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See How Well You Can Do on This Entertaining Marketing Quiz

27 Feb

Are you a smart marketer? How smart? :-)

Here’s a fun quiz from Chief Marketer. Click the icon to access: “ARE YOU A PROMOTION MARKETING PRO OR SCHMO? Take this quiz to find out if you are the ultimate Chief PROMO Marketer. Get 5 out of 5 correct and be entered to win either a $25 or $50 Starbucks gift card!”
 

 

Does Rebranding Always Work?

25 Feb

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.

Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot:

” If you’ve ever been part of a company or worked on a product that’s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your Web site and across all of your marketing channels, it’s a lot of work.”

“I was part of a rebrand at a startup a few years back. The company at the time was shifting direction and targeting a different audience, so a rebrand made sense. We had to come up with a new name, new logo, new  colors  …  new everything! Needless to say, there were a lot of brainstorms, a lot of late nights, and a lot of general craziness right up until we flipped the switch on the new branding.”

 
Click the image to read about rebranding at Gap, Starbucks, Vodafone, and AirBnB.
 

 

Who’s Winning the Mobile OS Challenge?

24 Feb

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).

As reported by eMarketer:

“According to data released in February 2015 by Opera Mediaworks, Google’s operating system (OS) grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014, from 37.7% to 62.7%, leapfrogging iOS to claim first place.”

Click the image to read a lot more about what is happening.
 

 

A Look Back at Some WAY Off Predictions

26 Jan

Last week, we posted about JWT Intelligence’s 100 best predictions for 2015.

But how about some past predictions by others that really turned out to be wrong? Take a look at this infographic.
 
TheFutureThatNeverHappened13FailedPredictionsThatCouldntHaveBeenMoreWrong_52f3d195d2fa1_w1500
 

JWT Intelligence’s 100 Key Predictions for 2015

23 Jan

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

 

Can McDonald’s Be Fast Again — in Service and Sales Growth?

19 Jan

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service?

In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for example. (And yes, as with everything in the “good old days,” prices were really low then. :-) )

Photo by Getty Images

However, over the last several years, many fast-food chains have added numerous items to their menus — sometimes to broaden their target markets and other times to include some healthier items.

Consider this 2015 screen capture from McDonald’s Web site. It’s not even readable unless you actually visit the Web site. [Please read more below the image!!!]

Mcdonalds menu

McDonald’s seems to have gotten the message — albeit just a bit so far. After a period of lackluster results, the world’s biggest fast-food chain has decided to trim its menu. To date, the other leading fast-food food restaurants do NOT seem to have gotten this message at all.

Keeping in mind the screen shot above, what do you think of this move by McDonald’s? 

According to Mary Bowerman, writing for USA Today:

“McDonald’s is sending eight items to the chopping block and maybe even getting rid of some ingredients, as the fast-food chain tries to revamp its supersize-me reputation. The chain announced plans to speed up service time by simplifying the menu and reducing the number of Extra Value Meals from 16 to 11. The chain plans on reducing choices of various items, meaning instead of four quarter-pound options, consumers will have one.”

 

What Are the 50 Most Socially Influential Brands?

16 Jan

There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content on a community they own) rates the  importance of the leading 50 social global brands.

In its ranking system, Lithium notes the following:

“The Klout 50 is a ranking of the top 50 global brands with the most social influence and engagement. The Klout 50 is the ultimate ranking of brands that are authentically connecting with their digital audience. These social elite brands are the most active on social media platforms and their audiences consistently share and interact with their digital content.

“Amazon lands the #1 spot followed by Microsoft and MTV. These brands are reinventing the way they connect with people and share experiences on social media. They are authentic, create compelling and meaningful content as well as engage with everyone – not just the positive, most influential fans.”

“The Klout 50 is based on the Interbrand 2014 Best Global Brands report and corresponding Klout Scores. Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, Twitter, and Google+ as well as real world data from Wikipedia. Brand value strength is not enough to succeed on social media, as evidenced by only Microsoft, Google, and McDonald’s being recognized for their global brand and social media success, securing a top ten spot on both the Klout 50 and Interbrand’s list.”

Click the image to see the Klout 50 and read more.
 

 

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