“The Personality Atlas report is based on findings from a 27-market study of 6,075 adults aged 18-plus that used SONAR, JWT’s proprietary online research tool. The study covered Argentina, Australia, Brazil, Canada, China, Colombia, Czech Republic, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Pakistan, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, United Kingdom, and United States. Our respondents provided their perceptions of each country surveyed, including their own — we looked at overall perceptions, as well as perceptions related to people, culture, government and brands/products.”
Click the map for three views of personality: (1) How the world views other countries. (2) How countries view themselves. (3) See where you fit. Hover over the country to read the description. Enjoy!