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Universum’s 2014 Top Employer Rankings: Part 2 — Global Leaders

16 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted.

The 2014 Universum Student Surveys by Country results are based on the responses of several hundred thousand college students around the world (although not necessarily specified by undergraduate/graduate status). Note: Some of the country surveys were conducted in 2012 and 2013.

Click the links to access Universum’s listing of the most ideal employers for many countries around the world:

 

australia  Australia

  Austria

Belgium  Belgium

brazil  Brazil

canada  Canada

China  China

Czech Republic  Czech Republic

denmark  Denmark

finland  Finland

france  France

germany  Germany

Hong Kong  Hong Kong

india  India

Indonesia  Indonesia

ireland  Ireland

italy   Italy

 japan  Japan

Malaysia  Malaysia

mexico  Mexico

Netherlands  Netherlands

norway  Norway

Poland  Poland

russia  Russia

singapore  Singapore

south africa  South Africa

Spain  Spain

sweden  Sweden

Switzerland  Switzerland

thailand round flag  Thailand

turkey  Turkey

Ukraine Ideal Employers  Ukraine

UAE  United Arab Emirates

Uk  United Kingdom

Vietnam  Vietnam

 

Social Media Maturity: An MIT Infographic

9 Sep

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use.

Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July 2014 global study on social business indicated that ‘social business maturity’ is related to the level of results that companies achieve. A new infographic illustrates how social business creates value, and outlines the primary drivers for companies seeking to advance toward social business maturity.”

Here is that infographic.
 

 

What Do Marketers Think of “Real-Time” Marketing?

8 Sep

Recently, Evergage – which delivers personalized messages in real time — surveyed marketers in 18 countries (the majority of from the U.S.) “to provide a snapshot of real-time marketing in 2014. 76% of marketers are using real-time marketing today, and 88% of marketers consider it important to their 2014 plans – with many planning to invest this year, according to the survey results showcased in a new infographic.”
 
Survey Results Infographic
 

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

7 Sep

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States.

The OECD regularly conducts surveys in its member countries to determine the Life Satisfaction there:

“Life satisfaction measures how people evaluate their life as a whole rather than their current feelings. It captures a reflective assessment of which life circumstances and conditions are important for subjective well-being. When asked to rate their general satisfaction with life on a scale from 0 to 10, people across the OECD gave it a 6.6 grade. Life satisfaction is not evenly shared across the OECD, however. Some countries – Estonia, Greece, Hungary, Portugal, and Turkey – have a relatively low level of overall life satisfaction, with average scores of less than 5.5. At the other end of the scale, scores were higher than 7.5 in Canada, Denmark, Norway, and Switzerland. There is little difference in life satisfaction levels between men (6.6) and women (6.7) across OECD countries. Education levels do, however, strongly influence subjective well-being. Whereas people who have only completed primary education across OECD countries have a life satisfaction level of 6.2, this score reaches 7.2 for people with tertiary education.”

According to the OECD’s most recent survey, the United States rates 17th in Life Satisfaction among the 34 countries: “In general, Americans are less satisfied with their lives than the OECD average, with 75% of people saying they have more positive experiences in an average day (feelings of rest, pride in accomplishment, enjoyment, etc.) than negative ones (pain, worry, sadness, boredom, etc.). This figure is lower than the OECD average of 76%. The top five countries in Life Satisfaction are Switzerland, Norway, Denmark, Canada, and Iceland.

Click this link, then click the “Countries” tab, and choose a country to learn more about “How’s Life” in each of the 34 countries in the OECD survey.

And for a fun interactive Web site on the “Better Life Index,” click the chart below, look at the responses in the individual countries, and enter your own answers. [Note: Click "Create your index"]

 
Better Life Index
 

Trends in Online Shopping

24 Aug

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around the world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.
 

 

A New Focus for P&G

19 Aug

Procter & Gamble, the long-time world leader in consumer products and the leading global advertiser, is ready to embark on another new strategy. It has tried many tactics in recent years to try to stimulate company growth and profits.

P&G’s latest approach may seem counter-intuitive — to grow by shrinking its brand portfolio. However, this idea does seem on target and reflects the essence of the Pareto 80/20 Principle that relatively few products account for a disproportionate amount of sales and profits.

As reported by Rachel Abrams for the New York Times:

“After years of expansion into areas like pet food and beauty products, Procter & Gamble announced that it would cut as many as 100 brands from its arsenal to focus on others, like Tide, that made the company a powerhouse over the decades. The move is part of a strategy to improve the company’s financial performance by doubling down on about 80 brands that generate 95 percent of the profits and 90 percent of sales, according to A. G. Lafley, the firm’s chief executive. The company, and the industry at large, have faced pressure as consumers continue to spend less than they did before the financial crisis.”

[According to Lafley,] “‘This new streamlined P&G should continue to grow faster and more sustainably, and reliably create more value. Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.'”

Click the image to read more of Abrams’ story.

 

Photo by Mario Anzuoni/Reuters

 

Amazon Versus Hachette, Amazon Versus Disney, Etc.

18 Aug

As the world’s largest book seller and online retailer, Amazon is never afraid to flex its muscles with regard to suppliers. So, these questions come into play: Is Amazon acting as an advocate for lower consumer prices (as the retailer claims)? OR is Amazon an unrestrained bully trying to increase its margins at the expense of its content providers (as critics claim)? WHAT IS YOUR CONCLUSION?

For several months, Amazon has been  battling with publisher Hachette. Consider this observation in Catey Hill’s report for MarketWatch:

“Amazon and book behemoth Hachette — along with some publishers’ groups and writers — are at one another’s throats, in a fight that’s escalated just within the past week. Amazon, which accounts for about 60% of the digital-book market, wants to use its market power to get Hachette to lower E-book prices, while Hachette says that this is ‘punitive,’ hurts authors and bookstores, and doesn’t take into account the costs — like royalties, marketing and expenses — that go into creating books. Hachette also notes that 80% of its books are already selling online for $9.99 or less, which is the price at which Amazon hopes to sell many of its E-books. For its part, Amazon has used its leverage against Hachette by delaying shipping and stopping pre-orders on some Hachette books.”

Now, Amazon has also decided to do battle with the Walt Disney Co., another behemoth content provider. Consider this observation in Greg Bensinger’s report for the Wall Street Journal:

“When Amazon.com Inc. wants to fight, it turns to a familiar playbook. The latest to feel the Seattle retailer’s sting is Walt Disney Co. Amazon isn’t accepting pre-orders of forthcoming Disney DVD and Blu-ray titles including Captain America: The Winter Soldier and Maleficent. As Amazon continues its well-publicized battle with Hachette over E-book costs, it has now engaged in a battle with Disney. It is the same tactic Amazon has employed in a bitter four-month spat with Hachette Book Group over E-book pricing. To press its point, Amazon suspended pre-orders for physical copies of many Hachette titles and lengthened shipping times or pared discounts for others. The tactics underscore Amazon’s unusual sway in E-commerce, where it is by far the dominant player, particularly for books and media.”

Click the image to see a Wall Street Journal video on this battle.

Photo by Associated Press

 

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