Lessons from SXSW Interactive

20 Mar

As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.”

At the recent SXSW Interactive event,  JWT Intelligence did some background research and came up with 10 key overriding themes for us to consider:

  1. The Snowden effect
  2. Data permanence
  3. Demystifying cryptocurrency
  4. The future of the Internet
  5. Wearables
  6. Man versus machine
  7. Disruption
  8. The humanitarian potential of technology
  9. Visualization
  10. Mindfulness and technology

Here is a slideshow that looks in-depth at these overriding themes from JWT Intelligence:
 

 

7 Responses to “Lessons from SXSW Interactive”

  1. Carky March 20, 2014 at 10:57 am #

    It is too bad that SxSW isn,t held in Colorado. “Colorado Marlboros” are cheaper there.

  2. theroyalbengalitiger March 24, 2014 at 1:19 pm #

    Personally I think any company trying to capitalize on The Snowden Effect (like Microsoft: http://www.economist.com/blogs/babbage/2014/01/internet-governance) should be punished because they are basically enabling a traitor and someone who had a job that was sensitive to national security and has the temerity to be defiant after blatantly disregarding his duties

  3. Rebecca Yang March 24, 2014 at 5:41 pm #

    I care privacy mostly. Actually, I chose Google beacuse Google sticked to customers’ privacy and pulled out the search service of china. I assumed Google is much safer than other searching engine.

  4. Xiaohan Sun -MKT249 March 25, 2014 at 4:20 pm #

    This is an awesome slideshow! Combine the snowden effect and the future of internet, I think people may pay more attention on their virtual privacy. Like when I go through facebook page, I found the ad on the right side are all based on my preference or searching record, it reminds me that internet is not safe and i was wondering it was legal or not. To be honest, I don’t like this kind of ad marketing, although I indeed interested in those webpage, but i won’t click that because I feel like my privacy was violated.

  5. Li Jiang - MKT 249 May 12, 2014 at 5:47 am #

    The internet has become the most competitive battlefield in the world. New start-up companies were established almost everyday and plenty of them gain great successful with in few years. With the development of technology, there is great potential in the future of internet. Not only involved the enhancing of information security, but also includes many online apps that change the way of our daily activities.

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  1. Lessons from SXSW Interactive | Marketing | Sco... - March 20, 2014

    […] As noted at its Web site: "The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creati…  […]

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