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How to Know If Your Product Idea Has Potential

14 Aug

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?

For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.

 


 

In 2015, Online Video Is Booming

11 Aug

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2).

How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations.

Click the image for a larger version.
 

 

Free Resources from Trendwatching.com

17 Jul

Trendwatching.com is an excellent source of information about current and emerging trends around the globe:

“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of spotters in more than 90+ countries worldwide.”

At its Web site, Trendwatching.com makes available a number of free resources. Here are some recent examples:

 

 

Amazon Creates Its Own “Prime” Holiday

8 Jul

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.

As Tim Parry recently reported for Multichannel Merchant: “While not unheard of globally, Prime Day appears to be the first self-created selling holiday launched by a U.S.-based web merchant. Selling holidays have shown to be successful in China: Alibaba’s Singles Day (November 11) in China brought that marketplace $9.3 billion in one-day sales. And last month, JD.com announced record-breaking one-day results from its June 18 JD.com Anniversary Sale.”

Here is Amazon’s blurb about Prime Day, followed by a YouTube video:

“On the eve of Amazon’s 20th birthday, the company will celebrate Prime Day — a global shopping event with more deals than Black Friday, exclusively for Prime members. To celebrate Prime Day and launch a Prime Living Photo Contest, local artists were commissioned in every Prime-eligible country, with locations ranging from Toronto to Milan and Seattle to Berlin to create their interpretations of #PrimeLiving. What is #PrimeLiving? Members frequently reveal how much they love Prime. So Amazon is providing members a forum to share how Prime helps enable some of their happy moments. Did you save enough time today to take the dog for a long walk? Did you finish your shopping while lounging at the beach? After a long week of work, did you still arrive in the perfect outfit with just the right gift? Take a snap, capture the moment. Between July 6 and July 15, Amazon invites members to enter a photo in the Prime Living Photo Contest for the chance to win the equivalent of $10,000 in Amazon Gift Cards. No purchase necessary. See contest rules.”

 

 

Ad Campaigns That Inspire

6 Jul

Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. :-)

So, let’s look at several inspiring ads, as presented by Jami Oetting for the HubSpot Blog:

“A great idea can inspire. But it can also make you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. The event recently wrapped at the end of June and this year’s top winners — the Grand Prix recipients — provide us with another list of interesting and inspiring work.”

 
Here are inspiring ads in five different categories. [Click here to see 21 Cannes-winning ads.]
 
 
Film: “A new Leica ‘100’ advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos.”


 
 
Cyber: Gisele Bündchen – I WILL WHAT I WANT.” “Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise.


 
 
Radio: To mark the 25th anniversary of the fall of the Berlin Wall, Soundcloud and Grey Berlin created an acoustic reconstruction of the Berlin Wall.


 
 
Product Design: Geometry Global created a no-tech, simple product to help the people of Cambodia prevent iron deficiency. The fish-shaped piece of iron, which symbolized hope and good luck in the community, is cooked in the person’s meal for 10 minutes and can contribute 75% of a person’s daily required iron intake.”


 
 
Media: Y&R Istanbul created an app for Vodafone that allowed women in a domestic abuse situation to seek help from three pre-selected friend. But the app couldn’t be mass marketed, so it was promoted within makeup tutorials, on clothing tags, and when the person copied and pasted an offer code.”


 

Evans on Marketing’s Most Popular Posts for the First Half of 2015

3 Jul

Thank you for reading our evansonmarketing.com posts. :-)

Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them:

  1. See How Well You Can Do on This Entertaining Marketing Quiz (Because this quiz is no longer available, here is another interesting one for you: 5 Things You Thought You Knew About Interactive Content)
  2. What Job Skills Will Be Most Important in 2020?
  3. Body Language Errors to Avoid During Interviews
  4. What Are the Toughest Languages to Translate?
  5. Looking to Generate Passion? Consider Using the Color Red
  6. Social Marketing Tips
  7. Do YOU Think Before You Tweet?
  8. Personalizing Marketing
  9. Ten Marketing-Oriented Business Trends to Consider: A Slideshow
  10. Does Rebranding Always Work?
  11. Video and Social Media Are Big in the Mobile Era
  12. Pay More Attention to Loyal Customers!

 

 

A Provocative Take on the Future of Self-Driving Cars

26 Jun

Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market.

Given that self-driving cars will/may be sold in the very near future, we need to better understand where the marketplace will be headed. Recently, McKinsey’s Michele Bertoncello and Dominik Weewe published a thought-provoking view of self-driving cars: “Ten Ways Autonomous Driving Could Redefine the Automotive World — The Development of Self-Driving, or Autonomous, Vehicles Is Accelerating. Here’s How They Could Affect Consumers and Companies.”

  1. “Industrial fleets lead the way.”
  2.  “Car OEMs [original equipment manufacturers face a decision. Automakers worldwide will likely define and communicate their strategic position on AVs in the next two to three years.”
  3.  “New mobility models emerge. While OEMs are developing autonomous vehicles, a variety of other transport-mobility innovations are already hitting the road.”
  4.  “The car-service landscape changes.”
  5.  “Car insurers might shift their business model. Car insurers have always provided consumer coverage in the event of accidents caused by human error. With driverless vehicles, auto insurers might shift the core of their business model, focusing mainly on insuring car manufacturers from liabilities from technical failure of their AVs, as opposed to protecting private customers from risks associated with human error in accidents.”
  6.  “Companies could reshape their supply chains.”
  7.  “Drivers have more time for everything. AVs could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment.”
  8.  “Parking becomes easier. AVs could change the mobility behavior of consumers, potentially reducing the need for parking space in the United States by more than 5.7 billion square meters.”
  9.  “Accident rates drop. By mid-century, the penetration of AVs and other ADAS could ultimately cause vehicle crashes in the United States to fall from second to ninth place in terms of their lethality ranking among accident types.”
  10.  “AVs accelerate robotics development for consumer applications.”

 
Click the chart to read the full article.

McK1
 

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