Using Humor in Advertising: Nivea for Men

3 Aug

As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the case with Unilever’s Axe brand.

Nivea has really stepped up its online promotion pace in partnership with Break Media’s Made Man division. There is a dedicated Web site for Nivea’s products for men, www.mademan.com/nivea-men-usa, and a six episode series of humorous YouTube videos featuring Damon Wayans, Jr. was created.

Here is episode 1.

 

 

The campaign has proven popular, as the chart below indicates. Click the chart to read more.

 

 

One Response to “Using Humor in Advertising: Nivea for Men”

Trackbacks/Pingbacks

  1. Using Humor in Advertising: Nivea for Men | Mar... - August 18, 2013

    […] As more companies expand their efforts in the men's personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the case with Unilever's Axe brand. Nive…  […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 849 other followers

%d bloggers like this: