The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.
First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.
Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted.
The 2015 Universum World’s Most Attractive Employers– Business results are based on the responses of thousands of undergraduate and graduate students around the world.
First, take a look at the top 25 desirable employers as rated by business students around the world. Click the image to read more.
Now, click the links to access Universum’s listing of the most ideal employers for business students in many countries around the world. These rankings are not separated by undergraduate/graduate.
Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.
According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report.
Each year, the firm publishes various Brand Simplicity Indexes. Here are links to its 2014 regional and country ratings, the most recent available:
To learn more about the Global Simplicity Index, take a look at this video.