Why Do Many Ads Annoy Us?

26 May

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer Reports recently noted:

“Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer Reports National Research Center, are robocalls; false claims that you’ve won a prize or sweepstakes; bills that look real but aren’t; pop-up online ads; and hyperbolic ads for medical remedies. Least annoying of all the gripes we asked about: ads on billboards.”

“Women tend to get more annoyed than men, our survey of 1,000 Americans found, especially with fast-talking disclaimers; ads that target people based on past purchases, demographics, or behavior, and asterisks tied to tiny disclaimers in print or online ads.”

Take a look at the infographic below. How do YOU feel about these advertising tactics?
 

 

2 Responses to “Why Do Many Ads Annoy Us?”

  1. Diane June 27, 2014 at 7:42 am #

    This is my first time pay a quick visit at here and i am in fact happy to read
    everthing at single place.

Trackbacks/Pingbacks

  1. Why Do Many Ads Annoy Us? | Marketing | Scoop.it - May 26, 2014

    […] Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them. As Consumer Reports r…  […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 953 other followers

%d bloggers like this: