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Can Xerox Make Work Better?

13 Oct

Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:

“Xerox is best known for the innovation we brought to the sharing of information. Invented just over 75 years ago, xerography dramatically scaled the way organizations could communicate. It solved a major barrier to the way organizations shared information, yielding a range of operational benefits. It remains a core communication technology in every business, government office and educational institution today. Since then, Xerox innovation has been at the core of today’s digital world – from the invention of some of the earliest personal computers to being instrumental in 3-D print-head technology. And today, that same mission to apply technology and innovation to improve business process and workflow is relevant to a range of functional domains across almost every industry.”

One of the latest marketing campaigns from Xerox is “Work Can Work Better.” As the company notes:

“The world of business is abuzz with solutions like the IOT (internet of things), big data and the cloud. Yet, the reality is that despite increased investments, productivity is declining and business outcomes have never been harder to achieve. The next frontier of enterprise transformation and global progress is improving the work itself, and that is where Xerox is uniquely positioned to help people, process and technology work better together. So work can work better, with Xerox.”


Are YOU Aware of the State of Search Marketing in 2015?

12 Oct

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important.

Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency:

“Search marketing remains a priority for several brands, businesses, and industries. But how exactly can you achieve search engine prosperity and what can be done to improve your ranking? Well, in an attempt to answer these questions and other pressing issues, we have collaborated with Smart Insights and Similarweb to come up with an infographic that takes a closer look at The State of Search Marketing in 2015. So, if you’ve ever wondered whether PPC is more effective than SEO or want to find out the behavioral differences between mobile and desktop users, check out our infographic.”



A Novel Use for Office 365: Product Innovation

16 Sep

When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation.

[NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can accomplish the same innovation functions. :-) ]

Take a look at the video to learn more. The Office 365 for Business home page is here.



How Can We Train Ourselves to Be More Innovative?

10 Sep

We’d all like to be successful innovators such as Steve Jobs, Mark Zuckerberg, Bill Gates, and others. So, how can we train ourselves to be more innovative?

Check out this slideshow by Raman Kalia, a consultant from India.



Proving Marketing ROI Is Difficult

18 Aug

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.

Now, according to B2B Marketing, the situation is changing:

“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”

“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”

Click the image below for some solutions related to better measuring marketing ROI.



Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:



Small Business Social Media Trends

4 Aug

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms?

For its seventh annual Social Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business owners, and solopreneurs from the United States and overseas, to uncover various trends. Here are 12 of the most important trends:

  1. Social Media Critical for Small Business — “96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, ‘Social media marketing is important for my business.'”
  2. Facebook Dominates Small Business Social Media Marketing — “The majority of respondents carry out social media marketing on Facebook. 93% use Facebook, ahead of Twitter at 79%.”
  3. B2B Small Businesses Use Social Differently Than B2C — “Breaking down Social Media Marketing Industry Report averages is useful. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking.”
  4. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working — “Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don’t know whether their Facebook outreach is ‘working.’”
  5. Small Businesses Plan to Expand Facebook Activities This Year — “The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it.”
  6. Most Small Businesses Spend 6 Hours or More Weekly on Social Media — “Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time.”
  7. Small Businesses Identify Increased Exposure as Social’s Top Benefit — “Even though ‘increased exposure’ is more difficult to measure than a metric like traffic or bounce rate, marketers and small business owners rank it the number-one benefit of marketing on social media.”
  8. Increased Traffic to Website Is Number-Two Benefit of Social Marketing — “77% of the survey respondents have appreciated the traffic that comes to their sites via social referral (clicking from Facebook or LinkedIn to the website for a blog post or landing page offer). Google Analytics and other tools make getting this data possible, even easy.”
  9. Social Media Cuts Marketing Expenses for Small Businesses — “Early on, social media developed the reputation of reaching audiences at a low price.”
  10. Small Business Direct Social Sales Rise Over Time — “More than half of marketers who have been using social media for more than 2 years report their channels helped them improve sales. Seventy percent of those with a 5-year social media marketing investment report it helps improve sales.”
  11. Facebook Dominates Social Media Paid Ads — “The low cost associated with social media ads is just one aspect that appeals to small businesses. The ability to target ads to a narrow geographic (down to the zip code) and demographic market provides another.”
  12. Types of Social Media Content — “Blogging and visual assets nearly tied at 70% and 71% respectively. The self-employed depend on blogging, with 79% of that faction reporting they blog. At this time, just 10% of marketers use podcasting, but some speculate that podcasting could be an opportunity. Requiring higher budgets and more technology, video content finishes third.”


Click the image to read more.



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