The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.
As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.
Raymond Wong, reporting for DVICE.com, notes that:
“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”
Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!