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Millennials Move Over (a Little): Gen Z Coming of Age

14 Apr

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s or from the mid 2000s to the present day.”

According to JWT Intelligence:

“After years of Millennial obsession, Gen Z is emerging as a welcome new focus for brands, researchers, and marketers. ‘Finally,’ is the resounding sentiment. ‘Something new to talk about!’ i-D magazine has launchedhow generation z will change the world,” a series of articles, photos, and calls to arms. Meanwhile, Dazed & Confused’s new cover features Game of Thrones star Maisie Williams musing on what it’s like to be a teenager. The New York Times recently ran a feature called ‘Make Way for Generation Z.’ In timely fashion, Larry Clark, director of the jarring 1995 movie Kids, has introduced a new equally uncomfortable portrait, this time of Parisian youth, in his latest movie The Smell of Us.”

It helps that the group, aged roughly 12-19 years old, is refreshingly different from its Selfie-loving Millennial predecessors. Gen Z, born circa the late ’90s, is the first truly digital native generation — they were practically born with technology in their hands and are constantly connected to the people and content that matter to them.”

Click the image to read more from JWT Intelligence.
 

 

GREAT New Marketing Report from McKinsey & Company

13 Apr

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.”

Click the image to access the 112-page report. Lots to learn!
 
McKinsey
 

Mobile Internet Advertising Is Booming

2 Apr

In a very short time, mobile advertising has really taken off. And it promises to keep on booming. Thus, marketers must act accordingly. :-)

According to new research by eMarketer:

“The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally.”

 

Click the image to read more from eMarketer.

 

 

The World’s Most Ethical Companies According to the Ethisphere Institute

29 Mar

There are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the Ethisphere® Institute.

According to its Web site:

“The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. We have a deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere believes integrity and transparency impact the public trust and the bottom line of any organization. The World’s Most Ethical Companies is a distinction that honors superior achievements in transparency, integrity, ethics and compliance.”

“The World’s Most Ethical Companies® designation recognizes companies that truly go beyond making statements about doing business “ethically” and translate those words into action. Honorees not only promote ethical business standards and practices internally, they exceed legal compliance minimums and shape future industry standards by introducing best practices today. In 2015, 132 honorees were named spanning 21 countries and five continents and representing over 50 industries. In its ninth year, the list includes 15 nine-time honorees and 11 first-time honorees.”

Of the 132 honorees for 2015, 100 are U.S.-based companies!

Click the image to see the 2015 honorees, designated by industry as well as alphabetically.
 

 

A Study on Global Internet Censorship

24 Mar

We know that open access to Internet content is not available to all residents in every country around the world. But where is censorship the worst?

In a controversial research study of this topic, Jeremy Bender reports the following for Business Insider. DO YOU AGREE OR DISAGREE? WHY?

“Internet censorship and limitations on online speech are an unfortunate fact of life around the world. In 2014, Reporters without Borders designated 19 countries as “enemies of the internet,” including the United States and Great Britain. According to the organization, these countries all engaged in forms of online censorship, ranging from the UK carrying out a distributed denial of service attack against Anonymous to North Korea having building its own internal Internet and walling its citizens off from the global Web.”

“The infographic from George Washington University’s Master’s in Paralegal Studies Online program visualizes the various forms that Internet censorship can take around the globe.”

 

 

2014 Global Patent Filings

21 Mar

According to the WIPO Web site:

“Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.”

“The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation. A specialized agency of the United Nations, WIPO assists its 188 member states in developing a balanced international IP legal framework to meet society’s evolving needs. It provides business services for obtaining IP rights in multiple countries and resolving disputes. It delivers capacity-building programs to help developing countries benefit from using IP. And it provides free access to unique knowledge banks of IP information.”

Here is an infographic about global patent filings in 2014.
 
infographics_pct_2014
 

The Promotion Value of Store Window Displays

17 Mar

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking.

As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland:

“Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention.Whether they have effective storyline type displays or they simply let colors or their clothes do the talking, these brands ensure they turn heads with their window displays.”

“It can be a task to get window displays right. In fact, window dressing is an art in itself which requires a lot of experience and of course, attention to detail. In our infographic we outline some of the most impressive window displays over the past few years that have rocked the world of retail. We provide details on each: what is depicted in the display, where it is located, and why is it so effective.These inspiring designs will make you look at window displays in a whole new light — from Bergdorf Goodman to Chanel to Apple.”

“See how visual merchandising is done right with our insightful info graphic on ‘The Art of Window Displays.’ Enjoy!

 

The_Art_of_Window_Displays-Infographic
 

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