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A Look Back at Some WAY Off Predictions

26 Jan

Last week, we posted about JWT Intelligence’s 100 best predictions for 2015.

But how about some past predictions by others that really turned out to be wrong? Take a look at this infographic.
 
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JWT Intelligence’s 100 Key Predictions for 2015

23 Jan

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

 

What Are the Best Ways to Influence People?

20 Jan

Persuasion is a key skill for marketers to master — not manipulation but honesty-based persuasion.

As Emma Snider writes for HubSpot:

“To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service.”

“Most salespeople swear by personal persuasion tactics that ‘just work.’ But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding. So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science.”

 

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

The Best Marketing Books of 2014

31 Dec

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions.

ALL the best in 2015! :-)

 

Businessweek’s 85 Big Ideas over the Last 85 Years

28 Dec

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to Apple (10) to DNA sequencing (25) to teenage consumers (50) to personal fitness (75) to the first widespread report using the term GDP (85).

As editor Josh Tyrangiel notes:

“This special issue chronicles the most disruptive ideas of the past 85 years, those entrepreneurial earthquakes whose tremors are still being felt. Disruption is a trendy word, but it’s used here without endorsement. To add a little tension, we’ve gone to the trouble of ranking these 85 disruptions and counting down to an overall world-changing champion. Comparing the importance of television to the impact of the Laffer Curve or Google (GOOG) to the AK-47 isn’t meant to yield scientific results. It’s meant to start some interesting arguments and remind us how dramatically business can change society.”

Click the image to see the full list.

Note: Each idea on the list is accompanied by a Businessweek story; and there are also some video clips.

 

 

2014 Customer Champions

9 Dec

1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion:

“Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer cause, who reminds employees that customers are the business, who understands how to transform loyalty into profit, and whose efforts both command attention and garner real results. I am a Customer Champion.”

“Since its inception in 2004, the 1to1 Media Customer Champions has grown into a one-of-a-kind awards program that honors and spotlights individuals responsible for game-changing customer-focused strategies — a truly unique event that honors the leaders who create innovative change in their organizations. The awards program now includes a group of more than 130 distinguished leaders representing household name brands. From sweeping voice-of-the-customer initiatives and data analysis strategies to employee engagement and omnichannel initiatives, this year’s 12 winners are the creative disruptors in their firm who play a critical role in advancing their organizations’ customer strategies.”

These are the 2014 winners:

  • Annamarie Bermundo, AVP, CRM and digital platform development at L’Oreal Paris USA, “offers customers digital, interactive platforms that enable each individual to experience the brand before completing the sale, improving both loyalty and trust.”
  • Anna DiGregorio, Marketing Director at Marketplace Philadelphia Management, “implemented training programs and gamification features to streamline services at Philadelphia International Airport.”
  • Kyle Groff, JetBlue’s manager of customer insights, “harnesses customer insights to improve travelers’ experiences.”
  • Deepak Khandelwal, Google’s vice-president of global customer experience, “champions convenience and positive experiences for a global customer base.”
  • Mike Lester, president of The Melting Pot, “inspires employees to pursue the ‘Perfect Night Out’ standard by serving customers on an individualized level in any capacity possible.”
  •  Jim McCann, 1-800-Flowers.com’s CEO, “commits to conversations with satisfied and dissatisfied customers.”
  • Eric McKirdy, manager, global customer care and the face of Ask.com’s customer service team, “is leading the company’s efforts to rebuild its customer service strategy.”
  • Tom Mueller, ADP’s vice-president of client experience, “makes data meaningful by mapping the customer’s journey.”
  • Glenn Schleicher, Cisco’s director of the Smart Web Technology Group, “makes sure the company’s self-service technologies are designed to meet customers’ needs and expectations.”
  • Gregg Tilston, global social media leader at Flight Centre Travel Group, “empowers employees with the social playbook and creative freedom necessary to exceed consumer expectations and cultivate true fans.”
  • Gavin Woody, vice-president, operations at A Place for Mom, “quantifies the customer experience by providing agents with the tools and knowledge required for quality customer service.”
  • John Wompey, vice-president of operations at Foot Locker, “uses voice of the customer data to uncover truths that drive companywide innovation and employee success.”

Click the image to access 1to1 Media’s full report, with profiles of each winner.

 

 

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