Last week, I offered 17 shopping tips for this holiday season. If you haven’t looked at that post yet, there is a lot of money-saving advice there.
Now, I’d like to offer one more tip: Thanksgiving and Cyber Monday do offer some very good deals, but ONLY for the few items that are offered at a deep discount. So, if you are looking for an expensive consumer electronics item and it is one of the “door buster” deals, then buy it!! BUT!!!!!!!!! don’t buy items that are not on sale. The reason that retailers offer a few deep discounts is to get you to do more shopping while you’re getting your bargain. However, the other items are mostly not discounted. Why do you think that retailers offer “door buster” sales? It’s to lure you in — and not because they want you to save money on a few items.
So guard your wallet. If there’s a deal you like, buy. Then, then GET OUT OF THE STORE or EXIT THE WEB SITE. There will be better deals later on. It’s really a game of chicken. Who will blink first — the shopper or the retailer? Since it’s still a tough retailing environment, the stores will blink first IF YOU LET THEM. Be smart.
And remember, save your receipts and check the post-purchase ads. I just saved $300 by seeing a Best Buy ad for something that we recently bought at Best Buy.
Image by Jillian Tohber Leslie
What will business-to-business firms be doing in 2014 with regard to online marketing?
In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated that they are more effective at content marketing in 2013, compared with 36 percent in 2012.”
Click the infographic for a larger image.
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.
Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior?
Click the chart to learn more.