Here’s a question for you as a consumer: Do food calorie counts affect your behavior? Why or why not?
Here’s a question for you as a food marketer: Do you support calorie counts on restaurant menus and for vending machine food? Why or why not?
Well, next year, new Food and Drug Administration rules on calorie counts will go into effect. As reported by the NY Times:
“Now it’s official. Starting next November, menus in many places where Americans eat — like chain restaurants and some movie theaters, convenience stores, and amusement parks — will have to list calories. Consumer health advocates were jubilant when the Food and Drug Administration announced the new policy. Many had fought for the rule for more than a decade, believing it would be a major weapon in the fight against obesity.”
“But will it? The evidence on whether menu labeling works — either to move the national needle on obesity, or to reduce the number of calories an individual consumes after looking at a menu — is pretty skimpy, in part because the practice hasn’t been around that long.”
Click the image to read a lot more.
“Calorie information, like this at a Starbucks in New York City, will become a more common sight in the future.” Photo Credit: Mario Tama/Getty Images
Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of the future.”
“In measurable terms, this requires that: At least 30 percent of revenue must come from outside the brand’s home region.It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets. There must be sufficient publicly available data on the brand’s financial performance.Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.The brand must have a public profile and awareness across the major economies of the world.”
“These requirements — that a brand be global, visible, and relatively transparent with financial results — lead to the exclusion of some well-known brands that might otherwise be expected to appear in the ranking.
According to Interbrand, the top 10 most highly valued brands in the world for 2014 are:
Click the image to see Interbrand’s 2014 top 100 global brands, including a description of each ranking.
In what areas are big data having the biggest impact?
Check out research reported by eMarketer by clicking the chart.