Here’s a fun infographic from jinhui.singapore, “10 Corporations Control Almost Everything You Buy,” that was published at Visual.ly.
Do you agree with the title of this infographic? How many items do YOU buy from these companies? Click the chart for a larger version.
Tags: infographic, product management, shopping, trends
Wow…I’ve probably bought one of everything on this list at some point in my life. You take a product like Purina Dog Food but you would never expect a corporation like Nestle to be behind it. Within that chart there’s a product for every age group, several animals, and there’s several medical remedies. These 10 corporations have really branched out since their first investments and products. Also, up until now, I had never even heard of MARS and Unilever and now I realize they’re behind so much of the products I buy. They never really market that name but stick to marketing the names of their very familiar subsidiary brands.
At some point in my life, I have bought most of these products. It’s pretty unbelievable that these corporations control so much, but not obvious things that you would think off the top of your head. However, the majority of what I buy comes from companies other than these, as I tend to like generics or smaller brands better, as far as food goes. It seems it is harder to get away from these companies in other product areas
This infographic is an eye opener to how much these companies actually affect out lives. I never realized how many of these product lines are parts of those 10 main companies. I would never expect Pringles to be made from the same company that tide is made which is also from the same company that tampax is made which is also the same company that crest toothpaste is made. All of those products are from a company called P and G which I never thought was a prominent company in my life, meanwhile, I purchase so many of their products on the regular.
I am not surprised to see how corporations like Nestle and Johnson&Johnson own and control almost every type of product Americans use in their daily lives. Just from one company, we can buy pet food, shampoo, cereal, and even makeup. This example is just like the American media, in which only six companies dominate the media landscape and control 90% of what we see and hear on the news. Before reading this infographic, I thought Herbal Essences and Pantene were rival companies. I never would have thought Proctor & Gamble owned both brands! While these corporations are making an enormous amount of money by expanding their product offerings, other smaller companies face a tough time competing with these corporation giants.
I completely agree with the title of this info-graph. I find it so interesting that we consumers are so unaware of the products that we buy. We never really realize what brands are connected to each other until we do the research or are given the facts such as this info-graph. I have probably had most of these items inside my house throughout my life. Its really funny to think how so many brands are connected to each other. Shoppers mostly just look for the familiar logo on the product itself but never really look deep into the label to find the fine print where the detail trademark.
I’ve bought 42 of the products and have heard of every single one on the list. These are the pillars of our society and these companies provide the neccessities. However I do feel that the markets should be split up more instead of so many products being offered under one company. Maybe their should be federal regulations on the amount of different items a company can sell.
This chart certainly puts everything into perspective! I’m sure that not many consumers know which corporations own the products that they are buying. It makes sense for these giant corporations to control many of the smaller brands. It’s cost effective! I thought it was interesting to see the pet food worked into the mix. Many consumers just look for the brand of cereal or deodorant that they know and love without realizing who actually puts it out there. Over the decades these 10 corporations have spread their control over the products that we all purchase everyday. It makes me wonder how the smaller brands like Ben and Jerry’s feel to be controlled by such a powerful force.
Wow, this chart was very shocking to me. I had no idea that such few corporations controlled so many different brands and companies. I am pretty sure I have purchased the majority of these products/brands at some point in my lifetime. It seems almost monopolistic to me that 10 corporations have such vast control over so many household products. They have tremendous control over such a large market.
I love info graphics like this one. They are a unique way of telling a story without words. They are easily digestible and I like that a lot.
The graphic’s title is great, in my opinion. “Control” is a key word. I think that as consumers, we don’t realize that many of the products we buy are from the same corporations. Sure, we would love to support local business and product in theory, but most of the time we continue to buy from the big dogs.
PepsiCo alone is responsible for a ton of products that I love. Tropicana Orange Juice, Doritos, Lays, Mountain Dew, Gatorade, and Pepsi are just a few examples.
I found this article very interesting. I have bought almost all the products that are on this chart at some point in my life, and was completely unaware that they were owned by these companies. For example, when I think of “Kraft” I automatically think they make mac and cheese, but never knew even half of their other products. People are clearly unaware of how much control these companies have, because these products are constantly being bought and used everyday and they don’t even know the corporation that owns them.
I have gone over all the replies. And I would say it is interesting that a lot of comments said that they probably had bought most of these things. While in China, I think a lot of people probably have never heard of many brands listed above. This is such a huge difference between China and USA. I think this also explains why many companies now more and more focus on Chinese market because there is such a huge potential there. Wining Chinese market probably means wining the future.
