As we know, customer complaints are quite easy to communicate online. We can E-mail the offending company, post negative reviews on selling sites, and use social media to voice our unhappiness. But would you pay $1,000 to promote your online complaints? I wouldn’t.
Yet, that is what one customer recently did. Consider this report by Dan Lyons for HubSpot:
“We’ve all heard that social media has empowered customers. But earlier this week, one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue. As a lot of other people have done in similar situations where they want to air a grievance, Syed took to Twitter — only he added a twist. Instead of just tweeting, Syed, who uses the Twitter handle @HVSVN, spent $1,000 buying promoted tweets in the New York and U.K. markets, using Twitter’s self-serve ad platform. That’s right: this guy used a platform that was created for companies to blast ads at consumers, and turned the platform on its head, using it as a way to blast out ads against a company.”
Click the image to read more – lots of reaction to this approach!