Content-Driven Business-to-Business Marketing

28 Apr

B2B marketers are keenly aware of the importance of content-driven communications with their customers.

As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier — but not easy, according to a new eMarketer report, ‘B2B Content Marketing: Best Practices for 2013.’ eMarketer defines content marketing as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake. B2B marketers should add one qualifying sentence: It is content geared to help businesspeople do their jobs better.”

Click the chart to read more.

 

One Response to “Content-Driven Business-to-Business Marketing”

Trackbacks/Pingbacks

  1. Business To Business Online Marketing - May 7, 2013

    Business To Business Online Marketing…

    In a one-to-one approach, marketers target a user browsing the Internet alone…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 963 other followers

%d bloggers like this: