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Iconic PR Campaigns Over the Decades

21 Apr

As we know, public relations activities and media have changed over the decades.

Consider these observations from the Fusion 360 agency:

“Public relations firms and — in many instances, marketing agencies — have the task of maintaining a favorable public image for their respective clients. Currently, that’s primarily accomplished through digital means: social media, content marketing, top-tier digital publications, etc. With respect to public relations, seeing as how things are drastically different now than they’ve ever been before, it’s interesting to take a peek into the past to see what’s worked.”

Here’s an entertaining video on PR over the years.
 
 

 

Marketing Lessons from Romantic Movies? Yes, Really

16 Apr

We should already feel that we can from virtually any situation or event. But from romantic movies? YES, this is for fun — however, there are serious lessons too. :-)

 

 

SXSW Interactive 2015

4 Apr

The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film, and Interactive industries.

Click the image to learn more.

SXSW
 
JWT Intelligence has prepared a detailed slideshow that describes the highlights of the 2015 SXSW Interactive conference. Take a look!
 

 

How Should Companies Respond to Tweets on Twitter?

25 Mar

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? How fast should a firm post its response to a tweet?

LeadSift (“Our technology sifts through massive amounts of social data so brands can easily identify customers and engage with them in context.”) recently conducted an important research project on these topics:

“Is it better to answer an irate customer on Twitter, or take the conversation to E-mail? Should you include happy faces in your tweets, or keep them professional? There is no end to the questions that businesses have when developing their Twitter engagement strategy, so we decided to help. LeadSift examined over 10,000 randomly selected interactions from brands and small and medium-sized businesses on the LeadSift platform to see what works, and what doesn’t, when engaging with customers. Take a look at the following infographic for 10 research-backed ways to improve your Twitter customer engagement.”

And click the infographic to read a lot more.
 

 

Taylor Swift: Marketing Guru

13 Mar

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.

Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton:

If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift first. The pop star recently applied to trademark that phrase and others related to her songs — a move that marks a shift in the industry, as artists, songwriters, and music publishers increasingly become independent brands. But the case also raises questions about where artists and industry players might cross the line and damage their reputations.”

“Swift’s trademark quest could work out fine, or it could backfire, according to R. Polk Wagner, a professor at the University of Pennsylvania Law School, whose specialties include copyright and trademark law. ‘She could trademark every line from her lyrics, but there are real limits,’ he said. ‘Every time she does that, she is risking money and risks [her] reputation. Twitter  She has to walk a careful line between being an aggressive brander, promoter and builder of the Taylor Swift brand and crossing that line into aggressively suing her fans and customers.’”

Click the image to read more.
 

 

Video and Social Media Are Big in the Mobile Era

28 Feb

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”

“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”

Click the image to read more.
 

 

See How Well You Can Do on This Entertaining Marketing Quiz

27 Feb

Are you a smart marketer? How smart? :-)

Here’s a fun quiz from Chief Marketer. Click the icon to access: “ARE YOU A PROMOTION MARKETING PRO OR SCHMO? Take this quiz to find out if you are the ultimate Chief PROMO Marketer. Get 5 out of 5 correct and be entered to win either a $25 or $50 Starbucks gift card!”
 

 

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