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BCBGMAXAZRIA: Now in 100 Countries

23 Nov

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.”

“Today, BCBGMAXAZRIAGROUP has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 175 BCBGMAXAZRIA boutiques in the United States, and BCBGMAXAZRIA is present throughout Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia among other countries. The Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi, and Singapore’s Takashimaya stores.”

The company has a very active fashion blog, which may be accessed by clicking the image.


 
The retailer continues to grow and has now expanded into more than 100 countries. It has also become more active with online sales. As reported by Alicia Fiorletta for Retail Touchpoints:

“Women’s fashion house BCBGMAXAZRIA Group has implemented the cross-border E-commerce solution from Borderfree to extend its brand to international online shoppers.The BCBGMAXAZRIA flagship line is now available in 100 countries, with the brand offering free shipping to all countries with a minimum spending threshold. All purchases also will be duty-free in all countries except Japan and Canada. Later this year, BCBGMAXAZRIA will expand its international E-commerce assortment to include its BCBGeneration and Hervé Léger brands.

“With the Borderfree technology, BCBGMAXAZRIA was able to quickly bring international, cross-border shipping to its E-commerce site, according to Alex Golshan, VP of International E-commerce and Omnichannel at BCBGMAXAZRIA. Team members receive accurate calculations of taxes and duties for each product, and have access to catalog review, customs compliance and restricted product management tools.”

Click the image to read more from Fiorletta.


 

The Value of Customer Referrals

21 Nov

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance.

Here is a nice infographic by Forewards, a specialist in customer referrals for small firms:

“If your business is like most other retailers, online or bricks-and-mortar, you probably rely on the holiday rush to play a huge part of your success every year. This year, in particular, the National Retail Federation (NRF) is forecasting that in the United States retail sales as a whole will be well over $600B this holiday season. That’s a pretty huge opportunity. No doubt, a good portion of those sales will happen online as well. This begs the question. Is your online store ready for the holiday rush? We’ve provided a number of actionable tips and techniques in this blog which we hope was helpful. if you haven’t yet acted on some of these suggestions the time is now.”

 
The Science of Customer Referrals - Holiday Edition
 

Mastering Your Online Professional Brand

16 Nov

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success.

And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot:

“In today’s world, it is imperative to have a strong brand online. Why? Employers use the Internet to learn about potential new employees. Businesspeople use the Internet to do research on potential new partners. Marketers use the Internet to connect with thought leaders and promote content. The list goes on and on. If your brand online is not up to par, you might be losing out on opportunities you didn’t even know existed!”

 

Click the image to access a 50-page guide from HubSpot.
 

Professional Brand

 

Be a Smart Customer: 2014 Holiday Shopping Tips

12 Nov

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October.

So, here are my 2014 shopping tips as a checklist [Click the list to see a larger version.]:
 
 2014 Shopping Tips
 

Looking for Something to Do at Lunch? Here’s an Infographic to Give You at Least One Good Chuckle

10 Nov

In our lives and at work, we are often under a lot of pressure and feel stressed. How can we relieve these feelings — at least for a little while?

Try looking at this clever infographic from the UK’s Chair Office:

“Lunch breaks are the savior of the working day. For one wonderful hour every day, we can stop thinking about deadlines and targets, and use the time instead to grab a bite to eat, read some news, and watch funny videos about cats on YouTube (guilty!). So, with that in mind, we’re encouraging  you to make the most of your lunch break this week – and what better way to do that then by breaking a world record?”

This infographic is LOL for me. How about you? :-)
 

 

Great Advice at Slideshare

7 Nov

Over the past several months, I have uploaded a number of valuable presentations at Slideshare. There should be something here for almost everyone!! :-)

Please let me know what you think.

Here are the links to these presentations (in alphabetical order):

 

The Story of How Google Works: A Slideshow by Eric Schmidt et. al

6 Nov

Here is an interesting slideshow from Google that covers its evolution as a company. Fun stuff.

 

 

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