Color is a key element in product and logo development.
As discussed by Simon Bonello, Director of British Design Experts: “Don’t underestimate the power of color. Choosing the colors of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap judgements based on visuals, we judge books by their covers, we judge food by its packaging, and we judge companies by their logos. And since research has proven that colors are 85% of the reason why people decide to buy from one supplier and not another, it is really worth making sure you understand the impact of particular colors.”
The infographic below takes a good look at the impressions created by various colors. Note the British spelling.
Post suggested by KCJ