Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.
Take a look at this NEW YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.
Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.
To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper — “What transaction data and consumer insights say about the attitudes and behaviors of tomorrow’s global customers.”
Consider this from MasterCard:
“The days of mono-channel and the un-digital shopper are over. Today’s consumer is coming at merchants from all angles, as she considers an accelerating set of content, payment methods, and offers. Retailers and manufacturers alike must cease to market to an exclusive channel. Their focus must not be on channel, but on the master of multiple channels. Retailers must market to tomorrow’s customer: the omnishopper. The retail CMO who does so intelligently will know where to place the next bet. Because the consumer is already one step ahead.”
Click the image to access the full MasterCard report.
With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?
According to recent research by Nielsen:
“Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons — reasons that differ by gender, generation, and income level.”
“Traditionally indulgent, easy-to-consume snacking staples like chocolate, crackers, ice cream, cookies, and chips dominated sales during the 52-weeks ending June 27, 2015, but the pace of growth is slowing. While sensibly indulgent products with built-in portion control, such as mini pies and mini brownies, have grown by double digits, healthier alternatives have joined the ranks of the most lucrative snacking products. Greek yogurt, fresh cut fruit, and deli dips, such as hummus, combined for more than $6 billion in sales during the 52-weeks ending June 27, 2015. With a combined growth rate of 8.4% over the prior year, it’s clear that consumers are finding ways to satisfy their snacking needs with healthy alternatives.”
Click the chart to learn more from Nielsen.