I love seeing charts like these because I didn’t realize that Nestle and Johnson and Johnson owned so many brands. I know I’m a huge buyer of Proctor and Gamble. But I didn’t realize how much I bought from Nestle. I think it’s so interesting to see that these companies have so many brands in the same genre like candy or beauty and bath products. It’s interesting that they don’t promote the fact that they own all these companies but instead advertise them almost like they’re competitors. This is probably because (of what we had discussed in class) that these companies want to fill the shelves as much as possible to make sure other companies can’t compete. One of the things I find strange about this chart is that Nestle owns Loreal and other beauty products. It seems strange that they’ve branched out like that but it must be working otherwise they wouldn’t own brands like that.
I’ve seen this before and I’m still baffled at the fact that there are only 10 major companies that own pretty much everything we buy. I like looking at the companies to see the diversity of the products that are a part of it. P&G for example has a dog food company, and a cold and medicine company. It is a weird mix, but I can see they want to cover all of the possible markets possible. although it is cool to see that they own so much, it is still scary. It would be hard for start up companies to break into the market because the shelf space is taken up by the big 10. Of course if the small brand does gain popularity, I’m sure one of the companies would eventually buy the company. Looking at this picture I’ve boughten at least one product from each one of the 10 companies, and I didn’t even know it.
I think I’ve bought just about every product in this picture. I thought that the was pretty amazing that just 10 corporations could have such product diversity, which is the reason why I agree with the picture title, these ten companies produce all the final consumer goods that we see in stores. I also thought that it was interesting that some of these corporations seemed to mirror each other’s product lines. I mostly observed this with the food producers like Kraft and Pepsico, they would each have a soda product line, a candy line and snacks like chips or cookies. I think this is the reason why these ten corporations control most of the market is that they have so many products that fill out the stores, no other corporation has the chance to even enter the market to compete with these ten organizations on their scales.
It is crazy to me to see how these companies can be behind all of these different brand names. I never thought that they were all connected until looking at this chart. It was a real eyeopener for me, because I never really looked into the brands that were connected to one another. Also that if something were to happen to one of these major companies how it would have a negative effect on not only all of the different brands that are under that one company but all the others because they are intertwined. Also as said in the comment above it is interesting to see how there are may of the brands that are similar to one another such as Crush soda and Fanta, or like Coca Cola and Pepsi.
I found this infographic and its title to be very fitting and true. I was very surprised to see that beauty companies such as L’Oreal and Maybelline share the same main corporation (Nestle) as Fancy feast cat food and Wonka candies. This infographic truly shows the variety of different brand items corporations have. My family and I have definitely bought items from each company shown on this image. There is not one specific corporation that stands out to me in regards to what I purchase most, I think it’s fair across the board.
I’m so surprised! I had no idea that all these corporations have so much power. It’s a little scary to know that we think we have choice and variety when shopping, but actually, these companies are all controlled by the same people. Nestle owns so much. I think that was the most shocking to me because I had no clue they owned such variety of companies. I purchase so much of what I see there, especially the beauty products. I do agree with the title because the corporations do own so much and even though we have the power to choose what to buy, we really don’t have many choices at all according to the chart. Very interesting!
It’s weird to see how many products come from such few big-name corporations. The title and infographic are very fitting. When I think of Nestle, I think of snacks and hot chocolate and chocolate itself! I did not expect L’Oreal or Maybelline or even clothing companies such as Lacoste or Ralph Lauren to be associated with Nestle. This infographic really puts everything in perspective.
Its crazy to see how only 10 corporations have this much influence on everything. There are so many business’s run by just 10 organizations. I would have never guessed that half theses business’s were associated with one another. Its kinda scary to think about how a just a handful of people have such an input on our lives due to the amount of products they produce.
I am hardly surprised by the companies on this list, but I don’t buy products from any of them do to my specialized diet. It is very understandable that people would buy a lot from these companies because they are all necessities: food, drink and items needed around the house. I will certainly have a need for laundry detergent and other items from P&G in the very near future.
I must of bought one of everything from the graph. I did not realize how much these corporations own and how they are connected with the brands. When I see Nestle, I do not think Poland Spring, but chocolate milk. These corporations put a little bit of money into everything to better spread there name and they are doing that correctly.
I feel as if my life is one big advertisement and I have realized I am a mindlés consumer and need to step back from the television. I bought at least 40 items and it seems as if I’m stuck I need to save more rather then spend. I need help with fighting off these corporation s which probably own the white house and the Senate lol …can’t forget about the banks too.
It’s amazing to see how many companies are behind the majority of items we buy on a day-to-day basis. These products are based on ten main companies, for example Pringles is the same company as tampax and crest toothpaste. While some companies I expected to be rivals, were actually made by the same firm in the beginning. While we look to see which companies the product comes from, we never really look to see whom the product really comes from.
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