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A Look Back at Some WAY Off Predictions

26 Jan

Last week, we posted about JWT Intelligence’s 100 best predictions for 2015.

But how about some past predictions by others that really turned out to be wrong? Take a look at this infographic.
 
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JWT Intelligence’s 100 Key Predictions for 2015

23 Jan

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

 

Can McDonald’s Be Fast Again — in Service and Sales Growth?

19 Jan

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service?

In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for example. (And yes, as with everything in the “good old days,” prices were really low then. :-) )

Photo by Getty Images

However, over the last several years, many fast-food chains have added numerous items to their menus — sometimes to broaden their target markets and other times to include some healthier items.

Consider this 2015 screen capture from McDonald’s Web site. It’s not even readable unless you actually visit the Web site. [Please read more below the image!!!]

Mcdonalds menu

McDonald’s seems to have gotten the message — albeit just a bit so far. After a period of lackluster results, the world’s biggest fast-food chain has decided to trim its menu. To date, the other leading fast-food food restaurants do NOT seem to have gotten this message at all.

Keeping in mind the screen shot above, what do you think of this move by McDonald’s? 

According to Mary Bowerman, writing for USA Today:

“McDonald’s is sending eight items to the chopping block and maybe even getting rid of some ingredients, as the fast-food chain tries to revamp its supersize-me reputation. The chain announced plans to speed up service time by simplifying the menu and reducing the number of Extra Value Meals from 16 to 11. The chain plans on reducing choices of various items, meaning instead of four quarter-pound options, consumers will have one.”

 

What Are the 50 Most Socially Influential Brands?

16 Jan

There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content on a community they own) rates the  importance of the leading 50 social global brands.

In its ranking system, Lithium notes the following:

“The Klout 50 is a ranking of the top 50 global brands with the most social influence and engagement. The Klout 50 is the ultimate ranking of brands that are authentically connecting with their digital audience. These social elite brands are the most active on social media platforms and their audiences consistently share and interact with their digital content.

“Amazon lands the #1 spot followed by Microsoft and MTV. These brands are reinventing the way they connect with people and share experiences on social media. They are authentic, create compelling and meaningful content as well as engage with everyone – not just the positive, most influential fans.”

“The Klout 50 is based on the Interbrand 2014 Best Global Brands report and corresponding Klout Scores. Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, Twitter, and Google+ as well as real world data from Wikipedia. Brand value strength is not enough to succeed on social media, as evidenced by only Microsoft, Google, and McDonald’s being recognized for their global brand and social media success, securing a top ten spot on both the Klout 50 and Interbrand’s list.”

Click the image to see the Klout 50 and read more.
 

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

The Best Marketing Books of 2014

31 Dec

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions.

ALL the best in 2015! :-)

 

Businessweek’s 85 Big Ideas over the Last 85 Years

28 Dec

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to Apple (10) to DNA sequencing (25) to teenage consumers (50) to personal fitness (75) to the first widespread report using the term GDP (85).

As editor Josh Tyrangiel notes:

“This special issue chronicles the most disruptive ideas of the past 85 years, those entrepreneurial earthquakes whose tremors are still being felt. Disruption is a trendy word, but it’s used here without endorsement. To add a little tension, we’ve gone to the trouble of ranking these 85 disruptions and counting down to an overall world-changing champion. Comparing the importance of television to the impact of the Laffer Curve or Google (GOOG) to the AK-47 isn’t meant to yield scientific results. It’s meant to start some interesting arguments and remind us how dramatically business can change society.”

Click the image to see the full list.

Note: Each idea on the list is accompanied by a Businessweek story; and there are also some video clips.

 

 

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