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Ad Imagery Is Sometimes “Borrowed”

19 Nov

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not.

According to Allison McCartney, writing for Visual.ly:

“Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, ‘appropriation’ can merely become a ripoff of someone else’s work. It’s important to know where to draw the line.”

“Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a language when enough people recognize them and understand their meaning. They can be a sort of shorthand that conveys messages, creates tone, sparks memories, and creates connections between ideas. The 2011 Volkswagen Super Bowl commercial, for example, was a fantastic example of appropriation. By using Star Wars imagery and sound to tell a story throughout the commercial, the creators of this ad maximized the benefits of appropriation.”

Read more from McCartney to see several bad examples of appropriation.

 

 

Looking for Something to Do at Lunch? Here’s an Infographic to Give You at Least One Good Chuckle

10 Nov

In our lives and at work, we are often under a lot of pressure and feel stressed. How can we relieve these feelings — at least for a little while?

Try looking at this clever infographic from the UK’s Chair Office:

“Lunch breaks are the savior of the working day. For one wonderful hour every day, we can stop thinking about deadlines and targets, and use the time instead to grab a bite to eat, read some news, and watch funny videos about cats on YouTube (guilty!). So, with that in mind, we’re encouraging  you to make the most of your lunch break this week – and what better way to do that then by breaking a world record?”

This infographic is LOL for me. How about you? :-)
 

 

The Car as a Digital Entertainment Center

8 Nov

New car entertainment technology has exploded in recent years.

According to Nielsen:

“Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of connected car options across a swath of TV ads. And when you consider how personal a car purchase is, new connectivity features are helping automakers personalize content for everyone, from working moms in need of hands-free talk to twenty-something singles looking to score reservations at the local hotspot.”

“Regardless of tech preference, the modern car offers some form of connectivity for everyone — and that appeal is growing. In fact, of the 44% of future auto intenders who plan to purchase a new car within the next two years, 39% are very likely to purchase a connected car with built-in features. So what’s the draw? In most cases, it comes down to having what’s cool: 60% of future auto intenders say they’d like a connected car because they want to experience emerging technologies, 58% feel it will provide entertainment to passengers while on the road, and 43% say it will boost their productivity while they’re on the road.”

Click the image to read more from Nielsen.
 
 
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Yes, There ARE Still Real Heroes!

3 Nov

We can all be responsible members of society and give back to the community.

This is NOT a post about a major team sport or about a famous athlete or a famous celebrity or a famous business leader. It is also NOT about the misdeeds going on in the world. Rather, it is about how true heroes can help to bring us together as a society. This post is about Pete Fretas and the ALS “Ice Bucket Challenge” and cancer victim Lauren Hill’s quest to play college basketball.

For several months, we’ve been following the uplifting story of the “Ice Bucket Challenge.” Do you know the origin of the challenge? It’s sports-related: Pete Frates, a Bostonian who was diagnosed with ALS in March 2012, is credited with initiating the challenge. Pete was a baseball player and team captain at Boston college, where he graduated in 2007. He then played baseball in Germany, where he also coached. His story was featured on ESPN.
 

 
To date, donations made to the ALS Association as a result of the challenge have totaled $22 million. And if you type in “ice bucket challenge” at YouTube, you will find more than 18 million entries. The Simpsons’ entry alone has generated 24 million views.
 

 
 
Lauren Hill has inoperable brain cancer. As reported by Alyssa Roenigk for ESPN:

“Hill is that woman you’ve heard about somewhere, maybe on ESPN, maybe on Facebook, maybe in the newspaper, perhaps on early morning TV. She’s the college freshman basketball player who was diagnosed with brain cancer her senior year of high school, after deciding to attend Division III Mount St. Joseph University in Cincinnati. She’s the girl whose parents, after her tumor spread and she was given only a few months to live, worked with her college coach, the opposing team’s coach, and the NCAA to move her team’s opening game up by two weeks in the hopes that she will still be strong enough to suit up for one collegiate game. The 19-year-old has been giving interviews and fighting publicly in the hopes of bringing attention to the rare form of brain cancer from which she will die. And she’s the girl whose story garnered so much attention that the site of Mount St. Joe’s Sunday game against Hiram College was moved to Xavier University’s Cintas Center, and the 10,000-seat arena sold out within a day.”

“But Hill is more than that freshman you heard about somewhere. She’s also a daughter to Lisa and Brent, and a big sister to Erin, 14, and Nathan, 17. She’s a soccer fan, has a creative eye, and loves music, all types of music, just not screamo. She’s a fan of the Harlem Globetrotters, was painfully shy before her diagnosis, and is a wiz with Photoshop. She likes to shoot videos and edit them for her family, and you know that image that’s been going around online, the one of Lauren standing with her hands on her hips in her high school uniform, the one that was shot from behind and adorns #1More4Lauren images on Twitter? She designed that herself. ‘I’m really proud of that,’ Hill said.

Yesterday, Lauren got to play. And she helped to raise more than $40,000 for The Cure Starts Now Foundation; and there is a foundation URL dedicated to Lauren.
 

 

Don’t Have People Leave YOUR Web Site!

1 Nov

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it?

As Kissmetrics notes:

“Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your Web site.”

 
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

 

A Fun Quiz on Role Models

31 Oct

Enjoy this quiz from Careerealism. Although it’s tongue-in-cheek, there are some good lessons to be learned. :-)
 

 

Derek Jeter Post-Retirement: A Marketing Superstar Evolves

20 Oct

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing past — and present — has been pretty impressive (endorsement deals with Nike, Ford, Gatorade, Rawlings, Steiner Sports, Movado, Avon, and more).

Jeter’s marketing future is being meticulously planned and some projects have already been launched, just a short time after his September 2014 retirement. As Tom Van Riper reports for Forbes,

“Fenway may well prove to be the site not of a true retirement, but merely the final pit stop of a career transition. For all the millions Jeter has pocketed as a player, the real money is still ahead of him, ready for the taking. Statistically, Jeter is a borderline top 100 all-time player, plenty good enough to qualify for the Hall of Fame. His standing with the press and the public, though, reaches well beyond that. The reasons are easy enough to grasp: big market, iconic team, five rings, no PEDs, years of consistency, and, by all appearances, a modest, team-oriented player. A throwback in the age of the gyrating, ‘look at me’ athlete. Whether it’s straight endorsements or equity-based deals, ‘He’ll have offers thrown at him by companies that want to use his name,’ says Ryan Schinman, CEO of Platinum Rye Entertainment, a company that brokers deals between celebrities and corporations. ‘Jeter could make hundreds of millions post-career.’”

Jeter’s first big post-career project is The Player’s Tribune.

It’s also on Twitter.

And Facebook, of course!

 

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