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McDonald’s Strong Involvement in Children’s Literacy

8 Feb

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to improve its image as the world’s leading fast-food company.

As part of its healthier choices for kids, a few years ago to McDonald’s added a piece of fruit to its Happy Meals box. And in 2013, McDonald’s began distributing Happy Meals Books:

“Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States. Studies prove the simple act of reading a book to a child at bedtime has a direct impact on his or her educational growth and potential. To help fill this critical need, McDonald’s began distributing Happy Meal Books in 2013 and, by the end of this year, will have distributed more than 50 million books to children — enough to provide a book to every child in America under the age of 12.”

As the firm announced on Twitter:

 

AND, from February 2 through February 2016, it will be offering a book instead of a toy with Happy Meals.

Samantha Grossman reports for Time that:

“Trying to get your kids to read more? You might want to take them to McDonald’s, where they’ll get a book instead of a toy in their Happy Meals, now through Feb. 15.”

“According to the Los Angeles Times, McDonald’s is including four different books. Three of them are Valentine’s Day themed: Clark the Shark Takes HeartHappy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool. The fourth book is the classic Paddington.”

“This is the third time the fast-food chain has served miniature paperbacks instead of plastic toys in its Happy Meals.”

 

 

The Best and Worst of Super Bowl Advertising

5 Feb

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst?

Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least favorite. Why?
 

According to Judann Pollack, writing for Ad Age, these are the top 10 Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the best:

  1. Apple, “1984.”
  2. Monster.com, “When I Grow Up.”
  3. Budweiser, “Respect.” (9/11 Tribute!)
  4. Coca-Cola, “Hilltop.”
  5. EDS, “Cat Herding.”
  6. Coca-Cola, “Mean Joe Greene.”
  7. Nike, “Hare Jordan.”
  8. Volkswagen, “The Force.”
  9. Ram Trucks, “Farmer.”
  10. Budweiser, “Whassup!?”

 

According to Kimberly Potts, reporting for Yahoo! TV, these are the worst Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the worst:

  1. Groupon, “Save the Money – Tibet”
  2. GM, “Robot Commercial”
  3. SalesGenie.com, “Pandas”
  4. Go Daddy, “Body Paint: Danica Patrick & Jillian Michaels”
  5. Go Daddy, “Exposure: Danica Patrick”
  6. Miller, “Evil Beavers vs. Miller Lite”
  7. Pepsi, “King’s Court with Elton John”
  8. Go Daddy, “Perfect Match with Bar Refaeli”
  9. Teleflora, “Adriana Lima”
  10. Bridgestone Tires, Alice Cooper & Richard Simmons”

 

More Than 25% of Super Bowl Advertisers Will Be Newbies

29 Jan

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time).

What is especially interesting about the 50th anniversary Super Bowl is how many companies will be advertising for the first time. As reported by Jeanine Poggi for Advertising Age:

“The usual advertising stalwarts will certainly be on hand for Super Bowl 50, but so will plenty of newbies. Longtime advertisers like Budweiser and Coca-Cola will share the stage with brands like Amazon, Colgate, and Marmot, which are all making their Super Bowl debuts. Overwhelmingly, the marketers making their Super Bowl debuts have one goal in mind — to build brand awareness.”

“There are currently 13 confirmed marketers that will air commercials in the big game for the first time, up from 10 in 2015. Already, that figure would make Super Bowl 50 the third most popular game for new advertisers since such stats began being tracked. There were 19 first-timers in 2000 and 14 in 1999, according to Kantar Media, which has tracked the Super Bowl since 1988.”

Click the image to see the 13 newbies.


 
And here’s a YouTube video for the ad of one newcomer.
 

 

Amazon Smile :-)

25 Jan

This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that costs nothing to join or use when shopping. Through Amazon Smile, a 1/2% donation is made to the charity you choose when you shop. You can type in any charity you want. [Just type in the name of the charity instead of selecting one of the recommended ones.] :-)

To learn more about Amazon Smile, click here. To sign up for Amazon Smile, click here.

Note: Amazon Smile works if you are a Prime member too at no cost to you.

 

Eligible charities may also sign up to participate in Amazon Smile. Click here to get more information.

 

How Do Companies Rank on Reputation?

21 Jan

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco.

Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.
 

 

The Impact of Company Ethics on Consumer Behavior

14 Jan

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision?

As reported by Emarketer, Mintel and Lightspeed GMI recently conducted a large study on this topic. Companies should pay attention to and behave appropriately with regard to the findings:

“Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to a 2015 study. Mintel and Lightspeed GMI surveyed 2,000 U.S. adult Internet users. More than half of respondents said they stop buying products when they believe a company is unethical. Over one-third of Internet users said they would tell others and 26% of respondents would do neither of those things.”

 

Click the chart to read more about the ethics study.


 

The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.
 

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