Nissan recently introduced an innovative new technology called “Self Healing Paint.” Nissan’s intent is to scratch proof a car. For now, this feature is only available on certain Nissan models that are targeted at affluent, technology seekers.
To show off the “Self Healing Paint,” Nissan ran a special iPad ad in The Economist.
Take a look at a video clip.
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Understanding and managing a company’s online reputation are not easy tasks. A lot of what is said online is beyond the control of the firm.
So, what can be done? According to Jacob Warren, an online reputation management consultant at Logik:
“The nature of the Internet is that any random user can make their opinion known at any time on a number of established sites. Because many of these sites have high Page Rank values, negative reviews can often appear in the search engine results above a company’s own Web site. Very often reviews are negative in nature. Even though a firm may deliver high quality customer service, clients must be invited to share positive stories. Otherwise, negative reviews will show an unbalanced view and will not reflect the level of service provided.”
“Positive reviews will boost sales: Shoppers who refine Web searches by customer rating average a 22% increase in sales per visit, increasing to 41% over several years (BazaarVoice Research). Reviews will raise customer loyalty and sales alike (Deloitte & Touche). Customer reviews will have a positive impact on average order amounts, with 27% of shoppers increasing spend by 5-10% (Hayes and Jarvis). To get positive customer reviews, you’ll have to ask for them. The good news is many people will respond to your request and provide a positive review.”
Click the Logik icon to read a lot more from Warren.
The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks.
Here’s what Coke is planning to do, as reported by Mike Esterl and Paul Ziobro for the Wall Street Journal: “Coca-Cola Co. is broadening distribution of its low-calorie drinks and said it will put calorie counts on the front of its packaging around the world as it ramps up global efforts to counter criticism its sugary drinks are fueling obesity. The beverage giant also promised to sponsor physical activity programs and reiterated its commitment to not market its drinks to children under 12 years old in each of the more than 200 countries and territories that it operates. The moves come as Coke and other soda makers such as PepsiCo Inc. find their products under rising scrutiny in a growing number of countries amid climbing obesity rates. Coke, the world’s biggest drink company, is the main target despite diversifying beyond its namesake cola into dozens of other categories including fruit juices, bottled water, and sports drinks.”
Click the image of Coca-Cola’s CEO Muhtar Kent to read more.
Photo by the Associated Press
Thus far, General Motors’ electric Chevy Volt has been an under performer — except in the eyes of General Motors.
Take a look at this video interview with GM CEO Dan Akerson, who has high expectations for the future role and success of the Volt.
What do YOU think?
In the good old days (think two years ago), it was relatively inexpensive to launch a new app for a smartphone. While this is still possible, some app firms are finding that the cost of a launch is much higher than they were anticipating.
For example, as Jessica E. Lessin reports for the Wall Street Journal: “Mobile-game maker ZeptoLab UK recently released ‘Cut the Rope: Time Travel,’ its first major title in the popular ‘Cut the Rope’ series since 2011. The launch won’t be a quiet one. The company has been building buzz for the game through a six-week promotion with Burger King Worldwide, which began featuring the game in its kids’ meals in March. Overall, ZeptoLab says it will spend around $1 million launching “Cut the Rope: Time Travel,” which traces the adventures of the green monster Om Nom as he meets versions of himself in time periods like the Renaissance and the Middle Ages. On top of that sum, which includes the costs of animation, the company is counting on some free help by promoting the game inside its other titles. By contrast, the company spent almost nothing to promote the first ‘Cut the Rope’ game when it was released in 2010. It gave the title to a third-party publisher to distribute, then sat and waited.”
Click the image to read more and then watch the video clip.
Image source: ZeptoLab
