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BCBGMAXAZRIA: Now in 100 Countries

23 Nov

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born.”

“Today, BCBGMAXAZRIAGROUP has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 175 BCBGMAXAZRIA boutiques in the United States, and BCBGMAXAZRIA is present throughout Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia among other countries. The Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi, and Singapore’s Takashimaya stores.”

The company has a very active fashion blog, which may be accessed by clicking the image.


 
The retailer continues to grow and has now expanded into more than 100 countries. It has also become more active with online sales. As reported by Alicia Fiorletta for Retail Touchpoints:

“Women’s fashion house BCBGMAXAZRIA Group has implemented the cross-border E-commerce solution from Borderfree to extend its brand to international online shoppers.The BCBGMAXAZRIA flagship line is now available in 100 countries, with the brand offering free shipping to all countries with a minimum spending threshold. All purchases also will be duty-free in all countries except Japan and Canada. Later this year, BCBGMAXAZRIA will expand its international E-commerce assortment to include its BCBGeneration and Hervé Léger brands.

“With the Borderfree technology, BCBGMAXAZRIA was able to quickly bring international, cross-border shipping to its E-commerce site, according to Alex Golshan, VP of International E-commerce and Omnichannel at BCBGMAXAZRIA. Team members receive accurate calculations of taxes and duties for each product, and have access to catalog review, customs compliance and restricted product management tools.”

Click the image to read more from Fiorletta.


 

Profiling the Cyber Criminal and Fighting Back

15 Nov

Learn more about global cyber criminals. Are YOU prepared?

Check out the infographic from Jumio, which provides a close look at international cyber fraud as well as tips for consumers on how to protect themselves.
 

 

Trendwatching: Asia, Latin and Central America, and Africa

13 Nov

Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.”

Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of the world: Asia, South and Central America, and Africa.

Click the images to access these reports.
 

Asia Pulse


 

Latin Pulse


 

Africa Pulse


 

Great Advice at Slideshare

7 Nov

Over the past several months, I have uploaded a number of valuable presentations at Slideshare. There should be something here for almost everyone!! :-)

Please let me know what you think.

Here are the links to these presentations (in alphabetical order):

 

A New Global E-Commerce Slideshow

5 Nov

Global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer.

Lee Bogner E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and adjunct faculty member at Hofstra University’s Zarb School of Business — has put together an excellent NEW multi-faceted SlideShare presentation on the dynamics of global E-commerce.

Check it out!
 

 

Where Are Mobile Payments Headed in 2015?

4 Nov

We know that mobile payments are the next big thing. With the introduction of Apple Pay, things promise to pick up even more.

As Judo Pay notes at Visual.ly:

“Consumers around the globe are already embracing this technology and want to make it a part of their daily lives. Buy coffee, pay your parking tickets, book your flying tickets, pay for taxi, retail chains, fast food centers, buy gift for dear ones. Payment by phone has slowly emerged as an end-to-end solution for easy payments. Pay by phone is the emerging technology we look forward to embrace. So are you as a business ready today to delight your consumers?”

Check out Judo Pay’s infographic on mobile payments.
 

 

Social Media and the Purchase Process

30 Oct

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit?

As Dynmark, a cloud-based mobile messaging and intelligence platform, notes at Visual.ly.com:

“Social media have become a massively important part of people’s lives across the globe. Boosted by the growth of the smartphone, users have become more and more focused on individual moments, which they can share. Sharing, posting, and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media have a significant effect on retail, online, and in store. So how can brands use this to their benefit?

 

Take a look at this infographic from http://www.mobiledonky.com.
 
How is Social Media Affecting the Buying Process

 

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