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Go Hofstra’s Zarb School of Business! See the Effie Video for the Target Challenge

22 Jun

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as a Target Brand Challenge semi-finalist. Attaining semi-finalist status is a notable achievement and your team should feel proud of your success in this year’s competition.”

The Collegiate Effie competition (North America) is a National/International student competition open to both undergraduate and graduate students. This year, the competition was about the Target Brand Challenge (Back to College). To enter the competition, students were required to create a ‘mini’ strategic marketing plan/communication along with a 4-minute creative reel.

Members of the “Perfect Spot” team were Mara Weiss; Daniella Scaglione; Christina Cappucci; and Lilli O’Connell.

Here is their creative reel. :-)
 
 

 

Retailing Leads U.S. Industries in Digital Ad Spending

3 Jun

Are you surprised by the title of this post? Or, is it something to which you were already aware?

According to eMarketer:

“U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during this time frame, according to a new eMarketer report, ‘The U.S. Retail Industry 2015: Digital Ad Spending Forecast and Trends,’ part of our “Digital Ad Spending Benchmarks by Industry” report series.”

Click the image to read more from eMarketer.

 

 

Vote in a YouTube Poll: Best Ads of the Past Decade

27 May

As it celebrates its 10th anniversary, YouTube is running a reader campaign to vote on the best ads appearing on YouTube over the past decade:

“It’s official: Advertising on YouTube has come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As we celebrate our tenth birthday, help us pay homage to the greatest brand moments from the past decade. Register here and vote for up to 3 of your favorites. #10YearsofYouTubeAds “

Hurry!! Voting ends very soon.
 

 

A Potpourri of Online Marketing Tools

22 May

There are a lot of really good inexpensive marketing tools available that can enhance our strategic and tactical online performance.

Damon Nofar, a freelance marketer, has identified ten such tools — as described in the SlideShare presentation below.

Here are the URLs for these tools:

  • BuzzSumo — “Analyze what content performs best for any topic or competitor”
  • Mention –“Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence”
  • Ducksboard — “All of your data. In one place”
  • Socedo“Automated Social Media Lead Generation”
  • Canva — “Amazingly simple graphic design”
  • Tropical — “Know your customers and increase customer satisfaction”
  • Autosend — “See what each customer does on your website & send messages when they need them – automatically”
  • Oktopost — “Easily manage and measure all of your B2B social media marketing”
  • VWO — “Quickly test landing pages, Web sites, E-commerce pages, and more with minimal IT help!”
  • Primer — Google’s “experimental mobile app to make it easier for you. With our 5-minute lessons, you can learn new topics quickly, get practical advice, and even refresh yourself on marketing basics.”

An Infographic Look at Social Media Marketing in 2015

5 May

As Kristy Schnabel reports for It’s Virtually Done:

Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and brands in social media, soak up count­less tips and new strate­gies and enjoy exten­sive net­work­ing oppor­tu­ni­ties in San Diego, California.’ Founder and CEO Michael Stelzner deliv­ered and then some! With his able team of hun­dreds and the spec­tac­u­lar venue the Grand Hyatt, Team #SMMW15 gave us an unfor­get­table, stel­lar event shar­ing amaz­ing con­tent that we can all imme­di­ately imple­ment. Oh, and there was a ton of fun too.”

Click the link above to read Schnabel’s social media marketing lessons.

Below is an infographic prepared by that summarizes Schnable’s 25 key points.
 

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Do YOU Think Before You Tweet?

30 Apr

Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you could take back? Well, once it’s posted, somebody will see it. So, think before posting!!! :-)

Consider these tips from Nivida.
 

 

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