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A Potpourri of Online Marketing Tools

22 May

There are a lot of really good inexpensive marketing tools available that can enhance our strategic and tactical online performance.

Damon Nofar, a freelance marketer, has identified ten such tools — as described in the SlideShare presentation below.

Here are the URLs for these tools:

  • BuzzSumo — “Analyze what content performs best for any topic or competitor”
  • Mention –“Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence”
  • Ducksboard — “All of your data. In one place”
  • Socedo“Automated Social Media Lead Generation”
  • Canva — “Amazingly simple graphic design”
  • Tropical — “Know your customers and increase customer satisfaction”
  • Autosend — “See what each customer does on your website & send messages when they need them – automatically”
  • Oktopost — “Easily manage and measure all of your B2B social media marketing”
  • VWO — “Quickly test landing pages, Web sites, E-commerce pages, and more with minimal IT help!”
  • Primer — Google’s “experimental mobile app to make it easier for you. With our 5-minute lessons, you can learn new topics quickly, get practical advice, and even refresh yourself on marketing basics.”

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Ten Marketing-Oriented Business Trends to Consider: A Slideshow

29 Apr

As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the short run and long run!

This slideshow from Logo Design Guru:

“visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand.”

 

 

Looking to Generate Passion? Consider Using the Color Red

28 Apr

Some colors are meant to generate different emotions among consumers. Red is one such color — it can bring out the passion in people.

As Evan Brown writes for Designmantic:

“Red is a fierce color. Whether you use it for apparel or in any industry, it will invigorate the darkest and the brightest feelings alike. How so? Because, red is the color of passion and many key emotions get their appeal from this color. It delineates the intense emotions, such as, love, adventure, aggression, and so on. Read Robert Burn’s ‘Luve’ like a red, red rose, or check the 10 commandments of color theory to get the idea, would you?”

“The color encompasses hundreds of shades and values that only help in being more expressive. It has the quality of being loud and subtle as required. Long story short, it’s the perfect color to represent life as we perceive it with all its glamor and charms. The following infographic celebrates the status this color holds in our lives.”

 
Red
 

What Makes a Top-Notch Marketing Executive?

22 Apr

Here’s an informative infographic from Pepperdine University on this topic. What do YOU think about the attributes cited here?
 


Pepperdine University Online Master of Business Administration

 

GREAT New Marketing Report from McKinsey & Company

13 Apr

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.”

Click the image to access the 112-page report. Lots to learn!
 
McKinsey
 

2014 Global Patent Filings

21 Mar

According to the WIPO Web site:

“Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.”

“The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation. A specialized agency of the United Nations, WIPO assists its 188 member states in developing a balanced international IP legal framework to meet society’s evolving needs. It provides business services for obtaining IP rights in multiple countries and resolving disputes. It delivers capacity-building programs to help developing countries benefit from using IP. And it provides free access to unique knowledge banks of IP information.”

Here is an infographic about global patent filings in 2014.
 
infographics_pct_2014
 

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