B2B Marketing annually produces a Social Media Benchmarking Report. This report is written in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.
One of the most critical and important employees in many firms — especially B2B companies — is the sales representative. Unfortunately, some firms do not appreciate or recognize all of the issues that may make their sales rep jobs especially challenging.
As reported by Anum Hussain for HupSpot:
“Sales reps have a lot of responsibilities. Along with selling — which is, of course, what they were hired to do — they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. Where does staying on top of marketing materials fit in? As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on. But there are so many hours in a salesperson’s day, and it can be really hard to keep up with the content. As a result, over 40% of marketing materials don’t end up getting used by B2B sales teams.”
The excellent infographic below from Qvidian (a cloud-based sales execution solutions provider) “walks through a day in the life of a modern B2B sales rep, highlighting the challenges that pop up along the way.”
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These resources are divided into several categories: