Better Understanding China

17 Jan

As the Chinese marketplace becomes more and more important for foreign companies and countries, the knowledge base about China has also exploded.

One comprehensive site is from McKinsey & Company, “Greater China.” This site includes tabs on Careers, Insights, Blogs, and Podcasts.

Currently, Mckinsey is featuring a special issue of its quarterly magazine: “China’s Next Chapter.” Click the image to access this issue.

 

2 Responses to “Better Understanding China”

  1. Xiao Liu February 3, 2014 at 5:55 pm #

    With the development of China’s economy, Chinese families buying power are growing. As the article mentioned, China keeps big market potential for the e-tail business. Comparing with american E-business, China has more categories of product, especially the food area which I think American e-business lacks of. However, they should still learn how to make good product distribution and proper shipment partnership with delivery companies.

Trackbacks/Pingbacks

  1. Better Understanding China | Marketing | Scoop.it - January 17, 2014

    […] As the Chinese marketplace becomes more and more important for foreign companies and countries, the knowledge base about China has also exploded. One comprehensive site is from McKinsey & Compa…  […]

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