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JWT Intelligence’s 100 Key Predictions for 2015

23 Jan

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

 

What Do We Do Every “Internet Minute”?

21 Jan

Our Internet activity keeps on increasing. So what do we do online most often?

As Tech Spartan puts it:

“The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is via our E-mails or our social media accounts. But what do we all actually do on the Internet? It’s an interesting question which we here at Tech Spartan aim to answer in this infographic looking at what happens in an Internet minute, comparing last year (2013) to this year’s (2014) latest statistics. Did you know that there are now 11.6% more Internet users now than 1 whole year ago?”

Take a look at this infographic from Tech Spartan.
 

 

How to Shop More Safely Online

12 Jan

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 
In the infographic below from Sainsbury’s Bank, “We’ve put together 15 steps for safe online shopping, along with how to stay safe using mobile devices, and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”
 

 

Digital Marketing Gets Even Bigger in 2015

11 Jan

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!!

As grepsr (a “Web Crawling service for everyone”) reports:

“During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a crucial role in their advancement. In 2015, these trends will continue penetrating deeper and expanding wider in the global market, and data integration will be more pervasive.”

“Remarkably, new AdTechs like Internet of Things (IOT) and wearable technologies will begin taking off and contributing greatly to marketing. According to eMarketer, advertisers will spend nearly $600 billion worldwide in 2015, and online advertising will continue growing bigger.”

Here is an infographic on projected 2015 digital trends.
 

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

Marketers Are Using Social Media. Are They Doing It Well?

5 Jan

In response to this question, eMarketer reports that:

“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.”

Click the chart to read more from eMarketer.

 

 

What Any Marketer Can Learn from Amazon Prime

3 Jan

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with its Amazon Prime.

The effectiveness of Amazon Prime is noted below. But let us first describe why the program works so well:

  • There are multiple options: Amazon Prime, Amazon Prime for Students, and Amazon Prime for Moms.
  • There is a charge to participate in the program, which means that members will patronize Amazon to be sure they receive benefits for which they pay.
  • The benefits are numerous and desirable:
    • Free two-day shipping for many items with no minimum purchase amount — and the possibility of free Sunday deliveries through the U.S. Postal Service
    • Kindle Lending Library — one free monthly download on select E-books
    • Prime Instant Videos, many of which can be viewed for free
    • Prime Music — many songs available for free streaming
    • Prime Photos — free unlimited photo storage on the Amazon Cloud

How effective is Amazon Prime for the retailer? According to eMarketer:

“In September 2014, RBC Capital Markets surveyed more than 4,000 Amazon customers in the US and found that 37% were Prime members. How important are loyalty programs to regular customers of the E-commerce giant? If their purchasing habits are any indication, then very.”

“Prime members are more likely to order items from Amazon.com because they know the items will be shipped quickly. Prime members also spend more. While non-Prime customers said they had purchased items with prices below $25 and between $25 and $100, Prime members were throwing down money for bigger ticket values. The disparity between the two groups’ purchasing habits showed most starkly beginning at the $201 mark, where 18% of Prime members compared with only 8% of non-Prime customers.”

Click the chart to read more from eMarketer.

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