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Global Advertising Is Booming

20 Jul

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe.

From this research, a few conclusions may be drawn: (1) From 2012 to 2018, advertising is expected to rise sharply in many of the countries eMarketer examined. (2) The United States and 7 other countries will see per-capita ad spending exceed annually by 2018. (3) Even though ad spending will rise substantially in the world’s two most populous countries — China and India, per-capita ad spending through 2018 will remain low compared with other nations. (4) Most of the increases will be driven by a shift to digital media.

Click the chart to learn more.
 

 

Evans on Marketing’s 20 Most Popular Posts

23 Jun

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here they are:

  1. Best Business Decisions Ever?
  2. Online Shopping Behavior by Gender and Age
  3. Do You Regularly Check Yourself Out at Google?
  4. A Job Skills Infographic
  5. Is It OK to Leave a Job Off Your Resume?
  6. The Volkswagen Jetta Promotes Safety
  7. Apple and Planned Obsolescence: Is This Good Or Bad?
  8. New Balance Athletic Shoes: Made in the USA — But for How Long?
  9. Great Privacy Tip: How to Go Incognito on Google Chrome
  10. The Value of Infographics
  11. Are You Trying NOT to Get A Job?
  12. Ten Tips to Help You Get a Job Interview
  13. Is Marketing a Good Career Choice?
  14. Where Consumers Will Pay More for Products from Socially-Conscious Companies
  15. 15 Traits of Superior Employees
  16. The Top Social Media Sites in China: An Infographic
  17. Do YOU Provide Too Much Online Information About Yourself?
  18. Is Banning Facebook at Work a Good Or Bad Idea?
  19. Questions NOT to Ask During a Job Interview
  20. Is Sharing One’s Salary Data with Co-Workers OK?

 

How Much of a Cross-Platformer Are You?

17 Jun

From 2010 to 2014, the time spent per day on tablets went from 21 minutes to 2:43 hours, and use for smartphones rose from 40 minutes to 2:14 hours.

Click on the eMarketer chart to learn more.
 

 

TV Everywhere Is Booming

16 Jun

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, :-) ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied to the TV cord.

According to eMarketer:

“Consumers want access to anything, anytime, anywhere — including television. One solution? TV Everywhere — services that enable cable and network customers to watch TV content on any Internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.”

Research by Viacom found that the number one advantage of TV Everywhere for viewers is the flexibility that this technology allows them.

Click the image to read more.

 

 

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

Research by Viacom found that the number one advantage of TV Everywhere for viewers is the flexibility that this technology allows them.

Click the image to read more.

 

 

Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.mPmHQu27.dpuf
Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.mPmHQu27.dpuf
Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working. – See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

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According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Consumers want access to anything, anytime, anywhere—including television. One solution? TV Everywhere—services that enable cable and network customers to watch TV content on any internet-connected device by authenticating their subscriptions. Based on Q1 2014 data from Adobe Digital Index, such services may be working.

SHARE

According to the research, the number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014

- See more at: http://www.emarketer.com/Article/TV-Everywhere-Visitors-Jump-157-Year-over-Year/1010924/1#sthash.lyjGbxQp.dpuf

Digitizing the Path to Purchase

10 Jun

Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm.

As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some valuable insights:

“Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers — experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.”

“To keep up with rapid technology cycles and improve their multiplatform marketing efforts, companies need to take a different approach to managing the consumer decision journey — one that embraces the speed that digitization brings and focuses on capabilities in three areas:”

Discover. Many of the executives we’ve spoken with admit they are still more facile with data capture than data crunching. Companies must apply advanced analytics to the large amount of structured and unstructured data at their disposal to gain a 360-degree view of their customers. Their engagement strategies should be based on an empirical analysis of customers’ recent behaviors and past experiences with the company, as well as the signals embedded in customers’ mobile or social-media data.
Design. Consumers now have much more control over where they will focus their attention, so companies need to craft a compelling customer experience in which all interactions are expressly tailored to a customer’s stage in his or her decision journey.
Deliver. “Always on” marketing programs, in which companies engage with customers in exactly the right way at any contact point along the journey, require agile teams of experts in analytics and information technologies, marketing, and experience design. These cross-functional teams need strong collaborative and communication skills and a relentless commitment to iterative testing, learning, and scaling—at a pace that many companies may find challenging.”

