The technology involved with marketing communications has had an interesting evolution over the past 100 years or so.
Marketo’s Dayna Rothman notes: “As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had to become more creative in order to reach their audience through the noise. Many still struggle with the constantly expanding network of engagement, but the introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels.”
Check out this infographic from Marketo.
Post suggested by KCJ