As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.
Here are more resources, this time, provided by the UPS Store for Inc.:
“Small business owners are always busy and looking for a way to save money. That’s why The UPS Store has done the research and hand-selected valued partners to provide you with exclusive offers on the products and services that you need most.”
These resources are divided into several categories:
- Accounting and Bookkeeping
- Business Planning
- Communication Tools
- Financial Services
- Human Resources
- IT Support
- Marketing Services
- Merchant Services
- Reception Services
- Record Storage
- Web Site Services
Click the image to access the resources.
Starfleet Media recently conducted a study on content marketing – The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:
“While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained a number of unexplored areas that warranted further investigation. We believed that capturing the right data – from hundreds of marketers with first-hand experience – and gaining actionable insights into these areas, could benefit not only our company, given our purview, but countless others, as well.”
What exactly does content marketing entail? According to the Content Marketing Institute:
“Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
Key findings from the Starfleet Media report have been summarized by MarketProfs. Click the image to see the summary.
When annual sales approach $150 billion, it becomes harder to be agile and flexible in anticipating and responding to the evolving marketplace. This is something that even star companies such as General Electric – whose slogan is “GE imagination at work” — must face.
In GE’s case, it is embarking on new ways of doing business. As Bloomberg Businessweek’s Richard Clough reports:
“GE has enlisted tech entrepreneur Eric Ries to help develop FastWorks, based in part on his bestseller The Lean Startup. As detailed in the 2011 book, Ries’ lean startup philosophy is designed to help companies foster innovation and hasten product development by building imperfect early versions, releasing them to customers, getting feedback, and then ‘pivoting,’ or adapting the products when necessary. Now GE is adopting that playbook to speed the rollout of products ranging from lightbulbs to gas turbines to refrigerators. The company has already trained 40,000 employees under the new initiative, one of the largest in GE’s 122-year history.”
Click the image to read more from Clough.
1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.