Click the image to read the full article.
 

 

Interested in Shopping with Instagram? Here’s How

6 Jun

As described at its Web site:

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photo.”

“Currently, you can share your photos on a photo-by-photo basis on Flickr, Facebook, and Twitter. Additionally, if you specify a location with your photo, you can opt to have us check you in on Foursquare. Going forward, we plan on supporting additional services but have nothing else to announce at this time.”

Now comes a new app to make it easy shop with Instagram. Through LiketoKnow:It, if you “like” an Instagram with an LTK link in the caption, you will be sent an E-mail that directs you to a point of sale for the item in the Instagram. There are just three simple steps:

  1. Sign up for LiketoKnow:It.
  2. Like an Instagram photo with a www.liketk.it link.
  3. Receive ready-to-shop product links in your inbox.

 
Take a look at the LiketoKnow:It overview video.

 

 

Netflix Keeps on Rolling

4 Jun

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.

Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
 

Economics of Netflix
Source: GreatBusinessSchools.org

 

Like It Or Not: Native Advertising Is Here to Stay

30 May

Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad.

With regard to online native advertising, HubShout puts it this way:

“Native advertising has been proven to be a solid strategy for online companies looking for a new way to distribute their content. It’s being adopted by the largest of publishers, and becoming a largely lucrative and successful method of advertising, making it the biggest internet marketing trend this year. As your eye flows down the Web page, you move from ‘native content’ into something that has been sponsored with less distinction.  There’s a less abrupt transition, and that’s, hence the name, native advertising.”

HubSpot has published a FREE book — What is Native Advertising and How Does It Impact Consumers? — that is available for download.

It has also produced the statistical infographic on native advertising shown below.
 

 

“Injectible Ads”: A New Practice That Has Some Firms Fuming

27 May

We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting companies. Only the third-party firm gets paid for the ad. This is clearly a practice that is upsetting to many companies on whose sites such ads appear.

For example, not long ago, a Target ad popped up on the Walmart.com Web site.This occurred without the knowledge or permission of Walmart.com. 

How does this happen? Alex Kantrowitz, writing for Ad Age, explains it thusly:

“In one of the most bizarre scenes you’ll see on the internet, a Target ad recently ran smack in the middle of Walmart.comThe ad wasn’t sold by Wal-Mart, though. That’s because Walmart.com doesn’t even sell the ad space Target bought. But there it was, running in plain sight when Ad Age visited the retail giant’s Web site late last month.”

“This ad was no momentary glitch. It sits at the heart of a scheme that uses browser extensions to place ads on the Web sites of some of the biggest advertisers in the world, including Wal-Mart, Home Depot, Macy’s, Dell, and Samsung. These are forcefully ‘injected’ onto sites and sold by third parties without the owners’ permission. Those third parties pocket the proceeds.

Click the image for an Ad Age video on injected advertising. Then, go full screen for the best viewing.

 
Wal-Mart Ad
 

Can You Pass This EASY Quiz on Personal Online Security?

19 May

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.”

As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through this post, you may take the quiz in one of two ways: (1) Look at the two screens below for the questions. There is a separate PPT file with the answers under the quiz. (2) Look at the YouTube video that is embedded at the bottom of the post. The video includes the answers and a discussion for each question. The audio quality is very good. To clearly view the YouTube version of the quiz, use the full-screen mode!!

Privacy Quiz 1

Privacy Quiz 2Privacy Quiz Answers

 

 

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