Do YOU Think Before You Tweet?
  8. Personalizing Marketing
  9. Ten Marketing-Oriented Business Trends to Consider: A Slideshow
  10. Does Rebranding Always Work?
  11. Video and Social Media Are Big in the Mobile Era
  12. Pay More Attention to Loyal Customers!

 

 

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