Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:
“To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of the future.”
“In measurable terms, this requires that: At least 30 percent of revenue must come from outside the brand’s home region.It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets. There must be sufficient publicly available data on the brand’s financial performance.Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.The brand must have a public profile and awareness across the major economies of the world.”
“These requirements — that a brand be global, visible, and relatively transparent with financial results — lead to the exclusion of some well-known brands that might otherwise be expected to appear in the ranking.
According to Interbrand, the top 10 most highly valued brands in the world for 2014 are:
Click the image to see Interbrand’s 2014 top 100 global brands, including a description of each ranking.
Mr. Clean, Lays, Burger King, KFC, Olay, and Milky Way/Mars are popular brand names. But what are these products known as outside the United States?
Click the image to find out the answers.
Learn more about global cyber criminals. Are YOU prepared?
Check out the infographic from Jumio, which provides a close look at international cyber fraud as well as tips for consumers on how to protect themselves.
Trendwatching.com puts out a lot of excellent multimedia information on what’s happening now — and where things are headed. As Trendwatching.com notes at its Web site: “We help 260,000+ subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities.”
Recently, Trendwatching.com published interesting reports about expected 2015 trends in three different regions of the world: Asia, South and Central America, and Africa.
Click the images to access these reports.