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Study Abroad in Summer 2016 with Hofstra University’s Zarb School of Business

2 Feb

Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and graduate students. In addition, the Zarb School has international exchange programs with a number of universities.

Click the images to get more information.


2016 Zarb Study Abroad Poster

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.

The Revenue of the US's Biggest Brands - - Infographic

TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

26 Jan

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper. 

1. The U.S. economy should accelerate modestly this year.


2. Fed rate hikes could stimulate economic growth this year.


3. The U.S. economy is on a path toward sustainable growth in 2016.


4. China’s slowdown puts a damper on global growth.


As the World Ages: What Are the Marketing Implications?

11 Jan

People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old male in the United States now has a future life expectancy of about 30 years (five years longer than in 1970), and a typical 50-year-old U.S. female now has a future life expectancy of more than 33 years (four years longer than in 1970). This includes all races and ethnic groups.

As we age, we often change our eating habits, travel, medical needs, personal hygiene, housing, recreation, and other goods and services. It is imperative that marketers act accordingly.

According to Merrill Lynch:

“The face of aging will never be the same, as the 78 million Americans approaching retirement, plus millions more overseas, transform how we live, work and invest. All across the globe, companies, governments, and society are scrambling to harness the energy and meet the needs of an aging global population. Consider a few of the ways the world is preparing for this longevity revolution:”

“In the U.S., according to the Global Coalition on Aging, a drugstore chain noticed that aging customers, the core of its clientele and crucial for the firm’s profitability, tended to seek out older employees for assistance. To encourage would-be retirees to keep working, the chain offered those who spent winters in warmer climes the option to split their time between store locations and to work flexible hours.”

“The World Health Organization’s honor roll of 210 Global Age-Friendly Cities and Communities includes Portland, Ore., and New York City. These cities meet a long list of criteria ranging from having plenty of public transportation to offering job opportunities, accessible spaces, and socially inclusive policies for older residents. These attributes ‘also make them better places for everyone to live,’ says Michael Hodin, executive director of the Global Coalition on Aging.”

“[Globally,] the number of people over age 60 is already close to 1 billion and is expected to double by mid-century — to nearly a quarter of the planet’s population, according to the United Nations Department of Economic and Social Affairs. And, financial forecasting firm Oxford Economics has found that, in the U.S. alone, the ‘longevity economy’ — the goods and services Americans over 50 consume and the industries that serve them — already generates $7.1 trillion annually and should grow to $13.5 trillion by 2032, when it is expected to account for more than half of U.S. gross domestic product.


Click the figure to read more.


The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.

Updating Our Most Popular Post EVER

1 Jan

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you!

As a result, with the start of 2016, we are updating this post with EIGHT new sources of information (all published in 2015) on online shopping and gender and age, in alphabetical order. Click on any of the links to read more from each source.

E-commerce Chart: Online shopping Behaviors of Millennials Versus Baby Boomers by Daniel Burstein and Liva LaMontagne for Marketing Sherpa:

“This month (July 2015) , Neustar released a survey it conducted with the E-tailing group on 1,020 shoppers — 50% male, 50% female who spent at least $250 online, purchased online at least four times annually and owned smartphones. Their research shows that the biggest differences between millennials and baby boomers.”

E-commerce Demographic Report: In a Reversal, Women Are Now Dominating Mobile Shopping by Cooper Smith for Business Insider with data from Business Intelligence:

“Of U.S. consumers who say they’ve completed a purchase on a mobile device in the last month, 66.5% are women and 33.5% are men. Compare that to 2013, when a greater share of men than women completed purchases on mobile. Women are more actively researching products and retailers on mobile devices than men. Women are also more likely than men are to look up store locations on mobile devices.Women are more likely to be influenced by coupons and marketing campaigns compared to men. 27% of women and 20% of men say coupons influence their purchasing decisions, according to a study published by the  National Retail Federation.”

Gen X and Baby Boomers Present a Huge Opportunity for Online Retailers by Cooper Smith for Business Insider:

“The conventional wisdom is that teens and millennials drive E-commerce trends. In actuality, a disproportionate share of middle-aged consumers are shopping online. 23% of online shoppers fall between the ages of 35 and 44, while only 18% of the US population is that age. 24% of online shoppers are between the ages of 45 to 54, even though less than 20% of the U.S. population falls between those ages.”

How Gender, Age, and Left-Handedness Affect E-Commerce Behavior by Ayaz Nanji  for Marketing Profs::

According to a French study of 4,000 consumers: “Women are more active than men on E-commerce Web sites,women click 30% more on Web sites than men; women view 12% more pages; women hesitate 10% less before clicking on a page element; and women purchase 7% faster than men.”

“Younger (18-34 years old) and older (45-64 years old) consumers generally behave similarly on E-commerce sites, though there are some differences. Older consumers view 4% fewer pages; and older consumers’ hesitation time is 30% longer.”

How Your Buying Behavior Can Predict Your Gender by Krystina Gustafson for CNBC:

“When [online] subscription beauty service Birchbox started selling men’s sample boxes three years ago, the company’s founders quickly learned there are certain shopping habits that distinguish men from women. Whereas, females would test samples that the company sent them in the mail — sometimes purchasing a full-size version of an item they really liked — men would immediately snatch up six to a dozen versions of the same thing. “Birchbox was so unaccustomed to such buying behavior that its Web site started to code the orders as fraudulent!! ‘[Men] were buying something that they liked, and they weren’t just buying one of it,’ said Katia Beauchamp, one of Birchbox’s co-founders. ‘The guys in our office were like, ‘No, no, no, that’s how we buy soap.'”

“Though Birchbox’s case study may err on the extreme, it’s just one of a flurry of ways in which men approach shopping differently than women. For a more basic understanding, next time you’re at the mall, take a quick scan of your fellow shoppers.”

Gender Influence on Consumer Buying Behaviour by Sovit Khurana is available on Slideshare.

Online Shopping Behavior of Consumers by Preeti Singh1 and Radha Kashyap2 (a study of 200 experienced online shoppers) for International Journal of Innovative Research in Science, Engineering and Technology:

“The study results indicate that females had positive attitudes to purchase online apparel as compared to males. Further results shows that working females had more inclined towards online shopping as compared to working males. The results also show that respondents of the younger age group between 20-30 years, both males and females, purchased apparel online as compare to males and females of 30-40 years, 40-50 years, and 50 & above. The study further indicates that higher-income groups of females were more inclined towards frequent online purchases as compared to male counterparts.”

Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior by Farshad Kooti, Kristina Lerman, Luca Maria Aiello, Mihajlo Grbovic, Nemanja Djuric, and Vladan Radosavljevic for ACM:

“We find that a higher fraction of women make online purchases compared to men; but men make slightly more purchases per person. Men and women also purchase different types of products online. Even though the ranking of the top products is the same for men and women, each product accounts for different fraction of all purchases within the same gender. With respect to the age, spending ability increases as people get older, peaking among the population between ages 30 to 50 and declining afterwards. The same pattern holds for number of purchases made, average item price, and total money spent.”


Gillette Promotion Called Best Movie Tie-In of 2015

29 Dec

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.

According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”



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