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Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”



What Do Americans Shoplift Most Often?

11 Nov

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at this NEW  YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.


Innovation in Action: The Dinner Lab

9 Nov

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try new recipes from rotating chefs and give feedback. The dinners are held in unique spaces that exist for only 24 hours, the company is diverse and adventurous and the chefs come from some of the world’s best restaurants.”

Today, Dinner Lab operates in more than 30 cities throughout the United States. Click here to see if your city is served. Following is a chart from the company’s Web site explaining how it works. [Click on the chart to access a larger version.] After the chart, there is a video by the New Yorker.


Dinner Lab 1


Better Understanding the Mind of the Multichannel Shopper

4 Nov

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.

To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper — “What transaction data and consumer insights say about the attitudes and behaviors of tomorrow’s global customers.”

Consider this from MasterCard:

“The days of mono-channel and the un-digital shopper are over. Today’s consumer is coming at merchants from all angles, as she considers an accelerating set of content, payment methods, and offers. Retailers and manufacturers alike must cease to market to an exclusive channel. Their focus must not be on channel, but on the master of multiple channels. Retailers must market to tomorrow’s customer: the omnishopper. The retail CMO who does so intelligently will know where to place the next bet. Because the consumer is already one step ahead.”

Click the image to access the full MasterCard report.


Devising Great Slogans

29 Oct

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.

As noted by Lindsay Kolowich for HubSpot:

“You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember the punchy slogan — ‘Think outside the bun’ — followed by the ding of a bell. What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too? For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.).”



What Are Our Favorite Snacks?

8 Oct

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?

According to recent research by Nielsen:

“Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons — reasons that differ by gender, generation, and income level.”

“Traditionally indulgent, easy-to-consume snacking staples like chocolate, crackers, ice cream, cookies, and chips dominated sales during the 52-weeks ending June 27, 2015, but the pace of growth is slowing. While sensibly indulgent products with built-in portion control, such as mini pies and mini brownies, have grown by double digits, healthier alternatives have joined the ranks of the most lucrative snacking products. Greek yogurt, fresh cut fruit, and deli dips, such as hummus, combined for more than $6 billion in sales during the 52-weeks ending June 27, 2015. With a combined growth rate of 8.4% over the prior year, it’s clear that consumers are finding ways to satisfy their snacking needs with healthy alternatives.”

Click the chart to learn more from Nielsen.


Facebook Cracking Down on Access to Data

28 Sep

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step.

As reported by  Deepa Seetharaman and Elizabeth Dwoskin for the  Wall Street Journal:

“Facebook’s restrictions on its user data, which were announced last year and put into effect in May, are rippling through academia, business, and presidential politics. Dozens of startups that had been using Facebook data have shut down, been acquired, or overhauled their businesses. Political consultants are racing to find new ways to tap voters’ social connections ahead of the 2016 presidential election.”

“’Facebook giveth and Facebook taketh away,’ said Nick Soman, who collected the locations of Facebook users’ friends to enhance his anonymous-chat app, Reveal. He later sold the app to music service Rhapsody International Inc. Mr. Soman said he admires Facebook, but learned a lesson about relying on third parties for a key component of his app.”

Click the chart to read more.



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