As has been reported by various sources (see, for example, 1, 2, 3, 4), there are many rewarding career opportunities in marketing. And the potential for career advancement and good earnings (six to seven figure annual compensation if one reaches the top) is strong.
The late Steve Jobs’ greatest talent was his marketing vision regarding product design and innovations, along with his passionate promotion of Apple products. Mark Zuckerberg is first and foremost a great marketer for Facebook! Every big accounting firm needs marketing professionals to get the message out to prospective clients.
According to Kyle Kensing, writing for CareerCast:
“The advertising and marketing industries’ influence is ever present. Open a Web page, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.”
“If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?“
“Consider that Samsung spent a reported $11 billion in marketing and advertising in 2012. And that’s just one company. Google’s advertising revenue topped $20 billion in the United States last year, surpassing print outlets for the first time. The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis.”